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Solutions for a more equal electronic music scene and business

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the idea of the the the the the the the the the long
the 5 around thank you very much for
coming to join us for this discussion
on my name is christine is you've just heard I am I music journalist and editor and
copywriter and um strategist at MIT in marketing see within the music industry of work to music for almost 15 years now and then I'd love
to bring out the rest of the panelists from behind find the stage to join me good it
and so I think it's a good place to start if HIV occurred introduces cells a little bit of
context as to how you're involved in music industry in particular the eletronic music industry and then we can we can take it from there the sir Hey everyone money theory and research assistant at the Berlin University of the Arts and and discourage the finishing my phd on electric dance music and the discourse community of electronic dance music so it's a linguistic perspective but what can already see to differences in their communication behavior among female and male participants because mainly I I'm doing research on their own user generated and content of online so and then how we use language actually online and talk about music so that's mainly my topic is that the gender perspective but that's how I approach it then maybe I can add to some birds about that later also but this educational part and node should I say anything gas or it's fine and yes it's a good that um Thomas for spin uh and in German at itself editor-in-chief of found that Selectronics music and cup culture channel of Vice and you have been in music journalist and editor for a few years but now at hi everyone on my name is easy fast and Myron's Warner recruits snow-white records and cross on the view TM the chat Weiss Vice Chairwoman of your TV T is the Association of Independent um and music companies in Germany and we have a market share of force % and I'm curious to the talk today as high as many as Camille I'm digital consultant and I run my own communication agency and I'm also a freelance writer and add to JID gender the name but in disaster and I've been organizing some workshop for women and that LGBT people to learn how to j and also organizing idea several parties with an all-female lamps so I guess and I mean the main call out the purpose of this discussion
is to look at actionable solutions and to address this
gender disparity and not to focus so much on the disparity itself but I think before we launch into that conversation would be good to start with just some basic statistics I have an idea of what we're actually talking about and so these are just some basic statistics that I pulled about the music industry and then some kind of more
specific instances within electronic music so it is that we have um generally speaking in terms of workforce women comprise 30 % of the music industry workforce and women make up 59 % of entry-level business roles within music industry but only 30 % of senior executive Roles and we that splits men are over represented in areas of iron and I'll label heads etc. I'm were women are represented in the fields of PR and marketing etc I'm in 2 thousand and 10 this is the UK statistic of 47 % of women in music and under 10 thousand pounds a year compared with 35 % of men and that gap really hasn't Treasury much since then I broke from the UK performing rights society which is like a kind of collection society the represents writers and producers only 14 % of the members women and in the music industry everal less than 5 % of recognize producers identify as being women so that several but also every kind of drill down into electronic music I thought there be a few interesting instances to to put forth to the panel I'm in 2016 a popular events and label brown Dec mental
from Amsterdam they announced an event called that mental selectors and then they have a main event called mental but this specific teak events was more about kind of bringing together the creme de la creme of technical and musical deejays people we really define deejaying as an artist I'm and they were heavily criticized because of the almost 80 artists that they books and we 7 with female I also in 2016 DJ mad which is a very popular kind of more mainstream electronic music publication and they put out the 25th anniversary edition which had 25 pioneers of electronic music on the cover and none of them women also a fork from DJ mad they publish a very highly publicized top 100 poly each year that had instances over the last let's say 15 years where there being no women represented at all and those positions divided by the public I'm looking at resident advisor as well and they top 100 DJ pole which is publicly voted that featured 7 women last year and the top 50 life at Paul featured no women I am 1 of the interesting thing that happened in the last few months is there is a British DJ by the name of Jack Mostow who is is has quite a big following I he posted a series of really
widely shared tweets about his personal observations with regards to sex emits sexism within music industry but I thought his wording was really interesting I'm describing him here tonight was the 1st time the applies and or prejudice surrounding females in music industry truly hit Hyman resonated with me I just so
there was an interesting my friend his perspective and the last um statistic is there was a Nielsen poll in 2014 and all of all electronic music listeners 45
% of female and 55 % of male so I just want to put all of those statistics apt
to all of you and also to the panel so we can we can start addressing this idea of how to you reflects that kind of us please when it when it comes to listenership out can better be better reflected within music industry and for the creators and also for the people who work in the business side loved to just open it up with putting to all of you like what is your idea of a quality within this electronic music scene is it just about a 50 50 split is about the numbers parity with numbers or is it something because a little bit deeper than that I'd love tonight yeah and well obviously it starts with equating sums of the representation so thing that today they should not be an even that doesn't feature female artists and to study on the
artistic side of it and that any also needs to mean that there are enough women working within the music industry an N as you mentioned before also in a leading positions and not only as in terms of PER and make marketing and marketing positions yeah the yes I think in
Berlin BI quite spoiled with this this numbers and the that those rioters because we have here mn in Berlin female pressure and all those networks and thousands of other things that of the back and so on so there's a lot of a lot of different around metric systems and anything Berlin is quite good at those raters and they're getting to this
50 50 per cent or maybe even higher but the rest of the word is just terrible to hear those numbers that like this so yeah I feel have to hope that it
to get to this point of the data and we can talk about this the maritime and all those things too that's what can also have but there enough it just that them like you to that in that there were so like to make to see more diverse and the like and bilinear for many cops for instance will run like nice words only like 1
whiteness teacher after another and it's like a defined booked uh were like people like me editors spend bookers and promoters alike held accountable for what they actually putting out yeah M. Jarrar down it beyond it has widened the lenders and the amount of happening there you've got networks and I think it's really important that at some biker tj it's were already in the scene a support the new deejays so and um I think this is some it's got adding that the networks are happening but it and that's are all about creating awareness and uh so I think there people were booking events I don't ever have to all my um Boca of humanity chase motion the
and I guess my question to something like that is how how do you see it being enforced low how see people being held accountable for not kind of complying because it's not obviously it's not of rule and it's something that people are aware of that I feel like from the perspective of a a club owner or that it's really easy to fall back on this excuse of like what don't wanna a book somebody because they don't deserve their old i wanna book this person because they've been books before needing
bring people lean on I mean adding do any of you have any ideas about how to overcome those types of and clap acts which are in some way validated and they yeah
how to kind of get people over that hurdle of not uh enforcing things about might wanna support but making kind of commercial decisions if you know I mean and I would say it's that all of our raising awareness and something I do for example very orphanages sharing ideal lineup so they
would do they could do it on Twitter very often of only few mound acts who have a very large following which shows which might make sure to some people that they are actually very successful human out is that they could book that would bring people and it's also about not an like being uncompromising when booking events and I would say again I'm launching a new you focus project you next week and that is focusing on tropical music and I have a lot of male complex that would like to that already asking me to pay the next ones um but even if I love them very much of his decided to that and will keep talking only women and because that's the the skin of the events that might take make numbers in here that better and yeah and another there kind of thing what could happen is that the female quarter bit and there's a lot of discussions that is going on because of that and was little bit of critical about that because and and hearing of continues from my friends right now female DJs and producers to say that notice I don't want to be the part of the the female quarter I don't want to be better served to ProSense because I'm I'm just invited to a club or to place because I'm a female and they have to be but found that it can be 0 so temporary solutions spilled over that some people should somehow bold and then be reaches those numbers enough thereby maybe in 10 years or 15 years it's going to be completely normal that 50 50 per cent of the lineup is is female or male to that's can be 1 of that may be of some use to them yeah and I think Thomas spectrum
respect last week I think even had some really interesting strategies the URI having place time in terms of including diverse voices when it comes to creating content because it definitely does have an impact I think if if it's just white thinking here are some people like me I and the situation is still around the core team I worked with um this like like yeah guys like me in that sense ban on that kind of leads to me thinking like I think we need to have and diverse coverage because there was coverage is more engaging and a thing like this is a better solution is all the more just 1 and that's why I'm like like you you mentioned in the pressure earlier you know doing the numbers of like festival lineups who's playing where and like I did the same for all alike at regular do the same thing for my own work looking like cool um non-matching cover looking into uh who I'm sending out to do photographs for you to do the writing and trying to balance that and also holding the festival's accountable like the nice so sometimes nights with may only booking for instance and or even like
and we think OK so like there's some really great teachers in there which we would love to support so it's like right something about the event the or the festival but at the same time we mentioned at hey that's a good poking here but it's not a diverse booking that's a like a set thing about it and that often leads to people saying well actually before about beginning but they do in the force it was really programming and I think that's like at least tiny party can do like like not only to just having this as the topic but also like as a really like problematization which standard station it am I also think we allow always look at everything from the music industry a perspective and I think it's um that you also have to have role models so if you are younger young woman and you I'm go to club and then you see somebody Dita gee that have the meiji so this helps you to me they get job do just have together and try to be a DJ tool so I mean by them so active UTU the Association of Independent and companies we had this and meant talk program so and but this is that really in an industry focused also aware that and women experience women in the industry needs meant he's like a young people young women were just entering the business and they got matched and all on the overcome 6 months they had like a one-to-one meetings and I'd like monthly meetings with all of them I think it's about like I know this is a words that's always going together with him in his neck powering but I think it's it it is we have to empower the each other to to break the break or or the structures which are holds for the young women back at the moment yeah I think it's also so closely connected to the education generally that this psychosis statistics existing about that
that women are more comfortable with the female lecturers and this is exactly the same thing what you mentioned that if there is some music production costs sees the Jane courses and so on but you also the maybe be consistent words about that and from female far from female DJ so I think it's very important to have done the so women can ask questions in an intimate atmosphere that they don't feel shy or they don't feel and no press down by had no male and I'm not generalizing cured at all men acting the same thing but but still that that it's it's another and all atmosphere
for the whole of lecture thing can and I yeah I think it's really interesting that you talking about 10 of creating very distinct pathways to allow young women to have access to people with knowledge for people he can provide them with employment I'm etc. touch and I think that it's definitely a strategy that is logical and I think quite powerful because it does power and I'm also interesting because I think sometimes the these discussions a lot of the um the minuses ports on the people he may have already been kind of like having to put it a lot of the labor like the actual labor and the emotional kind of placed on the shoulders of women to help other women do you think that the any strategies that people can implement widely on for example I I know of a couple of male artists he wipes out people to on particular minus a particular festivals if they're on a certain proportion of women there I mean did you did any of you have any other ideas about how people who aren't women or you aren't marginalize fights can support in a way that impactful yeah exactly and I think you mentioned at the 2nd year from here that and their land of the jails of a male teachers who don't go to festival so very at least I don't know sir 2 per cent of the line is you me a lot of committee are producers so I think it's it's kind of fun this micro-level it works like this really in the lowest level that you as a person as an activist you do something contains this whole hollow terrible numbers and this this can be 0 so 1 of them so I know of that of people who do that the male bj and and produces but maybe there are other examples the new and
it would I thing it's like up also up to like some people in like to skate way pushes positions to kind of extend up to each other and like use like the back door cheddar
like the but it's chat to like make like each other accountable as I already said and like that think that people should like to commit and it's like sometimes you can do that through like creating uh campaign online and writing articles but this has already been done and I think the topic is altered and people bear but what they mean like menu on other where's that don't like what they write about at all like represent idea to do them with like the flies S. strictly to themselves and from the when you spot something like that you and you have like a connection to someone like a professional 1 or however you should like talk to them about it you know into shouldn't just like wait for 3 moles of wells artist to you know stand up and don't make make people aware yet I think I had totally agree and it's also
about sharing good experiences so if you had something about like uh that and number of a woman and some she that it's about like talking about it because it's the on-going topic so I'm just a kind of cycle
back to um an introduction and that there is a lot of talk and buzz around this phrase technofeminism which is something that I am personally I'd I can't quite figure out how I feel about it and because I do believe it is the conversation it's gaining critical mass which is really important but at the same time it seems to be kind of co-opted by either by individuals or by
the commercial entities or by of information is to be this kind of by-products of kind of marketing Nietzsche by which to sell their artists to sell their events to sell their products on streets is something that you are all aware of like individually and do you have any feelings about how how sometimes these strategies of these conversations might not have the purest intent as as I have to say it's the 1st
time that I've heard about technofeminism so yeah uh so and I did know that that's like this and then that's it and used as a marketing tool which is really backs in a way because well 1st off feminism is sometimes uh also and so some people unfortunately have this net negative a connection this word and then I'm like some tylenol what will work at he shouldn't be used as a tool I mean I think that the phrase became popular it's the name of a party and put on by a political disk woman in New York and it's just I guess it's just a phrase that kind of tapped into the duct there's like stand that was easily easy to hashtag in it's it's kind of like taken on a the left side on the edges was curious to know if you if you're aware of this time and then this and right now small enough is doing a lot of big and make actions to promote female produces if you know the jays and in 2 minutes it if it might be a marketing tool but in the end it does have a real impact which is which is and cannot really be they can the mind
and that even this week at the end of last week in London where few producers we invited to they talk about the production and about it played tracks on the fabric some system and a lot of my contacts were going and I think it's still like providing that's that's a platform and many opportunities for women because if it's too large international brand that does something like this is still shows that it's an issue that needs to be dealt with in its it is for marketing purposes and then the result is the same people are still gonna be hearing more about the issues about sexism in the music industry and people are going to see actual options to to try to put into it so it's anybody else am and I wanted to kind
of asked specifically about and the spaces in which electronic music he's can seems like primarily out club festivals that kind of thing and for example a friend of mine who runs a party here in bending called resistance and they have a designated person to um they kind of have a bit of a made up before the actual events we kind of friends and family and say this is the designated person if you being terrestre someone's making a feeling feel uncomfortable understated them because the promoters themselves kind of running around and generally don't have the time or the resources that to be able to manage the situation and so that implemented this kind of 1 designated
persons and of allow people to feel more at high and is this something that you guys think is necessary cause I feel like in the in the clubs space in any event space there is this idea that electronic music is disliked utopia where people come together and were always 1 but the same issues that affect society outside of the of effective inside the concert and I have you feel about situations where and behavior and how people that kind of interacting with each other basically interact with women is it something you think is necessary to think it's too much like of book what to filling them and I
would say it's necessary because in order for people to wanna join the music industry it as an artist or someone that works for music related businesses and if they don't feel safe in that 1st space that energy that is music-related which is a
club how are they gonna wanna drink industry afterwards from yeah the I would like to add that
the same applies to online like when you're a promoter of like an editor and a scarce you also like cat I think have to commit to the idea that you can have to be this like persons in the common-sense shown yourself you know you have to at least look at it see what's going on there
because so often you will find like male harassment and there for instance when you write about so teachers and daniel like even like have to interact they're all like support voices will reduce standing up there and that's like those like you like leave your your event or your content to putting are just on its own and think well I'm done let's go home and should like and stick to it and at a deictic had a direct question
20 times specific specifically about an online spaces in online content and because I feel like as there's more more awareness about um discrimination hands before becoming marginalized a lot of these conversations have been taken on line I mean this seems to be these the cycle of somebody doesn't something inappropriate and there's this huge kind of flair of a negative attention towards them and in elderly profile of the kind of put out a possible topology things like that I mean I would just be interested to know you take somebody who is kind of managing an online platform and this kind of culture calling out people do you think is effective but it comes to issues like this which is so deeply ingrained in society right want to take an action for all of the panelists that In some yeah we just actually did that
with you on the side room the the user quite well connected and well established and techno DJ from the Frankfurt scene and you sexist language to like described a right and a wrong techno his eyes and the lessons nobody was like interacting there like was calling amount for the novel didn't we didn't want and then the kind sparked discussion but Indonesia's profile but at the same time like I don't really think like he did get the point so these things are more like processes would say I guess what would be interested to hear of a participants experience in the bombing did the definitely like often creates a case where like which makes likes certain things visible and it feels a that like you have to like make every mistake visible at least once so that everybody understands and then like 5 years later the sensor computes again many but if it's not it's not the best solution along
in those forms which and I was analyzing they don't have those administrators on those who who stopped them so they're they're they're accessible online and and their sexist comments feel online and everybody can read them until today and on
I try to I don't wanna named those forms but I try to write down to to that a guys I know that 98 per cent of the forum users are male but these commentators medicaI never got back announced the so I have accepted the opposite so and it's like 0 9 and have about a conspiracy bands and bad experience that and I still
think that make a system as having quotas is not an ideal solution uh calling out people is also this is not ideal but it's still a way to make things change little bit quicker than they would without and
what a fine for example suppliers important and interesting that of people that are in positions of power use their voices to actually expect call out fixes things 1 person who does it out his mission standard from by the root is a constantly calling up people and on social media the is a person that is so influential that I think that without him making a straight man and I actually date taking position for women all the time and it's something that made and help as that of the straight man will identify with him and think of it OK if he finds this an inappropriate than prohibition in the same yeah I
think that's it it's a good point he's really consistent about kind of taking a bullshit when it comes to those kinds of things on but also like that kind of maybe ask all of your thoughts about what women or people you anything women actually can do in these instances is I feel like these conversations that talking about macro problems in my career instances and it is something that's
kind of like that a larger conversation when it comes down to a one-to-one interactions and I think that as a woman who has worked in the music industry for a lot of years there's certainly been instances where in conversation or you know when I'm kind of not prepared a when I'm on my and something will be sent to me on and not always having their and full-size that classic situation of thinking of the come in our later on but I feel like now that this is an issue that's been say heavily identified I wouldn't music industry and began electronic music industry like what what would be your advice for particularly young people here in industry wanting to get into the industry you're dealing with these right roadblocks that what should I say what should they do how should they contend with the and and that the easiest way but of course like saying something and not just taking it in a super important and if you are someone who is new to the industry who we use your own and doesn't feel like you have the don't like you have the confidence to do to say something you can I think it's really important that you speak about it maybe to someone else that you know might stand up for you and and it doesn't have to be accredited the minute inorganic a week after jewish messaging someone telling them about what happen if it's someone that there are other link to and could help me in the exceeding support from someone more confidential powerful is definitely an option you on
or any kind of networks for example I don't know if you if you do that also and a mentoring program it's the part of yeah I think this is some if you're new to the company and you like you are you're afraid of you probably doing everything right and you would you don't want to lose adopt the thing it's the smartest way to find a men talk of the of the mayor
of the woman was also was working in a company company and which you can ask and because sometimes it's not easy as that I'm not I'm doing this for a long time now but I K I do remember are then when you're starting a job and everything is new to you and you want to do everything right just find somebody you can trust that it doesn't have to be a woman in and if you find somebody I mean this and if you find somebody can help you that Sprint from I'd I remember when I was working for a label crotchety all 50 years ago and I did this is a funny story but in the end it's not funny and so I had to go to this distribution convention and I was that the distribution is mainly by it and there's a lot of that a lot of men in that a middle-aged white men and so I was entered the entering the room and I was sitting on hymenium is easy and this set on a nice we have can I get a copy from you so I and what I want you to resent the newer releases and I was shocked now I can laugh about it but at that time I would have wished that I have the confidence to say no I'm not bring you the coffee you I'm here to presented the reasons and sometimes it's just about jumping over your shadow and just say no I'm here for this and you because and this is my job this is what I'm this is my work and I'm not you because I look like uh I mean you have these old-fashioned structures where do you think I'm bringing the coffee to you do with the
law then they think it there's a lot of networks also that are made for women in the wave in the in the music industry we mentioned as not pressure before for example in meant and there's also another group and Facebook or the school system and this has seen it repeatedly being used very very young deejays of produces was things I've been put in this situation and it sucks I don't know what to do or take this promoter refuses to pay me how what can I do and the group has like almost 1 thousand members and the thing is that whatever that situation you can define yourself and that's a really high chance that someone else has experienced transitive it has experienced it before
and 1 thing that you can receive an actionable solutions from from your peers in which I think is really important relay on on networks and try to join them and to to find help yeah absolutely
and other networks like she said sigh which is another all some online platform which has a a kind of Stream about letting women know about jobs that are going in the music industry I think they're really fantastic results any women who I am looking to continue being employed or to enter the music industry and but I want to ask as specifically any time because I think when when discussing this issue of course like coming at it from
the end points and where these disparities they're carrying and an you know the women a feeling like discouraged in insulted etc cetera and that of course when it comes to music these kinds of things that uh kind of set stone really early on even when it comes to the development of acoustic or and Digital instrumentation and the language used to describe music into describe instruments that some of the work that you've done I had actually everything starts right from the beginning that's kind said because room a society uh really puts you into this gender roles right from the beginning when you are in kindergarten and you girl you have to play with the you have to play with the Barbies but the boys can play with the matchboxes they can build up robots they can do the projects and all those things to play with it and but use a girl you will be always just more that that kind 1 many times there are a lot of exceptions and a lot of news streams and educational streams and try to really and stop this whole gender perspectives and all those things that spice right the beginning in kindergarten but that's how I started this whole kind of farm relationship with the technology generally for you to also for the for the female and male goes for the boys and 4 because and later on it goes further of course because that and the boys get more and more confident that using any kind of technology computers and some programming and then it's like also like adding to the 2 directions right from the beginning and that's that's how what we should also change but it's going to be the long long scale has changed because what we can do now is like the all those things but we just pointed out here but for like minded tend to 30 100 years that's the goal actually to change it completely because then also like in the kindergarten there's another if you're a girl you're a boy you can play with those different gadgets and why not and so on so that's should be changed we hope and don't use tonight from any of you actually have you I had any instances of let me backtrack a little bit I think these kinds of discussions of really super important and valuable But sometimes I worry that's um it becomes a bit of an echo chamber electoral kind of confirming each other's perspective about when it comes to engaging with people who you you inherently believe that women aren't as smart or as technical or musical or as good as some of the have you had any instances of having to contend with somebody or to argue with somebody you try to kind of change the perspective on women in their role in music than if he had that means that I love to hear about I don't have that much
experience than but luckily so I had just the basic like that only in and making music but I'm more likely to computer basics that like uh you don't know that you don't know how it works so just like you me that and then I'm not going so please give me back again to that I can't handle it happens of course like every
day to you but 1 should just hand at the end of situations but the music-making Adam have experienced so maybe like me who like you want to have or even
from a DJ perspective perhaps and you can uh it and get still that's there can you repeat that could be because you I said that I was a long-winded question that I was saying
that these kind of conversations really important parts where it our opinion on the matter is all pretty well aligned so I think that we we hold the same kinds of opinions that particularly for someone who works as a DJ and doing events I would imagine that you have to deal with book is so deal with sound engineers until we've and cleverness that kind of thing you just I think you're able to do your job as well like how has that affected you have the contended with that have you have the kind of FIL like you in a place to be able to challenge somebody you know a person is speaking like all of my bad experiences have been with us homogeneous
and because it has an acidic in Berlin 9 primary primarily fate thing that in and we're quite surprising never in but it plays a party well is the only thing of J for example this has so of always been booked by people who actually organize focus so query vendors who who really want me to be in a way in some engineers on the other hand you have often implied that not to used equipment especially common instances whether to pay with laptop and end up with the suggest because they just assume that you not begin and that this is something that can be made at the beginning and said you know how to play in equipment that because I was not interested in it and after when it decided to actually read on how to do it just to make sure no 1 can tell me anything in that they would be prepared for any situation and can be a very often shortage of with to as you when doing that and they joke about the fact that I wanna play an inequality them I'm on in a minute think it's my turn to think so now that they get sick if you have the knowledge that you should have enough knowledge about what you're doing which most people which you have a with it comes a more confidence and then you able to deal with this situations interesting question not more only come up with good and back and the the yeah I
have also noticed that when image the pure music industry people and they have their own company's system they are sometimes not aware that they only have like about 90 % men in that in the office so whenever genetic what do you only have like
many of then they're like 0 actually I haven't been aware well this fact so uh they they start to sing but then the other 2 really problem of course that when you fly some legged PI companies like doing and I'm a P R 4 for release of related of pants and when young women into an and the job and they always on like it unfortunately it's still happening they apply for an assistant jot rather than being a jury or so and now so this is this is not encouraging people have and will have a company to encourage if Yankee a if young women outline but when only giving the assistance offered by the uh support and 2 I have been doing a position and anatomic music you often
experienced successful theme and teachers of like people say well actually be a boring details and adjust their because in order the person who work with or or when there's a young rising theme of produce of people would say well she's not producing and stuff himself and that even like this is like women say part
of women to men like you ear to challenge the um you also like as an editor there to challenge your own writers Boyd and yourself on the language used by remember 1 case where a like of my vector and so on looking over editor where this work was writing about female hadrosaur AUC because a lot in German like languages heavily gender it is and and walk and then it was like me and another editor like told him well you know that doesn't make sense it wouldn't do that with anything else you know you wouldn't say like so this is a male painted rock whatever that
and I'm at the same time like when you get ask for recommendations like put yourself like a stop light and you have to know where my recommending like many of the Federal quarry recommending you know just like like even if you don't like represented yourself for existence and like make room for somebody behind to this and when it comes to recommendations of recommendations I've always noticed so and if you there like men that easy to uh the basic part in so that they support each other and they the recommended jump to 1 of their bodies while uh women always we account for recommending other that women I don't
know why that is and should be like this because I could imagine that uh women uh few responsible if the uh with the person she has recommended is not doing the doctor right then she's like 0 my god I recommend recommended this passage and this woman she's not doing the job right I think women has to be have to be become more easy in that so they have to recommend other DJs or other people in the industry are the women in the industry and not thinking off what is happening if it doesn't work out there but there were the doctor doing interesting
and the other elements like put forward another idea as a strategy and basically going back to that statistic about women account for 45 % of the kind of listenership or and purchasing power comes to electronic music and I think sometimes these strategies can also maybe not be as effective because they're not it's the the kind of collectives which is our separated geographically but I kind of am interested in this idea of women having and a strategy that's based in economics like not purchasing uh music from a record label and the releases malice or not buying tickets to an event where
there are non all like less than a small percentage of the of performing a women etc. Such like what what do you guys think about that you think that that could potentially be a strategy to use force people's hands to recognize that women are important arm in terms of being created that also just being stakeholders in the scene as a whole the I also think I
and the in thing that more than not purchasing tickets to events when this only men playing such I don't see that as a really sustainable strategy and because if
someone's vivid deejays coming to dominate happens to be a man woman than that they wouldn't go and I don't really see it happening and the however when I think would be more useful in a ways to actually go and that's a woman thing and go to female focused part isn't which then spread the word about the events were women on playing and instead of hiding they can they get it way affecting just had been positive and pushing forward the things that already going in the right direction because if club Stony melted cheese relays that like this about in the same nite with only women playing in that people like to be more excited about this they might actually end up changing their behavior anybody else what
I notice there some of stood how important sported sporter place action expressive just Streaming Service has become like many festivals looking into these numbers 1st money even the Facebook numbers but to Spotify numbers uh and um
so 1 thing everybody can do is you know like put to write songs and tracks anemic maybe do a private session if you want to listen to some producer no like maybe not look at something some theaters like will shift the numbers from the outside it because that's something we consumers can do and I agree it's sped up and like negative whatever I'm I think they're gonna have
a time for some questions and but before we wrapped up I just wanted to ask all of the panelists like what what you hope for the future what DEC for the future and optimistic about us getting to a point of getting closer and closer to water quality that we and I'm pretty optimistic them especially because well and now like this so the good side of that a bad thing in a way
that more and more like you know focused events are getting a lot of publicity a lot of press and that of crabs unbroken more women even if they just do it to not get called out to try to get get place and but I feel just the fact that it will do 1 of the called out largely to keep a low profile means that there might be more equality in the very near future actually and also feel like very optimistic about how much women help each other and I feel like over the past few years there have think women in general have studying being wanting to make submitting this of the victimized and have decided to just that they create networks and link up with people to actually show that the move level for than men and that they can do the same things and I it's exciting times at
the moment there's a lot of on all levels there's something happening for women so I think we're just be part of the movement spread the word and hopefully in no 100 years as a set of they want the fire passed away on on that bench and but that
nobody believes that that we at some point had this discussion because then it's like an animal in and then we Iand living in ideal world all things just wanted to
add some also some negative returned to that we are not only like very optimistic but yeah so we of but this typical European and American perspective the came here that here there a a lot of
discussions are going on especially in Berlin but what's going on in the rest of the verge we at 1st of all we don't know where know like we don't talk about that and there I can imagine that the
1 change in the next 10 15 20 I 50 years but the hope is 0 so there but the at this I really wanted to point out that always this thing that we are always in this European American perspective so we should not forget about the rest of the birds so what's going on there yet the the thing is I
get here late European or American women as are still getting more aware of what happens in the rest of the world and the black mad enough for example what in this then created this mentoring projects in
Southeast Asia I think and I also have a producer friend was called me now who is a white woman from London but who produces like Africa and in fact is that music segments of could draw for example the which she doesn't is think she goes to Africa added to a different country if attention together for example and she goes and tries to bring some equipment and that also has workshops and tries to make teach young women that delta the J and try to really give back considering that she's taking something from them with the music she plays a you really makes some really conscious civil to give back to these people she has a black women seeing on tribes and then she which helps I bring them to Europe for dates and read like launched a curious so this still to which we as they can still hopeful that what was going to help each other and also not only make within the so we need
definitely more of those projects who did it and I can think again at up 2 questions we have might find that will come around you and thanks for the lovely time was the important and you said 25 % of listeners of buyers being female and I just had to thought about it when you wizard terms of uh the mid each is probably playing a lot of whiteness as well do you think that his actions and therefore young girls to discover winos built like electronica deejays or do you think it's like such he's dead light just off track and I will person might say you asking if the resurgence of final will benefit young women is is that we mean that I think it'll be complicated because we're
talking about people who were DJing and capabilities and final I think you're also talking about a certain economic band of people he can afford to buy vinyl and I think um when it comes to you disseminating the technology a lot of it would have to do with and digital deejaying particularly for people who are living in big cities or our in rural areas or in like quite disadvantaged areas I think it would be fantastic and but in terms of increasing access the women have to learning how to dedo being able to DJ out I think the digital technologies public and be more of more of a practical way for that happened the body of and during the other workshops have been organizing and we the last 1 was was that native instruments and we could edges decided to only use that people make around with uh controllers dead every wanted to present to help them in in a lot of the GeWiss CTJ is because even the very few people have sieges at home to practice good what it takes to get started is paying to USB sticks and headphones so I think that helps to lower the barrier of entry as you said that vinyl having made is not as easy as end up owning timetables in really way more complicated than just having make some MP threes on your laptop and to use 2 sticks the then you think
yourself for the different perspective some on on these kinds of solutions that never think you've moment quite a lot of them end my see there's a lot of talk about building your own structures but it's also much about what I will present as with a kind of safe accountability and this my question is for and Thomas because you have you have given instructions special report on how you hold yourself in your team um responsible or accountable for a diverse media production and and being a white male um I would guess that this may be was not always the case so maybe you can tell us a little bit about how you managed to implement or develop this kind of self accountability for you get you very briefly on the time of the the whole idea came with the femur pressures of statistics and I saw them being share for other publications mothers only the publication I was working and and that led to especially 1 very good publication
like producing like they did coin at the main issue but it 1 special usually only like featured femur produces the artists in it and the next issue then light only feature male it some uh because that was the left overs from the month before I think and then there's the issue off the words you know didn't like really means the same of chimeric which at the corner of the deal so like have won the main issue every year and then like they do to 25 May faces of static from a music scene you know and thunder of 100 and I saw that and I was confused and a full OK maybe like maybe that's the same with me you make the decide I running and the nite like pulled numbers false year and put them out the online the yeah main turned out that all numbers was slightly better but not like significantly and since then that's like something I was like have a mind and like look for at least once a month yeah and and discussed before people when you say put online did you publish it for I did publish it but India by don't do it now but like like I can't share these numbers whether request from here but you and I think
actually out of time now get down to 1 minutes I have to say thank you to the apparent dizzy Thomas Anita in Camille and also on the river shot up to GMM is organization that allowed us to architect participate in this talk today and thanks to all of you for sticking around and lens cleaner right we just as this because he helped us a lot in the organization of the thing to so much of the and mn thanks to you all to process and it
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Metadaten

Formale Metadaten

Titel Solutions for a more equal electronic music scene and business
Serientitel re:publica 2017
Autor Darroux, Camille
Jóri, Anita
Vach, Désirée J.
Kakaire, Christine
Vorreyer, Thomas
Lizenz CC-Namensnennung - Weitergabe unter gleichen Bedingungen 3.0 Deutschland:
Sie dürfen das Werk bzw. den Inhalt zu jedem legalen Zweck nutzen, verändern und in unveränderter oder veränderter Form vervielfältigen, verbreiten und öffentlich zugänglich machen, sofern Sie den Namen des Autors/Rechteinhabers in der von ihm festgelegten Weise nennen und das Werk bzw. diesen Inhalt auch in veränderter Form nur unter den Bedingungen dieser Lizenz weitergeben.
DOI 10.5446/33060
Herausgeber re:publica
Erscheinungsjahr 2017
Sprache Englisch

Inhaltliche Metadaten

Fachgebiet Informatik
Abstract Sexism and underrepresentation of women in the electronic music scene have been discussed broadly. This talk skips negotiating the severity of these issues by focusing on the development of solutions that we can adopt. We address the questions like: How can we deal with stereotypes about women being bad at making music? How can we raise more awareness? How to change the education system? What political acts are needed? The aim is to formulate ideas that could be developed for a more equal scene.

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