The Connected Society: It's all about people
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| Number of Parts | 126 | |
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| License | CC Attribution - ShareAlike 3.0 Germany: You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor and the work or content is shared also in adapted form only under the conditions of this | |
| Identifiers | 10.5446/33435 (DOI) | |
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00:00
Data acquisitionConnected spaceComputer animation
00:22
Form (programming)Mobile appWeb 2.02 (number)Electronic program guideWeb browserInternetworkingLecture/Conference
01:34
WordTurtle graphics
02:05
Web 2.0PRINCE2WordMeeting/Interview
02:52
Lecture/ConferenceMeeting/Interview
03:19
Moment (mathematics)Web 2.0Meeting/Interview
03:49
Video gameWeb 2.0Prisoner's dilemmaMultiplication signComputer animation
04:50
Infinite conjugacy class propertySpacetimeSlide ruleMeeting/InterviewLecture/Conference
05:15
Logic gateComputer animationDiagram
05:44
SoftwareInternetworkingMoment (mathematics)Meeting/InterviewLecture/Conference
06:15
Cellular automatonResultantRoutingMeeting/Interview
06:46
Square numberSummierbarkeitComputer animationLecture/Conference
07:26
Video gameProcess (computing)Product (business)Adventure gameMoment (mathematics)FamilyMereologyElectric generatorLecture/ConferenceMeeting/Interview
08:40
Computer animation
09:02
Meeting/InterviewComputer animation
09:24
Social classComputer configurationMeeting/Interview
09:45
Expert systemIntegrated development environmentData managementMassView (database)MeasurementMeeting/Interview
10:10
Atomic numberSet (mathematics)Meeting/InterviewComputer animation
10:33
MathematicsData structureVector potentialTransformation (genetics)Design by contractMeeting/InterviewComputer animation
10:56
Standard deviationSource codeMeeting/Interview
11:16
Process (computing)Product (business)Content (media)Meeting/InterviewComputer animationLecture/Conference
11:44
PlanningRight angleProcess (computing)Einbettung <Mathematik>Goodness of fitProduct (business)Lecture/Conference
12:53
Different (Kate Ryan album)Projective planeWorkstation <Musikinstrument>Computer animation
13:17
Instance (computer science)Projective planeWeb 2.0MereologyMultiplication signMathematicsLecture/Conference
14:19
Process (computing)Term (mathematics)Projective planeLecture/Conference
14:46
Shared memoryFigurate numberWorkstation <Musikinstrument>Machine visionLecture/ConferenceMeeting/Interview
15:54
Process (computing)PlastikkarteRoutingLecture/ConferenceMeeting/Interview
16:45
DisintegrationINTEGRALWordComputer animation
17:08
WordActive contour modelLecture/Conference
17:39
DisintegrationAdditionSoftwareMessage passingDisk read-and-write head1 (number)EmailSpeech synthesisEqualiser (mathematics)Computer animation
19:07
Lecture/Conference
19:43
TouchscreenLecture/ConferenceMeeting/Interview
20:48
Hydraulic jumpLecture/ConferenceMeeting/Interview
21:42
FacebookWebsiteAreaFacebookLecture/ConferenceMeeting/Interview
22:16
Table (information)Decision theoryDistanceSlide ruleLecture/Conference
22:54
Pay televisionLetterpress printingDiscounts and allowancesVolume (thermodynamics)Meeting/Interview
23:22
Data storage deviceProduct (business)Device driverPort scannerAreaLevel (video gaming)Core dumpBuildingShared memoryStrategy gameLecture/ConferenceMeeting/Interview
25:08
Multiplication signWebsiteEmailAddress spaceInsertion lossLecture/Conference
26:20
Data acquisitionComputer animation
Transcript: English(auto-generated)
00:17
We're here to tell you that it's all about the people.
00:24
Right, I'm just gonna give it 20 seconds. All right. So, I'm standing here to tell you that
00:40
you should forget about the web for a minute. So, I used to be a guy who told people about how to connect ideas and then get the ideas to spread themselves. But now I'm here to tell you how these ideas should spread without the web.
01:04
What we take from the web, however, what we wanna take from the web is a lot of knowledge. So, what we learned from our experience with using the web, the internet,
01:22
be it in an app form or in your browsers, is, well, first of all, there are people like you. There are people who like turtles and you can actually see them elsewhere
01:40
and you realize, okay, I'm not alone in this. And the other thing you may have come to learn is the concept of serendipity. Even though you may not know the word, the concept should be quite familiar when you browse around and you find something that you didn't even know
02:00
you were looking for. So, that's serendipity. There is actually this story, so the origin of the word goes back to a Persian story about three princes and their wise father who gave them a great education that wanted to test if they were fit to be kings themselves.
02:23
And it turned out they were because through happenstance, fortuitous happenstance, they always found things that were helping them even though they weren't questing to find them. And that may be something you have experienced yourselves
02:42
just by browsing the web, I think. And what we wanna do is take this knowledge and apply it to our daily lives. Now, I remember Sasha Lobo told us of a barren wasteland of what we need to do.
03:03
And I'm not gonna lie, so if you move out into the wild and in the desert, there will be a hardship. But if you move forward and if you are prepared and wait for lady luck to come to you, then she will.
03:21
The thing is, waiting alone isn't enough. You need to know how to understand where she may appear and then be ready for when she does. And unlike Sasha Lobo said, actually, it isn't a problem to have money because lady luck oftentimes has money with her.
03:42
So what you did in browsing the web basically was you prepared yourself, you were training for this moment out in the wild where over time, you've been equipped with the skills to grab the bull by the horns. And just like the princess in the original story,
04:01
you are able to recognize the right circumstances. And that means that it's not always a barren wasteland going out there, but when you move into the wild, there may actually be quite nice sceneries.
04:21
The thing is, very many people live out there in the wild and they don't live on the web, which is why it's so important for us to go out there. So I believe my life is very alien to the friends I grew up with in kindergarten. They really don't understand what I'm doing to make a living.
04:42
Heck, I don't think my tax accountant understands what I'm doing to make a living. So that's why it's all the more important that you actually move away from this alien space into the wild where nice people actually live. Do this and lady luck will reward you.
05:09
I have with me today, if the slides ever move forward,
05:26
so I have with me today two people who can tell you a lot more about why it makes sense to believe, why even though your idea may be unfinished, you're already in the right place to overcome the gatekeepers.
05:42
And wherever you may be, be prepared for luck to find you. And these two people build networks of their own outside of just the networking thing we call the internet.
06:02
And they're called Uwe Lebemann, Uwe Lebemann, I'll show you, and Beatrice Melon. And they are here to tell you what it takes to believe and why it makes sense to do so. And also what steps you actually need to take to succeed in relying on your trust.
06:24
So to start us off, here's Beatrice Melon. And she's going to tell you all about how to succeed in funding a film. She's a professional filmmaker and went new routes in getting her film funded
06:43
and the results, she'll tell herself. Hello, hello, hello, okay. Thanks Jakob for inviting me to talk here.
07:00
By the way, all the beautiful little animations and keynotes and stuff is Jakob's work. So let's see what is still gonna come with this nice little picture. So let me see how this works. So while I'm here, my film, Everything We Want,
07:24
Alice Lasweer Vollen, is about three women in their early 30s who might follow in their individual search for the right way to live their lives. And all of them also meet their mothers in the process.
07:42
Obviously, I'm part of this generation where things are not that clear anymore. I would say most of us are. So and somehow I felt alone with these questions and all these doubts about job, family, life, children, et cetera.
08:01
I think you guys know what I'm talking about. So I felt this or how I feel and what's going on at the moment is not really presented in reality. And I was wondering if I really feel all alone or if there are not more people feeling the same way and I think there are.
08:22
So I really strongly felt I wanted to do this film. So I'm going to show you the trailer now of the finished movie and then briefly inform you about this adventurous, exciting production process. So let's see if that works.
10:36
This is for me. So great.
11:03
Thank you.
11:39
So I'm not going to talk too much with you guys
11:41
about the film and the content, but more the production process. Briefly, the film, it premiered last year in April at Ahtung Berlin. It was a great premiere. Then I distributed the film by myself and through that process, I find a distributor who did like a German theatrical
12:00
release then in March this year, like right on Women's Day, which was great for that film. So let me see how this... Yeah, good. So in contrary to a TV production where things have to be planned because of budget and everything in the beginning,
12:22
with this movie, things were not planned from the beginning at all. And so many things were taken step by step or when the problems hit, we looked for a new solution. So we dealt with all the problems and complications with not having money and stuff through the production.
12:45
So the very first thing I had to do was, before the whole thing was to actually, I love this thing here, not to wait for the usual gatekeepers to finally like the project.
13:01
Because if you do that, you can wait for one, two or three years. I tried though, they didn't want to finance it. So I decided to walk the path alone and try different things without TV station and film funding. Today when I look back, like the last five years on this journey,
13:22
were very exciting and many things happened, which I would have never seen, like I would not have been able to see before. Amazing because it all started with, once I, hold on, it all started and changed once I spread my idea with many people,
13:43
using for instance crowdfunding, which like three, four years ago was kind of really new in Germany. And I was looking for other methods like crowdfunding. So putting the project up in the World Wide Web
14:02
was part of, was a big part, but the bigger part was actually meeting people, talking to them, make personal contact. It was very important. And also meeting the people at the right time, at the right place with the right money.
14:20
So all the key people I met during the process who actually gave me money, who financed the project, who helped me with developing the idea, were all, in the end of the day, people I met physically. So as we said, the first step is really to put your idea out there, although it might not be completely finished.
14:42
And especially with a long-term movie like that, where I actually followed the woman for three years, like it's very hard to tell TV stations and stuff, oh yeah, in the end this and this is gonna happen. Like this one will get pregnant, this one will get sick, this one will, so you can't.
15:01
So I actually had to go out with an idea, which I by myself didn't know what's gonna happen, what will happen. So that, this is courageous. And it's sometimes scary, but in the end it's really worth it.
15:20
So sharing your idea, especially with like-minded people in the beginning. And please don't share the idea with critical, very critical people in the beginning, just share them with people who can, who share your vision, who see the opportunities, and then only later with the critical people,
15:42
because otherwise they break you down before you even started something. I have to follow up with these nice things here. Okay. So let me give you some examples
16:01
which were during the process, beside crowdfunding, which worked really great, what else happened? So for example, so the movie was finished, and so we had the premiere in Berlin, and I still really needed money to finish the movie.
16:23
That means making the DCP digital cinema package, the poster, the postcards, and everything to be able to have a premiere. So, and then I got scared, and I'm like, shit, where do I get that money from? So I basically started to call a route randomly.
16:40
Just people, okay, do you know somebody who can help me, who can help me, who can help me? People who might have an interest in the film, people who, who, yeah, who could help me further. So step-by-step, I landed at the Zenaatswaltung for women integration and work, which is in Berlin.
17:02
People who are not from here, like a Zenaat city kind of thing, who have money for these things. And they were straight away very fascinated with the topic, and like on the telephone, she said to me, okay, we're gonna finance the last part. And then I went there to introduce myself
17:21
personal to these women, who obviously were a big multiplicato, who would like spread the news into their channels, and they obviously are well-connected. And they told me, now there's a nice German word, to contact the Bundesgeshefstelle der Gleichtenungsbaruftragten,
17:43
which for the non-German speaking people is the equal opportunity commissioner in the cities. I hope you know what that means. So I didn't know that something like that was existing, and that they are that well-connected. So what happened is, I contacted the head of them,
18:03
and she was, obviously this topic of the movie fits so well in their message, what they wanna bring to the people. So she took it into their internal network, and spread it, I think to, I'm not really sure how many, but I think it's over 800 cities, because every city over, I think 10,000 people
18:23
has the Gleichtenungsbaruftragten. I didn't really know what that means, but like one day I opened my email post box, and like every five minutes an email was dropping in, can we please see your film? Can we please see your suit? Can we please invite you? And I'm like, what is going on?
18:42
And this is still happening today, because they also shared the theatrical release, and up till today, the Gleichtenungsbaruftrag, they call me, they cooperate with the cinemas in the city, and then invite me and organize like special woman days and stuff.
19:00
But additional to that, I must say, it's not necessarily only a woman film. Because many men I talk to say, we have exactly the same question, the same topics, it's just that I chose to focus on women. But I think you would agree, it's not necessarily a woman film at all.
19:20
So that was great. And this only came by really talking to the people, letting them know what's going on. And this was not able by just sending emails out and waiting for any replies. Another thing which was great is, I had the offer to talk at a conference in Seattle,
19:44
but to actually finance that, I called the Goethe Institute in San Francisco and asked them if I can go to the conference. And then they were like, yeah, well, why don't you send us your film? So I sent them the film and two weeks later,
20:00
they called me back and said, they really liked the film so much, they want to invite me to show the film. In the meanwhile, the conference was canceled. But they said, no, but we're gonna invite you anyways. So in the end of the day ended up that in March, I traveled the US for three weeks and the film was shown in Seattle.
20:22
So we organized another six, seven screenings. So it was, oh, hold on. So it was shown in Seattle, Victoria, San Francisco, and New York. But here's the thunderstorm now.
20:40
So but anyways, what I realized if I would have never called them, follow a path or ideas, like I would have never ended up showing the film for three weeks in the US completely paid for. So where are we now?
21:02
So I'm coming to an end. But I must say, it is lots of work anyways. It's not that people come like, we give you 2000 euros, show me your film there and there. So it is a lot of work. You have to always call the people back, make contact. But in the end of the day, it's really worth it,
21:23
especially with this film. So the topic of this year's Republica is Into the Wild. And I really think like making this film was for me, a big jump into the wild, because it was really empowering.
21:44
And I actually experienced myself, that I don't actually have to wait for the gatekeepers. I can do it and still have a voice. And that was an amazing feeling, really empowering. And I think someone really knows a lot about how not only are you not alone in the world,
22:01
but about- Yeah, if you wanna see more. Too late. Just quickly, we have a website, we have a Facebook website, follow us and see what's happening there. Thanks a lot. And here's Uwe. Okay, so I only have a very few minutes left,
22:23
so I'm gonna do this without slides. What I tried to bring to the table was, I'm a drinks producer, and I've been doing this since the last 12 years. And I'm doing consensus democracy with nearly 1,000 stakeholders right now. So every stakeholder can veto every decision.
22:41
And who of you thinks this is impossible to do? Well, I think so too. And this is a running company. We deliver to 200 cities in three countries, so we've proven that it is possible, in fact. And by doing so, we found several solutions which are quite uncommon to the usual business. For example, we have no profits,
23:02
we have no volume discounts, we have no advertising at all, not like other brands you might have seen here at the conference. And who of you needs advertising, by the way? Who of you likes advertising? Very few people. Some of you work there, okay. And we have one example I wanted to present to you
23:22
which might sum up the way I'm trying to do business. We have a truck driver who has 30 years of experience. His name is Michael. And when he visits the wholesalers we deliver to, he kind of scans the area and the storage and he kind of analyzes what products are stored there,
23:41
how many of them from which suppliers and how do the trucks look like and how do the, thank you, how do the, what strategy this wholesaler might follow and so on and so on. And then he calls me and tells me about that and he also announces like which wholesaler will be sold to which other wholesaler in like three months.
24:00
And this actually happens, so he's sharing with me lots of experience, lots of knowledge which I otherwise wouldn't be able to gather myself. And I think this is about building up trust between people and this of course takes a little while. So usually it takes like two years for people working with us from like knowing we are the good guys
24:22
to actually feeling it. And hope this is also not working, I don't know why. And this is maybe the core idea I'd like to present to you here. If you kind of treat people on eye level and 95, 99% of people will be good and will be sharing with you
24:40
and then things get possible which are impossible as well, thank you. So what Uwe was too humble to say is that he's actually trying to change the world
25:01
and that he's quite convincing actually to the people like Michael when he talks to them that he actually manages to do so by using a beverage to convince them of a new way to do business. And I guess that's all the time we have today.
25:25
Unless you have a couple of questions, one question. Actually I'm gonna put the question to you. So if anybody feels that serendipity
25:42
and trusting each other is worth trying out if you visit this website for the next three days I'm gonna gather email addresses there and they won't be shared with anybody but the people who sign up to this email address. So if you wanna be open to lady luck
26:01
and not knowing who else in this room actually is going to sign up, who knows? Perhaps you find someone who can help you with something you didn't even know you were looking for. Thank you.
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