Loud calls for more privacy, minimization, and data avoidance are a reaction to repeated cases of identity misuse and the ever-growing mining for our identity data. To address these problems (while allowing to fulfill legitimate requirements) is the promise of the concept of “Self Sovereign Identity (SSI)”. The talk will cover —the concept, and the blockchain-based architecture, —the potential impact on business and society, as well as —some real use-cases.