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The new gatekeepers in the living room: Democratisation of the entertainment industry

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The new gatekeepers in the living room: Democratisation of the entertainment industry
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126
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CC Attribution - ShareAlike 3.0 Germany:
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How will the current TV value chain, underpinned by brand spot advertising based on archaic, legacy audience measurement systems stay relevant with new gatekeepers, smarter devices and software, and new consumer behaviour such as media stacking?