It’s easy to build something because it’s fun. But thinking strategically can turn a fun project into a million-dollar business, we should do that. Geospatial people are really good at building geospatial things for geospatial people. But if we think strategically about what we are doing and why then we can identify how to make a much bigger impact on our communities. This talk will dig into what thinking strategically about open geospatial technology means, and present some tools to help the participants think through their own projects.