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Individuality, Technology and Online Life

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alright to welcome back to so
now taking the stages Mitchell bake a chairperson and the villain should be talking about how the web influences our online experience and how openness and British participation can shape tomorrow's Web so that users have individual choice and that there's innovations so please welcome it so they can the well the we can 1st of what it's really great to be
here and it's an honor to be among the group of people who are interested in what the Internet builds what online life is and of the combination of technology and society so thank you very much it is clear that the Internet is about scale and that masses and that the amount of data and information that's traveling to the world is exploding it's clear that many players will be involved in the Internet that they'll be government involvement in commercial
involvement some of them will be very exciting some of it might be a little bit disturbing but 1 of the pieces that isn't so clear it is where's the role
of the individual in a massive networks like the Internet how do we build individuality individual control and respect for the individual into the fabric of the Internet and that is what Mozilla is all about you would best known of course Firefox and for building a browser Firefox is the 1st tool to is building individuality and individual control into the we do that obviously with technology and product we do this by competing in the market by building products that we can put in front of people that make the values that we care about real and so best known for Firefox but that is a tool for expression expressing a set of goals that are much bigger and so what you see here is a natural billboards we have traditionally been
very cautious said no talking about Mozilla about talking about anything other than a product if I were a little wary of doing things that look a feel like advertising very recently we decided that being more direct about product as a goal to exceed the product as a tool to a certain goals is important because what we do is a little bit different on the 1 hand we're trying to have our software products look and feel as good or better than commercial products and on the other hand where using those products to advance the goal of individuality public benefit and social good and so we started this is the 1st effort to try and describe this this particular billboard and now there's a few others is highly tailored to the college for the standard Cisco area and you can see it in the language of silicon valley but we hope that this is successful and starts to get the idea of technology and product in service of individuality and
public benefit there we can tailor it and use it in other places in the world so if you see any of
these I have a couple here and you have ideas about what makes sense I had expressed these ideas in different words in different languages would love to hear that whereas use Firefox as a tool the early tool for
individuality and and control it sometimes is a different yet how old much we were lacking any individual choice are optional innovation in the in the browser space so we chose the browser for 2 reasons 1 is because it's a piece of software that you and I are in the human beings touch and the 2nd reason is it was the best
point of leverage to be able to bring choice and individual control into the
Internet experience and so I have here are some examples of pop-up ad from the pre Firefox error In area where without choice and without options the online experience was getting worse filled with malware and pop-up ads and and the sense of being out of control of one's experience so this is something that we've managed to make a big change with 1st in Firefox and then another browsers as well but of course today some of the things that were concerned
about a not so much pop up ads but what happens behind the scenes what happens with the data that we create and that with others create about us increasingly the internet is about the movement of data we may intend some of it may not even know about some of that but in between applications and websites data moves and so the a lot of the equivalent of pop-up ads can see and privacy and privacy principles now we are trying to build a set of products and offerings that respect privacy
and allow each 1 of us to have the richness of the well so a view of privacy which is completely defensive which says
I don't want anything I wanna show shut all the doors lock everything out I don't want customization I don't want to personalization and we expect to make that available to users but many of us want some combination I like customization I want an experience that reflects me but I still want to be in control have some way to influence what happens to the data around me and their application a is talking to happy and sharing a bunch of intimate data about me I'd like to know about that and so this is in our instead of privacy principles that were working to build into our products and into our relationships and services this is we're working on these principles for quite a while we use them already both in Firefox and our product offerings and in our services and back and we this is actually quite new getting it all in 1 poster I think it's in the last day 2 so it's the 1st time we've had this combined in a way that we can see it but these are the
kinds of ideas that were trying to build a cross product offerings and hopefully good an example or at least a test case for other products than in the industry about how to get the real richness that's exciting about the Internet combined with some personal control and so for example no surprises well maybe maybe some of us you really want highly customized experiences or highly customized and so were willing to have some data about us live someplace else travel around some people are very comfortable with that that's fine for those people who aren't it shouldn't be a surprise and so we're working through the set of principles we try and build them in our product on it's a work in progress as the Internet changes and new capabilities change there is always questions about what is a sensible set and what is the right thing to do how do we get the best possible mixture and how do we make it possible for more people to understand their options so these will guide our actions at if you've got a thought about thoughts about the principles or about how they're
applied on how they appear in our product we'd love to hear them it's an area where
it's difficult may be impossible to be perfect and so we continued to both our best get input and to try to make things more real and other products FIL we know something about doing this in browsers who we we been doing that for a while but of course you know the Internet and the Web is changing browser used to be a desktop device today of course we have found this year in the future of the internet the internet connectivity will appear everywhere that's the refrigerator in the car and it we at Mozilla are trying to find ways so that wherever that connectivity appears there's a place for
me for a human being and so that's you see the Firefox logo on the different devices it's not that were focused on Firefox market share and refine effects we need on the
refrigerator market for Firefox in my car the focus is where I'm 5 if information about me is traveling among these devices and if I get into my car and I expect my car computer to have information about me and then I get out of my car and I had my phone or whatever it is where's the control point amongst this massive scale and the amendments network how is it that a human being actually has a dashboard novices styles or someplace to interact ability to be
involved and so that's what the Firefox logo represents in this case is a leverage point where we have experience and some assets to put each 1 of us in control and of course today not
only are more devices but we're living in an act world perhaps have turned out to be pretty exciting I think of them as a light weight when to access the Web or new form factor the weather and that's an an exciting piece of today though all our current view of facts it highly influenced by the apple model of maps the surprise but but that's a model that is very close integrated system very centralized certainly uses the network of the internet but doesn't access to many of the capabilities of the Web of have made explosive and so we have a different view about and that's the uh perhaps there really are of the well being of built using web technologies there
1 in a called a browser environment could be a full browser
refused to enter to think of a browser with no you but the same set of underlying technology and what that allows you applications to run across devices and across platforms run on your laptop running following run on the IOS platform run across New platforms as they develop so that allows us to have those light weight way of interacting with a single function on the web plus the great connectivity cross-platform possibilities of the way and that in turn allows me to have an experience that reflects what I'm interested in and across multiple devices now so on the technology
side we know how to do this we have been working on an architecture for doing this for some months now and we have a pretty clear idea I put up here a few sample laps many of these are games these are apps which can be managed to a browser that means how installed but managed and moved among devices so the fact that you see here could be found in the story they could be found in multiple stores they could be found on the website so you go to a website and that website would be able to
advertise and say hey I have enough downloaded here go to the store if you prefer to get in there or to get recommendations there once you've got they have a to move it and shared among devices said that you may have devices that are not of the same platform just like we use in accessing the Web with desktop
devices it doesn't matter the operating system you know I can get the same output the same information behind it the same overall experience and so the user apps here number of games that demonstrate that and there were have some workshops tomorrow and we can talk more about apps we can show some of the things show kind what what we're thinking about in more detail about how you know each 1 of them can actually have the experience that we want across different devices and this is a picture of some of the same maps on an iPad because were asked quite regularly well that's nice but what what what about the Apple operating system and so with the 2 whether of course so you can use it across devices and this 1 doesn't run in Firefox by apple to apple claims it's illegal for us to put Firefox on I so we don't but that but the critical point is that's what the web is about and so with the Apple ecosystem that we they were working on you can have the same maps and as it sits same dataset data storage same management systems and so if you're interested in the show up in the labs
area of Mozilla are come to some of workshops at coffee our tomorrow and and we can go through my details no on the end of the world actually having the aptamer technology is 1 piece of it and I think once and you start to see what it looks and feels like to be able to find out
wherever install it manage it nicely haven't appear across devices
begin to get a sense of what's really possible and how help early we are in the Internet and how citing and their new way of approaching it and will find lots of other ways to access the internet in the future and that makes the need for cross platform he's really important on top of the technology there a bunch of other issues for traits that make up interesting some of those with listed
here like as a developer how do you make an how do people find what tools are available to I hosted there's a live on my website doesn't live in a story if it's a web app to I want some centralized Mozilla directory do I not How do I get paid what is the monetization possibility and so these are areas of an open up the ecosystem that we're in the process of figuring out now and so extremely interested in the thinking about this so the people of of each you and what these could look like and what they should look like we have a model with Google has led to related but but but slightly different model and we're starting to see apps stories pop up everywhere we're not interested in making a Mozilla store we're interested in building an ecosystem for web apps that may or may not have a centralized directory but allows the kind of innovation and choice that the web is brought us so if it's important to have a centralized directory and Mozilla or otherwise then will do the things that are necessary for that at the same time having the ability for each developer to make a bunch of decisions for him or herself as was made the Web powerful so any thoughts that you have on this we're really quite interested in again our our workshops tomorrow or good place to talk about those things 5 here busy tomorrow then no muscle online that would be the place to look no my at Mozilla
we've focused most of our energy to date on building core technologies the underlying infrastructure as much as I love
Firefox piece of infrastructure in the system and recently in the last year year and a half we have begun to expand to say well what we know that openness is important and we know that individuality is important for that our ultimate goal is having human beings in charge of our experience so what are the ways in which we can promote openness and individual engagement and empowerment that art all about building Firefox out because exciting no it is for some buildings building Firefox it's not for everyone and so these efforts are
crystallized in a program we call drumbeat and the goal of drumbeat is to say How can we take the ideas of openness
and innovation and community and empowerment add open technologies and use those to bring beneficial traits to other parts of life and still are initial focus last year was in the educational world how to combine education and and open source technologies so we have focused on that we also have a set of other
projects these vary from working with educational organizations to the some technology projects related to using audio and video on the web to helping children actually learned to do something beyond consuming it's very clear that increasingly young generated the younger kids adept at consuming but 1 thank you current platforms on teaching as well as how to actually create
and so for example a hacker source project that you see there is about fun and
interesting ways for people to learn to to create that 0 here's a website areas of page about me but I want to look and feel differently well on the web you know 5 10 years ago that was really easy to do today's
more consumptive environments were not teaching that as much so we have a set of
projects focusing on that and I want to talk about today is gently projects in a little bit more detail and then I have some questions 1 of
these is universal subtitles this is not a project originally started by Mozilla and at its core it's not hosted a Mozilla but it's a it's a project through drumbeat that we work with actively and that we support in many different ways so it's not necessary from a to be the center and fact success for us is having more and more people doing things that reflect individual empowerment international activities and community work Universal Subtitles it is as the name suggests that way for crowdsourcing subtitles to me what anything really to any video in this case it's news and the system is also extremely distributed and decentralized an
open it doesn't matter where you hosted video you can choose where to host the subtitles you can have it hosted by the Universal Subtitles folks you can do your own you can build your own community of people who were subtitling the things that you care about you can mix and match so among means in the way that the Web allow us and so here we have a pretty obvious example is of universal subtitles I added period and the great thing about the web and about being open is that of course these just appear both the guy who runs Universal Subtitles project and we look up 1 day you know and a lot of Egypt is found and they implemented it and they've used it and and um so we're starting to see more and more of these occur because it's so clear that the information that each of us needs to have to be a good online for this and then to have fun and understand the world will be in multiple languages and as each 1 of us is able to actually contribute to some translation
content becomes more and more and more available and the 2nd program that I want to talk about a little more
detail is a partnership between the Knight Foundation and was the Knight Foundation the US of the grant-making organization that has an intense focus on journalism and is run by a very forward-looking of person who really understands how important open news and the changes in journalism will be helped by deeper
understanding and involvement with technologies of openness and so we have a partner arrangement which is itself program for both
identifying ways in which open technologies can be useful in news and journalism doing design challenges is so you're a journalist what would be really useful tools and make data visualization really useful if you want to write articles that have a lot of data it's easy to
visualize what kind of stuff would make that useful what kind of audio video tools are what would be a good news apps that that really makes use of the combination of data and the video information that's now possible on the web and that it involves some contests and select some selecting a journalist and their of and placing those fellows in journalistic organizations to see if we can help bring a deeper understanding of open technologies into those organizations and then of course the
hope is that better understanding of the technology makes it easier to think about new business models that fit in with the current Web today and so we're fortunate nite has deep relationships with journalists to to be able to work with them and you can see a list of partners there 5 these are the 1st 5 set of people we know we will have a fellow placed in their organization and spend 6 8 minus 10 months working with that organization and these are also the groups that will help us identify the fellows and figure out what are the right kinds of
technology challenges to focus on so where this 1 is just getting off the ground we announced a couple months ago and it will come to fruition in the next few months as well and so what we're trying to do with all of these things to be something new we try take the power of the market which we can access your products and harness that to bring public benefit social good and individuality of individual control into the Internet itself and so trying to combine the things that are so powerful
about the Internet industry and the products and scale and the impact it's possible and on the other hand the heart and soul of Mozilla which is about building a better Internet thank you thanks so much children come I think we have time for a few questions a congenital heart of external
consider that tends to we can do questions in either language on so please come forward the and they were standing in the way between lunch the well if people are making their way down I had a question for you only talking about the future as being of an opportunity for a for openness and participation what what you see right now is the greatest threat to get into that future the
greatest threat but what is meant half as many I think the greatest threat it not seeing the possibility this is this is something something that we've learned over time it's easy to see centralized it's easy to see control it's much harder to actually internalize and vision what the are other possibilities are so so 1 is that 2nd is that of you know there's a lot of things forces lined up to
want to control both from governments you know to commercial entities and then the 3rd is just the scale the scale of the internet is so
huge that you want a mile serves to Firefox currently on 450 million people use Firefox so how is it that I cannot you where only 30 cent so billion 2 billion people how do I actually how and so having both the vision of that an individual person counting and technical facility combine any takers for the might is also going as an intervention is going to be a few sessions run by Muslims throughout the rest of the conference so we can also have 1 interaction and dialog 0 you know I should say that the thing that I didn't mention and there's the question of identity I try all of these things to work somewhere needs to identify myself separate from anonymous which is about not having 1 but but if you have in your own experience across many devices and so that identity piece ranges from I don't just log into a site and identify myself too much more elaborate questions of well how do I take the information I care about and attach it to myself and how do I make it available to others and so tomorrow our 1st Workshop is about identity and the person
Mozilla leading our identity efforts so this here as well and you'll be running the workshop at funded T h u n on twitter if you want paying him and then at 5 o'clock will be running a workshop on journalism and the nite and Mozilla relationship with the journalists in general so if you're interested in that wish to combine and then at 6 o'clock at Wrigley have together the question of this thing called categories covered
in the countries that going to to these teeth and on top of and was about as many that's rumbling by property and those constructed and not a minor part of the
statement and the child to be there that's a lot of people we have in the order of the use of human and the time span of the government was the use of money in that Hong Kong but that's what so the question was some acknowledging the
importance of of translation and and bringing down the language barrier on the tool that was mentioned how can is there any mechanism to ensure that security of the translation which is important in a the world of journalism extended so that the
mechanism for and they're not just uh ensuring security but the mechanism for allowing different people consciousness the Universal Subtitles higher modular as I said you can host share subtitles wherever you want you can have been hosted elsewhere you can have them on your own site you
can encourage and anonymous community or you can set up a moderated community in which you that the contributors so that the mechanism is not built into the core of Universal Subtitles what when is built in Idaho books where you say this is how I hope and and my community the community that I'm trying to build is not anonymous and I know who you are and maybe you have to earn the right to translator maybe we review afterward so maybe nothing gets published until it's been reviewed so those are the things about an open system is depending on what you want to have as much control as you want for or speed and spontaneity and diversity are the most important things you can not for that as well so that think there is no more questions some thank you so much attention until I think you all will take a break now now and be back here on this stage activity on talking about digital revolution and
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Titel Individuality, Technology and Online Life
Serientitel re:publica 2011
Teil 55
Anzahl der Teile 68
Autor Baker, Mitchell
Lizenz CC-Namensnennung - Weitergabe unter gleichen Bedingungen 3.0 Deutschland:
Sie dürfen das Werk bzw. den Inhalt zu jedem legalen Zweck nutzen, verändern und in unveränderter oder veränderter Form vervielfältigen, verbreiten und öffentlich zugänglich machen, sofern Sie den Namen des Autors/Rechteinhabers in der von ihm festgelegten Weise nennen und das Werk bzw. diesen Inhalt auch in veränderter Form nur unter den Bedingungen dieser Lizenz weitergeben.
DOI 10.5446/21588
Herausgeber re:publica
Erscheinungsjahr 2011
Sprache Englisch
Produktionsort Berlin

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Dauer 31:17

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Fachgebiet Informatik
Abstract Mitchell Baker is Chairperson at Mozilla, a global, nonprofit organization dedicated to making the web better. The open source project emphasizes principle over profit, and believes that the Web is a shared public resource to be cared for, not a commodity to be sold. In her keynote, Mitchell Baker will discuss how open web technologies have shaped today’s online experience – and how openness and participation can help ensure that tomorrow’s web will allow innovation and individual choice.
Schlagwörter mozilla
technology
openweb
identity
opensource

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