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New Open Cities Challenge: Managing large tourism flows

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the
so now Alan we go on and looking for it to the input of cat is that in 0 and so yeah here they show us and all spot on some special talents in the area of open innovation environments and you would talk about some the the big challenge through of of the tourism flows which are floating the big cities in
Europe and all over the world against yeah sold thank you thank you very much yeah
hi at the this works and to put it in here in my life easier the case so it's great
to be here it's my 1st time in Republican and 2 amazing event um create content great people and it's a perfect place for us to talk about basically what we have been doing over the last few years from we started as an open innovation company and I think quickly we move along these lines that that this table was just talking about it make my presentation on easier than you already know a lot of this stuff a lot of these concepts that I will presented today a moon we have moved from being an intermediary to being a platform provider and actually enabling other organisations to become platforms and will work so that a 2nd but the in the basically the object of this presentation is to talk to you about how this new form of open innovation how ecosystems can actually be very effective at solving city problems and it's not theory it's actually the projects that have already happened and approaches that we're planning ahead so let's give it a little bit of context and obviously we are becoming an urban
society and becoming an urban society means that we're going to have a whole most of new problems problems that come with density problems that come with scarcity of resources problems that have to do with our amount of stuff that we have and stuff is not just physical stuff to very nicely shown here in this is a an an actual flat in Hong Kong OK this is not some Salameh in no Cambodia this system that the challenges are also about how we handle the stuff that has to do with the services on our expectations of our needs in our relationships our society is becoming increasingly complex and cities are just a representation of that the we've seen a little bit of of of those examples in the 20th century as well and and traffic shows that like like nothing else from how do you solve the problem of traffic is is 1 of the big city problems especially you have and then your homework this is the city of Cairo but there's other issues more basic there's places where this issues around sanitation our and basically how do you get the infrastructure of the city to actually support the basic subsistence of the people who
live in and there's all the issues
for cities and and these are deliberate examples because I I will show you projects that fall behind
them but how what finding work you have this amount of people that are moving to cities radically not so much in Europe and in for pretty much most of us are urbanites some but but in developed in the developing country that and that is happening massively and as you know cities like China they're growing new cities other than amazing pace so how do we actually create opportunities for people in these new environments that require skills that that they think they didn't have before the new skills they new requirements altogether so the when the traditionally city solve problems is very top down Mr. was talking about what that a little bit before but it's about building a bridge biology uh building a school or a hospital I knew subway
system they tend to be 1 solution for 1 problem not many solutions nobody would think about having 3 or 4 different bridges and let's see what works you just do 1 right they take a long time to develop and there's basically no iterations so if later you think it's maybe we should have done this differently from was still like you're stuck with it and in terms of funding it's basically an old city
council pays for it you can pay for it yourselves or your children or grandchildren will pay for it but it is a tax money anyway the let's say that there has been an evolution of Adam and Mr. was mentioning before about how open innovation started in 2003 we call
that open innovation 1 . 0 it's is basically in the city context as innovation and partnership to means sometimes when they hear about smart cities coming from the big vendors in makes me think of this it makes me think of OK how this How do we bring in sort of the corporate environment to help us solve some of these problems so it's on on large players there are a few solutions sometimes you do have competitors so you'll have competitors for telecom services or over some of the infrastructure services that are being put in place but still it's long or relatively long development and then there's low levels of iteration because it's it's really large partnership there large investment large and large contracts as well and it all comes down to either the city council base for it or there's a fee for service for the services so this is the 1st level of how the city's open up to embrace innovation through different players directly it is not channeled directly for themselves I think that the new paradigm the 1 that be in that we embrace is the ecosystem paradigm it in a very open
innovation to point out that really has completely different sets of rules and we talked a little bit about that's the talked about these briefly before but it's basically about bottom-up so solutions are actually built by the people they are not given to the people there's many solutions many solutions to 1 problem sometimes a problem can even be small but still you have several solutions because nobody knows which you've heard the right 1 you have small targets of consumers OK you you have you know the people who live in such-and-such neighborhood for kids in high
school for moms who are pregnant so these are all different solutions to different targets of people and they may be around the same issue how the you get from point a to point B the this and the short development process is necessary to have this happen because you want a lot of solution and obviously they can take a long time you can't invest a lot in them because you really don't know what will work and you need continues iteration this is what happens in an ecosystem an ecosystem is all about in a lot of diversity a lot of things dialog of things die so others can be uh so others can live and what is important is that it has a sustainable model so you don't have to come to constantly be feeding it with resources in order for it to flourish so we have some sort of self funded mechanism and this is important for many other the beginning mean to get anything started you need to have you know the basic requirements but other basic conditions but afterward seems to have some sort of sustainable model so what do you need to have a a
working um ecosystem well 1st you need a safe and predictable platform you need an environment that is solid that is not going to change tomorrow that is not going to be a change the rules or become hostile me think about the coral reef is really a good example the other thing that you need as participants you don't have an ecosystem unless you have a lot of participants you have a lot of players and what you want is that the participants are actually very diverse you want everybody to be the same because then everything becomes too predictable in terms of the outcome that you will get from the process so the platform needs to be predictable to partition listening to the non-predictable strange unusual the thing
different to important in order to get diversity and finally would you need opportunities and opportunities in the city context come in the shape of problems so 1 of the things that I can solve and how can I solve these problems in a creative way in a way that makes me this and my solution attractive to citizens the so in open cities which
is that 1 of the projects that were that we're working on that are working right now in Europe uh in open innovation it's really all about how to turn the city's into this platforms this sort of predictable environments where many citizens can participate In order to solve their own problems and this is again
an implementation a practical demonstration of Open Innovation 2 . 0 and apps are an important part of this why apps why do we talk about
upswell apps actually fold the love all of the requirements that you would need 4 for an open open to an open innovation 2 . no situation which is really about ecosystem driven it's all bottom-up which is basically anybody in a bedroom you know with their laptops for a couple of months can produce a decent that you can actually have many solutions because since it's low investment actually you have a lot of us that are trying to tackle the same challenge they're trying to tackle the same problem you have a very quick development process but the scalar tremendously so and that that is built in 2 months can have a tremendous impact in society because the channels for distribution are just over the you have a constant duration so not only are apps in upgraded and updated regularly but also new apps common replace and sort of iterate on the problem and the solution so you have new alternatives about how to solve the problem and the nice thing about that is that they leave no resident low carbon footprint like this cardboard boxes here the so you can actually have very little byproduct of all these energy that is being put into and building all of the steps other than learning you have all of the developers who have participated built up they've learned something along the process and the rate of build linear the nice thing about answers well is obviously they have a business model so you can kind of
uh a way to make a living with a product that's sites so how do we do that specifically there's all the theory so how do we
do that specifically so we were engaged by the world bank to actually solve or help solve the challenge of traffic transportation in Cairo yeah and do that with very small behavioral changes that were going to make a difference there enough difference
um to really improve the system altogether so we have a methodology that we have developed which we call hack at home hack at home is a platform for engaging developers in a long process where we actually taking them along a year out of 3 to 4 months to
actually have finished apps at the end of the process so we create we set of this website looks like the Cairo of transfer challenger there some
and we the 1st thing that we needed to do is actually create some interesting problem statement problem statements are nice because um the way to break down big problems you they ask you how do you solve the transportation challenge each other transportation problem in Cairo you'll think well you know build a better mentor system take cars off the road it build a decent by system this it's difficult to think about a map that will solve that problem but if we break down actually the problem itself into smaller parts that are more appropriate in terms of content and in terms of size to inspire developers that can actually be very powerful so we transform this this this big problem into smaller ones like how the tackled sexual
harassment of women on public transportation which is really big in Cairo it's a really big problem women don't actually take the bus because you know the dates a difficult environment and how the yield encourage carpooling entire sharing for how the improved driver behavior by reporting bad behavior so these are all smaller problems that developers could get their hands around so we gave them some time we gave them some
resources from we started in September 15th of last year and we ended in December 15 actually we did an end incident December 15th because they had to vote for a new constitution that day so actually we have to move the event like 2 months later remembered his is Cairo 350 people signed up for this challenge we had 35 ideas that were submitted and supported With this meant awesome and the accompanied use 35 projects
mentors are important they are part of this um hack at home process where we are giving them support in terms of technology but also in terms of the user experience in the design and of the business model as well so altogether we're giving them the support to actually built actual solution to the in the process 25 solutions were built and 10 of them were
presented at this event with the MINUSTAH services really really incredible actually the string the whole thing so use flags everywhere was a big big media moment for for Cairo mean the winner was there
was this company and they basically provide tied assistance from 1 network of trust the process assistance from 1 of the big problems in Cairo is basically if your car breaks down which is usual because they have a pretty old fleet and you basically stay with your car until
your cousin comes in and shows you where to take it or fiction or something it's very difficult to have a trusted environment so actually having a network of of mechanics that sure about that but abide certain principles is very important so reduces the time that the car is stuck in the middle of the road so very simple that unusual for us but the really big problem in Cairo the yeah so that 1 1st solution all the problems that we've tackled were um the in for job job
challenge this is our job search and and they basically this is a company in that is the biggest job search for time in Spain job search is very big in Spain as you know and they're they're trying to figure out new ways to solve this problem so we have this October to February we have a you of all 550 participants over 50
ideas with more than 25 Apr actually a finish the process and the were in what is now the winner is the 1 the best idea and and but this is for me 1 of the great examples about you know how and external ecosystem and think about what you never would think about this these guys
and then had this idea of the crowd job is how many people here working teams the such as but in many people work in teams how many people got hired as a team are hiring teams feel it's very difficult actually to be hiring teams because there's no way to actually make that happen we think about hiring individuals and
then actually putting them together in the organization of that works and sometimes you have teams that are already working together they have the chemistry they have their processes internally working why don't we hired them as a team so actually that's what that was their idea to actually create a system so you could actually ask for and higher teams of people pretty simple but they haven't thought about it so a bigger rougher problem is improving sanitation this was another project by the world bank um the problem statements were pretty crude home we actually broke down the citation problems to things like an open defecation wastewater management or hand washing hand washing is such a
big problem that it actually saves lives in many parts of the world and knowing where and when you can change you can wash your hands is critical
especially for kids so this was a big project uh involved too many communities it was a question before about communities from many communities around the world that are very sensitive about how to solve this issue and we had over 700 participants worldwide the big is community
that was engage with this problem was in Bangladesh which is not surprising and the 2nd 1 was in India and we gathered over the key ideas turned down more than 25 apps were completed as well this was um the outcome was uh an app called Teddy fire the it's basically about reporting sanitation problems so BGO locates and it redirects the this reporting of the situation around the world mn this was a collaborative effort by many different people and it's definitely a very strong contribution because basically most of the problems around annotation we only go until we get there now you only have to turn on your computer or your phone and you know exactly when this problem where these problems are who are who they are affecting and and this creates more pressure and into having those problems solved so these are problems that and is initiative that already happened so what can you do today the we have some more
projects coming up from but today we are launching something and that solutions around tourism in not only European but mainly European citizens that this is a European project so we are launching today the Open Data tourism hike at home it is part of the Open Cities project and the
challenge is is
in how about how busy building solutions for a number of small problems statements that we have identified and around tourism of there's a uh this is part of Open Cities as was discussed before um there's some prizes you can go to the website and check it out it will go through the summer and the 1st thing that you can do is you can create your own team and actually find in or designer that you're looking for or a developer because you want to build this on HTML 5 and you don't know enough or you know you you are looking actually for my for somebody who can do the whole thing because all you know is just this great idea about how to solve In all this great tourism problems
about cues or something else the the whole process will actually end at the end of the summer and there's a demo day in august on august 20th as you can see here on them there will be
a a voting for the best taps and having a final event on November 13 so we have a big Smart Cities at conference in Barcelona and that's where the final presentations will happen so what are the what the problem statements and that we're asking people to be engaged about so basically connecting locals and tourists we are finding that that most cities sort of live despised despised tourists they don't their communities of don't really talk to 1 another a lot of and and sometimes they don't even really like each other and especially locals were when large tourist flows are in city centers in European city center sometimes they can be quite disruptive so hard look how can we create this interconnection how can we create for tourists come more localized experience local like experience so all I can find
rounds whatever you can imagine How can we personalize the visitors experience how can we make the experience more tailored toward they like to what they want and what what is the Berlin experience for me not the 1 that they show miniaturist offers and on the tourist guides if the problem statement would be optimizing the time for for tourists while in for the tree starchily visit do whatever they they can and while minimizing the impact both from US energy perspective and also from the impact of locals and how to get tell the best get around so these are all big problem statement so you get an idea about about what what it is that we're looking for and you have some data available at some that that is
some open data you have both static data from the Open Data pan-european catalog and open sensor network that's dynamic data and then you also have some data from some other European project called city is the k and what if I know how to solve tourist problems without the but but it's bigger than an apple well if your problem is too big for that you can also click here there is an or project the run side-by-side this challenge where you can you can submit your idea for hardware software whatever suits fancy and so open cities that had at home that come the draft and and make sure that you sign up
and what's next well we have lots of things going up I because there's lots of problems we have lots of more Hackett homes coming up both this summer unknown words and we are actually looking for more
problems were looking for more institutions that are willing to engage their own citizens into finding uh viable and concrete solutions to to the city problems thank you very much thank you thank you very much I think there is some more time for questions he saw a mutagen I was running a group congratulations on your work really awesome um but I was wondering you contrastive open wishing to . 0 government this old government models the virtue most presented was focused on apps so I was wondering for what problems does Open Government 2 points you're not work in the still meet the old model as good question I think that
there are complementary learning we still need bridges and we still need large infrastructure but we still have problems that are too big for 1 individual or a small company to solve so they are all complementary From would just have right now lots of problems there are behavioral driven there about changing how we do things as individuals and changing collective behavior or even individual if behavior is very difficult and apps are very suitable for that so you have to have a personal assistant in your pocket all the time they're gonna help you sort of make some changes in your life so we this and there's lots of problems that can be solved without obviously thank you
I'm all real furor solution of the contests based on that So meet smart phones and internet and these are the things that are sparse and the concrete situations because 2 of the things are in developing countries I don't know a whole it's with smart phones and corrupt fostered and Alexis and as a tourist in a foreign country but I don't have a really good Internet access I paid 40 bucks wants to find a beach in Denmark so how do you come from this what that does to things and those the
very great literary points in in developing countries we have a number of challenges and internet connection is 1 um the price of the device is another but phones are actually quite prevalent and we're just starting to use this shift to the next billion of smartphones and there's a number of initiatives in that direction and prices of smartphone from Beverly come down you can still use SMS and unvoiced solutions in order to to use some of this this tools like 25 and and even the current solution can be used to estimate and regarding the Torres uh roaming costs within Europe and hopefully the Commission will do something about that I think that the prices are slowly coming down I'm roaming now for about 3 3 EUR a day and I get 20 mega there's not a lot but I mean it's enough I can do an e-mail and I can do you know what's happened not but in but also there are there are solutions that don't need connectivity so you need to think also about that but what what is your target this that's a that's 1 of the constraints of how do you actually come up with solutions that only constant connectivity so but yeah good great it's not easy for sure the questions the well thank you very much
yes thank you very much and
and you think you
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Metadata

Formal Metadata

Title New Open Cities Challenge: Managing large tourism flows
Title of Series re:publica 2013
Number of Parts 132
Author Ferreiro, Carles
License CC Attribution - ShareAlike 3.0 Germany:
You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor and the work or content is shared also in adapted form only under the conditions of this license.
DOI 10.5446/33470
Publisher re:publica
Release Date 2013
Language English

Content Metadata

Subject Area Information technology
Abstract Presenting the new Open Cities App Challenge. Open Cities are launching their final round of the Challenges, promoting open innovation at the cities and citizens involvement. Using the more than 2000 datasets opened up by the cities during the project life and the new Hack-At-Home platform introduced, the project challenges will evolve around the problems that big EU cities face related to the management of large tourist flows. Following this new process, developers from all over the world will be guided on transforming their ideas into full working and sustainable apps with the constant help and mentorship of a set of experts in the area of tourism and open data.

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