US-Media: Tales from the Battlefield


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US-Media: Tales from the Battlefield
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US Media Tales from the Battlefield
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Glaser, Mark
Koch, Marc
Blau, Wolfgang
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The North-American media landscape is in upheaval. While many old media giants are ailing, citizens, journalists, academics and entrepreneurs are testing new media platforms, new business models and new forms of journalism. Marc Glaser has been reporting on the tectonic shift within the North American and European media industry since 2001 and is currently the executive editor of PBS Media Shift. Wolfgang Blau, chief editor of ZEIT ONLINE and Marc Koch, chief-editor of Deutsche Welle, will speak with Marc Glaser about his observations of an industry in creative disruption.
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university hello everybody tales from the battlefield the next session and we're very proud to announce that plays state we have seen a lot of unrest in the United States media landscape well as the European Union landscape and a lot
of newspapers guidance someone will follow and we all know stories like from the sentences of phonecall where freight greatly took away a lot of business from from the from the old newspapers and there was a report that about 50 million dollars were taken away by the business of craigslist
in the in the business of job advertisement
alone and there's a lot of other 2 examples for this in in in the United States at the same time we see a lot of business models in Virginia they're trying to deal with the fact that the old business models seem not to be well anymore and this is the topic you want to discuss on this panel on the panel we person's I'm presenting is in charge of the English online and radio teams at sports events and so on the United States and joint cultural in 2001 there help form the online t and then head of the English team of of the online she has a degree from Ohio State University and the slope of the things I you also have problem and he's chief editor of site online and he came back from the United States in 2008 to take that job before that has spent about 10 years in United States covering a freelance journalist issues such as technology trends intranets and media shift well before that and then during the same time he helped establish a number of projects in Germany with German media for example he launched 1st of all you know the 1st podcast of bigger during the media and which was a joint thing with and this not and also we have mark laser that he's the executive editor of mediation and here I feel that and he also worked for a long time as a freelance journalist covering issues such as a hip hop video gaming finally columns travel travel and saving
around in different issues you have a Bachelor of Journalism and a bachelor of arts from the University of Missouri at Columbia and you live in San Francisco the book market and to have my personal starts so mark and things coming in and what's really interesting on and that we have an opportunity to be here from you have firsthand how the situation in the United States we hear lot in Germany and the headlines of the dire situation if you could just quickly before we get into the discussions going to look more future business models that with the highlight some of the trends where the is where the years going right now in the United States what makes it so in that position on the verge of shifting to
something else the that ran with where we stand OK sure I think that's a really good idea and I think it's funny the 1st sentence the in Berlin at a comedy club then there was 1 of the things seriously someone by the time in the cell cycle called you laughter lines all of so anyway I think that there is this perception that in the US and a lot of media that you know there's a crisis I always hear about prices and everything is dying there will be journalism world and I really exception that because I
actually believe that this is a great sign in journalism it's kind of a transitional time and that there's going to be this rebirthing of journalism that's different and actually better than what it was before and in different and so I sometimes feel like I'm only optimists when I write about these things but I I really believe that the reason that is because we have the internet as a democratization as as a way of giving more people voicing in journalism and I we have blogs we have podcast we have people doing their own videos we have people on the scene Twitter and I think in the past in the US and I'm sure that happens here too there's this whole battle between the people have been doing media and to traditional journalists and this the kind of new wave of bloggers and all these people coming coming up and there's always been this kind of all about between what I what excites me is the idea that you could actually work together with the people over the traditional journalists who have a lot of good work done great work of years I don't think that should be thrown out of think that's always been a misconception that the new will come up and replace the older I don't think that's the case all I think what has happened is the best of the old used to be integrated with the best of the new and add those together will actually create something better that there be this hybrid model of of people who are doing traditional journalism but also taking the new wave in the new sources of information and helping to filter that helping the smart cards to what's going so while there is this crisis for the people who have been doing it for as long as they doing the crisis is that they need to actually get on board and try to learn new ways of doing things they need to adapt they need to become involved we're done they need to really you know basically uh understand new ways of doing things and that means of respecting all the new voices the coming up respecting the audience the people they use to talk to from the tower of the truth we know the truth of this story is the true that you will take that will accept now we all know we can go online and do our own research and find out a lot more more information we have access to information around the world and a lot more voices so we only hear that kind of voice truth where people are much more skeptical in the US now mainstream media probably isn't that is lowest trust point in its history because it's not only because of mistakes they made but also because people have access to seeing so many other points of view and feel like they can get information from other sources they might just as well so I think it is a difficult time for the mainstream media in in the US but they are adapting and we are just seeing them start do experiments and we are a senior the bloggers become more professional and start to make money and there's a there's this kind of interesting mix of bloggers becoming more professional doing more journalism and journalists doing more blogging and becoming more human and so on so I mean yeah I mean there there a while for people originals and they know each other to a lot of people that just talking other there you know of Ireland not really human so I think uh online blogging all using social media makes can make journalists working was to be the devil's that can fully agree with your assessment that that there is really not a crisis of journalism that journalism is entering a new golden age for all these new possibilities but is that it is much more a crisis of journalistic business models yet question remains are there new business models in the US of new profitable online journalistic venues that you can tell us about because that as the other conflicts on the rise isn't about because things like that but right also don't like the NPR system where where pharmaceutical companies sponsoring reports about how things like right you know I think it's tricky but we can talk about public media we talked about that model to go as far as what the major news doing in there so let's start with maybe paid content and that's the topic right now in the US and you know Grouper Murdoch is pushing this word you're not for everything and matter where it is if you get a Wall Street Journal newspaper in the US you pay for the print edition and then you pay for the online totally separate and if you want I had that you pay for that if you want the mobile and pay for that there is a 1 you know cost there literally wanting to charge for everything I think that's kind extreme and this also this information so I think people are looking at what the charge for what what information do we have that is unique that we can actually charge for its breaking news it's everywhere else that might be hard to charge for unless you have 1st source of that information so you really have to look at 1 of the things that is that you can charge for their newspapers now and better charging for let's say we in in Wisconsin where there's the Green Bay Packers football team everyone thinks there you know that the fans actually own the teams and they're very rapid effect and people are they're willing to pay because about 20 dollars a month a month for access to the inside the Green Bay Packers information from the newspaper the newspaper actually created a site and charges these kind of super fans at a charge over and above what they would pay for the newspapers and so on but because is interesting and that's an interesting aspect you have a company or an organization an institution behind really funding of certain stories we brought into the and that is the interest driven journalism and it is an ethical discussion going on the United States about whether that's good enough all of the charges and then institutions I basically think 2 2 bring so it's issues each
into the stuff of which institution would be saying well I have a and I Sample here comes already talked about the response to the last last year and this and that the then deleting fan this still fans and not a general riot thinking has information I don't see the conflict as far as sports information and people panic at the real inside here and there are other places where there are also global posters news site that is trying to new business models on foreign correspondents for the US because a lot of the newspapers that can hold back all the foreign correspondents so this site partners with newspapers but it's basically a wide range of of people in different countries reporting from an American point of view were what American would be interested in that place and they have a premium offer to that's uh I think it's 99 dollars a year to get access to that you actually get to get into the decision-making process on what stories are chosen for them to cover so you would have access to Canada and for a lower means you get these e-mails about stories are working on and people will pay for that the editors might feel strange about having like if you know this group of people saying you should cover this you should have that there might be conflicts as far as to whether people were asking us to cover this what is their agenda so there's always the issue and I think online if it happens a lot really happens blending in this blurring of the lines between the business that advertising and fourier and it's become bit blurry blurry but I think that you know you see people people see a lot of things online and they dig it up you realize when there are conflicts and people find out about it and they get upset yeah is site in in the US that does its user reviews of restaurants in all the different local businesses and that becomes really go to cite here and it's I go out to restaurants by which do I trust you go and see the ratings from all these users will site had this thing where they had already that would eliminate some reviews that might be from top competitor computing business or might be that this itself writing it and there's a whole question is do you trust these reviews Reviews users is the trust and they also let the business if there advertiser site they could post they can basically highlight 1 of the 1 of the reviews that they like the most is the favorite review but if you were an advertiser the site couldn't highlight 1 the positive so a lot of this is actually studio and said there's a whole question conflict and we're you're doing is you're giving favored status to certain people were advertising and this is not an editorial this is not what you consider a journalistic enterprises just user reviews there's still a question of conflict still a question of you know how is that this is operating I think online you have to be transparent and when you're not transparent you get these problems and people questions and they come out and say there's something wrong with it so while online is also blurring the lines that also is that there's an opportunity really transparent about what's going on but yes I really public media has had I think initially and I'm in public media work of a PDS not is employed as independent producers but PBS you know and and are they do have corporate sponsors and there is a question about the conflict in are they really covering responses in in an ethical way and and I believe that should be looked at and public is this big nonprofit just started as an investigative journalism outlet and it's funded by us ing billion there's not a lot of money in in banking in mortgages and they were behind a lot of the mortgages that ended up causing some of this financial disaster that happen around the world and and at 1 point I was in the room with the pro public editor and I said are you going to cover the specified in UK 10 million dollars to start cycle you cover if there part of the story should be writing about their and they said if there's something there will cover you know but we don't think there's any connection with all this problem more is that must you know because we want this to be a very optimistic yes do you know how online journalists the part of a project in the US that already profitable I know the reason that local water you heard that was in the 1st profitable year in the German-speaking part of the world so and I know that China the major European newspapers highly profitable to this single-digit millions profit right well we are the other examples and what could be learned from them in the US well I think there are examples like we get about spot which is crowdfunding and they now are you know cashflow positive you know I don't know the exact they saying the closed path and and what they do is they allow freelance journalist to post pictures of what stories they like to cover in a certain community and then they ask the community members to find that story by donating to you know 25 dollars that I think is limited actually to
a certain amount you can be 1 person with 1 gender and and a number of people once they find that story then that story gets the reporter writes it's the money if they have an editor who who works on it and then it can be published in a newspaper any local publication can run and or a publication 1 newspaper can decide they want to be exclusive place for that story and can out all funders and people get all the money so they are 1 model of kind of funding where people can actually help the journalists get paid to do their work and also help this site by kind of giving it to the site hoping support that also is foundation for so this a question about that the hyper-local sites like and some of those have become have become profitable and this 1 called Sacramento press in Sacramento California and what I thought was interesting about them is that they also have a smaller being hyperlocal news about 1 area they have the audience health contributes photos contributes stories contribute knowledge and it's kind of a low you know they don't have a huge step but they keep it pretty relatively low they have kind commenced technologists some editors be a promotion person and what they found is they go out all these businesses and say we'd like you to advertise on our site and this is stable universal used print and not really used to being on 1 it's a hard thing they didn't know google words that add words really know here and there but they don't really know how do we deal with this internet stuff out the advertising your favorite local site you don't get it and what they realized is that they can actually become like an ad agency in 1 of the services that's actually become profitable for them is to help the businesses figure out how to how to advertise not only with them but even on Google and other ways they they realize they could be kind of this is added in away and I know that people the newspaper Association of America said come out and said they did this huge survey of newspapers and so what are the ways we can make money and that's actually another form of income that they realize we could be the smart source for local businesses to explain them how do you advertise online how do we and and they've done that help with created in print before this is more than this is saying now going to help you with your campaign in print but also online we're help you figure out what keywords you should buy this it's very complicated by to to reach people online if you don't understand targeting and all these different things so they realize that this is an area of expertise that a local the sources used for might prefer just mention advertising yeah of course maybe for me running the website print newspapers have a very strong interest in the future of advertising and you find a lot of current advertising techniques rather boring the yes not very inventive and we're very very interested in new forms of online advertising what you seen in the US that that could be labeled truly imaginative creative I think there are a lot of people trying to things that are really interesting and it's not always at the local level there is in the so called post-doc and similar to voice CEO it's a local site started by journalists that relate often decide they want to have this local site they have some ads that are kind of real-time Twitter ads and can become real time that's and what they are there's kind sidebar that local businesses can be apart for pretty cheap and they can basically put their Twitter feed of the business into the act so every time samples of the ad they might see something that is a recent you know deal that they put on their Twitter feed like you know you'll get 10 % offer this and it'll be tied to that they're that real time which I thought was really interesting they've gotten pretty good uptake on that there been more conversational advertising there in ways that I see a lot more sponsorship of content sections and things like that so that it's not just an add it is popping up at random and I know a lot of the newspaper and publishers in the US are really focus on behavioral advertising advertising that is actually targeted to you based on where you've been before and that's obviously very controversial the US Congress is looking at them in a really strong way and and you know is this really right and it's a little weird I know myself I will go around to different sites and I keep seeing this as university just go with this guy and he had and went to the deinterleaver of had it then and yet where so I would be going to school anyway but it's like you know is bizarre that guides follows the words that it through the different size that's always this guy who is you know why is following me around it was wanted users will think because he says yes yes once on the other hand you have to know where the so what advertisement I said I
think it's obvious it's an applicant not seeing the question as far as what's and what's not I see some logic you look at something like a context which is still digital media Blog and also have sponsored posts so you see a blog posts blog posts and blog posts and that kind of looks like a blog posts co-sponsor poster that's definitely blurring and I think it's a little questionable you get used to it you understand and you figure it out and those are really and those work a lot better but they also that's that's the nature of so yeah these you know sometimes you're pushing the limit with advertising other times you're not there's also this cycle tector and what they decide is they want to have this kind premium things that people could buy this isn't really an advertising mode but it's more premium of that they decided they would have all these things that they give away people not to that self people actually and it would be like you know you can get lunch with the editors you can get this and you're basically by all these kind of premium authorization this set thing like an explicit membership it's that have exclusive thing and that's that's popping up more and more the 1 on the New York Times the 1 love there's been a cruise with the Montreal Gazette the goal of the editors so I mean they're trying to basically say what I you think what I need have a lot of the features to write it in the fairway yes it has on the it depends on the news allocating yard if you just sit in a room with people that were you know on a curious people would pay you know ungodly amounts of money was in the east side used exactly the person yes so there's a lot that there's a lot of different things they could do and that they are trying to do and you know these experiments some of them some sound kind ridiculous and you know but some work some doubt and I think the real key is just trying to you know you don't became thing without experiencing so you know I just give them profit trying all these things to see what works and hopefully you know the number 1 thing is you don't ruin your credibility you don't ruin the trustworthiness which are love you don't want to do something that's good question you know question you integrity but beyond that if you can keep that you should try I think that it's people are open trying a lot of different things and now someplace they're selling ads in their Twitter feeds to they built Twitter feeds and have hundreds of thousands sometimes millions of followers and they just will put messages sponsor messages within the so that's also that a little bit of energy inclusion and that the followers might break away forgetting and how much yes and no 1 knows how many ads in the Twitter feed is too much you know and if you have as your Facebook site you know do you how does that work and know even they plot ads in Facebook to promote their content which I thought was kind of unusual would see innocent people are trying all kinds of things that as as the Facebook from people say from from a woman as I wanna job PDS please hiring it's like it's popping up to basic targeted that all people at PBS on Facebook which is brilliant no so people are doing all kinds of things in advertising that's really different that we have only seen before what we have about half 10 % that like to take a quick break for our audience you to have a chance to ask questions tomorrow there's also my sister my work comments on argument and something even if you and when they see the main differences between the US media landscape and the German media landscape which of the models can be transferred to the German market where your opinion the main differences well I'm not familiar with the German
media marketing heard from used as a little bit about it and then I understand here you know from what I see people love print here everywhere I go I see print newspapers like everywhere and so I don't think it's exactly the same situation but I think that there should you know but that there are a lot of people using online to get the information so I think the 1 thing that can transfer over and it is a small it's really just consider different ways of bringing in money online whether it's paid constant whether it's new forms of advertising in conversational advertising whether it's through twitter feeds through Facebook or other ways that you know you reaching an audience just think of new ways of bringing in money just and work with the audience I think that's the 1 way that I think the US has been really get I don't know what the Germans have it is good that really listening to the audience and really you know pay attention and bring them into the conversation because if you try use new forms of advertising there's a good chance at that a new people right and people here are very sensitive to privacy issues and you know how behavioral advertising sure those are really you know touching here so you know if you so it's really really important you're clear with your audience and work with them and find out what works for users that work for you know we're not going to do that we know what's what's be sensitive to what our audience like so they can take time to comment on that and you know what what needs to happen 1st before we make this trend transition words this is taking place in in American media it is in Germany immediately needs to recognize the audience and engage with the audience we don't have yet what might describe legacy media we get out of their power and the direct human level we here with your audience that hasn't made that shift yet so I think a lot of these modes of advertisement business models are quite where we are in Germany at the moment we couldn't have something take care of the 1st section of bringing us down to the a level where communication actually engaged in a dialog take the reader the audience here other more questions what impact do on these developments have on PBS and user and change the way you look at your public service agreements how do you actually change most in your content and you think that they are really also changes the mission of public service broadcasting so for the demand powerfully regional secretariat the slides from the 1 in the middle here I show that the without pressure but I know I know I have been at the yes it's really funny because I'm writing about media change in mediation and right inside of something that is experiencing this exact things so sometimes it feels a little ironic that I'm in a place that's really struggling with this and I'm writing about what's going on around us but I think what's changed PDS is is that in they it I don't think I think the mission of public service journalism is the same it's to serve the public right that's always been the mission is to is to is to engage the public and and to do things in a non-commercial way and to be able to have the freedom to do the journals and that's you know in their hearts beating etc. that's really not worrying about constraints in the same we can really do this and we can do without conflicts right I think that In this new phase of going from public broadcasting to what they see as Public Media 2 . 0 there's a lot of talk about Public Media 2 . and what that means is that we still do this public service journalism but it's not I think often PDS and in the US it's this we believe the public should have this this is what's good for you we don't we don't want to hear what you really what we want to tell you this is what you want we know better than you like we can tell you this is what you owe you really curious about pop music or something no that's that's that's that's good for you to have a good view the energy that properly gravity and because I think what public media you know that's what the opportunity for public media 2 . 0 is actually engage the public find out what they really want and include them in this process that's what I think in and PBS and NPR struggle With this I think and here maybe not as much because the radio the talk they have people call and that their use that but I think for PBS is a very difficult thing to say we got a multimillion-dollar productions or putting on how we can lower the bar to include more people in the same things and they now have things during last last election day did some collaborations collaborations a huge thing in public media and and regular where and on PBS never work together at all there and now they collaborated on election map they put together they've done a lot of projects at this site called economy story . work where it's and he are PBS all public media got together and decided this is a huge story having your economy let's have a website that has all the stories and the all of the nodes have people send in their own story stories whatever people send in their own videos of what's going on in their life so I see them some reaching out a lot more to the public in single public media uh of all places like shouldn't we be including the public and what we do in serving and so to me and I feel like this is a great opportunity for public media because they can they are the place that can say we're gonna let you come and we're still have our solid excellent you know reporting but what can you add to that what can you how can you help us do an even better job because you're the public you're there were serving you how can we help you know that's that's what I think it's a hard change my shift in the US Amateur right here but not at all clear that that
is it's very hard it's very hard but I think it's starting it's starting to change you know I can see it and I can see you know PBS has Facebook fan page with 150 thousand fans and when something goes up on that page just like a check out this new show that's coming out of this documentary this story and mediation or whatever people coming people come in and you see so much more engaged people and they'll say hey were thinking about doing a story about this Hayward thinking about you know covering this have you know what you think about that and I'll get 100 comments and Facebook me some of its coverage of the of course but here you can get an overall feeling of OK this is how people feel about something and the more they reach out to people the better the more 10 can you give us some
advice on the topic of culture change because in the end that's what talking about culture change not read this what problem my look this morning media expert from Germany we suggest a state-funded something like and I grant you and I chose the state-funded and it sounded reasonable to me that I had no money is not the issue is there's still a lot of money in the media industry it's something else it's a mind changes a lot of resistance from the whole industry as a whole some more some less so especially in regards to interacting with readers arises from while we thought it was about you know that kind to learn how to use video cameras and and all these things it's not an issue it's a piece of cake compared to getting editors into engaging with readers all this also dangers territory can also really differ from a severe mistakes on all other media companies in the US that are really unique and innovative in how they help their teams to change their own role model of what it means to be a journalist I think you see bits and pieces of that I can't say that there is 1 you know 1 organization that has right yeah I think that you can look at what the New York Times is done as an example of trying a lot of things in blocking in crowdsourcing in local they've done they've literally done every experiment out there but what I say as a as a news organization have they really change the woman once said no I mean they're still talking about things that you know they're still pretty people have they have this merger between the print and online this is where the culture changes it happens in a lot of organizations to decide when I could have an online friend of printer and have this 1 news organization that does a lot which makes a lot of sense but the problem is that and a a lot of these cases the print people and pushed out the online people in the printing of Canada said we're going to be the ones to decide what goes online so there's a question as far as how the innovations happen in those cases so I wouldn't say I don't know that I could say there's 1 the news organization it's like God it yet but I think there are there are people within each organization that are you know there's a lot of these reasons to be hopeful because there are people who have those ideas and are and as long as the people at the top and listen to those people and really kind of decentralized and the open to new ideas and that's really where can work but and I think that they just have there's this there's this will start in struggle little bit because they do have people who just aren't willing to change and have figure out how that works and how they either get these people training and retraining is a huge thing we did that and that is that it's going on images of themselves yeah I mean that there's under journalism schools in the US are at same crisis transition point as as of all the traditional media they're they've been teaching a certain way this is how you you reporting this is what you learn and they really are the exact same boat they're trying to figure this all out to other the university which is probably the top journalism graduate school just came out so that there have indeed degree in computer science and journalism together as 1 graduate degree which is a big deal for the 1st time that's happened and it's just a recognition that journalists have adopted that can you know can do a lot more than that you know journalist who said I don't wanna have to map that I just wanna right and this is what I do you know that's not gonna work as well in the US now you have to be you have to have multiple skills like you talk about video audio understand social media and we're all these things and while you also understand them traditional ways of doing things and and you also might need understand a little bit more about HTML encoding and things like that and so there is a new kind of a new group people coming up in journalism schools who will go in and I've spoken at journalism schools and I say that the students I say yeah you guys are all scared but there's no jobs out there for you but I I think for further actually I'm pretty excited because there are there are some jobs the different kinds of jobs in digital and I think they actually have a chance and opportunity to go into these organizations and make a huge change so I so that you guys really are at the forefront you can go into these places and do a lot because they they want they need you to come in and bring in a fresh perspective so that there is a challenge in the journalism schools and there's the kind of retraining that's going on at nite is doing some of this USC University of Southern California is doing this Berkeley and they're doing it together there's a thing called the nite digital media center and they basically have people career journalists come in and they given this kind of multimedia you can you know learned Final Cut Pro learned at the video do audio you basically learn all the different media because when they were in school they were a print journalists they were magazine they were and I was magazine you know you were you know so everything was separated and now they have to learn all the other fields they didn't really think about before so with wouldn't plastic and generally have a chance to take to get a job unless of course as far as you starting out instead of the journalist no I think you I think that it would be very difficult but it's is a start started out as a print journalist and you might get a small paper of the smaller towns actually the papers are doing OK so little bit different it's a natural areas finding doing that because in the smaller towns technology is is widespread people online as much of the newspaper might the possibly locally owned and the part of the community I think when it comes to these chain newspapers words coming from company that's not local that's where there's a problem but when it's actually a locally owned weekly newspaper something those are actually doing OK so it's the natural areas and the national press is doing OK but it's the metro area papers like consensus go chronicle like the LA times like those papers are suffering because they're kind of hot between there so many other options in those towns to get information so many local websites local blogs just so much competition for them and the newspapers were never used a competition is just being a monopoly they have been news and everyone got from them and for then all of a sudden be in competition with so many other outlets is that change and it's scary for them and how do we do that you know so it's hard being this kind of entrenched company in a lot in a location and try computers these little upstarts they're doing so much and Craigslist thing I mean it's true that Craigslist has in its way you know it's a stolen away in the revenues of the media companies but the media companies could what would stop them from starting Google for starting craigslist for doing it themselves and they they have an opportunity to do it and they did and corrected it and I give him credit for doing their it's their own fault they they want to look at what is to blame for losing revenue it's themselves they look in the mirror and see what what problem was because they they could have done that Christian thought that we also would like to speak with you about the high topic number 1 the I guess who could there is 1 thing that I have served as a certain portion of war in which is the biggest Internet skeptics that know television print and radio often happen to be the biggest fans of the of the whole thing but yeah I mean I have clarified that for a couple weeks and well not only can identify don't own and I just shy and the reason I don't own it is because you know I'm not the kind of leading edge like going to get the news this expensive thing that doesn't quite work more of the 2nd version of the ability to restore in William size way around so I got a couple weeks to look at it and I I think I love and I think it was the 1st of that where I put this thing got iPhone I've got you know got him back again laptops sleep what 20 another 1 like this a different size what would work with but I realize that you have this thing sitting around the house and you wanna show somebody something photos your media video something funny huge whatever you like I wanna share something with someone it turns on immediately it's not like I had a bit of a laptop show you this to do that it just like you turn on the show them it looks amazing so for me it's that kind of pick it up and check it out it's it's perfect for that and so I have that little epiphany like this is which is for the media companies there is this big rush to this is going to save us in the US finding Nastase said you they're working on iPad apps before people even knew that I had existed in the and it was this idea that we've been passed by in the way we didn't really get that right we kind of getting mobile were a little slow on mobile we are going to be the 1st for this we're going to actually get rid of you know what it is yet to organize which I think is the right attitude to have but you know is it right for GQ Magazine the charge 4 dollars and 99 cents for the iPad edition which is the exact same prices the new standard that is to me a little bit questionable getting the way of you get some video and you get some you know you get some interactive features but you know yeah and then people have argued that that you know it's worth more because you're getting reasons but I still think I don't know whether the perceptions and the catch up to that of other people are gonna really believe it's worth that much for just 1 additional I I think no 1 knows this small 1 node your voice will think about people in the media company like and notice that the New York Times app on the iPad has no out outgoing links with lives in the analysis of you know all problems in answer to the mode as well all yesteryear in this happen you don't have feelings to go anywhere else you're kind of stuck in that and that's the other thing that I guess I guess what I know this goes up against everything that we've learned about the weapon and being open and linking comments and interactivity and it can be just as bright shiny thing that you look at or is it is something that people want to really get into begin to I and that's a real big question mark to me when I compare these differences in round of these different apps to do also look for the debate and common functions because it's another thing that's often missing which you find a step back all all all of the it but no common I notice that you can share it on Twitter and notice that so we assume that the regression that's on the most it is but I also think that we haven't seen everything's going to be done and I had this is so early I think that that I like it because I think there is potential for a lot more and I think what the media companies might if they blow it they do continue to be closed about of someone else is going to come up and do something more open and everyone's that so you know this is an opportunity for media companies to gain something and maybe gets revenue but it's opportunity for a lot more if developers independent developers once again come in and the the innovators in this field so this is an opportunity for them to do something different and better when they do that are not it remains to be seen will see this very early 1st impressions are important but I still think there's a chance for them to change what they're doing and come up with the right business model I don't think anybody knows what the business model the iPad apps are because they have existing yet so not enough people right try all kinds of free this you can get a free at but then after a certain amount you might have to pay at the scene of few stories or the paper you or you get you know you have a look at some ads 1st that part of that to that on the York times mobile AP and on the iPad app you'll see it you have to look at an ad 1st before using so I no 1 is really work that out there I think it's an opportunity and you go if you go to anybody community it basically will go to the end of the year I think there's a lot of potential on the device like an iPad for something that could be great you know that could really kind of long lines but we haven't seen yet getting the exercise their and and there's a question here is actually the OK I wanted to know what you think about the shut down at the Rocky Mountain News media outlets that embraced online and 1 awards for the pieces but still they got shut down is that after all again numbers instead of creativity using numbers in in what way and also the 2nd problem because they a figure it out of yeah I mean there that shut down the Seattle Post-Intelligencer also shut down when online-only but I'm not sure how you know that the Rocky Mountain News you know had a competitor in Denver 1st and you know it's just it's hard to make the transition it's difficult and some people can't figure out some did they did do some online things that were interesting but do they really did they transition fast enough to they figure out they innovate faster not I don't think they did there also part of a larger company and these large from a conglomerate chains look at it from what you know power all than doing in this 1 this is holding up we have a close but it's a really locally owned publication that has people in the community involved in I think it has a better shot that someone is trying to use the chain approach so you know I don't know the exact reasons to other than like all of newspapers the heard it but I think that these new things like voice standing news sites that are trying the non profit public media models different types of models will have a better chance because they don't have they don't have a legacy infrastructure that someone like rock music so it was you happens to Seattle Post-Intelligencer it's online only and so far with much smaller staff and so far they've done pretty well and they have a they have better traffic online they have before they have more blogs the aggregating information of doing pretty well so what did that Safaricom complete conclude with the last lesson from this gentleman over there where n people reach you what what is it with that of with this 0 yeah I I am media choice on Twitter so it's media Twitter to utilize the and Facebook you can just go to the and user the PBS facebook . com slash PBS and you can see all the stuff for me and leadership you can go to PBS got worse last mediation define that site and you just or such Idea last is a different site that has a lot of experiments and people who got grants to try to do in new ways of new forms of community news so I think that's a really if you want see experiments ideal outside is actually excellent because basically all people got grants and the writing about what they're doing with the new projects such as part of the crowdfunding site and some places all around the world actually they're doing new new forms of hi begins with I a I have a question in the coming back to enabling the user because we're talking about uh that online journalism or journalism as learning tools to be with to all want to use that but I think also the user has to to learn something like I think is the responsibility of the user which is not always transparent and you to commentary or some stuff so I think for the community here which is already quite responsible as an educator is doing well for 10 years or whatever so we have to think ways that things that we want from the data on the old of from classic media to get taken more serious and if I think of my you know which is which is a talk show the German public to be up they have you to travel where you can do do something and then maybe the forward on their classic TV show so this is like 2 years ago when you were talking to people OK you need you to general Twitter and Facebook site but they don't tell you what social media means that come back to the point is I I think this here has there's the thing stop vandalising start educating get real and make decisions I mean we can change everything and we cannot talk to every TV channels so we have to find what we want to change and then we have to interact with this so that's what I want to say just decide what you want to change to side with which users you want to create a community which is responsible active and really create something what is worth to be called social media and that's because there's a lot of art the commentary out there that people have to learn how to use the the web really as a as a human interaction and being polite and being something productive so I just want to know what is the about that in the and education and public is really understand that all that responsibility yet but I think that this is the responsibility of these people here on like on Republican to get to realize that we not only have to to demand from the powerful TV stations and that to is also but also we have to demand from the public to to get a little bit more serious and responsible by using the web and I think that is something we have to do maybe together with the old media because you are already aware of the some things which are of the view that the next panel is dealing with the question and the management because the identified is the biggest challenge and changes because culture change the state of the union was really point at the park think you so much for coming over and they that's very with education OK OK OK OK OK so that needs about that and you column accepted community management you have a lot of that ontology relations and log on opposition guy you will be finalized on and I invite you to use the latter is it's important in front of it and


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