The recent resurgence of VR is exciting and encouraging because the technology is at a point that it soon will be available for a very large audience in the consumer market. However, it has also been a little bit disappointing to see that VR technology is mostly being portrayed as the ultimate gaming environment and the new way to experience movies. VR is much more than that, there has been a wide number or groups around the world using VR for the past twenty years in engineering, design, training, medical treatments and many other areas beyond gaming and entertainment that seem to have been forgotten in the public perception. Furthermore, VR technology is also much more than goggles, there are many ways to build devices and systems to immerse users in virtual environments. And finally, there are also a lot of challenges in aspects related to creating engaging, effective, and safe VR applications. This talk will present our experiences in developing VR technology, creating applications in many industry fields, exploring the effect of VR exposure to users, and experimenting with different immersive interaction models. The talk will provide a much wider perspective on what VR is, its benefits and limitations, and how it has the potential to become a key technology to improve many aspects of human life. © 2016, Society for Imaging Science and Technology (IS&T).