What are the quick wins for companies using Plone for consumer oriented websites and applications? Who uses Plone? The list is quite impressive: universities all over the world, government agencies, NGOs. But where are all the Fortune 500 companies, the big players? Is Plone not made for consumer websites? Our talk highlights a case study from a leading worldwide automotive and motor bike manufacturer using Plone in a B2C context. We will walk you through one of our projects, mainly from a technical perspective: What are the quick gains for companies using Plone for consumer oriented websites and applications? Based on our customer’s main requirements we will discuss what technologies, interfaces and add-on products we used. What are common customization necessities and what are the development challenges in large-scale projects? Was Plone ultimately a good choice?