Thank you Michael for the introduction and thank you all for staying for the talk. So it's my first Phosphor-G conference and I was actually quite surprised to see from

the outset that there was quite a lot of talk about space and space data, space applications. So this is great, all the basics are out of the way but I know that the geospatial community is already making use of this data. So I work with the European Space Agency and in particular with a program focusing on

business application space solutions and today I'd like to explain a little bit more about what the program is and how the geospatial community can engage with the program. And your introduction on open and closed source was quite useful because my examples are exactly bringing these two together and looking at some of the freemium models

that are out there. I won't focus too much on the European Space Agency and what it does but actually as you can see and you're probably aware it's across the board. There are a lot of areas that are being explored all the way from human space flight

to technology, navigation, earth observation, telecommunications. But in my world I'm based there in the middle in a business supporting small businesses and actually bigger businesses as well with business incubations. So all the way from the start of a business to business applications

and developing new products. So in my program we claim that we drive innovation through incorporating space data and technology into different services and we mainly speak about these five assets

of space. Earth observation which is all your imagery but also satellite navigation so any data that you might get from GPS and GNSS, any location data. Also satellite telecommunications if you're transferring data from remote places.

But we do look into hardware, space technologies and of course some technologies that are developed for human space flight and are transferred to other sectors. What makes us slightly different from other ESA programs is that we really target other sectors, not necessarily space sectors.

So as long as a company is utilizing one of these space assets they can qualify for some of our funding. So this is why the geospatial sector is actually so tempting for me because you're already quite prone to using this data. And we are looking at all these sectors so the companies that we work with

we operate across the board all the way from maritime to fintech, aviation, media, agriculture. So what exactly do we offer? So apart from the straightforward funding mechanisms that we have, we have a whole package that offers different things at different cycles of the companies. So if you're a very early stage company

that is looking to incubate or transform you can benefit from the funding, you can benefit from some of the shared facilities, you can benefit from country support, more regional support, business modeling and it's an encompassing package.

Of course you have access to our networks. I will speak about this a little bit more next. And finally you can shout about the ESA brand and you can use this further on. So this slide shows a little bit of our presence in Europe and our network.

So on the business incubation site we have around 20 centers. They're based around different countries. Some countries have multiple centers and they're really strong in the regional ecosystem. So they do have some small funding from ESA but it's mostly regional funding

and they really focus on the regional ecosystem and the strengths around this. In the business applications site we have funded again a lot of projects and under the innovation network you can see the 19 ambassadors.

So these are basically people that are based in the countries and are explaining what the program is. They're helping you fill in the applications and if you have any questions they're trying to stimulate new ideas. They're trying to bridge in different communities let's say from geospatial and maybe someone working on illegal wildlife trade or examples like this.

We also have the innovation partners and they're solely looking at technology transfer, spin in and spin out from the space sector, so something that is developed in the space sector and can be used elsewhere and the other way around. And finally once you go through some of these funding mechanisms and projects

we do have different investment forums of where we choose companies to pitch in front of investors sort of Dragon Dance style events. So don't focus on this. This is a completely random slide but it's just again reinforcing the message

that during your life cycle of the company you have different mechanisms that can help you out and there are a variety of people and functions that you can speak to in order to see which ones is best for you and how to navigate the landscape. The funding of course also ranges and it's different from feasibility studies

or if you're more mature and you want to go straight to a demonstrator phase this is also possible. So what are some of the real opportunities for this community apart from the processes and applications for funding?

So I've taken a kind of approach as you did Michael, a more integrated approach of combining open source and closed source, combining different data sets which might be open or closed but not necessarily. Your solution can be based on open source and open data.

What is crucial for us is for you to have a customer at the end of it and some of the feasibility studies really help with this because you would have some of the business support, some looking at the business modeling and really starting from what is the user need, what is the need there in the community, exploring this a little bit more

and then building a solution around this. I won't go too much over the data sets because you've heard about the Sentinel data, you know the Landsat data. Yesterday we had a talk from Planet as well on some of their data sets. So if you want to incorporate some of this in an existing solution,

this program might be one avenue to do so with the customer at the end. Of course there is open source software in geospatial, some of the processing software for satellite imagery as well, so these are components that you can use. Many of our projects are also using platforms like Google Earth Engine

so that they can facilitate their solutions as well. I've chosen a couple of examples to give you and these are a couple of regional examples from Romania. Unfortunately the companies themselves couldn't be here today to present them,

but if you'd like to get in touch with any of them you can. I can link you up. This is a telespatio company, and they did a project looking at the Danube river and producing some alerts for the naval traffic

based on ice bank and sand banks in December. They use some Earth observation data which is part of their company. They do have satellites and it's a Cosmos SkyMed, very high resolution data and it's a commercial data source. And they use some satellite communication

to transfer the data from remote places. But of course they also use some open source components, so I've listed these for you just to reiterate the message that even though this is a commercial actor with a commercial client at the end of it, they've made use of some open source products as well.

Another very good example is a company called Box2M and they're dealing with industrial internet of things. So they're placing sensors on remote infrastructure either to do with utilities or energy and oil and gas industry as well.

And they're using telecommunications to transfer the data back. So it's a slightly different solution than the normal Earth observation solutions that were presented here today. They've used a bunch of open source components as well

and they've built upon these. They're quite open to speak to any of you if you want to get in touch. And this is quite a good example because they've only done one project within our program and actually they pitched it to one of our investor forums and now they are getting some 401 investment to commercialize further their solutions.

So this particular example is not from Romania but it is an Irish example and I've chosen it because we've been speaking today about business models a little bit and freemium and how to split this.

So they're mapping trees and they're using some satellite data for this but they're also using some crowdsourcing solutions. They're asking people to upload images of trees with GPS location where they don't have that much data. And their model is quite nice because it is targeting the public

and there are some free data sets that you can see on their website and you can contribute. And of course they have different solutions for different users so they've split their users quite nicely. This is public information from their website so you can see this as well.

And they have different price plans for forest managers, for companies so it's quite a diverse breakdown in business model. So this is probably in my view the most important slide and it's some of the opportunities that we have coming up

and I think that they're really, really relevant for this community here. And they're all starting in September or October with the different dates. We also have a bunch of webinars explaining what the opportunity is and getting into a bit more of the detail, how to apply,

what is the team, who is the end user. So the first one is on environmental crimes and it's looking at environmental quality, anything from the quality of land, also water use. The second one is on poaching and trafficking, so anything to do with illegal wildlife trade, encroaching on wildlife habitat.

And then you have another stream on natural resources. Quite similar but not with the crimes element, it's biodiversity, so agriculture, fisheries, biofuels and transport networks. And an even wider call on artificial intelligence.

I think the first one is closing very shortly, but then you have the one focusing on infrastructure and again environment and natural resources. So really environment and biodiversity running through all of this but with a different twist.

I think I've gone a bit faster but I can spend some time on this slide. So I started by saying that up to today we've seen a lot of space data being presented here and it is quite relevant for the geospatial community

and there are also tools out there like the business applications and space solutions program that can facilitate some of the innovation of using this data within geospatial solutions and hopefully combining open and closed source. And this image is almost completely random but not.

As you said, there should be some giving back with open source solutions. So this is a little project that Google Earth did for Margaret Hamilton, the software engineer that actually coined the term and did the in-flight software for the POE-11 mission.

So they did it now for the anniversary of the moon landing. And it's some solar panels that were used during the night to reflect the light of the moon with her image. So quite a neat project. But you can see there is a video online if you haven't seen it yet. It's pretty cool.

And also that's a little plug-in. I can see maybe a few of our geoteachers that attended the event and there is a panel tonight. So if you are more interested about skills in geospatial, this is one of the birds of feather sessions later on. And yes, thank you very much for your attention.

If you have any questions, I'm happy to answer them. Go for it. No, no, it's zero equity funding from the agency.

So there are different tiers of funding but they're all zero equity. Also not in incubation but if there are some accelerator program, still that is equity free. So you don't take any equity. Yes, for acceleration programs it's also equity free.

Sure, go for it. And does it have to be a startup that's applying for it? Can it be an existing company that's already been running? Is the startup idea more than a startup company? No, so there's yes and no. So if you want to apply for incubation, of course, you have to be a very early stage or thinking about creating a company.

So this is a more intense program of where it's a three-year program and you have shared facilities and coaching and all of this. So this is the incubation site. For the application site, you can be a startup but you can be an established company as well and there are different models of funding. So some of the funding is 100%.

If you want to do a demonstrator, some of the funding is 50% as well. Sure. Yeah, we have time so you can go for it.

Yes, of course. So we have a very comprehensive database on our website and you can search by company or by sector like energy FinTech. So I have a couple of brochures so you can have some of these.

Who are those investors that people are going to pitch? So this is the final element of our program and it is working with the elite group of investors and so recently we had a pitch in front of some investors

from the Wonton Stock Exchange and the MiWan Stock Exchange. So it's usually a diverse pool of investors. Some of them are space investors like Serafin Space Capital is a traditional space investor. Some of them are more corporate investors so it's a list of different investors.

But I'm trying to figure out how does that fit into my mind. Yes, no, so you're quite right. Actually there are two concepts there. So the first one is our funding program which is 0% equity and then the private investors that I mentioned

are almost an add-on from the program. Once you go through the program, if you want, you can have the opportunity to pitch in front of investors for further funding. So we kind of facilitate these opportunities and then it's up to you to decide whether this is worthwhile for your company or not.

So actually you guys are organizing a funding round for those who are already in seed state. Exactly, you can see it is a 401 funding round once you need more funding from private investors. Thank you very much, I will be around. So if you have any further questions, let me know.