In this talk, we dissect the complex role of product management within open-source generative AI, an area brimming with innovation yet fraught with unique challenges. - We start by setting the stage with the current surge of generative AI, and the proliferation of vector search and RAG use-cases. - We highlight the distinctions between product and model offerings from commercial AI startups and their open-source counterparts, and emphasize the critical role open-source plays in innovation. - We delve into the nuances of product management pivots required in this space, including strategic community engagement, navigating rapid competitive shifts, and developing sustainable business models. - Using examples from leading open-source projects, from past and present, we illustrate how these challenges can be turned into opportunities for growth and innovation. - Attendees will leave with a comprehensive understanding of the open-source AI landscape, equipped with strategies to leverage community resources effectively, adapt product offerings in line with evolving tech trends, and craft monetization approaches that align with the open-source ethos. This session aims to empower leaders with the knowledge and tools to lead their projects to success in the competitive world of generative AI.