Designing the Impossible
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Transcript: English(auto-generated)
00:32
We had the elections out of my country. So
00:42
Before we start I need to give you a bit of a warning as you can probably hear right now I sound terribly terribly French and I must apologize I come from the south of France and I lived 10 years in the UK But the accent is like old wine. It keeps maturing and it just never disappears
01:03
So I'm French as you just heard We only have 30 minutes and this presentation is going to take you about 10 years to digest So it's going to be an absolute Total bombardment, so I'm going to bombard you
01:20
It's going to be an absolute chaos. I'm going to bombard you with architecture literature design Music theater and it's going to be an absolute chaos So chaos usually is used before a creative process But in Nellie Benalina studios, we actually see chaos as a method of public engagements
01:45
That's what we believe in. So What are we going to talk about today? So we are going to talk about the life the sea and the space Viking which is a series TVs Which is under development. We are still looking for funding So if you're interested, I will show you the website later and we are going to talk about the university of the underground
02:07
So education, of course because as far as I am concerned I have been teaching and practicing at all time all the time So we will talk about this a little bit later But first you must wonder who is this crazy French woman talking to you right now?
02:26
So I am Nellie Benayoun and I run the Nellie Benayoun studios Classic studios plural because we are everywhere above and beyond So what do we do at Nellie Benayoun studios? We actually try to design the impossible
02:47
So I hate bullet points, but I thought for you tonight. I would actually give you some bullet points So she is French That's done chaos done designing the impossible done
03:00
So we are going to talk about the design of experiences The life the sea and the space Viking and the University of the underground a bit more in depth So what do we actually use in Nellie Benayoun studio? We base our work on three things critical design theater practices and performance of politics
03:22
So what is critical design critical design has been created in 1999 so on the a you can see what critical design product design is usually Usually is so problem solving and on the B. What critical design is now It's problem finding. That's what it is about and it's actually really interesting for me as a designer because it creates
03:48
platform for debates Theater of cruelty, it has been created by Antonin Arteau Antonin Arteau French so Antonin Arteau believed in violence in order to connect with an audience in order to engage with an audience
04:04
Antonin Arteau would actually Vomit on the audience. So we are not going to do it tonight except if there are any volunteers Greek tragedy And reenactment reenactment so reenactment is
04:20
the Experiences the past experiences that we are bringing back to life so What we do at Nellie Benayoun studio is we actually work with space scientists in incredible sites like the The large hydrogen collider where we try to reproduce the first seconds of the big bang
04:44
How incredible is that we create dark energy in dark energy in your kitchen sink We create volcanoes in your living room This project was called the other volcano the Soyuz chair in collaboration with a French astronaut the Soyuz chair
05:01
that this woman Sorry, it's a bit noisy She's experiences the three first stages of the list of the Soyuz rockets The super coming country that was an experiment made in Japan the super case sonic boom
05:24
the micro nation revolution with about 84,000 marble the design of experiences is basically what we do at Nellie Benayoun studio and Actually, I should say the design of extreme Experiences so now let's go back to the life the sea and the space Viking
05:46
So as I said it before it's a project under development So we are looking for fundings and if you want to support a great life-changing cause then please contact us So the life the sea and the space Viking is based on terraforming
06:03
Which is a scientific concept where we actually take life from the earth and we try to recreate it on other planets Actually, if you think about the Vikings the Vikings were at the origin There were the concurrence of the old age basically and the Vikings
06:21
They conquered the entire world. They conquered America before even Christopher Columbus and the Vikings they actually There is actually such a strong connection between them and the space scientific of today And we want in our film to see what if we put eight Vikings and eight
06:42
Space scientists together on a ship under the sea. What would they do? And what would we find? So in our five episodes of our TV series, so the life the sea and the space Viking That's what we explore. We are going to Incredible sites and we are trying to find different signals of life
07:04
so we are going to incredible places and while working with Space scientists like Dell on their son at the city Institute At the dry valley of Antarctica where we are going to go if we have the fundings Penny Boston at the astrobiology Institute at the giant crystal cave of Mexico where we will go as well
07:26
Natalie Carroll and Jill Tarter Jill Tarter. She was the former director of the city Institute. So Have you seen have you seen the film contact with Jodie Forster? So she was performing Jill Tarter where she was looking for extraterrestrial
07:43
Signals on earth and actually that's why we want to work with Jill Tarter to try to find how This expedition could connect with the young generation how we could engage with them Liz Taylor see us Sylvia early Chris Mikey
08:01
Carrie Stefansson all these incredible NASA scientists and of course the marvelous bond cigarettes, so This is an image of what the ship could look like. So we actually try to put some Diamonds if we could afford it on it, maybe crystals would be cheaper
08:23
To make it look like the light shining of the sea And or just like the last red annoy. There's in the noir arc this is a joint so The 15 would be the lab the living room in the middle
08:40
The red bits would be where the Vikings would actually have conversation with a NASA scientist And this is the trailer To give you a little bit of an idea of what the film could be so we worked with so many great people and That's the idea we could come up come up with so let's watch it
09:49
It could be solar winds and with your face in space Unprotective, that's a little less accelerating, isn't it? So that's why we need time to prepare How can you prepare something that nobody has seen before?
10:02
Well, that's true, but isn't it better to see it alive and safe And we have a responsibility to our future nations to enable them to take part in our discovery peacefully and safely Oh, we've seen all of this story so
10:31
recently I've been two kilometers underground in South Africa in the plight on a mine where I went to look for the warmth of
10:40
Hell so this video is going to show you a little bit about the the expedition We went through and you will see it's it's a bit dangerous It was a bit dangerous and scary Like the deepest mine in the world Do you get platinum as a gift when you walk in the platinum
11:16
Amazing this is it. Let's take a picture of us
11:27
Unfortunately, we don't have much time. So if you're interested in to watching the video, please visit our website as I said, so the the life the sea and the space Viking is a It's a project under development and we're looking for fundings
11:42
So, please feel free to contact us and to visit our websites now We are Nellie Nellie stop, please. Okay. Oh, sorry
12:05
University Great students, we picked 17 Students this year. Okay University is wait Nellie take water, please. Okay Darling, it's very good. You're so wonderful But I understand it's so difficult to be Nellie Benayoun. So I think I can be continued. Okay, give me that. Thank you
12:26
Thank you very much. You know, okay. Yeah. Yeah. Okay. Thank you. Thank you. So Anyway the University of underground the University of underground is University When where you can through that post-grade?
12:43
student where you can To these three, yes three Yeah, yeah, it's so important three it's implant in London and Amsterdam and in London, Amsterdam and eyes
13:01
I manage it Nellie Benayoun with a lot of wonderful people a wonderful teacher a wonderful people Nellie as well from the Institute. Oh, yeah. Yeah, it's true I think I should Suggest to explain better the concept the University of the underground. I better a video. Okay
13:28
It provides a Master of Arts degree set over two years The tuition is free covered by a nonprofit foundation that supports the university We're looking for creative soldiers that can infiltrate the power structures of digital
13:42
Scientific and other ecosystems and modify them through music film design sciences and politics Our aim is to teach students how to engineer change and design experiences and events to support social dreaming Action and power shifts within these institutions the University of the underground is now selecting 15 students
14:04
The deadline to apply is the first of April apply now at University of the underground So very good, it's more clear right? Yes, of course so the University of the underground is
14:21
composed of dreamer of the day, it's very important modern Willy Wonka research engineer Scientific engineer designer and maker of new maker of new day, okay, so
14:42
That's not bad. That's really not bad I mean what the key thing is really to make sure that you explain what's happened Why you know, why are we doing this right? Why are we doing the University of the underground? So you should go back just a few slide before just make it go back a bit more before Like go back go back. Okay. Yeah, so why did we created the University of the underground in the first place?
15:06
So it's a postgraduate university, right and we are trying to figure out a way in which we could make sure That's you know, students can have access to education for free so what we thought about was to actually come up with this plan 80% made of you know philanthropies and
15:23
Donation money so you can also donate to the University of the underground and 20% coming from government So that's in itself was going to support the tuition of our students And then we also thought that actually, you know when it comes to design really It's very important to think in term of fluid Disciplinarity, you know the works I do and you probably have said that from the previous project that we have just shown you is actually
15:46
You know, it is involving design, but it's also talking about music. It's also talking about film practices It's also talking about all these different items So we wanted to develop a master program in which you as a designer as a young generation going into design He's going to be able to actually go and learn all of the discipline and eventually
16:04
Become the mythologist of tomorrow or kind of make your own jobs, right? So, you know, that's what you said as well, you know We are very much involved with trying to figure out how we can create these networks of dreamers of the day So we are trying to figure out a way where the young generation is going to be able to actually access
16:21
Public institution work with public institution and design experiences So what is the syllabus all about in the University of the underground, you know? We are very much concerned about the notion that The very much concerned by the notion that social dreaming should be reimplanted Reembedded into the way that public institution share their knowledge and share the expertise with member of the public
16:45
So first really social dreaming is a fuel to social action And the other thing that we are very much concerned about is a situation because let's face it We are you know, we have a situation that I have like more than 200 years old I'm in Europe is one of them But how do we get member of the public to feel engaged with the cause?
17:02
How do we get them to actually feel really embedded and concerned by all of these topics and what we think? Could bring that kind of connection with member of the public is the design of experiences So what is the design of expenses? So for us it very much is, you know how you can bring together critical design How can you bring together theatrical practices?
17:22
How can you bring together film practices music practices and the performance of politics and all of these things are being taught in the University? of the underground So, how do we do that? I mean really it is that for us it really is how can we get the young people to actually Become intelligent agent modifying and kind of navigating through artificial systems
17:44
so Let me see. So I mean we are a foundation. We are nonprofits We have an incredible advisory board Which is like I said concerned very much by all the same topic than we are which is basically film music film practice I mean you're all you know, like coming from many different backgrounds So, you know what I'm talking about what I'm saying that you know, maybe in your job
18:03
You're actually trained as a tech designer, but you might actually find yourself doing music You might actually find yourself being in the digital world and you might actually find yourself doing film And so it very super important that our team is also reflecting that we have incredible guest tutor people like Paula share With you know one of the partner at pentagram
18:21
People like Jasmine at design of each people like Bruce telling the sensation author is coming to teach in our University Reginald about a regime the batty, you know, we have as well Russia I'm strong and so we have an incredible team of teacher that is us, of course But there is you know Like other people who come again from politic practices again from film practice and this is I mean, this is quite something
18:42
So, you know We've just picked our 17 students and actually this young chap there send us this video because he wanted to get into the University Of the underground so let me just share with you this video that he sent to us and that was his Application to the University of the underground right now. I can tell you unfortunately, we are close for application
19:01
But here is Jack giving us a sort of insight on why you want to be a part of the university No, that's it right I Am process that comes up driven wanna make this my profession. Here's a list of tools I use and things that I like to produce
19:27
Images I can't get enough to join even more than they move Whoa, what a show Typography symbols that make up the everyday visual language and possibilities. They're pretty endless
19:55
I Mean how great is that?
20:04
Interviews just last week and The question is whether or not Jack made it to the final right because it's only 17 students on you know More than 250 applicants Unfortunately, I can show this with you right now, but I think he might have well done it, you know But anyway, so where we based we are based in the underground of a nightclub called the marketing in Amsterdam
20:25
And we are so basic vision again, but we are also obviously we want to come in Berlin eventually We only teach from down below because we actually believe that it's important for a student to actually learn That seed for change needs to take place. You know, we are like the rats of the city So you start as being the right of the city all the way until you make it to become president
20:43
That's what we teach in the University of the Underground Now if you want to support us, you know, you can donate us books right now We have a donation scheme where you can send us some books and I think it's very important to remember that right now We live in a world of myth, but it's not new right? It's not you. He's been there since 1957 there is someone called Roland Barthes with a French sociologist
21:04
I was talking about this and he was saying that basically the world is very much made of kind of like semiotics The world is made of semiotics and there is this man this person called the mythologist and what is the mythologist doing? The mythologist is revealing it's revealing systems of meaning to you member of the public is revealing this system of meaning that kind of like very much are
21:25
inside public institutions now for me It's very important that we start to think about how a designer is also a mythologist to some extent and mythology You know range from everything he arranged from the visage of Cabo to doppelganger to like, you know The liquid like gel of the tide all of these things are very much myth to some extent
21:45
So first this is what we do in the studio We try to figure out ways where we can reveal this power structure to member of the public so Anyway, let's keep on going because I have we have so much to go through and this is pretty epic. I love that set
22:01
Okay International space orchestra total bombardment. I mean we did tell you that was a double. Yeah Yeah, it's the international space orchestra. So total bombardment. I mean, it's very much what you're going to expense right now I know this is probably totally a peak for you, right? Totally a peak This is a way it's always is with us is like usually it takes about six months to digest So just stay with me
22:21
You know like this is going to be like going through your digestive system and in six months You're going to coalesce and you're going to be like Nelly, you know all of what you say made sense Anyway right now, let's speak about the international space orchestra. So what is the international space orchestra and you have Oh, yeah. Yeah, so it's in collaboration with the NASA and with space and scientists
22:44
that to create music to show that They have so much challenges, but that was just another challenge for them for for Myself need to create an orchestra in collaboration with the NASA. It was such an interesting and inspiring experience
23:01
Again, you're not telling them why it was interesting You know, it's like if you just tell them what it is, but you don't explain them Why is it interesting that now they are going to understand how so much to go through Nelly? I can't Yeah, I mean I know but you know total bombardment is something that you have to kind of really reacts I mean, it's like maybe you don't just get it just like that. Anyway, so what is the international space orchestra?
23:23
Space orchestra is an orchestra made of space scientists Like you said and they are all very much like senior scientists at NASA You have the head of NASA playing the gong astronaut guy opening the percussion and off we go here They are reenacting everything that went wrong in the space program So of course, of course, you know when I went to the agency NASA and I said to them
23:44
Let's do an orchestra so then we can share with member of the public the craft of space exploration Through the performance of a Greek tragedy you can imagine that they say to me absolutely No way, right. So this is where our special coming right? This is our special the hammering technique
24:02
Do you want to tell them what the hammering technique is the hammering technique? It just it's just a thing where your hammering formation Into well, yeah your brain to to just express ideas insist on ideas To do it's something you are experiencing right now where the hammering technique
24:26
It's a no. Yeah, I know and he become a yes So for us when you say no to us Then the chances are that we will just duplicate and actually go back and go back and go back I think pretty much you end up saying yes Yeah So anyway, this is what we did
24:41
And so we went back and we went back and we're back until finally someone told us that yes We could do this project So anyway Then we got to all great team of people to actually come and compose music for them and then off we go Performing in front of the world largest wind channel here They are then eventually because it is California and everything can happen in, California Then we ended up recorded at Skywalker
25:02
Which is the place where they recorded Star Wars and so eventually because then I came back and I said we did this project And nobody believed in it So we made a feature-length film which actually tell you the entire story about the entire space orchestra You can actually watch it online But it's yeah, just tell you how we actually made this impossible project happen
25:21
Now I'm going to just tell you a bit more about how I mean, you know this year the entire space orchestra is going to party the fifth year anniversary We've been pretty much like yeah, we've been starting back in 2012. So that make quite a while and The way we actually designed the entire space orchestra
25:40
So you remain inside an agency like NASA was to design it like a counterculture So if you have never heard this world of counterculture the counterculture is the notion of like Developing a culture that will kind of like go against the usual The usual kind of critical thoughts of an agency or an institution and that was something that was actually theorized by someone called
26:02
Boudreaux basically and what he was saying he was saying that in order for you to remain inside an institution You have to think in terms of these different capital So what we did in the entire space orchestra is we thought about it in terms of membership, right? Only only, you know, you only become a member if you perform with the international space orchestra You need a membership. Then the second thing was a cultural capital
26:22
How can we actually get you to acquire knowledge? And of course when you learn music you learn a form of knowledge And then the last thing to actually make sure you can create a counterculture is to think in terms of economics And what we did in the international space orchestra is that for each Performance we do you get a new patch so it became quite an elective, you know quite an elective place in fact
26:42
So this is typically some of the pattern we have designed for the international space orchestra. This is the one that we did for Beck which is why you know the musicians. Yeah, it's for Savages which we did at the Fillmore theater if you don't know what the Fillmore is is a place where the Velvet Underground
27:01
Janice Joplin all these people were from and you know actually did their first performance and then finally lately The international space orchestra actually performed with Siguros in front of the Hollywood ball, which is 17,500 people Yes You can be another scientist and I'd be actually of an amazing rock star and so off we go
27:20
Yeah, it is then they got you know standing ovations are getting better and better at it And like I said, you know when you come from a scientific background and you actually manage to perform on stages That is the international space orchestra jumping on stage with this rock band Rock band called savages. Yes, they are, you know performing. Here we go Let's go to the Hollywood ball in LA. Yes, boom. Boom. Boom with a Siguros. This is a singing
27:51
Yes, we never stop the level of energy are very high may we are you awake what's happening Berlin Come on
28:04
That's what we like yes, yes Anyway, so that give you an idea of what we do a bit I mean anyway, just keep on going and he never hands because you know pretty much that's what we do in the studio We just keep on bombarding him and I mean you can see all of what we do
28:21
This is disaster programming, but we want to take some question But just a playground was also feature lens film that we did Which is basically about the chain of command which is in place if an asteroid was to strike You probably think because you've seen this film I might get done gravity deep back You probably think that there is someone here who is going to save you if an asteroid was to strike Well, let me tell you Bruce Willis is not going to come and save us with a big drill. This is not happening
28:46
So actually we were looking for you know Who are the people that will actually have to behave like Bruce Willis if something like that was to happen? And what we did is we really tried to trace them down We trace all of the space scientists that will ever say to say something to say if something a big disaster like that
29:02
What's to happen? So we went to find them and like you said we were talking about Seattle 40 before we came with these big props and We kind of like got them involved with it. And so anyway, I'm not going to show you all of this But anyway, blah blah blah. I'm talking too much. We have no more time This was an absolute total bombardment and now we are ready to take all of your question
29:22
This is happening we never ever and oh la la la la la total bombardment Barbie. Yes. We have a Barbie ooh la la They go total bombardment never stop. Voila. Thank you Thank you
29:45
Any question for Nellie any questions for Nellie Yeah, the questions on the side of the stage because I really Are we different time? No time. No time unfortunately
30:02
Seriously, yeah Question the best part. Yes Bumble Thank you