A "mental models" approach to the communication of subsurface hydrology and hazards

Video thumbnail (Frame 0) Video thumbnail (Frame 116) Video thumbnail (Frame 348) Video thumbnail (Frame 558) Video thumbnail (Frame 1240) Video thumbnail (Frame 1895) Video thumbnail (Frame 2242) Video thumbnail (Frame 2625) Video thumbnail (Frame 2905) Video thumbnail (Frame 3645) Video thumbnail (Frame 3771) Video thumbnail (Frame 4063) Video thumbnail (Frame 5733)
Video in TIB AV-Portal: A "mental models" approach to the communication of subsurface hydrology and hazards

Formal Metadata

A "mental models" approach to the communication of subsurface hydrology and hazards
CC Attribution 3.0 Germany:
You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor.
Release Date
Production Place

Content Metadata

Subject Area
Communicating information about geological and hydrological hazards relies on appropriately worded communications targeted at the needs of the audience. But what are these needs, and how does the geoscientist discern them? This paper adopts a psychological "mental models" approach to assess the public perception of the geological subsurface, presenting the results of attitudinal studies and surveys in three communities in the south-west of England. The findings reveal important preconceptions and misconceptions regarding the impact of hydrological systems and hazards on the geological subsurface, notably in terms of the persistent conceptualisation of underground rivers and the inferred relations between flooding and human activity. The study demonstrates how such mental models can provide geoscientists with empirical, detailed and generalised data of perceptions surrounding an issue, as well reveal unexpected outliers in perception that they may not have considered relevant, but which nevertheless may locally influence communication. Using this approach, geoscientists can develop information messages that more directly engage local concerns and create open engagement pathways based on dialogue, which in turn allow both geoscience "experts" and local "non-experts" to come together and understand each other more effectively.
Keywords geoscience communication geocognition mental models subsurface hydrology flooding perception communication

Related Material