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Cannabis: The Next Disruption

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search it things out of the and the and the the
the point and the to it object to it thank you can you
hear me OK also Marek I didn't realize there was a table I wanted to Stage dive at the end so I guess I can't do that anymore and well thank you so much for coming and thank you for the introduction my Emerson bomb I'm the director of strategic initiatives for a company called the flea is the largest cannabis information resource in the world and I'll be talking and the topic of cannabis the next disruption no one's leaving so soon yet so actually here for this talk so that's a really great start some vendors have people work out at this point so then wonder then the wrong room am so I hear all here and I'm in the right room as well before I hop into the presentation I would love to ask you gets a few questions just to get a feel on foot audience so my 1st question Oh yes and no that would the audience participation hammer the last thing in the front OK and my 1st question
is what is the 1st thing that comes to your mind when you hear the term St. John's words yeah like weights and affirm that anything to do with cannabis St. John's was for Germans is your Highness count yeah anyone any idea to give any association with the term yeah regulation of kind thank him here and
antidepressants you yes very good also often responses OK different ones different question and what is the 1st thing that comes to mind when you hear the term tobacco out of it yeah great cancer what did you say it yeah and so on so it was
all columns of of well that's interesting and Nova I should ask more questions from the audience I guess this is an a awesome alright I have 1 last question at this point you know I'd really prevent that is gonna let you guys do all the work so and my last question is what's the 1st thing that comes to mind when you hear the term cannabis get the 1 you've been waiting for cell what comes to mind right this afternoon anything else the sorry lack of memory OK and I you again it yes supportive treatment medicine awesome show also wanted to
OK and while this thing is really moving and so all of these are really good responses so so and I'm going to get back to St. John's was tobacco and a little bit but the topic is cannabis I wanna talk about a little bit more and what I just it was a version of what he she has been doing for
7 years which is we try to determine what people associate with the term cannabis and after 7 years here's what we came up with but this
is me saying that come up with a lot of different things so we have everything from words such as I am medicine to hip-hop to yeah to add flow uh and in the German market kitchen and to ADD ADHD edible so it's really all over the place I don't know if you guys notice that but that is the word Bible in and then we get 5 a lot
we don't know what I can do it so I still have to dig a little bit deeper into that 1 on but what we figured out
when you can run through the use of the term I have is that most of them can be fairly comfortably put into 1 of 2 categories and those are the recreational category and the medical category
the the so earlier when asked about St. John's words or you harness of which lasted 2 categories that the fit in to would it be more medical the on now recreational who's losing the
medical a play with things
operational but but there is so overwhelming majority says medical next 1 tobacco medical recreational OK so everyone thinks of recreational so the point
that I'm trying to make is that it's very easy for us as a society to decide whether these terms are medical recreational we know what we should do with them from an opinion perspective from any society perspective and from a regulatory perspective with can this we don't have that because there's there's really a lack of information we don't have consistent information on on cannabis the way
we do but in John's worth all the way that we do about tobacco generally people say tobacco causes cancer like you said what we hear about cannabis is really all over the place and so it makes it extremely difficult for other societies to decide how we wanted to find this and
that's a huge problem White is a huge problem I will answer in a couple minutes i wanna jump into a different topic but I get back to it and then before I start the next topic I have 2 more questions and who is here know someone that has consume cannabis before it the on
OK nice to everybody alright next question and I just want to remind everyone that in audience participation is voluntary and cool here has consumed Canada's the alright also among k so that can of a line of work we then finding as well and this is 1 of the the the games are an honest group that's nice it depends on where you are
about this question before in some countries have like 1 single person if read you can have it and OK so there is a lot of countries this bureaus that actually after the populations the question whether people consume cannabis or not and for the purpose of this presentation we kind of put some of these numbers together and I do want to state that the numbers don't show how much or how often people consume the question that we're looking into is really heavy consumed in your lifetime the and so when you look at
EUR exclusively to start with what you learn is that some the French really like that cannabis but the other thing that you learn is that a majority of the European countries have between 15 to 25 per cent of the population say that they at 1 point in the life of tried cannabis before yeah and just just you know for the point of clarity we are looking at an age range of 15 to 64 and no children and the people over to the form and so we see being fairly high consumption rates and that's pretty incredible given what we just talked about which is that there isn't really a lot of consistent on information on Canada's out there so you have let's say 25 per cent of Germans consume cannabis or when these try it without really knowing what it so what it can and should do they getting the information from France of family and if you zoom in out a little bit and then look at the global scale who do you guys think of the country that
consumes the most cannabis in terms of lifetime consumption wasn't the to make out 10 the Canada Australia cat he you as a you know I'm losing do yes you're
saying and 51 % of people have tried it again in the age group for the US until the different the people that were questioned is um
18 21 264 not 15 closely followed by Canada right there's someone said Canada and so if you look at this you see um mostly 1st world countries a lot of European countries a
good reason for that is that any in those countries they are actually Eurostat that after cannabis questions of their populations and the other reason is that the people that are still comfortable answering right so you guys for comfortable saying that the difference in columns before because you don't think that any repercussions of you saying it and so when when we look at really and full global scale and we look at countries where that might not be the case the numbers that we're getting a really inconsistent and because 1 of those 2 things is lacking and with these
high numbers mean and by the way so the load torque is at the top 19 countries if you just take the talk is like I why she was looking at the top 19 question on choosing 20 twenty's a much better number and a OK disappointed out I did ask the wonderful colleague make who designed this to give me the top 20 countries and came back with 19 so I said make what happened I asked for the
top 20 countries and he said well you know the slide it get really full and people could read it anymore but then also I had a really hard time finding a high-resolution flak from Northern Ireland and which apparently was number 20 so we're stuck with the top 19 and if you just look at this top 19 countries and age groups that we looked at we have 3
122 million Adolph that have used cannabis that's pretty incredible especially given
that the information in that variety of opinion on it now what this is also really great indicator for is that the mind swords cannabis have really been changing a lot in the last few years so and I was really amazed by the
survey this is the new england um journal of medicine and they asked 71 at professionals medical professionals from
71 different countries whether they believe that cannabis should be legalized medically and 76 per cent
of the respondents said yes I Given that the the respondents in the medical field coming from over of from exactly 71 different countries I was I really surprised by the response rate and approving medical cannabis but another another points might not be as surprising given the former slide of is that 87 % of Americans
support medical cannabis and 75 per cent of Germans support cannabis medical legalization which is good because we did just medical legalize it
that so there's a few different reasons know that there's a lot of reasons why the minds of the changing but if you really big ones are 1 and a pharmaceutical and clinical perspective so In the US there was a study done that tried to determine whether there is a correlation
between medical cannabis laws in specific states and opioid use and what they found is that in states in which medical cannabis was legalized deaths due
to opioid overdoses the he came to be 25 per cent lower than in states where there was no medical cannabis long and so any but they didn't find out strong evidence that there is a very strong correlation between the medical cannabis
laws and opioid consumption another point is the industrial 1 so if you look
at him it requires about 50 % less space for the same amount of output it also requires less water and pesticides and then we have a really big 1 which are the advocacy the advocacy for
patients and families and so what you see a lot in countries like Ireland and what is seen in the US and Germany instead really the families of patients are making a big difference especially
the parents of children with rare forms of epilepsy where normal pharmaceutical drugs fail and they're not able to legally provide and the children with a drug that might might potentially help them and then the last 1
is the economic opportunity in if you look at the state of Colorado Colorado legalize cannabis completely in the year 2010 it this last year in 2016 that 1 . 3 billion dollars of tax revenues just from Cannabis that money was immediately rerouted at least to a large portion to the education sector so we
have these changing mind-sets but it did mention earlier that we have a big problem because that this lack of information and this variety of opinion as it comes to cannabis never so lack of information obviously is a big problem for patients of potential consumers but then also in addition to this lack of
information we have these incredibly high consumption rates so and whenever you have high consumption rates like that regulators 1 regulate the consumption but they are struggling with the exact same issue that everybody else is dealing with which is a lack quite inconsistent information and what is that is leading to is that we have completely different types of regulations edit as a comes to
cannabis across the world and sometimes even men in the exact same country it so as an example let's look at the US so I had
to give you a little bit of background and in the U. S. is a federal level and state level um of government exactly like in Germany but even on the federal level there is an agency called the Drug Enforcement Agency the DEA the DA classifies every controlled substance within 5
levels so the schedule 1 drug is the highest level all of drug and controlled substance in Schedule 5 is the lowest the so for example as scheduled to
arrive it is mass cocaine hydrocodone opium and so on yeah to cannabis on the federal level is the schedule 1 drug which means it is classified
as more harmful then of meth and cocaine yeah the other thing that that means is that for the classification just get 1 drug there's no medicinal value whatsoever which in turn means that universities and research institutions do not get any funding if they want to do research on the medical benefits of the substance so you
often have is really bad catch 22 you have a lack of information leading to certain regulation and that regulation that forbids getting any more information because you can't do research on the substance but then if
you look at the reality because we all know Americans consume cannabis right 51 % and if you look at the reality we have 24 per cent
of the US population living with fully legalize cannabis that means if you 21 you walk into a dispensary you buy cannabis and you walk out that's it just like grocery shopping and then you have 58 per cent of the population
that this written with medical cannabis sold on a state level there is an argument made apparently that this medical benefits to it however on on the federal level it's completely illegal for you to have canvas and so what that means is that if you're in a fully legalize states and at the you get stopped and in 8 a state officer see that you have cannabis on you you fine as long as you have consume them and in a car or anything like that but if a federal police officer pulls you over that police officer has the right to rescue because he operates under the federal wall right and so these
these issues that um come from the type of lack of information inconsistent opinion on that we're seeing when it comes to cannabis but when it comes to Germany and we
now have medical cannabis it's legal and it's a little bit different than in other countries where they decided to make an exception to the narcotics the and put in there that if you're a seriously ill you can now get aid cannabis prescription from a doctor so the problem is what does
seriously ill mean it's not defined any further in the law and so this is again a really good example for some of the struggles that regulators having and that now doctors and patients having right because How do you hold the health insurance she know paying you back for for the medicine that you're getting if in their definition you don't have any type of illness that's that
serious that serious enough it's not defined the just to give you like and another few examples of what different countries still so you have a really wide spectrum Canada it's medically all is going to be
fully legal it's going be the 1st G 7 seven-nation that's going to have full and legalization then you have to make and Italy the a Jamaican Italy at the legal except if you doing it for religious purposes so if you happen to be in
Jamaica Italy make sure you get your story straight the and then am we have places like know the Virgin Islands suppress out places that are really big tourist countries
and then the illegal but it's pretty much tolerated as long as you a tourist so somehow because you're touristy now treated differently on a substance that has the same effect on know different people and then we have countries like Brunei and Saudi Arabia punishable by death not dealing the drug is punishable by death consumption of cannabis is punishable by death
so we have at this point just about everything as a comes to rate regulation around the world and so just to reiterate a little bit we have really confusing
information we have varying believes around the world and therefore we have inconsistent regulation sometimes in the exact same country and this is where leave these really trying to disrupt the cycle what we're trying to do is to get to a
point where this helpful information and he's a certain point people always have a difference in opinion but helpful trustworthy and fact-based information that helps patients that helps and
doctors pharmacists and that also helps provide consistent regulation and regulation that is actually meaningful to the people that it's made for I'm just to give you a
little bit of detail on how that this information is needed this is the traffic since we started so we started in 2007 and that's pretty much when the US started to really move on and um some of the states started to legalize yeah but did not nothing popped up no information popped up and so that's where the the
became and what we saw is that whenever people had to make decisions on the ballot it they should vote yes or no on Canada's legislation we saw crazy bombs in traffic right so we have this in 2 thousand and 14 and with Washington in Colorado and then we have it again
in the last year when we had several states that either medically of fully legalized so we now have traffic that it's over 120 million visits per year which means
people want to get information a questions answered and what we've seen is that a lot of this information out of the what we're getting is people originally was mostly the US there and people from the US that we're looking at this and now we have people from all over the world looking and what we realized is that a new markets like Germany in the medical market the questions that people asking are completely different from the questions that we're getting in um established markets because there's different regulation around it so they have different needs and there's different bases of information that people already have so what let 2 which is a
nightmare from a branding perspective is then we have to recreate the wheel for every market because we want to serve the
needed and we want to answer the questions that that market has stay in the US In the last states you can find dispensaries not relevant in Germany and because they're not in Germany I you can discover new products which are not available in
Germany and you can explore strains but this strain system is 1 that the medical market in Germany is not fully and following so it's therefore also not applicable to Germany what is applicable it
is giving people information that they need in and in order to understand whether they should be purchased in Canada they should go to the doctor and if a qualified for potentially and getting help through cannabis and also to get doctors to understand how to prescribe it we we have we have people asking all kinds of course that can be taken and just eat it so that that's a would get from doctors didn't understand that needs to be heated in some shape or form and they don't know how it needs to be consumed so end up creating that these different sites for different markets which is really frustrating on the 1 hand but on the other hand it's also really exciting because it allows us to provide people with the information that they need and disrupt the really just to
wrap the cycle of misinformation and so the cycle of misinformation is not something that's Canada's only can is the only 1 that has this problem it's a problem
that is a systemic issue in the society fake news right is a huge problem of misinformation and so what I would ask yeah in terms of the love of about theme and the theme of this
topic which is cannabis and is that the next time that someone state some type of factor but cannabis that you really knows it's run not he's going ahead and look it up and make sure that the information that you give out is based in reality and based on facts and put knowledge over and sensationalism so that's why we have the hashtag just you know thank you
thank you learn the films in the late and since that's already 9 o'clock and we have to close down and it didn't show is going to be around so if you want to invest in sooner than you can just talk to admittedly but I think we have to close the gap at importantly against no and we have made more of 1 hour that's this man for people to be able to ask any questions that they want and it's from 10 to 11 am I
think we have a couple weeks people out there that will be giving out flyers you've guessed awareness gets interested the
1st or if you if you did
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Metadaten

Formale Metadaten

Titel Cannabis: The Next Disruption
Serientitel re:publica 2017
Teil 31
Anzahl der Teile 235
Autor Baumgardt, Linn
Lizenz CC-Namensnennung - Weitergabe unter gleichen Bedingungen 3.0 Deutschland:
Sie dürfen das Werk bzw. den Inhalt zu jedem legalen Zweck nutzen, verändern und in unveränderter oder veränderter Form vervielfältigen, verbreiten und öffentlich zugänglich machen, sofern Sie den Namen des Autors/Rechteinhabers in der von ihm festgelegten Weise nennen und das Werk bzw. diesen Inhalt auch in veränderter Form nur unter den Bedingungen dieser Lizenz weitergeben.
DOI 10.5446/33135
Herausgeber re:publica
Erscheinungsjahr 2017
Sprache Englisch

Inhaltliche Metadaten

Fachgebiet Informatik
Abstract More than a third of Americans live with fully legalized Cannabis, Canada will legalize Cannabis next year, and Germany just passed medical legalization in March. Still, cannabis is one of the most controversial plants on the planet. Cannabis regulation is on a global path, but why is it viewed so differently in different countries? What does the Green-rush actually mean? In this session, these and more questions around cannabis will be explored.

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