Our job is one of the most demanding and hardest. We play a crucial part in the business, often misunderstood and wrongly managed. We are craftsmen. We are under-appreciated, under-valued and often under-paid. Look at the world today. It's made up of people like us, people like Mike Zuckerberg et al. We are the fundamental pilar to businesses of the 21st Century. We are the Prima Donna's. It's about time you treat us like one.