In recent years, the web design community has moved quickly to accommodate the various devices and methods for accessing web content. The FOSS4G and wider development community have responded to this paradigm of adapting the layout of content to scale to the device of the user by creating and leveraging tools such as Leaflet and D3. However, there remains a lack of knowledge, understanding, and conversation about what it truly means to create a map experience that meets the present needs and expectations of the user. Designing an adaptive map should go beyond simply fitting it into a responsive layout. User variables, such as the mode of interaction and location-based needs, raise map-specific UI design questions that this community is uniquely positioned to answer.This talk will explore what it could mean cartographically and experientially to adapt all aspects of the map experience to the needs of the user using principles already embraced in other communities. Our goal is to provoke a wider discussion of how we, as a community, can work toward these objectives. Regardless of expertise level, anyone who is involved with the creation of interactive web maps has inevitably come across the problems associated with, and will benefit from involvement in this conversation.