They say imitation is the sincerest form of flattery, but it sure doesn't feel like that if your project gets disrupted by another FOSS project. FOSS is one of the best ways you can work to make a better world, but the launch of a new project that runs parallel to one you've worked on for years can be really disheartening. What if they're piggybacking on your brand to get halo from your project? The Right to Fork is great, but what if they're better funded or sucking up all the funding you used to rely upon? This talk will discuss how to evaluate a parallel project launch and strategies you can employ to make sure your project doesn't falter in the face of unexpected competition.