All of the most successful fundraising campaigns come from three categories: services rendered, shared identity, or urgency; and are driven by thousands of small actions and follow up to create opportunities clarity and collaboration. Getting the right people to care is a beheamoth task. Large corporations that are expected to write a check and fill the gap of a worthwhile initiative don't show up like we expect; why does money never seem to flow to the right place at the right time? Through this presentation I'll discuss ways grassroots campaigns strike a cord with their audience to get over the fundraising finish line with some common gotchas: - The audience you thought would care, doesn't. - Who has the bank account? - How much is a handshake worth? - Getting Western donations to African initiatives. - Reduce the "I'm going to get yelled at" factor when asking corporations for contributions. - Creating the next wave of financially and fiscally aware in Open Source