While the way we handle cyber threats such as cyberattacks or disinformation has advanced significantly in recent years, we still heavily focus on technology, although many of these threats rely on and exploit human factors. Only few people are engaged in finding truly human-centered solutions and in creating motivating learning opportunities that empower people to effectively deal with such challenges in their private and professional life. Thus, we clearly need more innovators that focus on the human side of things! Based on various examples drawn from her experience, Sarah Mühlemann shows how innovating on layer 8 can look like, why it is exciting for people coming from various backgrounds and what challenges they may be facing. Layer 8 is addressed from the perspective of human-relevant cyber threats, such as social engineering attacks or disinformation.