I've often argued for in-place migrations and worked hard to make them as easy as possible. The thing is: They are still hard. Especially when you add Archetypes/Dexterity, Python 2/3, Multilingual, old Add-ons and Volto to the hurdles to overcome. All of this changed when early this year a new star was born. It has started as the idea to build a small wrapper around serializing and deserializing content using the REST-Api. Since then collective.exportimport has grown into a powerfull tool with a beginner-friendly user-interface. I will show how it is used for all kinds of small and large migrations and how it can solve even the edgiest edge-cases.