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Talk with Netflix CEO Reed Hastings

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At his first public appearance in Germany since the September 2014 start of the German Netflix, Hastings will speak at MEDIA CONVENTION/re:publica on the future of digital entertainment and Netflix’s plans in Germany, Europe, and the world.
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more thank you very much as you can see I'm not really
I'm talking to you in English because I'm going to say something to using words and then you should understand what I say I think solitary casings found at Netflix 18 years ago as a DVD by mail service at that time today Netflix has more than 60 thousand 16 million subscribers in more than 50 countries and just back in September it started it says in Germany to Netflix also is the 1st internet company who read produced sophisticated content in the internet and the 1st internet company who and who was awarded by Primetime Emmys in 2015 since then it they got more and more prices so when you look into the offices in Silicon Valley were and they and you cannot not only the popcorn machines popping corn all the time but also class cabinets with more and more anything that I think it's 10 right now and was 53 nominations so when it comes to Netflix it's very many 1st the 1st time often that's why I think that much not another company name will be mentioned more often in this media conventions of this year than Netflix role when Jonas right or talk about Netflix they use big words like revolution of TV industry for entertainment history if you could be drawn in this in and 1 as well and you would have to say that 3 is kind of the this year's of a new TD error rate it's great that you made a 2 billion I think it's 1 of the 1st times talking publicly in Germany and if I understood him well he wants to do some points he's never done before Lucky as your state read what comes few of them that and I thank you and here and here and there and you more coming out today it is a real treat and we've had so much support with Netflix in the last 6 months of old Germany I hope that many of you were members but I hope many of you were not yet members so we can continue to grow out to I've been to
a lotta conferences over the years and I'm always amazed by
how much bullshit there is people
saying you know how hard it was and how smart they where all you got a
hands off and how you gotta have persisted and you know when I look back over my last 30 years I can't believe how much luck the areas in what goes on so 30 years ago I had no skills I was a high school math teacher I wanted to
get in to computer science
I was looking around for jobs they took a programming class at nite and the
only job I could get was serving coffee in a computer companies learning lab where they trained people the and by
unbelievable fortune this company turned out to be the very 1st company in the world to get a dot com the Internet address symbolic start com 1986 I didn't planet but this company now dead was an early innovator in using the internet and I got to learn things like F
T P and Gopher and all of the jewels of the early Internet again by incredible for June a few months later I got into a Stanford University in the Graduate School of Computer Science but I had no background it was a miracle that I got in I think they said they wanted to get some people who had an unusual background because I had been out of high school math teacher overseas but I had never been a California I grew up on the east coast and I knew nothing about California I drove west and I remember getting to the Stanford campus and thinking where's there's no I how can this be a real school I was so parochial but the amazing thing about the a center of innovation like you're developing here in Berlin like exists in Silicon Valley is you meet people the wind started companies and over the next 2 years I met lots of people who had been successful in starting companies and my number 1 thought was if they can do it I can do it because before that I had never known anyone who was successful in business and they humanized it for me and made it seem not crazy and possible to do to build a company for the next couple years after graduating I worked at a wide range of companies at they where did a research lab I was in a i research lab I went to work for a start up for 2 years it was a great experience I was just an engineer and I loved writing code I was working all nite long I I would see how many that the heart of it was could you program all nite long and no 1 the next iGate could tell the OK that became the bar and you had did not look tired and not look miserable and it was very out we did amazing architecture in the code and I remember a great lesson I learned there because I would over the week let the coffee cup spilled up and every week or so the janitor would clean all the coffee cups so it wasn't a big mess and 1 day after about a year and a half of this I came into work early and I was the only 1 there I thought I walked into the bathroom and there were all my coffee cups getting cleaned in the bathroom at 5 in the morning and there was my CEO of the company cleaning the coffee cups now it's 5 in the morning and I hadn't yet had my courses so it took me a minute relayed trying understand and I said have you been cleaning my cups all year and he said yes the and I said why and he said because it's the you work so hard and it's the only thing
I can do for you and and I thought my god I will follow this leader to the end of the earth it and that's exactly where he led us the yeah so what happened is we work for 2 years with this great leader of people the but he didn't understand or wasn't able to do product market fit and so we built an elaborate product beautiful code but only 1 customer ever bought the product and they did not install and so I learned a good lesson there which is leadership is both about connecting in humility
and passion but it's also about judgment about being right about the big debts and it was took me 2 years of writing code to learn that lesson but a later it really helped me a couple years after that I started accompanied pure software that made us C programming tool purified and that company in the 19 nineties was a success and every year I we got venture funding in 1992 but every year we had great products but I really didn't understand selling to corporations Enterprise sales and every year I ended up replacing the VP of sales 5 years in a row or 5 replacements and yet the sales doubled every year the if I had just understood Enterprise sales a little better we probably could have triple but it gives you an example of partial goodness In that case I really understood product market fit in the products that we built the market loved but I knew very little about leaving a broad company and about a sales force in particular but the lock back to what I was talking about gave me a chance to learn by doing and during those 5 years I got to learn a lot about organizational dynamics twice I resigned from the uh CEO job to the board and said we should get someone else to do this and now the VB approach the and twice they said no as bad as you are and you are making some big mistakes out we want you to stay in this role and then in 95 lumen public and were very successful and in 97 we got acquired now when we got acquired I was very disappointed because I was so he go identified in my own eyes to the company and what we did that I
felt like a failure yeah the but it turned out to be the lucky break of a lifetime because a few months after getting acquired is when I started Netflix and boy the last 17 years have been the most fun
professional experience I could ever want 4 1 it's a
consumer products Netflix is so much more fun than an enterprise product like we had a pure software to I didn't feel over well In the 1st company I always felt like I was screwing up and so you feel guilty but you feel depressed sometimes and with Netflix we've enabled I have the joys of 1st attacking blockbuster and then T as a whole now 1st battle with block clustering the US was really quite challenging we started 97 I in about 2 thousand we were about 10 million in revenue and Blockbuster was 5 billion so 500 times larger by the time we went public we were 50 billion in revenue and they're grown from 5 billion to 6 billion in sales and by the in 2004 they realize that this DVD by mail thing that we started was really gonna catch on and so they attacked and they could subsidize they could have lower prices than us because of the profits of the stores so we had 4 years of brutal head-to-head battle for market share we with a small day with a big mean you are business they were trying to learn our business and it was neck and neck by 2006 you weren't sure who was going to win our stock dived we're a 39 we went down the 9 dollars but we stayed focused on what we were doing we said let's just keep making our service a little better and more and better integration with the post office more selection and bit by bit we picked up momentum and by 2009 blockbuster had given up With drawn from this space and a year later they completely went bankrupt and disappear so our 1st battle was this amazing struggle where we won by being focused the so we said as we get in a streaming we've got a really be focused Our 1st streaming was in the US in 2007 those 8 years ago and it barely
worked so we had to install special Windows software and drivers and all the chaos that you guys remember 8 years ago then year by year we made the service a little better eventually browser-based by 2010 we were getting some real momentum and so we got brave
and we expanded internationally we went to Canada and it doesn't sound like
much but if for 10 years you been a purely domestic companies then you don't realize how many
assumptions you have about what kind of business you are so Canada was great for us right away people started using streaming it was our 1st time without DVD with just streams so works so well that we said next year let's expand into 30 countries of Latin America we did that in 2 thousand and 11 and that works so well that we said were done with DVD and so let's put the company put the DVD in a new brand of it was still in 80 per cent of revenue and 100 Rosanna profits but we were so excited about the future we said that I think can be Quixtar and Netflix will be streaming because we said we were the ones who are going to be so brave that we lean forward into what was going to be the long-term and the problem is the customers were not yet ready for that much change and what happened
is they became very angry we included a a big price increase so a 60 cent price increase from 10 dollars to 16 in the middle of 2011 of the worst recession you know in 100 years so really it was a catastrophically bad decision and it almost killed us and in hindsight we realized the same bravery that allows us to be innovative is the bravery that almost killed us in that time the and that these things go hand in hand and we have to realize that every now and then we're going to have a big error we're going to have a big mistake but we can't hold back from taking risks it's much more fun to take risks and we do it so we got through that Quixtar crisis we started expanding in the UK in the Nordic x i last year in of France and Germany and is now a year and a half from now were hoping to be completely global another 150 countries and have netflix emerged as the 1st global entertainment service for movies and TV shows where we have a great catalog around the world and we produce around the world and through these years
we realized that the only way to have control of the shows to be able the globally license is to produce the shows are self and my partner in college tensor Randall's runs all content group he read the script for a house of cards 4 years ago and we were in a bidding war 3 years ago with HBO for that title we gave way more than anybody is supposed to pay for the title and we had the hope that it's going to be at the and indeed it turned out to be the best decision we ever made and through that because the of energy if Gaza guards turned out to be this at that positive upon which with we build orange is the new black was season 3 coming up we've got a real for you in a minute was some of the highlights of our newest shows so it's been a tremendous but progress so I thought what I would do
before we go to the q and I is just give you a little preview of what the next 20 years will bring in television the sometimes things are very stable and then they change a lot so 5 thousand years ago up in the high plains of
Kazakhstan the horse was domesticated and for the next 5 thousand years the horse was our primary means of personal transportation throughout the world so it would be easy 150 years ago to say the horse is a permanent part of human societies we were completely intertwined we had been together for 5 thousand years it certainly seemed like humans and horses would be together forever and then came the automobile any just 50 years there now up that for rich people yeah so when the automobile transformation happens people did say think about what we're losing were losing the connection with another animal all of us 150 years ago would have been really good at taking care of horses no none of us so with every bit of progress there is some loss now let's think about linear developed around 1930 got bigger 1950 in black and white and then in 1960 in 17 color 19 eighties and nineties bright cable or satellite in addition to broadcast television but it's all linear TV a show is on at 8 o'clock that's not when you wanna watch and we will come to see that the linear TV declines every year for the next 20 years
and that Internet TV rises every year for the next 20 years a lot like mobile phone over the fixed-line telephones the advantages with Internet TV are you can watch it when you walked you can watch it on any screen it's personalized its customizable you can watch it with any combination of subtitles and doubling that you want it seems so simple and yet most current linear networks they think the internet is a fact that might hopefully go away and in fact what you also see is that the Internet is going to become the basis for all social interaction and were all building applications on top of that Internet and so year-by-year linear TV will shrink even with sports so in the next World Cup many of you will have 48 televisions and you wanna watch the World Cup in forte but broadcast in linear in table will not be able to provide you a foretaste signal but instead it will come over the internet and much of the world will watch the World Cup in input for edible video quality over the internet of course shows like orange is the new black will be over the internet you'll be able to watch them any time you'll have many choices between ad-supported models like you
to and commercial-free models like Netflix and the television screen will look like a large I've had taken iPad and stretch it out 2 meters wide it'll be like that where there's all different applications all different options all competing for your time and attention in improving and the amount of innovation over the next 10 years in terms of Internet video will be astounding it's 2015 10 years ago 2005 there was no iPhone so the entire smartphone revolution is happening today just in 10 years so now we have to wonder what about the next 10 years what all that breaking a hardware innovation in virtual reality an incredible Mercer screams and screams in the home and screams and screams in your pocket the Internet will get so much faster fiber to every household that has electricity all of this will happen over the next 10 years propelling and driving Internet video so the existing networks there quickly trying to adapt to the Internet the BBC was 1 of the 1st with the BBC iPlayer and now much viewing of the BBC is all over the internet and that's what's happening to each network they're moving from linear to embrace the Internet and you'll have more and more options on your smart TV or on your phone as all video moves to the Internet and what were excited about is as we for the internet How can we do this in non-conventional ways certainly we can make TV shows like everybody else but on the internet we order the wanna make TV shows that can't be done nonlinear we are today I will play with a formats with interactivity with length of episode with plot twist to do amazing things and entertainment and engagement is never been done before and over the next 5 and 10 years as we give fully global we hope to pioneer much of that were also now it's the ending in production were producing the show in Mexico about a rich family that owns a football team the parents died in of course the kids fight and crazy ways over the football team now it's targeted at Mexicans and it's going to be amazing in Mexico but I think the whole world is going to enjoy with that other show in Bogota Colombia about the history of cocaine that shows a 4 D is doing for us we got another show Marseille France it's about corruption the mayor's office and the family dynamics were expanding around the world producing shows because ultimately what we want Netflix to be is to connect the world to use the Internet
to connect the world so the world's best storytellers can get to a global voice so there's no better place than this conference to celebrate global voice so it's a real treat for me to be here and now we do not open it up for an interview and questions and answers be it and the thanks a lot that was a good starting point I think but still I think we have lots of questions and I'd like to stop immediately with the first one in we're talking about in a television and linear television descending etc. and once he said in it will survive 20 years with event programming like
football you mentioned to just mentioned it in an editing of what will be the in the video industry look like will be a Banyan army as recalled takeover so Netflix is really focused on movies and TV shows they'll be other companies and other brands that come represent user generated like you to us sports will probably be biting the so the NFL would do their sport the critically is getting big now about football will be its own sport and you go to the basically think of it as the application for the league was where you'll get sports and so each of these specialist applications will have a very rich experience for fans and in that world of the news sports and we'll try to be movies and TV shows that time when you wanna relax and enjoy a story from somebody else what about information all information in it will be many years that so broad it out of the real part Wikipedia part documentaries from I think a lot of people will be in but not to the companies anymore they will be like text machines like not used anymore yes sometimes I say that a linear TV is like the fax machine so that you know in the eighties and nineties the fax machine was amazing but you have any started attaching files on documents and the fax machine was not so amazing and linear TV and completely transform societies and was his men incredibly powerful it's just that now there's something better Internet OK so is the it is to get precisely you think
to the companies and not necessary necessary for people to get information right that can be anyone giving information to them well they'll be many the innovative providers but kind
TV networks some will succeed in a big way by converting to the internet and having becoming great internet video companies and I'm sure some will fail at that but the great thing about the internet is if you could build an app for the iPhone operand right you can be a TV network but they the barriers to entry are dropping dramatically and so that's to allow a lot more voices to so what would you say what is your biggest rival is it internet companies is that HP text renders your content in the sense that we need to become Hp 0 or more quickly than they become less on HBO's The incredible company because they've been doing great content around the world for a long time but on a global basis we really compete with linear TV and our cold pioneers are Amazon Angluin HBO and many other companies but they're also doing
Internet TV so all of us think of all of the acts in the Internet TV ecosystem health create Internet TV awareness and we're all competing with linear TD In the introduction I mentioned it
in it was a big hype in Germany as in many other countries when you started a service that I think and cell with a big high there are big expectations coming and then there was a big disappointment because the Netflix service in Germany doesn't really show very many things so why you I become a subscriber yeah we called it the Spotify effect so how people on
Netflix to be like Spotify is the music to have all the content I even if it had to be more expensive than it is an and we wanted to but music grew up with a nonexclusive licensing so every radio station could play every song that's how the business grew up to then the internet services like Spotify can follow that non-exclusive models TV shows grew up with TV networks and every network that exists is exclusive and tries to block Netflix so HBOS as content they don't let us have a BBC they don't let us have and so unfortunately for consumers in video it's all exclusive and what we have to do is to create our own content to be able to provide a rich experience
of across the board and so it's this historic industry structure that then creates that initial disappointment and the way we try to make up for that disappointment is with great pricing so netflix is only 799 euros a month and then with great content are like our new daredevil series and you are doing
great content and a kind of cards but then sky shows Netflix environment yes in the house of cards that's an unusual and was our 1st series and we can only afford it in the US we couldn't buy the global right so it's an
anomaly it's unfortunate upwards guy does a great job with that any people get to see it but the other i originals that were doing are all with Netflix around the world so as a cards is a bit of a special case and we have to get to see even when it's I subscribers that
Netflix subscribers it will on netflix and you
get house season 1 and 2 and last season 3 shortly just not the 1st windows a little disappointed but it is what a it's good another point that disappointed some of us in Germany is that in when the streaming resampling hotels were in public spaces something it's really not like what you have to
wait and you wanna go 1 that doesn't really work so why don't you offer downloads for example just for a short period well what we're figuring out
is that people really love simplicity so if you look at the problems with large software like Microsoft Office every feature in Microsoft Office somebody wanted it some time but what happens is over 10 or 20 years the thing gets so huge it's overwhelming to the discipline of great product design is to figure out what are the important cases for the long term and to have the discipline to say notice some things that are good it's easy to say no to things that are bad but a
great product design saying notice some things that are good when we look at it and say the complexity of downloading is you have to do it in
advance you have to store the file you have expiration you of all this complexity and in the long term the networks are going to get fast enough that streaming words everywhere so that's why we're bending forward in that dimension you know it is a little disappointing in the short term you might be estimating Germany in those terms because because there we have many areas where the internet is
so slow that you can just forget about streaming and it's like in a few years that probably you might be able to stream so I had offered to us and allow Germans well
as slow as it might seem you i've Netflix's very successful in Mexico and Costa Rica out and the Internet is more difficult there so you really do have compared to the rest of the world
here and that's in pretty good shape may not be perfect but I know the new German have high standards not everywhere and in use that India is around nets summits in
you in it is offered in the year 2015 320 hours of words content I rats and an actor known in which agree that he traits in the in the it becomes in a small and you know we had how the consonant net cost you back now what do we have a sense a summary
of when you I see sensei coming out of the 2 months the Wachowskis siblings did this out for us it will shock you believe you will start to so had that's going to be 1 of our are most of the content of ever of Jack Forstmann incredible and document this set is unlike Ganymede even mixed Family Guy seemed to me and so I I would say our best work is still coming out and every year we wanted you more and more incredible work know some of it should fail because otherwise we're not trying hard enough but so far every show has been great for some audience so we've taken it to season to do you think so I just I
haven't seen as inside of I better causal and there was like a huge height etc. NIH-funded boring and in the in section was quite boring that you this is what you find about taste is it's
not uniform exactly so if you were to pull every 1 of their favorite shows and not everyone would choose house of cards and that's a very elite show for some people but how many people of the other shows even more in human taste we should celebrate its variety and so you know for better call all it's great for some people that absolutely love it other people
like Daredevil more I unbreakable commission that you know if you're into Manhattan in that Tina Fey
thing it's great because of their native so again the whole that you have a favorite right yeah this is 1 of my favorites but that almost as a matter because the beauty of the Internet is a can be personal we can make content for kids all different tastes and we've got usual grace and frankly that's coming out and storing Lily Tomlin and Jane Fonda and it's really for older people that grew up with them and they'll appreciate so you figure there's there's no 1 show that has to get big the Internet is about diversity and taste and OK so they have your like live
like the brain works you have the right hemisphere in the left hemisphere 1 like they had driven in Silicon Valley and then the cunt interest in any in selected in were to data plates for the content joint data misunderstood because
people say they data so amazing it should do everything by hand and the chilling not through what we say is you should use data to pick stocks but you should use your judgment to pick a spouse and there really different fields the more emotional in area is the more you want trust your judgment the more analytic in areas is very useful to use data so we try to use data for example in marketing the show's seeing which which states that people respond to but with the creators we never do that we tell the creators they've got a follow their artistic vision and not tried out of work for the data they need to work for their vision and then will use the data to promote it to the right audiences so you really do with Big Data wanna be clear about what parts of your aura of some activities that you wanna use data for have so what you do you data for it's for personalization right and I had the privilege to talk to the head of personalization and Netflix and when I visited you and he had this in Section 5 years you would like and that it is really 1 of you comes home opens the act of Netflix
and the at already knows would you wanna watch even though you know it gets
better as it assigns Ross Netflix play some showed exactly the effect that the the mood everything is in the air and
known that seems kind of frightening to what are you doing with my data and is that a little bit big brother like a well some things are frightening like around for example
traffic and the fact that you can see where there's traffic now around the will remember that means that you know they can read where you are too you know so on 1 part is frightening and another part is incredibly valuable once you start using it to be able to see where there's a lot of traffic to be opposed you around in as a society which are all trying to figure out you know what is acceptable uses of data but 1 of the easiest cases is to help you find good shows that you're gonna love since clearly not all of our shows students expected in editing
and like to ask you is because in your shoes are interesting in that accompany taxes to the 124 slides put into the internet in 2009 the quality in the most important documents in the Silicon Valley by center and I think to know now that you becoming bigger and bigger and unity in the docking more how do you try and keep an additive all we are us so much the underdog
so of our our content budget was about 3 billion dollars and as it have just here is a billion euros OK and then you add NHK and BBC and NBC in Scotland when you look at how much is spent on production around the world we're such a tiny fraction of the global entertainment market so the answer your question but when you feel successful then you reframe the lens in which you complete so that you're always the underdog but what and how do you
do that exactly knowledge you have to be creative on it so if your Coca-Cola 1st you're competing for a share water 19 you had
to you do you have a why do it um I'm always thinking in uh uh scheme a history how smaller efforts on and I try to read a lot of history and I think that keeps me grounded even though we try really hard work passionate about what we do that in the long term were making you know still very incremental contributions and point is the fact that you don't have an office good
I will I probably many people the audience to have an office so you work in a communal space and I I suppose it's only
novel for a large companies you know but I've lived for the last 5 years without an office at and what I like about it is it keeps me visiting other people through our offices because I'm going to them rather than them coming to meet so it makes me more approachable unless Imperial and
so that's very helpful but the other secret part about it is I can go home early and no 1 notices that has my office my office is an
entity for them because they think 0 you must be
meeting with someone so they just called me a the up the following the nominal so it's very together so we're not only 1 on no I went up from
so 1 last question before we open it up to the audience and it it's the universe lights were talking about or you company philosophies quot freedom and responsibilities and it's a bit higher and fire in philosophy to it and I'd like to know where picture of mankind to you have wide you do this it seems so brutal like when you don't perform you just go yeah were like a professional sports team and we want to
win a championship in our area and we're very honest with people that it's about performance it's not about seniority it's not about politics and working on Netflix it's like being on an Olympic team and it's really a hard at but you do your best work when you're surrounded by people who are really talented and try on and and so we try to be very respectful but it's fundamentally about performance for us and we try to be clear about it because it's not for everyone we want people to join netflix to know how we operate in the professional sports team is the closest analogy into you and there's so many
antiseptics really interesting thing at motility or you blocking sector I think it's really important to open it up to the audience interest that's now and how many subscribers do we have here could you raise your hand yeah well that's scary that's too many of them now I would like to the you I would like to see as many hands
as I just solve with questions for real yeah yeah that the lady please there's a minor in my company the and then maybe we can we get a close with a real we should try to close with the original real at 1st of all thank you so much for your talk and I'm sticking to sit in the future television as you mentioned how big a part you think augmented reality is going to play in that on so for every 1 of of the question is how they will augmented reality
play in the future of television so virtual reality is when you read immersed in another world and and that's the kind of current general beginning to be the current generation and then augmented reality is like last we see the world but it's got some augmentation and were in the very early stages as a society in figuring out on both the uh the biology of how to do augmented reality well how to be able to see images in a safe way out what that means and so the integration I don't know I know it'll be an incredible adventure over the next 20 years and if you think about on the internet you know you could see the Internet 20 30 40 years ago but it took a long time for it to get mature enough to be important to society and I think with augmented reality may be like which is it maybe 10 or 20 years in the lab and thinking through and trying very specialized things like a pilot but before it becomes really mainstream can you do the 1st term encourages us here is an enlargement agility from what we covered knowing to see if there is no it has an augmented reality device when the first one kind I give you the last was the first 1
19 and June Aachen content are and who deftly looking for a German original content as I mentioned we've got other productions throughout Europe in the world but we haven't found 1 yet OK so it's going over there of what just like just about geo blocking the European
Commission is proposing facts of people let's say something Netflix subscriber the UK should still be able to watch that the content while they're in Germany and what you think about what you think also of a wider and blocking some people think the commission's not going far enough that think somebody in Germany should be some able to subscribe to UK Netflix and what he'll thoughts on this the question so the Commission is dealing with a great frustration that people have of the balkanization of content and you know within a single market and we can't wait for the Commission
I mean they may or may not pass rules when they pass rules it's 2 years to take effect and so what we're doing about it now is trying to do all European and indeed global licensing so that everybody can get to all of our content and we don't have situations like house of cards it's available in the UK but not here so we're trying to solve a commercially and they may take action and may make it easier but there's always a long time for government to act and we can take the leadership on it by providing that broad content to everyone contains and the question over
that paint the thank it um I would like to know what's your point on that neutrality I know what that Netflix of made
deal with into the providers in the US before but appearing them do you think this is an absolute necessity all deal with the devil the latter of the deal with the devil
so our view is the Internet should be open to us to our competitors that consumers are already paying for the internet so when you pay 30 euros a month for 50 megabits you deserve 50 megabits to anywhere you want to go over some of the ideas these think that they should double charge charge the supply side like you do the netflix and others at the same time and we don't we say we should
supply the contents were not using the uh the pipes in fact consumers all of you are choosing where to go and it should be opened with 3 interconnect for all of the service equally so we don't want any special deals now in the US a year
a half ago but the highest fees were not allowing orbits through an hour average stream quality had gone from 3 megabits down to 1 and a half megabits on some networks and so we ultimately felt like we needed to do a deal to to stay in business and so we did those deals in the US at that time had no net neutrality rules and now what's happened with title to in the US is there's a stronger basis so we wouldn't have to do those deals they're still in effect but new people the wanna compete with netflix I don't need to do it now in the EU its net neutrality is a less formal state but there's also been fewer problems so far have for us and other people so I think it's gonna work out fine that is consumers want the Internet to be a utility they
wanted to be a like electricity where they don't have to worry which company they use for connectivity they can still get to whatever services they want in a nice
and safe and confidential way without any interference so the key thing is this utility aspect to be like electricity but then if and I'm sure you saw the net neutrality
and think uh John either did right and what about under under dox if you're using 30 % of being in the internet connections what about Netflix so as to have a said well there's lots of room for other companies is where using 30 % in the
US of the residential Internet but it's not a fixed quantity so if there was a 2 more Netflix's it would just expand and then we would only be 10 per cent
there were no that he's the it yeah hi hi my name's will get the a lot and supporting and to bring you was in there would be so a lot of people have asked you questions about Netflix but I want to ask you a question about you and all the times you p wanted and like made major changes to the Netflix what was the scariest moment what was your most scary more mysterious and allows
the so house a Carter's worked out so well that it but at the time was over 100 million dollars it was you know a large part of our budget we had never done original content before we debated it back and forth we almost didn't do it we thought you know what if we can't pay for this because the business doesn't grow but at the time that was an intense debate and we almost didn't do it so that was the series just a hint for the last questions remain in uh we're going take every is not only a
very interesting entrepreneurs but also uh very interesting person he dropped out of the marines to go to the peace courts in Africa actually and many more things like that so was 1st question the weapon yeah well welcome excessive you science
on when the size of the and of the facing sensing here behind the camera guy and I read it that fixes planning on alive action serious of the video game The Legend of Zelda can you tell us something about this project and there were some rumors
that there we wouldn't do video service I'm sorry a show based on that big Nintendo game of a cell that in what happens in Hollywood is if you wanna sell a show you commit a rumor that netflix is going to do it because they get all the other people to be serious together so you have to discount a lot about what you read and remember that the
agents cells shows are always pointing these things to try to build the tensions
so 1 last question yeah the lady you
and and you just add your appreciation of I variety and diversity and you also
said you producing the show in Mexico and another 1 in France and India take measures to encourage diversity in the series that you producing a globally or on the contrary do you want them to be recognizable as metrics content but we want
our shows that to be known as Netflix content but not to have any 1 style so traditional linear networks they have to specialize 1 demographic 1 style and with Netflix's personalization we can be incredibly broad and that's a great segue if we're able or we can have run the video I've itself so let's ivory we got a short clip here are million after the highlights of some of our original content to be a great finish I think for all of you thank you so much for having me it's a real treat to you I uh the