In my talk I'd like to go over: Why Nix community needs a marketing team What have we been up to in marketing team in the last 6 months What are the plans for the next 6 months Marketing, and non-technical work in general, is all too often an afterthought for developers or worse it is viewed as something negative. I really wish it weren’t the case. Having clearly defined problems, audience and strategy should be as important to us as having clean and tested code. This is important for Nix. This is important for any project that aims to succeed.