How do you collect feedback from users? How do you decide which feature to work on? And once you’ve decided, how do you manage its scope? These are all hard problems, and in this talk, you’ll see how my team approaches them. Over the last year and a half, we’ve rewritten our UI 3 times, and we’ve changed the core concepts at the heart of our product. We’ve done all of this and, by carefully controlling a story’s scope, we’ve still found time to add plenty of useful features, as well as better align the product to the overall business strategy. You’ll see what worked for us, what didn’t, and practical ideas for you to replicate our process. You’ll come away from this talk better equipped to make the crucial decisions about scope & what to build: how to combine qualitative & quantitative feedback data from a wide variety of sources and how to feed that into your decision making process. Ultimately, this is a talk about the most fundamental thing: how to decide which feature to build next.