Designing for Collaborative Consumption

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I really like some of the idea we all with really great stuff happening right now and we just don't allow who feel these of I was thinking and you get to my faithful up-to-date so I apologize that I'm going to take this and take 30 minutes to talk about an idea that I think is quite exciting and quite quite relevant for the audience I'm going to be talking about collaborative consumption and the other

way I'm going to do it is a bit of a remix I'm going to take arguments from a lot of different people and throw together all you have to pulling people from like Nobel Prize-winning Lawrence less leakage on bond and a lot of other people think and then conclude by driving the ideas forward with some design challenges so 1st a little bit of contact were living in

hyperconsumption world you know not the 1st person that's going to be up here to tell you that pretty much we're consuming ourselves to that of you basically all know the the horrible predictions but also you know we keep

wanting and buying and it's getting worse I am the that thing is that you know often consumers are put an end as part of the blame and it's true we are the people that are

protesting things and and driving this hyperconsumption world but I also think designers and manufacturers are playing an important role in the equation as well I mean

unfortunately the predominant business model right now is designed for the down that means making products that on purpose are obsolete the moment you take him out of the box you know it's people that actually thinking it I mean it in the lucrative business model which is why people do it that there it's kind of like to think you're making something that you have to throw away pretty much the moment you start using it there were a few common perpetrators of this when designing for the dump paradigm and pretty much that's telling you you know objects that are going to get scratching produce to probe away and get the new model and in our fragile world that

there were were filling the landfill and it's not a pretty sight but you know maybe the money that the you know I'd rather

store the that bit for a rainy day maybe I'll use that you know and under different conditions what about solution that people have were seeing an explosion in the industry of self storage and the left alone

very hyperconsumption nations there the over 2 billion square feet of shelf storage that means a land area 3 times the size of Manhattan is dedicated to storing people share and you know it in in Germany I think in general German by a more thrifty inward consumption conscious and they don't have quite the same illness that people in the

US to but still FIL storage on the right in the last 10 years to realize from having the euro storage facilities to 70 in Europe were seeing there over a thousand 500 Georgian abilities when

they only used to be a handful of those different trends on the rise and people are willing to pay premium ran on storing stuff the last played you know no matter where

you're keeping a thing and their language they take all hell of a lot of energy this the maintain all of this stuff you have to he didn't call it didn't care for it and the time the time that you spend taking care of your data it's time that you don't spend with your family with your

friends with yourself to society the when when that when all of this energy and you know to taking care of all the objects that we we really have to ask yourself who

is being owned by who by phone nothing to do with this

stuff I wanted to get some audience interaction them with all kind of you how many of you own a power drill and the the people

in the front that's interesting trend the active 1 here and how many of you that only marginally in

the last of the last month the case of the handful from then having within the last 6 months and you would have the chance of a pair of the active drilling but there's still quite a lot of people that only a drill that haven't even used in the last month last 6 months then power drill just sitting there on the

shelf with all these bears cycles you know that a lot of potential and a lot of that we can be getting out of this power due that otherwise of collecting data so what is there a way that we could capture the Spirit cycle you know what if we can actually get more efficient about things like power drill you know we can have like after the tell us that all

the available power jeweler neighborhood and then the notification to that guided everything in Canada got a power drill and say you know it's available you can borrow it I mean that really be and you know about that how we use object more efficiently and the lecture in the hope and our situation you know and the 1 clear advantage that we have that no other generation before it has and that the the power of our network with

networks we can share better and we can provide infrastructure better and we can leverage these networks to build fighting collaborate locally and

efficiently we can shop model share a bed and use the network both online and off to reduce weight and improve the economy environment and even have a good time doing it for the I wanna talk about new forms of collaboration and consumption and I want to talk about the opportunities and gold that pushes to be better to our planet and for from what can the might all be familiar with

this this symbol we learned in school that stands for reduce reuse recycle and I think it's a pretty powerful concept mean 1st let's introduce but by less secondly we use the fact that we do by 3 that more and lastly when we we use that stuff too with the little flap possible point we recycle while honoring cyclist diagram for the and so refine it a little bit let's 1st talk about

reduction that means buying which is used to say but

also increasingly it's easier to do there's a lot of

people like this dude right here were saying you know I don't need a the closet full of things and I don't need all the self-storage units you know I I can actually consolidate my life into 100 items were left so these people come up like galvanizing around terms like called of that nomads were really aspiring to this principle of having less stuff but having better the

only thing that can tell you that the founder of the cult of less movement I will eliminate a large part of stress in my life and I will truly cherish the few things that I or so what are you waiting for let that go through those paths get rid of things you know just throw it away and then the ball down took the dose makes you that you keep in bubble wrap and you know that Christmas presents from well intending relative they never together the box we should sell that stuff because sustainable practices mean that they laughter they they navigated laughter through time and space were other stuff just crack and fall apart I think in this day and age in the 21st century we have to rethink our relationship to material possessions that things that occupy our time the things that are close to you I the think that take up most of your time so the the the things they have to be the most

widely about when you purchase but choose wisely the confounded junk take the money and get a real bad so as sterling there is the great I really good for sound bites get radically improved every day just enough

is more so we've got things do than every day laptop phone bed these things we should care about these should be quality over quantity and the others don't like power drill like let's innovative around reviews so if it's not it's not sufficient at all that power have efficient is worth more interesting that they have to use the power drill were talking about having active power drill and a lot of ways you'll find more wealth in

use than an ownership an act of actually better than

ownership in many examples so the interesting news Friday age of that it's getting easier and easier to act you know we have places like the flow of the lovely

data have a coworking space Berlin and you know you can render their you can hang out with fellow digital nomads you don't have to buy a printer but how cool is that that you know after repairing resilin maintain and eventually the dispose of a printer

because this place provides shared infrastructure for you and you can go there and you can benefit to have access to these things and you know just cool places like the

coworking spaces but there's also all sorts of PW services that are coming up that allow you to share cards at the car forward to share accommodation like air encounter the thing or to share stuff like neighbor good there's a whole slew of these sites and they're making it more flexible and more

agile and more social to share and what kind of cool to have you you know sometimes you look at the site and I kept cold but

if not for like low budget twentysomething than students but actually there's a lot of interesting this is modeled on the luxury and and world so there's

collaborative consumption from places like the Berkeley Hotel pretty expensive but hotel in London and they've created this thing called the fashion trunk and they fill it with high-end luxury goods jewelry back there and again can comment and they can wear the start and use during the day and at the end of the day the the

convergence or they just the back of the truck but I think it was

an invitation for us to really to really really the same collaborative consumption can work it can work on for the fashion chunking can work for cards it

involving word for lots of other things we haven't even thought of yet that's my invitation for a to getting let's look at

and that all going to distill the idea of what is that makes an effective effective collaborative consumption model we the 1st figure out what are the characteristics of a shared object hello 1st you need idle incapacity you need those drills that sitting on

shelves that has the cycle agreed affecting at home for power drill you know we need to be able to take advantage of the surplus that makes collaborative consumption possible and now we need critical mass you know CouchSurfing

isn't gonna work if we only have 2 couches to supply

the more demands and we need these systems to be rebuffed and have a critical mass that they're interesting and attractive for users the and trust just another

thing if it is said and done but it can grow organically

and there are a lot of mechanisms to build in to sharing sites and platforms mechanism that foster trust and some of

those companies things like commons governance you know having

conflict resolution that easy and cheap and having all of the resource owners partake in the decision-making processes that we can learn a lot from out of the common the government other spaces to figure out how to do Collaborative Consumption Better but now I want to invite you to really think and to think about how you people like you know people in this room you know not only our

consumers but also define an entrepreneur and the people that understand the world's most powerful communication medium in history I mean you the people in this room that can help us to rethink but I want to have an invitation to today to rethink to rethink consumption to rethink used to rethink design and manufacturing and to do that by 1 until

at the end that's not with some design challenges they cannot an abstract and we with itself really cool to leave you with some idea that OK what can we do next what possible

I like this idea there is there's a lot of phone that accept multiple SIM cards you can have 1 shared objects that actually accept data from multiple users that you can use for the news from God and you've got like your address book and your contact whatever your personal settings and that object then becomes a no personalized for each person that using it can we do that for other object you know do we do that for cars or refrigerators of printers a vending machine in the provides

shared object better or the national library that doesn't just offer book like let's explore the idea of a library and think of filling it with things like tools for electronic word you know I don't know jewelry in their own and others were cooking appliances things that we can actually think about the common-pool resource and you know how that function the same way libraries have for centuries but offer object that all of the it down could benefit from so let's diversify libraries properly immediate and

frequent so there the concept of OpenLayers it's saying you know instead of giving someone a compressed video file give them the raw footage the audio

track the transcript images everything separated out in different layers because then it's really easy to remake and rebuild from those different like let's take this idea and you know do with object like that

objects that are easily remixable and with OpenLayers but here's another Canadian what have we built

in modularity in our object so that when the iPhone gets scratching the the whole thing it's more like legal fighting you can take the views of the party and you can replace things like in here and you can also customize and we can build on modularity into

into products that we don't have to throw things out the moment 1 thing doesn't break and you another suggestion there there's a theater in Dallas that our that reconfigurable at the foot of the 4 which it's like got all these different combinations of feeding and stage with actors can come in and all these things and this is transformed that space into being a really rich cultural hub used to be just a boring but can we take this idea and transform all sorts of spaces

that we don't have to always have all this idling real

estate which really know that well but we can also think of architects about how we can build on customization and reconfiguration so that people can transform spaces and get the most out of them and lastly I think are very powerful idea we think about having a based on and when you 1st by it it's

really different applied to use but over time it starts to mold and through the base move it becomes better what is we did this of more objects that the more

you use them the more value you got you can't appreciate with you forgot I mean we can do thing about a physical labor we can also think about it that way things that can collect data usage on data points user metadata that sort of

thing you get smarter better more useful the more often we use them and then we can really turn the consumption paradigm on its head so there's a lot of potential there's a lot of different opportunities there's a lot of creative opportunities for adventure adventures some smart people like you I encourage you to reduce reuse and we think and let's take a cue from the makers

but the object and new life by thinking creatively and collaboratively about them the major the major effort is actually really empowering 1 the that we have the tools and the knowledge to make a difference so actually together we can really change the world thank you thank you shelf I do we have any questions give gotta commuters eliminates a new New Rochelle I was wondering whether speech How about Germany because uh I mean in in America for example the idea of

car sharing sort sharing your old car putting it into a pool is seems to be way more common in Germany our I Germans I mean you're you're the person who can talk about Germans more focus on owning something let in Germany have In this struggling in so I actually have been this idea of a right word right she's actually very prominent within the cultural ready and actually more so than in the US

people like you can occur with the strangers and so I think that there is already a practices that have built with the German sliding off of these things are affected when they build on it practices of that people are already familiar with and I think are saying at just much potential here that the weather wouldn't affect like New York or I don't see anyone ask a question is that's 1 of sorry the yeah and the question of the and what I thought that the idea of sharing power tools collection 1 fault because of um

well it's good to many men and how that have very emotional side and they might not like to share it point they can I think yeah will I think this is a very powerful when the option of course so no forcing you to

share power journal but I also think about you know we can also build in mechanisms that allow you to have you know insurance claim the other sort of like reputation management or other things way you feel like OK there's enough trust built up in the system so that am OK giving it to somebody else the and was that next time Republicans OK so

there's a question this is I really like the idea of and sharing stuff and which is just the of and on the other hand this problem that's and many

products just you can't repair them anymore because they're just impossible to take part in what you think of how could we consumers and starts to make more use of all staff and tried to encourage ourselves to repair things then the fantastic question I think so yeah on both sides of from the designers they need to build more modularity so that we can do think and also consumers I think this idea of becoming weaker than of if you can open it you don't own it and having the curiosity about objects so you know I I also have an Apple product and I don't know what's going on inside of it but maybe I should get over that that you know restraint and and open it up and start to understand the pieces because I think once we understand how the thing that together we also create driving demand in a market for things like components in smaller pieces those I think the the 1st step is is curiosity and knowledge and the 2nd step is more active than we can start building and

and the market will probably reflects the activities of consumers doing that this crystal there and given that

libraries already exist why do people and still by books so I really like the idea but I think that there must be millions of Indians otherwise it would have been in place in something like for some products FIL which might have anything France's public spending there have been libraries around of a couple of hundred years and people buy books so what began handling wasn't going to which I think 1 of them can flow the the other right I think they're they're complementary systems for the system that function and different ecosystems for different reasons so there actually to a library there's some in in various cities and they and they they use the metaphor of a librarian and people still vital to someone vital to put them into a library or they have to because they have emotional attachments the power drill but they don't put in the library so I think that there's there's still lot of opportunities to explore this idea of a library without the market will completely collapse non will buy things anyway any more questions

and the nearest town so thank you Michel we're gonna take a 5 minute break and then we're gonna see you 1 of them because the looking for what the most so that allows the managing editor of global wants this since utterances yeah what we a say the in it and it it had a well

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