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Social Cooling - big data’s unintended side effect

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Social Cooling - big data’s unintended side effect
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How the reputation economy is creating data-driven conformity
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167
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CC Attribution 4.0 International:
You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor.
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What does it mean to be free in a world where surveillance is the dominant business model? Behind the scenes databrokers are turning our data into thousands of scores. This digital reputation is increasingly influencing our chances to find a job, a loan or even a date. Researchers are pointing out that, as people become aware of this reputation economy, it is generating a culture where self-censorship and risk aversion are the new normal.
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