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Stories for all of your senses: Multisensory VR and social cohesion

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the idea of what they are and if you if you want to it he didn't want
to do it too who 5
variability everybody and thank you being answered and speak English I have that's OK for
everybody and thanks for the introduction my name is grace boiled and founder of the fees which is a multisensory via production company and we work in collaboration and also developing of our own content as was briefly mentioned in the introduction we have a number of projects going I'm going to focus a little today 1 particular production which is launched at the end of this month which is a collaboration with the environment charity Greenpeace and Alchemy the all but this is still from that place this is the tap adjusts river the top adjust the last major tributary of the Amazon River but not the current doesn't have any large dams based upon their current plans to build 43 large hydroelectric dams in the area which would also be devastating both for the place and for the people that live there the indigenous population and a population could be moved to KU Leuven on
the top just liver and Greenpeace has been working with them to try and facilitate them to establish the rights of the land and be able to resist these dams this is a very beautiful image but I can be found if you went there will be even more impactful whatever smells of this place is what is the key to this place where the messages you receive as a sensory being through being in a place like
this and that we're trying to you with the features we try and bring as much of the experience the real place to audiences that in a different place and in doing so we hope to build social cohesion between people who may live in places that look very different from 1 another but actually of course there are so many connections that we have as humans all over the world but so decide to stop this quite Myron usually 1 of the greatest
poets of our time and she said I've learned that people forget what you said people forget what you did the people will never forget how to make them feel is something that I found very true my own life and it's something that we use inspiration the fees and how can you how can you cause people to feel things but the name of the these actually comes from uh Aldous Huxley novel Brave New World events say that so often because it's a slightly dystopian version that he uses in his in his novel and by thing when combined with virtual reality this is something we can actually start doing we can transport people to
places in a sensory where does not just audiovisual so I realize this quite is probably and they're going to elicit a grown from everybody because it's so 1 9 0 but the are is being called of the CD and the machine as a quote from Chris milk who would gaboro made the film this this from which is cool clouds of the situation is the philosophy of film made with the United Nations and it's all to you invite empathy the between of populations and populations with transients that refugee populations clouds of Ecija goes inside a answering refugee camp in Jordan calls Atari has a population of 84 thousand people it's almost a permanent settlement now and what the film to do is take you through the eyes of this little girl called centuries is a resident of the camp and seek to make people understand and why her experience was evoke empathy for that the if we start to look at anything and how we feel and think and where's that actually come from and how do we feel and how do we seek to tell stories that evoke empathy even more in the audiences we're all sensory beings right we're constantly making up a perception out of inputs to be received through all of our senses and so I started to look into this little bit more and we based a lot of what we do in cross-modal science mode you modalities of sensors cross-modal science therefore how your senses combined to form your perception so is not just a matter of kind of adding in a bit of wind or adding in a bit of a smell it's how these things combined to form your overall perception and uh an example that I use quite often is the way that we as society and storytellers figured out how to use music as an emotional language if you watch a film and audiovisual film without a soundtrack and has a small percentage of the emotional content similarly if that's soundtrack is
mismatched then they over messages as being kind of confusing you absorb the audience in the same way as you can imagine the titanic going down with the psycho soundtrack it's not really
can work out the unique and the kind of irritated and pulled out of the story so when you think about our senses commonly we think of 500 sight sound touch taste smell and the latest cross-modal thinking is that we actually have around 33 senses this includes figuring out what the upside down on things like this so we don't necessarily stimulate all of those those suddenly a huge field of perception that a story tellers we can bringing and for just telling us stories in audio-visual even if it is an immersive virtual reality visual there's still huge channels of perception of we're missing out on in our ability to to relate stories to people taking endophytic senses of touch for example that our the probe Europe to Tyson the consul hormone the love hormone and personal touch causes the release of oxytocin causes people to fill these feelings similarly smell it's 1 of our oldest sensors are most primitive sensors it's long been associated with issues of trust and reward going back to cavemen times if you actually look at the way the brain is formulated you have similar near atomic or regions serving smell as value judgment memory learning and of course and the so that is very good for being able to evoke a sense of time I think we all know that if you see a picture of a baby blanket touch a baby blanket scanty something for you if you smell your baby blanket that's the same it takes you back to these memories in the sense of home in a way that the other senses simply don't you've actually got kind of a shortcut that work between all factory bold and the centers of memory and learning in the brain the other senses vision torched sound they get filtered out in a way that's smell doesn't so this is something we can bring into a storytelling as well speaking of Chris no crowds of researcher I just go back to kind have a feed began on i
am have also in the past what Charita festal called shuffle in a disused symmetry in east London and when your thought to be constant Ophelie's now how the subsidies the
feelings and around the same time I discovered the art which for me personally and never have that much draw a kind of associated with gaming much hadn't much correlation with them and so was quite surprised
to discover and me really opened up this new way of being able to story so then I needed on and it's in some sensory input so actually uh Chris now I'm totem idea and he wrote back and said yeah welcome to use of material without support use of us as it was then called that she supported us in vessel they give us 8 headsets and we created an immersive theatrical experience involving these 2 films of that Council Sitaram working New York the thing the faster that the time movement migration place and so we sought to really involve people in the stories of immigration and C 2 very different sides immigration the artist J. often walking New York is of course an immigrant New York himself and set a very different story so far as the local center that we saw this is this is the kind of cut across the image of this is this is prototyping I guess this is how things begin um we took these these films and then I thought how we can do the sensory part so I reached out to the cross-modal research laboratory at the University of Oxford and similarly I wasn't increasing content them and they wrote back and said we love this idea would love to work with the I had this man is chosen shows experience designers and a shift in residence researcher as he was then at the crossmodal Research Laboratory always
trying to discover how the census combined particular food because that's where a lot of our senses combined in a sense of taste and the uh ceremony around it and you'll support on this managing the tribal is perfume and he showed up at the cemetery to meaning he was carrying a tiny bottle with clear liquid in and label set human skin of OK this is great and we added in perfumes wind temperature to these 2 experiences and Israel difficult task because the 1 really aware of we're making as a new concept so we got a couple of journalists and we publish this photograph and then suddenly everything that's sort out people queuing up and even
though they would be asked that people had quite often seen before people were still coming want to experience in this new way we took 600 people through in 8 days to the kind of public cinema and and people were extremely may and they were coming out of the very moving the other only but we found that the addition of these extra sensory input had abilities touch people in a way that was taking into a whole new round people came out and they said my day and and that kind of got us thinking and so this was In August 2015 and ever since then I've been working on as building up the fees because what we don't wanna do is 40 cinema right I mean Disneyland's very good at what it does but it's kind of fun and actually seeking to do is a key here and skillful story telling the users all of your senses and tells you stories to all of its senses so close to do that you need to make content original content that is multisensory from the very beginning you need to write stories that a multisensory many need to shoot stories that a multisensory if you do that and then you need to perform the stories that multisensory the so since then we've also been working in this kind of sensory orchestrations we tell that and this is for the cycle and Titanic example you can't come match
stuff together expect to reach your audience is in the same way and the are as we all know is quite expensive it takes a certain amount of time so this is a little thing that put together for the Wellcome Trust again basing in our research and new sites perception psychology cross-modal science and using and this is kind of original content we created but instead of having a massive vision that took out the sense of vision vision is you most dominant senses the find when you start telling stories using the other senses you have this wave recent tumor in most audiences here's some perfumes we've made for this they're called the multiplicity of the senses uh spark of underlying is is actually a telling of Mary Shelley's Frankenstein originated from Mother's Day which falls funny provide enough everybody did and my mom so that's fine and uh we've also started working with infrasonic frequencies as well so frequencies cited below your range of hearing is a human so yes I can make you hear things the fail at the same time but also want to work may start here and different things and feeling different things depending on how
we want to tell the story so just a pause from and probably tell you about how I kind of came to this point is aII have uh eclectic career I have a chemistry degree and I was working in New Generation fold the Taiex synthesizing cop printing disulfide fold the take applications but only 1 of the in the lab was much more interested in kind of social causes and how our and these kind of renewable energy technologies and things like that any issues climate change actually gonna be solved in and explodes and social context and how well the oven populations can stop fucking of the world and of which I am extremely guilty and and I went to live in of about 5 years and worked with Greenpeace then and I was always kind of trying to figure out how to make these bridges between urban audiences to him you often need to tell your stories because not said the ones that are online and the ones that have more social economic power back how to transport and these places in the world the idea talking about a ruble rural environmental the lives of people who live in these were environments and quite often particularly in countries where you have a mate indigenous population still this quite disconnect between those of indigenous populations their preconceptions of the indigenous population as primitive all holding the country back and the other population will consider themselves forward keen to drive the country forward we were campaigning on and trying to stop a coal mine being built in the forest area in northern India on the borders of lots of production and we're having a really tough time communicating about this for a sufficiently because it didn't look like the Amazon we look for tigers that when type the trees kind spaced out they lost their leaves every year you look at a photo of me that impressive and the by differ in terms of biodiversity it was an extraordinary place the and I got in on kind stupid when it comes to nature I'm afraid of had a very open education censoriously by and the gangsters this forest for the 1st time and I certainly was overcome by this feeling that I was in a live in which of course have was I felt that I was in this living completely here by system and the reason that I felt that was but is is stimulated all of my senses there was this kind of richness in this that was coming out of the Earth the wind and the waves gentlemen skin sunlight moving through the trees and then we went to a coal mine had already been built nearby and although there was wind the numbers on analysis smell of dust whatever that I fell in the forest was no longer there this place was dead and I felt that sensory assisting me suddenly that have and then come back and and the feeling is that this was a really potentially rich way to try and build those bridges between urban and rural audiences so to get it to Greenpeace and they are fantastic organization and they've for it forward and we've actually created this and experience about the band with the moons recruit new other and envisions population living on the touch shows swear I showed in the 1st slide this is the name of experience launched the end of this month Menger proved fights defend the heart of the Amazon the lumen recluses because he gives you are as and this is our small crew so we actually went and shot have you do that you multisensory virtualities staying with these people for for 2 weeks in the village so remote but and the temperature us with and and the ones from what was amazing about is not just the closest you get with them this experience but also the way they kind of co-directed with us and that includes that common participation in the scenes but also explains that what we were doing in terms of sensory mapping they actually got it because of course this is the sensory environment may live in bringing us smells as we walk through the forest like vessel here taste this you know you walk by a trainer looks the same to me but if something called the Balkan this white sap starts coming out of our taste that and the in terms of sensory mapping I mentioned I had a chemistry degree or few most the chemistry degree is very interesting we had similar educations and we approach the sensory map in a very different way mine
was the estimated dump section a taking a lot of measurements measured humidity temperature this is my horrible job what kind of mapping how when the sun either goes up or goes down how light intensity changes in correlation which militants on to 5 minutes that and boasted taking kind of audio recordings turning and vibration queens that form part of Belgium experienced in some sense that always you can do this chemistry but it have of expensive it's not really the kind of budget you can do feels the picture the artist working for charity and you you kill the subjective part of the story telling you know like when you watch a film that is the evidence of the director is very much there and then is telling the story and sort of erase that we're doing everything just in in an automated machine weights so we actually to new to the Amazon as well so this is probably the 1st perfume of of sets and so here's some them indicate coming to us as was saying us things invites us to make these mouse an alleged created 6 bespoke perfumes I was in Berlin this weekend because we actually got 3 to the finest the altar of faction awards which was wonderful honor and and 1 of them is is often of the Amazon jungle so if you wanna in its of suspects mountain the same
experienced by kind give you an idea when we 1st went to soaring my about we took a series of sense with us to try and I can connect with Mandarin can explain what we were doing this and we took the jungles and rice energy it is a classically trained perfume a trained in Paris is I jungle green grass a case we made
some green lights put in a bottle we took element of some with a few others amid gets a soaring white when he's like the the jungle in the back because the 2nd he actually arrived in this environment he was so embarrassed by the
simplicity of what his imagination told in the jungle it smells like and actually you have is you have an extremely rich biosphere yes you have time green and grassy might but you also have a lot of definite you know this is the entire circle of life that you have in a place and so of course which is things visually which is listening to what we're cutting out so much of this which messaging you get through things like the smell of the place wind speed up and so what we have today and
summaries to build bridges through sensory emulsion between people in different places and in doing so trying to something to help protect these beautiful and natural place in some of the last living rain forest that not only of course formed the payment of these people but they also protects us all the time because they regulate they regulate our world and which is being selected for the alternate realities exhibition cheerful documentary festival so if you're going to be about to come and see us and try it out it would also be launching in Sao Paolo in Brazil at the end of the month so seeking to form as connections initially between urban and rural
populations in Brazil and then we hope that these again and travel we've cratering citizen that by that 1st photo with crater a multisensory v of pods and with the production designer hatched designed the Olympic opening ceremony in London 2012 and and the idea is that the mobile pack up and and place the packed on the going back a Vandermonde can go somewhere else and someone asked this mask and we had spread this message to as many people as possible and continue working further on stories that multisensory nature and speak to all of your senses and as a holding page movement was still consider set up that this is a website where you can follow an Instagram or did come up and say hi after say that and this and future you future growth for a few we have time for 1 question this someone has rooms the question which my interest and 1 few free to us know all they see the forest that thank you was on and the there not the pill this 1 of the thank you very much for this interesting presentation and and wondering how his own multi-sensor of your experience scalable such a way that many people come instances we don't know huge team of people yeah certainly I mean it a challenge the challenge the virtual reality at the moment that's increasingly getting
rich and at the moment we're very much working within a setting of kind of massive data as well so this cylindrical experiences is 14 minutes but actually is a visitor you have 1 hour experience we work with experience design as well as a set was thinking about cross-modal apperception so what is your experience for the 1st moment you walk into a place how he made feel comfortable how you made to feel as comfortable enough you can open yourself up to this experience and so we actually have kind of an act in and people who are trained to run experience in a wide 11 every method as well as well from it's coming with exhibitions and and things like that the hours of the center and moving forward I think is any limitation of technology smells the most difficult 1 of these other project we're working with has some kind of fully automated integrated experience using sensors while lingering is always a problem in this all of this but I think it's just something that is this coming really early but there's a certain amount of conditionally
more all the time but the rest of the
world or it could be the
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Metadaten

Formale Metadaten

Titel Stories for all of your senses: Multisensory VR and social cohesion
Serientitel re:publica 2017
Autor Boyle, Grace
Lizenz CC-Namensnennung - Weitergabe unter gleichen Bedingungen 3.0 Deutschland:
Sie dürfen das Werk bzw. den Inhalt zu jedem legalen Zweck nutzen, verändern und in unveränderter oder veränderter Form vervielfältigen, verbreiten und öffentlich zugänglich machen, sofern Sie den Namen des Autors/Rechteinhabers in der von ihm festgelegten Weise nennen und das Werk bzw. diesen Inhalt auch in veränderter Form nur unter den Bedingungen dieser Lizenz weitergeben.
DOI 10.5446/32983
Herausgeber re:publica
Erscheinungsjahr 2017
Sprache Englisch

Inhaltliche Metadaten

Fachgebiet Informatik
Abstract We are sensory beings, constantly taking in information to form our perception of the world around us. Yet our major forms of storytelling often only speak to our eyes and our ears. The Feelies creates multisensory VR content that speaks to all your senses, and is working on how this can be used for social cohesion and more empathetic, emotive storytelling.

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