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Ethics of Digital Marketing Platforms

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No logo availablePlone Foundation
 Zuckerman, Ethan

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Ethics of Digital Marketing Platforms
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66
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CC Attribution 3.0 Germany:
You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor.
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Production Year2016

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Ethan will discuss the social, cultural, political, philosophical, and moral implications of these technologies. Digital marketing platforms empower marketers with content-related capabilities such as personalization and targeting, data analytics, test-and-learn, and omni-channel campaigns across email, mobile, etc. How can we harness them for good? How can we overcome their negative effects?