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How do You Buy a Blogger? – Blogger Relations from a Global Perspective

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How do You Buy a Blogger? – Blogger Relations from a Global Perspective
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126
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CC Attribution - ShareAlike 3.0 Germany:
You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor and the work or content is shared also in adapted form only under the conditions of this
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Blogging and the age-old question of money. A topic that is almost as old as re:publica itself. But now one that at least seems to have been resolved: bloggers don't have to live on love and fresh air. So how do they put money in their pockets? Companies and agencies are willing to pay, but established procedures are still a long way off. Here in Germany we are trying to establish a blogger code for PR. And globally? How do you buy a blogger in the UK, Italy or Russia?