collective.exportimport is the latest addition to our migration toolbox and we have achieved good results with it with upgrading Plone sites to Plone 5.2. But A new 'side' use case with this add-on getting mature is distributing content trees between existing Plone sites. For example to create an online marketing campaign and deploying the setup to several country sites for translation and local use. I will demonstrate the 'content copy' use case, discuss current state and planned/wished improvements. As a related subtopic I will also touch on current capabilities and 'caveats' of exportimport when using this for migrations based on our current experience.