Defining the KPIs, keeping an eye on the customer satisfaction and sales, defining the backlog, configuring the search engine, debugging relevance issues, preventing regressions … These are a few tasks on the list of a search engine administrator. A search engine is a living thing. Seasonality, levels of stocks, lifecycle of the products, marketing events, news, etc. are a few of the many factors that force the search engine to constantly evolve. In this context, the life of a search engine manager is tough. In this talk we describe the processes and tools that we put in place and help manage a search engine. We also address the limits between what can be automated and what still needs human supervision.