Is our online future worth sacrificing our privacy and security?

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Is our online future worth sacrificing our privacy and security?
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Many business models and platforms powering digital life operate at the expense of privacy. Multinational companies like Google and Facebook already make billions, and are exploring new ways to monetize personal data. But this doesn't seem to be illegal, as users happily pay the price for 'free' services. On the other hand, groups willing to break laws are targeting our online security - including criminals looking for money and governments interested in surveillance and espionage. Are these two issues, privacy and security, jeopardizing Europe’s online future and digital culture?
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and so if you and
yeah at the the yeah thank you good morning everybody my name is Makoto button and I
am older then the internet and this is actually true I was thinking about this 2 weeks ago when I was traveling in California and I was visiting this building this is the William
Gates building at the campus of the University of stand for and in the lobby of 2 billion Gates building there's this sign about the
birth of the than in the early days of the design of these early protocols TCP IP UDP which that later became the Internet's but I actually went looking online for for the 1st day to spend it turns out that the 1st packet sent in Arpanet was in 1969 in October 1969 when I'm bored in 1969 turns out I was born 2 weeks before the 1st packet was sent online the not yet thank you 6 and I what a great year we went to the mall reinvented the Internet and I was born so if not bad however the internet of course didn't really take off in 1969 to quite a while until it finally became commonplace in fact it took some took another great innovation which this time was done in Europe the buried away was the web is actually a
photo of the famous next coop server that Sir Tim Berners-Lee was using to write the HTML and HTTP specification and was using the run the very 1st web server on the planet to and actually find it interesting that it was done on the next you because NeXTcube is the computer which was designed by Steve Jobs while he wasn't working at Apple so Steve Jobs also had his role in the creation of the web the weapon really became commonplace pretty much exactly 20 years ago if you think back to the 1st time you went to the web the 1st time you opened up a web browser and visited a website that was most likely 20 years ago and
you are using a browser like this and I I was setting up the 1st web sites that I was involved with in April 1994 in fact the website I set
up this right here that's what would used to look like for those of you who weren't around in 1994 that's the 1st website I built it for a company called data fellows which later renamed itself to have secure which is where I still work today and in April 1990 more before they were very very few websites are not just a handful to pick the universities have websites of that's pretty much it very few companies have a website but I remember discussing this with my colleagues that you know this web thing it's going to become Dick His web is gonna change things because it's so easy to use of course we have been using the Internet we the geeks had been using the Internet already 4 years for e-mail for FTP file frustrations for goal for but then the whip came around and it would just click and point yet pictures and you just get data I mean it gonna become something that people will be using and we have this discussion about content if indeed the Web is going to become bit we will be leading a lot of content online content like at all entertainment maybe maybe use maybe 1 day there will be no magazines online and newspapers will publish news online and then that will be really the video maybe even movies online that's what we were discussing in 1994 but then we have a problem which is that you know if a good a have all this content online how are people going to pay for it like if you would have all this content somebody has to pay for the call it can be online for free so how will this this payment systems work and we had no idea of course but we were sort of assuming that it's gonna be both like this something like you know that these
browsers will have the bottom you know through which you would pay for the columns and that you're using that older browsers would implement some kind of a built in payment system and just a click a button to read a piece of news of course it would be very cheap otherwise you would pay for it but I think you pay 2 cents to read these editorial in New York Times or why they I pay half a cent to read today's Dilbert car to that's what we're assuming and 0 boy we were wrong 20 years later we still don't have 20 years later there's still no way for you to easily paid for content as you consume content online which frankly is quite surprising instead of this being this totally different model that has come up for paid for content which is profiling the users creating profiles of data users as they use different services have been selling those profiles to advertisers and that has become the number 1 mechanism of paying for content and it didn't have to be like that it could of worked another way but it didn't we ended up to this scenario where we are today in 2015 and
I do have still have hope that maybe this will change maybe we will be seeing alternatives is systems that's why i like virtual currencies like Bitcoin that altcoins they maybe 1 day will provide us with an easy way for making microscopic payments for pondered easily and directly from within a browser but obviously we're not there yet and there has been some attempts to do this for example
flatter created by Peter some assumed that his friends is actually speaking here and Republic of tomorrow that's an easy way to pay for upon but it's still not built into our systems and it still has a very very small part of users actually using this quite interestingly actually noticed 2 months ago that Google is prototyping something
around is they call it the Google contributor where people would actually paid money for goods and the products they use online and and for the content that they consume like use unfortunate contributor reason still open it still in might so I expect you know how it works the but in the global Google which has failed their business moral around privacy the the move was a great company they great products great services I think everybody loves the services their excellent but I suppose many people wish they could pay for those services in some other way then without privacy don't get me wrong global does great work it's security and in private however they do what they do around privacy is focused on protecting the users data and the user's privacy against anyone else except google themselves because it's their business model to see what we do that's what they sell that's
where Google makes all of their money from the and the money that floating around in this business is massive the I was looking at Google's latest financial reports and it's as polishing just looking at things like their data centers like how much money does Google invest in their data centers which they have around the world well turns out who will invest
more than 2 billion dollars every quarter indebtedness over 2 thousand million dollars 4 times a year there's no other company which would invest is much money the dead data in fact Google turns out to be the 4th largest server manufacturer in the world and Google doesn't even sell servers they build so many servers to be put in the data centers that they're actually the 4th largest manufacturer which is just astonishing so obviously when a company invests this much money into their operations and they're giving away to practice for free nobody pays for a google search or Gmail or YouTube or Google Maps of course you would think that a company like this would be going bankrupt but they're of going bankrupt they're making 12 billion in profit every year but that's what they did last year the but if there's a billion Google users that means every single Google user make them 12 hours of profit with their data wins the information and frankly I would much rather pay the money in fact I pay twice that but they are like they had a debate to 20 euros a month 30 euros a month for the services if they then wouldn't be collecting my data but we have no such option 1 thing I've learned about these goods and services they really is eye-opening to look at them not as ask the user but as as the
customer of these systems and is all has to do with the fact that these companies are breaking any laws Google Facebook Twitter with the collected data sporadic illegal the perfectly legal because we allowed to to because as you know the biggest lie on the internet is that I have read and I agree to the license agreement because we never read these things of course we do we don't when who would want to read 30 pages of legalese we know that we've even tested these
with it is Wi-Fi experiment in London last year we were set up a Wi-Fi hotspot we got free Internet access over Wi-Fi unfortunately our license conditions including this thing where you have to give your first-born child to us yeah and you know what everybody clicked OK the now of course we didn't go and pick up the kids but you know it's it's clear that there's this there's nothing here people actually really the I was
also told by a friend of mine was actually German lives here in Germany that he was doing his tax filings online and the and all officials form that he was filling in with his tax returns at the very end he had to access the terms and conditions and this webpage actually asked him that you know what do you want to read the terms and conditions before you agree that you have read the terms and conditions and the default was below but that's how bad it is this is quite quite quite sad actions so good way of looking at these
3 products and services is by going to these services not as a regular user but as a customer and of course a customer here means an
advertiser for example I've got to Facebook and you know by ads and then just see how well you can target a single
ad and it's really eye-opening when you like silica get location this city in this country I wanna targets females who are between 35 to 40 years old who are interested in these in these things and Facebook
will actually tell you OK there's 2011 people like that and we will show you radicals 2011 people so did really opens your eyes out how well they can target these but I was still quite surprised when I went looking at Twitter don't Twitter you directed by ask you actually promoted tweets so you pay money to twitter and twitter will then show your Tweet to persons who otherwise would
not have I see your point so they have an interface for these the golden promoted tweets you run campaigns and you can target by gender or by location or by which device they're using and this is a directory surprising because Twitter
knows quite a bit about the users based on their tweets and who they follow and what kind of devices the user where they are the so it's not surprising that they would know for example that somebody's interested in cars at somebody know tweet about car follows car companies for maybe racing teams of course they're interesting that however it gets a little bit more surprising when you look at these behavior targeting is an eager for example target people interested in a bakery or beverages or cereal and you can actually look at people or show your Tweet to people who are buying Rice Krispies or gay looks Special K or maybe I don't know Frosties so how the hell thus Twitter know who's ED which kind of cereals but they do menu connection you can see the numbers you left mention that they have 1 . 6 million people read killer prison brown I wonder 65 million people read little honey bunches which is weird or you can target based on what kind of alcohol people buying are you into what color maybe be here maybe wine or you can target based on your income will come much money are you make and they once again show them a lot of people in each income bracket or look at your life events including how many kids you have are you expecting a new child in your family in the next 6 months tweeted knows if your expecting a new child in your family in the next 6 months and you can as a Twitter customer as an advertiser even used is to target your acts accordingly so this is indeed poses the question of how the hell do they know so it's quite clear that this information is no longer coming from the tweets or from 1 following on Twitter and turns out that this information is actually being bought by Twitter and it's being bought from large data warehousing companies from companies that you've never heard of companies like CpG or axiom or Datalogics and they collect this information not from the Twitter sphere and all they collected from the real world they this information from real world shops from
credit card companies and from frequent buyer clubs the collectors in the databases and then they sell the information to companies like Twitter the and then Twitter take that
information from the real world and climactic with your Twitter account for how they do this connection how do they know who are you well it's based on your phone number because when you register for Twitter you will be giving in your mobile phone number and that's the key to the databases which are collected from the real world that's the reason why they're asking for your phone number that's the reason how they can connect your real world per soda with your on-line persona so they know that these guys who's mostly tweeting about football and and and and that is most in following supermodels on Twitter is actually this guy who eating Rice Krispies symbolize quite a lot of what God and there is expecting a key to the next 6 months that's how they know and by the way probably also
explains a little bit about this that deal between Facebook and what steps that we all remember Facebook beta historically large amount of money for what's up they pay 22 billion dollars for Watson why did they actually bind well they bought the mobile phone numbers of hundreds of millions of Facebook users which makes it easier to do exactly what we just saw so this is as far as we can tell completely legal these companies are not criminals quite the contrary they are businesses who are you need to make a profit and we allow this to happen because we always click yes yes I agree yes I have read the terms and conditions yes I think this is a great idea do probably think differently they would really understand what's happening and it is
sad to think that the world's top scientists are working in companies like Google and Facebook and Twitter and all the other companies and 4 out of produce free goods and services for us because what they really are doing is that they're putting all their expertise into pushing cats and figuring out how to better profile the users on how to better deliver users their real customers the advertisers for that I think is quite sad but that's where we are and if you really wanna be able to take the free and open Internet that we all receive during our lifetimes of the Internet is view it wasn't there for the last the last iteration with the 1st iteration which is letting it slides online you really wanna be able to keep it free and open also for our children we really only have 2 problems to solve the problem of privacy right here and then the problem of security and privacy is mostly being eroded by companies like this or security the is mostly being eroded by criminals criminal gangs who right where the friends some Trojans and banking Trojans and what is still of money with criminal attacks but it's also being eroded by governments which are interested in bridging our security for surveillance purposes as well as intelligence-gathering purposes and the biggest surprise of my 24 year career in computer security has been the fact that suddenly we are facing attacks coming from governments themselves these would have been science fiction 15 years ago nobody would have believed that that eventually you know governments military intelligence agencies writing malware Bakhtaran Trojans and action deploying them against other countries using them for intelligence gathering using them for spying 1 day using them to wage war this is going to happen at the the
governmental activity has been surprisingly quick to take on with the very 1st governmental attacks a little over 10 years ago the very 1st was all coming from China but quite quickly other countries started following so we have seen almost certainly confirmed case cases that had been coming from Russia China United States North Korea am India Pakistan even the Government of Germany has used where here explosive being used by law enforcement to infect computers of German citizens while they have been investigated for criminal activity but nevertheless that his government infecting they're all citizens with governmental malware just those last year we've seen a range
of malware for example from the the Russian government what's interesting here is that the so called dukes families which we believe are coming from the Russian government has been especially active in Ukraine which makes perfect sense in the middle of this real world crises between Russia and Ukraine of course the Russian government is interested in spying against Ukrainian targets including Ukrainian government Ukrainian military and Ukrainian military contractors however some of the new members especially close which is the latest of these that we have analyzed has also been used to target other kinds of targets because cozy view the malware which was found from the
systems of the White House so Russian
governments directly or indirectly trying to breach the security of of the White House to gain access to their computers
that actually looked around a little bit about the computer systems of the White House just based on open source information in a like photos of computers that above Obama's using and is using Windows 7 that's a dell laptop right there so it's not that hard to target a system if you know how they work it's you know where the information is let me give you another
example this time from China maybe there is a Chinese governmental Mulder we believe government a lower which is written in an unusual language just this mild where is written in the least and we never see Marlboro written in Lisp nobody writes viruses and list but this 1 is written in Lisp and the reason why it's in list is that list is the macro language used inside all the cat engineering
programs and all that carries the de facto standard program all over the world that engineering house is used to make drawings of constructions and buildings and bridges or even devices or even electronic and maybe they infect these drawings and then when these engineers given their drawings that their customers or exchange them with other engineering out the mother replicates into the new systems and that an of replicating it takes copies of these engineering drawings and sends them to mainland China so this is intellectual its intellectual theft at global scale there are tens of thousands of infected engineering houses right now which are without understanding it leaking their private documents to a foreign government this is what we're talking about now you wanna be able to solve these problems we need
security but 1 problem we have is that all the major security product around the world are coming from 1 of the countries that are involved in these attacks Of course USA is the biggest producer of secure sulfur and we know that the US government is involving governmental novel
writing this several Russian divorce for its and of course Russia is involved as well there's lots of Chinese for and that's why I personally like working for a Finnish company that think anybody's really worried about Finnish governmental molva infecting their systems so do 1 of the no but I like to be in a position where we are
are the neutral company coming from a neutral country not Russia when the China with Americans were not even the NATO it's it's also interesting to note that the Finland is 1 of the least corrupt countries in the world which is especially surprising when you realize that we have 15 hundred kilometres of border with the Russians which is 1 of the most corrupted countries in the world so I don't actually know what happens when you cross the border but something clearly happens and we just got the latest studies sticks from the i'm Reporters Without Borders 3 days ago with the index of the press freedom
around the world freedom is important to us in Finland we are number 1 and press freedom we believe in neutrality and that's why I believe that the solutions for the
problems that are involved with government a love of writing will be coming from neutral countries will be able to provide solutions which are seen as neutral and independent and I do believe that to solve the 2 problems we have to solve the problem of privacy and to solve the problem of security we are in such a bad place right now that we might actually failed in doing that In fact I believe that we've only seeing the very beginning of these problems and is likely to get worse before it gets better but what gives me hope what gives me hope or events like these and people like you people who care people think about Privacy people who are willing to stand up and do something yeah thank you for coming back you very much
my main