Connecting plug-in vehicles with green electricity through consumer demand

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Title
Connecting plug-in vehicles with green electricity through consumer demand
Title of Series
Author
Axsen, Jonn
Kurani, Kenneth S.
License
CC Attribution 3.0 Unported:
You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor.
DOI
Publisher
Institute of Physics (IOP)
Release Date
2013
Language
English

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Subject Area
Abstract
The environmental benefits of plug-in electric vehicles (PEVs) increase if the vehicles are powered by electricity from 'green' sources such as solar, wind or small-scale hydroelectricity. Here, we explore the potential to build a market that pairs consumer purchases of PEVs with purchases of green electricity. We implement a web-based survey with three US samples defined by vehicle purchases: conventional new vehicle buyers (n = 1064), hybrid vehicle buyers (n = 364) and PEV buyers (n = 74). Respondents state their interest in a PEV as their next vehicle, in purchasing green electricity in one of three ways, i.e., monthly subscription, two-year lease or solar panel purchase, and in combining the two products. Although we find that a link between PEVs and green electricity is not presently strong in the consciousness of most consumers, the combination is attractive to some consumers when presented. Across all three respondent segments, pairing a PEV with a green electricity program increased interest in PEVs—with a 23% demand increase among buyers of conventional vehicles. Overall, about one-third of respondents presently value the combination of a PEV with green electricity; the proportion is much higher among previous HEV and PEV buyers. Respondents' reported motives for interest in both products and their combination include financial savings (particularly among conventional buyers), concerns about air pollution and the environment, and interest in new technology (particularly among PEV buyers). The results provide guidance regarding policy and marketing strategies to advance PEVs and green electricity demand.

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my name is John Erickson from Simon Fraser University this study explores the potential link consumer demand for plug-in electric vehicles with demand for green electricity now because plugging let you vehicles
power b by electricity they continually offset the use of gasoline this offers several important benefits to society such as reduce carbon dioxide emissions reduce air pollution and reduce reliance on fossil fuels however the realization of these then depends on the source of the electricity fossil fuel based electricity they offer only very marginal but if we use energy really to the power of I mean solar for small hydro we can experience much greater environmental benefits so in this study we asked an interesting question can we building market that links demand for plug-in vehicles with the use of green electricity to answer this research question we
use the web-based service that we had a over 1500 responded to complete the survey from across the U.S. including buyers of conventional vehicles hybrid vehicles and plug-in electric each
responding completed the design space and as I space gain asks the respondent to show was what type of design they would like under different in the 1st game we had people shows what type of plug-in electric vehicle they might wanna buy it won't let all in the 2nd
line space the shows what type of green electricity programming might like to enroll in or indicate if you wanted to purchase a home solar panels for the root in the 3rd design space we combine the 2 products see the individual wanted to have a plug-in vehicle and green electricity program in the 1st
design space scheme we found out about one-quarter to one-third of respondents wondered purchase some type of plug-in electric vehicles the most popular designed with a hybrid or plug-in hybrid up in the 2nd line
states we found that about two-thirds of respondents voted to a role in some type of green electricity program about one-third of respondents wanted to install some type of home solar panels on the route in the 3rd
design space where we combine the 2 games we found that about one-third of respondents were interested in combining the 2 pi interestingly we found that the 2 products may be viewed this complement initially
about 25 per cent of respondents wonder by exploiting knowledge but we also offered me electricity that demand increased 31
per cent that is a 23 per cent increase in demand in other words there was higher demand for plug-in electric vehicles when people can also purchase green electricity to go along a survey also affect
consumer motivations for their interest in these many were motivated about concerns for
the environment such as local air pollution or the politics of oil others were trying to support renewable electricity in general or what have more control over the sources of their military others were more interested in exploring new technology the results of this study all
important implications for automakers electric utilities and policymakers we find that the offering of the electricity can help to boost demand for plug-in electric vehicles building such a market could help to complement government efforts to regulate carbon dioxide emissions in the transportation and electricity sectors
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