Collaborative intellectual property
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00:00
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Transcript: English(auto-generated)
00:00
Hello, my name is Jose David Cuartas and today I'm going to talk about Collaborative Intellectual Property. To understand this concept it's very important to talk first about the difference between copyright and authorship.
00:20
We can say that authorship is about who makes something. And copyright is when you allow somebody to copy your work. So we can say that copyright emerged as an industrial regulation. But sometimes the people confuse the concept of copyright with intellectual property.
00:51
If we take a look at the diagram we can see that the intellectual property is conformed by two main branches.
01:03
One is the industrial property and the other one is copyright. Inside the industrial property we have the brands, patents, industrial designs, utility models, layout designs of integrated circuits and in the special case of the United States inside the industrial property we have the software.
01:27
On the other hand, inside the copyrights we have the scientific works, artworks, literary works, musical works, cinematographic works
01:43
and in the case of Colombia and other countries there is the software. So now that we made this small introduction we can start the analysis of the collaborative intellectual property.
02:04
If we take a look at the diagram we can see that the collaborative intellectual property is quite similar to the intellectual property. The difference is that inside the industrial property we have the open hardware and something that I call collaborative brands.
02:29
In the branch of copyrights we have the free software, the free content, the free culture and the free knowledge.
02:41
When I talk about free content I am talking about creative works as artworks, literary works, musical works and cinematographic works. So now we can do a little bit more deep analysis.
03:03
The free software is all the software that follow the four freedoms. Use, study, copy and share modified versions.
03:23
When I am talking about the free software I am talking especially about the works license that use the Creative Commons license. A good example of this is the Gutenberg project that shares books, the Jamendo website that shares music
03:50
the internet archive that share multimedia files, Librebox that share audiobooks the code free magazine that compile artworks made with open source and free software.
04:17
When we talk about open hardware a good example will be the Project Reduino, Arduino, Wiring and OpenMOC.
04:28
When I am talking about the free culture a good example will be the freedom-defined.org or the free-culture.org.
04:40
When I am talking about the free knowledge I am talking about projects like Open Knowledge Foundation, OpenCourseWare Consortium, MIT OpenCourseWare, Wikiversity, Open University and finally when I am talking about collaborative brands
05:11
this concept is about a load, the manipulation and the contextualization of any brand by the users of consumers of some product or service.
05:26
One good example of this strategy was the strategy of MTV that they promote in the viewers
05:41
that if you do an animation with the logo of MTV they promise you to broadcast your animation in the channel.
06:02
So many people made crazy stuff with the logo of MTV and they use it in the advertisement of the channel. Another example of the manipulation of the brand is the Google logo, they change all the time the logo in commemoration of special days.
06:32
Another good example is the DoorBot community and each local team can create their own image.
06:48
Here we have a few examples, the logo of DoorBot in Milan, the DoorBot in New England, the DoorBot in Montevideo, Lima, Mexico and Bogota, Colombia.
07:06
Now I would like to talk about the logic of the brands in the free software. So if we think about the brands we can say that they refer to the ownership or exclusivity.
07:25
Fluxsomething is saying this is mine and you must request permission before you can use it. In the case of many free software projects they invite the community to develop new version of the image of the project
07:43
for included in the next version of the program. A few examples of this strategy is the gym in the Splash, they call to the community to make and upload versions, artworks
08:07
and the community choose the artwork that they really like. The same for the community of Blender, we have here a few splashes.
08:27
Finally Inkscape uses the same strategy for selecting the best artworks for putting in the splash of this amazing program.
08:44
I would like to finish with one more example and it's the Open Architecture Network.
09:03
This is from the International Foundation that works with architects and designers and they share a lot of designs under the Creative Commons license.
09:27
So people from countries of the third world can load the designs and use it because the ideology of this foundation creates solutions for natural disasters
09:48
and houses for people living in third world countries and poor countries. Here we can see a few examples of these designs that many artists, designers and architects are now sharing with all the world.
10:16
I finish here, this is my presentation, the time is so short. Thank you very much.