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A/B testing: what your mother never told you

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A/B testing: what your mother never told you
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199
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CC Attribution 2.0 Belgium:
You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor.
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People keep hearing about A/B testing, but not a lot of people understand it. Rather than focusing on what your software does, it helps you focus on what your customers do. This talk will introduce some basic concepts of A/B testing, explain some common mistakes people make, and (if I'm lucky), will introduce the first open-source A/B testing module for Perl (I've already written it, but it needs to be renamed and have a better interface)