Using Intranets to Manage Location Experience
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| License | CC Attribution 3.0 Germany: You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor. | |
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00:00
Plane (geometry)Content (media)Digital signalData managementSource codeDataflowEvent horizonBuildingGamma functionMaizeFluidEstimationSerial portEmailObject (grammar)Data storage deviceMultiplication signWordInformationHypermediaVideo gameService (economics)Focus (optics)Term (mathematics)Buffer solutionPoint (geometry)TwitterDifferent (Kate Ryan album)Mobile appScheduling (computing)Revision controlStapeldateiConcentricEvent horizonGame controllerCASE <Informatik>Physical systemNeuroinformatikBuildingUniform resource locatorDigitizingForm (programming)Context awarenessKeyboard shortcutProduct (business)Set (mathematics)Medical imagingTransformation (genetics)Cartesian coordinate systemMobile WebRegular graphTouchscreenSelf-organizationVirtual machineMathematicsMereologyProcess (computing)WebsiteLevel (video gaming)View (database)Computer animation
07:46
Texture mappingDemonMaxima and minimaExtension (kinesiology)Digital signalBroadcast programmingGame controllerSelf-organizationAreaScheduling (computing)Slide ruleInformationArchaeological field surveyVideoconferencingProper mapTrailLink (knot theory)Uniform resource locatorDigital photographyExtension (kinesiology)IntranetTelecommunicationInformation securityLibrary (computing)PlanningWaveInternetworkingLine (geometry)CASE <Informatik>Online chatRevision controlMultiplication signDifferent (Kate Ryan album)Correspondence (mathematics)Procedural programmingPhysical systemForm (programming)Electric generatorFunctional (mathematics)Web browserScripting languageGeometryCloningComputer fileEndliche ModelltheorieTopological vector spaceWeightPattern languageMereologyConfiguration spaceDampingComputer programmingCopyright infringementWeb-DesignerGraphics processing unitCommunications protocolVirtual realityCartesian coordinate systemEvent horizonData typeHigh availabilityTime zoneCloud computingData storage deviceService (economics)Letterpress printingIntegrated development environmentSmoothingGroup actionMedical imagingMoment (mathematics)Lie groupFlash memoryTouchscreenMobile appStapeldateiObject (grammar)Standard deviationSimilarity (geometry)Theory of relativityTerm (mathematics)Local ringContent (media)Web 2.0WebsiteComputer animation
15:26
CollaborationismEvent horizonoutputPoisson-KlammerPlanningPhysical systemGroup actionMessage passingInformationVideo gameProof theoryEvent horizonBuffer solutionService (economics)Content (media)Point (geometry)Wave packetComputer fileGUI widgetResultantMedical imagingMultiplication signStatisticsGoodness of fitDirection (geometry)WritingProper mapEmailLetterpress printingTemplate (C++)Materialization (paranormal)Client (computing)WordVolumenvisualisierungTrailInternetworkingLevel (video gaming)Product (business)Cartesian coordinate systemRight angleObject (grammar)Type theoryUniform resource locatorAdobe InDesignForm (programming)Figurate numberServer (computing)Keyboard shortcutHypermediaDigital photographyFacebookComputer animation
23:07
Computer animation
Transcript: English(auto-generated)
00:04
Hello, thank you for attending. My name is Armin Storzoczynski and I'm an industrial designer, information architect and I'm working with Plone since over 12 years.
00:26
I'm talking about the use case of orchestrating digital experiences and data during events in locations. My definition of location experience is very emotional because if you enter an event like this conference, an important part of the experience
00:56
is how you find the information, how you find the locations and all these information need to be orchestrated and organized in advance.
01:05
And it's very time consuming so I was involved in the design of this conference and we had to put all these schedules and other stuff together and the purpose of the talk is not to show you an existing solution for that.
01:24
We did a lot of the stuff with not an existing automated solution but there is a very interesting opportunity to use Plone for that. And I want to show what are the possibilities if you have all your assets inside of Plone and if you have
01:46
an application for example at an organization with reoccurring events that you may show a lot of more information in a proper way. So when you tell a story it's often important to have a context for a story so if you need for example a branding or you have
02:14
something like the name of a conference, you want to bind the information to all these things and then you have to collect all the sets in advance.
02:25
And the event organizing is often most of the time bound to a particular building. In this case we had different buildings so you had to travel between those locations. Sometimes it's a business application, sometimes it's more entertaining stuff so you have in the evening a party or something else.
02:44
You need to connect all these different things and you expect as a visitor it would be cool that you have a seamless digital experience. You have it on your digital mobile device if you are on the location you find
03:00
information in a printed form, maybe you are not online, you cannot reach the digital stuff. You want to have a ticket for example these badges that show your name to someone else if they are not properly done, maybe they contain not every information or you need a corrected version, you need a local service to reprint your badge and so on.
03:27
Beyond the mobile devices we have these timeline before an event and after an event and there are the social medias and you have to inject the information into the social media and this is also very time consuming.
03:44
You maybe know a service like Buffer that tries to schedule the publication of this stuff because if you are involved yourself you cannot twitter always while you are on the stage or you are hanging around with the organizer team.
04:01
And there is digital signage, you need all these different things. It's very popular to use external services for that, for example for this conference we use Eventbrite for the ticketing and Guidebook for the app but you have to fill these services with data. So you have in advance to work with the schedules, then you have to publish them,
04:25
then there is change to the schedules and every possible media has to be adjusted or updated. And this is difficult if you do that by hand. Maybe these services have an API but it's completely stupid not to use scripting to arrest those APIs.
04:42
If you have enough time in advance and you have reoccurring events inside your company for example, it makes sense to automate this process. Even on your side, even if these services provide an API so you are not bound to them. You can switch the service for the next event depending on different things.
05:05
So what I like to use is the word orchestrating. So you have all these different instruments and you need to put them on a stage and you adjust the timing. You have to set starting dates, you have to coordinate the production, you
05:23
have different people that need access to the content, permissions and so on. This is exactly what you can do with Plone and these things need to be or can be really a pain if you do it in a conventional way but if you plan it in a proper way it can be very interesting.
05:49
So the multi-channel publication is something we have for a long time also in the print industry. So you have assets, text, material, images and so on and you need transformations to
06:02
transform them into different media which is very common for mobile devices and regular desktop screens. But now we have also the challenge of these big screens coming up. 8K monitors are coming and you can really do crazy things with them.
06:22
And if you can automate this transformation inside of your system you can save a lot of time and concentrate on the quality. So another point is that you need to keep your assets under control. Imagine you have all these data on these external services and there is any kind of shutdown.
06:45
A service is not available. We had this with Twitter recently today or something like that. There was a region in the US where Twitter was not reachable. And in this case you are completely out of service and if you have all these assets inside
07:02
of your system and just distribute to those services you can react quite flexible in such an emergency. Computers are very good for automation. So most of the time people use the word
07:20
IT for information technology and I like to have the word business automation for that. Because this is what you do every day and you just don't have this information but the interesting thing is what you do with the information and you can really save a lot of lifetime and focus on other stuff.
07:44
Then the term smart is overused from my point of view. These things are often not smart. They are as smart as the people that create those applications. And if you are able to control a part of this for your own organization you can be much better adjusted and can smart yourself.
08:09
So if you have an idea for example with Plone you can use the easy configuration possibilities to just create from scratch something without programming just by configuring certain areas in the system and find something very simple.
08:26
Okay. Plone can hold a lot of different data types. You can without any planning you have this object oriented storage and you can connect to various services using Python scripting.
08:43
For example you can use these form generation tools like Plone FormGen or now collective easy form and then write out, collect the stuff from a form and then connect to external services and feed them using pattern scripts.
09:00
And Plone is providing a very good base for that. You can have a system with a high availability. You can control how available it will be. You have a long term support so you can expect to run the system over a long time and Python can be connected with the standard library to almost everything.
09:21
You can attach serial devices. You can communicate over all kind of protocols and add something if you need it. And on top of Plone there is the Quaife intranet solution and this adds features you normally don't find in Plone.
09:42
So you can have discussion workspaces and discussions related to documents. For example there is a certain talk and you need to communicate with a speaker about the preparation or something is missing or stuff like that. So you have a local timeline of chat or information related to this particular document.
10:04
And this is very interesting to use this as an extension beyond Plone and manage the whole intranet communication over Quaife. Instead of using cloud services especially if you have any security challenges that don't allow to use these cloud services.
10:27
So you keep everything under control in your organization. You already saw that before. These are examples well known from this conference.
10:43
So we had a lot of things to prepare and coordinate. There were printed folders, there was the digital signage for the big monitor in the food area. Which is completely different to the schedules which are on the easels in front of the rooms.
11:02
Because the easels in front of the rooms are organized all days for this room and the other one took the information all rooms for this day. So it's very boring to manually adjust this content in these different locations. You can make mistakes, you may have found some of them also on the website.
11:26
And on the right side you have this printed overview over the whole conference. There are floor plans and there is also potential to go further. You have video splash screens, when the video starts you need to insert the names of the speaker, the title and so on.
11:45
Everything has to be done by hand. The app has to be filled, the ticketing service needs to be connected to the batch printing and so on. We have today a lot of very interesting display devices.
12:01
You can run very easily a modern browser on them. And then you can use all these things you know as a web developer, HTML5, CSS, JavaScript. 20 years ago you needed very specialized applications that directly address the graphics card to have smooth transitions.
12:23
And today you have so smooth animations in the browsers. It's very nice and slick. And you can work with 3D geometry files, you can turn 3D models with WebGL, it's very cool. You can work with audio video. We saw the virtual reality application with the player Manabu was showing and you can even publish it on a cardboard device.
12:48
So that everybody even not owning a virtual reality goggle can view it on a location and so on. There's a lot of things coming and you can also connect to these TV sticks, Apple TVs and so on.
13:03
If you are aware of them and you are able to address them. So digital signage here is the example from the food area of the nerd center which is run by PowerPoint. So they just accept a PowerPoint file for that and it's not an issue for me.
13:22
I just render out a PowerPoint file for that. And it's at the end based all on the same stuff. And in this case it was not worse than automation because we use it one time but for Microsoft maybe it's useful to have that automated. So there are LED walls, info columns in the entry area.
13:44
So it would have been nice to have something in the entry area downstairs but it was not possible for this event. Then you have these event timelines. They are composing. I already talked about these different corresponding procedures between different layouts of the stuff and also follow up.
14:06
So for example for the survey we see later the slide 4 there's also a relation between the survey and the talk and so on. The assets also allow that you can do a proper usage tracking so you know where your information is stored everywhere.
14:30
You have these assets and then you have links to the possible locations where the information is used. And you can also keep track of licenses which is maybe difficult if you need for example permissions for a certain photo.
14:45
And you have to pay if you misuse them. It's not in the professional environments. It's not always suitable that you work with Creative Commons licenses which made it quite easy.
15:01
And you also need to have revisions of images. So if you change over time something because of copyright violation you have to keep track at which moment in time it was removed or something similar.
15:20
So this is in fact not a lie. The future is really the browser we get rid of this proprietary flash stuff and so on. We can do almost everything there and HTML5 and JavaScript is really enough to do proper signage.
15:40
And even the printed stuff is using this technology because if you have a proper print CSS you can in fact generate all these printed materials or some of these printed materials. By just opening the HTML file using a WebKit-based browser and render it into a PDF file.
16:04
And then you can generate them without using expensive solutions for example from Adobe InDesign server can do that. But it's very expensive. Years ago you should spend $25,000 just for the license without having anything done.
16:23
And Quaife can be as an intranet solution also a good starting point. So you put all the documentation about using these things into your intranet. So people are looking in the search for maybe how do I organize an event?
16:41
How do I generate a folder with a map of our floor plan? And you just search there and then you find the products and you get an entry point and you can start working with these files and you have a seamless digital experience. You go there you do the work there and you get the results and then you are done.
17:04
You don't have to switch the system and you can use for example the ISO to even make everything look, give everything the same look in your corporate design.
17:20
Do we have some time left? I just had some more information about the triggers. It's very interesting how to trigger these things. They can be triggered by a user or by agents programmatically.
17:43
You have these timelines before the conference and after the conference because these follow up things are often an issue. The people are exhausted after an event. And if you have everything automated in advance you can issue press releases and other stuff without taking so much time.
18:06
And there are also events that can be triggered that has to be triggered and needs to be queued for later actions. So if you want to look up statistics for example how the event was followed in the media and create a press release and you miss to track that.
18:24
It's not a good idea. Lawrence was today talking about loose coupling. He's doing something not directly similar but I think important thing for Netflix where they also have different services to connect.
18:44
And loose coupling offers that you don't put all these functionality direct in your system. You use these external services but you integrate them and so the other can be the bracket to take everything or bind it together.
19:02
And for application messaging we have a lot of interesting things in ZOOP. So you have these event publishers if someone is doing something in the system and you can create just another different package which is just listening. And if these events are issued it just takes the related action.
19:26
So that's it. Any questions? I've got a couple. So first when you're working with sending out messages to social media.
19:41
You've got your 140 characters plus a photo or Facebook or whatever. So do you store all that information inside of your phone app? And then when you want to actually schedule it or do it in actual life.
20:01
Have you already set up the accounts and obviously you need to set up the accounts. But then how do you actually get the messages out to all those without having to go to each one of those services? You know there are services like Buffer for example that allow to create those messages in advance and then issue them in a scheduled manner.
20:25
So that's like something outside of Plone. Yes it's outside of Plone but the thing is Buffer can do that but you have to also match the wording there with other things that are not reachable by Buffer. So you start in your own system, write content. For example you store these messages as objects in a folder.
20:46
And you can add with the dexterity content type very easy all the necessary information you need for Buffer for example. And then from there you fill Buffer. Yes and the actual thing for example the same is with MailChimp.
21:01
You don't want to write mail templates for all these clients. Yes but if you always use just these services like MailChimp and you want to look one year later or what kind of wording we used or keep track of all these things. You have to go back to those services. You have to use the UI and find something that's boring.
21:24
And if you already have the information in your system before you issue it there you just look at it internally. You're completely independent and even if the service is shut down you find everything. Yeah so it sounds like what you do is like you have your you ahead of time figure out what your message is going to be.
21:42
And then you the second step you have some kind of like this we'll take this message and somehow make it squeeze it in 140 characters. Yes and this is just a thing for example there was something in the training. You can write just special widgets upload an image if it's too small it's rejected if the message is too long it's rejected.
22:06
Or you can save it and put it into a workflow but it pushes it back on your desk until the message fits the stuff. It depends on what you need and you can adjust these workflows very easy in Plon. My other question was you know I just have to say that the work that has been done for the Plon conference is amazing considering the size of it.
22:31
It's really phenomenal so I wanted to commend you on that and I was like how could we actually take a look at this and see what's been done.
22:40
What I said in advance it's just a proof of concept just to show the opportunities what you can do. We didn't use that actually for this conference so but what I said it's interesting if you have the always the same location. For example for the owner of the location for Microsoft if they schedule the stuff so I had to email the PowerPoint as a file.