The satellites which comprise NASA's Earth Observing System (EOS) have a long history of capturing rich datasets with global coverage over extended periods of time. While the data itself is rich (and open!), it can be a daunting task for uninitiated users to find suitable datasets, learn the data format, and subsequently find interesting phenomena. Even for those who are familiar with the data, it can be a time consuming process. But thanks to the proliferation and maturity of open source geospatial software, NASA has been able to build an imagery ingest pipeline, open source tiled imagery server, and open source, web-based mapping client to encourage exploration and discovery of NASA datasets. This talk will describe how NASA is building these capabilities through the Global Imagery Browse Services (GIBS) and Worldview client, demonstrate how others are building upon them, and show what it takes to integrate NASA imagery into clients using the GIBS API.