While money is helpful in open source projects, hands-on contributions are probably more valuable to the long term health and sustainability of the project. In the Mautic project, we wanted to establish a partners programme which would allow us to highlight to our community the organisations who were both financially supporting the project as a sponsor, and were actively contributing to the project. Here's how we did it. In this session I’ll outline how we came up with a way to make the financial element equitable for partners around the world, and the steps we took toward ensuring that organisations couldn’t just buy their way to partner status. We’ll dig into thorny topics like determining what we mean by contributions, how we recognise non-code contributions alongside code contributions, and the tooling that underpins it all. I’ll also explain how we’ve built our partners portal to incentivise active contributions from the organisations, and some of the improvements that we’re thinking of making in the future.