With the unprecedented volume of EO data, the possibilities for its use are endless. The cloud infrastructure and various tools make it easy to visualise the data, analyse it, and even run some machine learning models to determine land cover or the like. What is needed, however, is the ability to run these processes on a regular and ongoing basis so that we can make decisions based on what we learn, in parallel as events happen. With Sentinel Hub and especially our EO browser, we have helped raise awareness about the use of Earth Observation. With Global Earth Monitor, we want to go a step further - make it possible (and sustainable in terms of cost!) to monitor the planet on a weekly or even daily basis and extract relevant information from the data. We will present the development of the processes and open source tools that will allow any data scientist to create their monitoring stream.