Users will judge the quality of your app based on the design. Design does not have to be scary or difficult, but how does it really work? By having clear guidelines andbranding you can give your app that little extra something. Sometimes it can be the difference between downloading the app or choose another one. We will take a look at how to develop your own brand and design guidelines, and what to consider when implementing already existing ones.You will get practical tips, tricks and resources to get your app to the next level. Most examples will be shown from the "app"perspective, but can of course be applied to the web as well.