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Innovators by the fire

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this actually from user from using a manufacturing but still on the next logical step on average quantity and the monomer questions Monday they added and and and and the School of Design thinking in the event going of all together yeah that'll sure that he is a kind of humanity and you can find something but because what some of which in the but you know the the the sum of all the nodes is and as a integer some comfort noise is the environment and then the mall type of put some of the company's School of Design thinking of conventional analog probability you know something about the of 1 billion from this that component should be the there and is the the schools will be calls on the Duck the lord of the manor or this what is known in the oceans and the land of the pure key marketing currents cloud also the that was the solution you don't have to the the courts innovations processes such as the and how it is and should this information from you that was given the beginning knowledge for the money on the internet attitudes and some things which go to the and you understand that on of continuing that the user is equipped with this design thinking time also something most most in that set of actually use talking with some of this country and similarly with fully left out but I have think that when went and told how the into this interdisciplinary as they get more and more water within design and that this is very much what you're working on a quick round because really short of time of and for the people of James joined later just 1 month tiny is the leader of 2 very exciting open source projects use we have the founder of to extending open-source approaches in the job world simulation is a director of communications and marketing of properties and the very of international and companies the pool being is is the founder and president of the world chess boxing into policies and director of considering you part of the thousands of social media agency mostly OK and my name is and moderator of effective online them also suffered in between the world and I ask all of these innovators to come for 4 2 2 9 2 this afternoon with 1 claim 1 provoked provoked the proposition that they think it's essential for how they see innovation and and I prepared to very panels very simple situations where they could be asked to help you know and and I'm I will challenge them to to say half of these simple cases in there bowl proposition applies and what it means and how we would approach and I don't know how it's going to work so that the and theory started the reverse scarier love scary things that I know you would notice the Stefano while 1 of them this songwriter show that the once a month and very much in the beginning we invite the musicians the by the audience to shout some song title and then if they if the news remotely that song might go they forced play and it's that whole after like they actually don't where it is the greatest thing enemy into because from that moment on this world what can happen now and Anatoly this this this moment this feeling of everything has to work and so I wanted people to be in a difficult position this right again so and this started with the 10 and people will be my 1st candidates when I asked that he explains the situation a friend of mine is a furniture maker and yes so the chance of a lifetime challenge the friend of mine a furniture maker who is uh who's very successful in the way that people of his brother and he designed from the Spiegel reported on the French affair about this nice so and he has a reasonable business selling but he is he only has so few customers was because it's not a big thing is that it's incredibly expensive when we used in our that of course you would say once he is at the point where the works and then you could have a larger number is and will work how would an innovative process on any to help this guy come over the threshold is an intermediate thing that he should do how would you this describe all useful for how would you start help them maybe can start 1st claim putting a claim and then from the real that's why while they're really really really complicated if it doesn't work doesn't doesn't matter we I can widen the 1st thing I would say is based on design thinking and design of lateral thinking right so if you have a problem and you sort of reach the limits of your own business capabilities is always a good idea to of connected dozens of branch out and see you you know is there someone in my domain outside of my 2 main I can join forces with right is to distribute better to scale and so forth and the other thing I would say is of greatest stories great story that Paul completely you know but the attached product something that is absolutely crazy enough to a social media campaign video create sort of a they story that transcends the actual product it doesn't cost anything but home and try to use that to promote the public that the fastest way how to you know raise awareness of the product of the lecture he would be get burned suspension would be exactly the media are also relevant to researchers might not performance of broken into sections with only at the time the help and this not so my statement was everything in the future constantly innovation will be made by artists and their of and select the best something because his production costs of very high and the products of cost as I understood of course like in the art world of things the American factor 2 major the product is not expensive but they will be sold expensive so and if its products sold are expensive to make the art world there is this kind of market we consume some extremely more expensive than the known so would have position themselves as an artist should get the gallery or so first-order action like a block of intersection with these or something for permanent form of the rights or whatever stories column are performance Gallagher really get profit or it if the user to but that does it that's essentially the same as the whole notion of artificial scarcity right so you could just great 1 piece of furniture and option that often on very dramatic setting or different time limit but it's always good to introduce scarcity because it generates attention absolutely perfect right so for example in the moment that we start themselves that it was so much easier to sell take it from because room take for forward and the interesting is an example of that is there's a pizza really related it's called called but is they have completely is a completely unrelated this usage L in the like this size and hands from the wall doesn't have anything to do with pizza but everyone knows and they're doing like called Canadian kids and it was strange things they wouldn't be potatoes everyone knows the history is the 1 with the at so this is really something that I will get you 10 per cent of the profits from again here the next task that that actually I wanted to say something to because of the also 1 of of but things this is will run out of time the next example that I would like the the other 3 freedom to to answer is the next came up went
almost in and use and the model meeting all people involved in advertising agencies the agents Jews in general and side about how and for how difficult it is to get everything organized they have 1 tool for the context there 1 tool for projects and that we imagine that if they're if they're honest 67 tools because different departments use different ones and they will also said he would be ready to pay a huge amount of money if we had either a comprehensive software that does all that need or some tool that combines cools off whereas was with with Microsoft so to get things working some 1 of my tasks to you guys is if you were to say that we have this business case all these agents who want to solve this problem how do we come to produce the things we think it's agencies are pretty they get quite some money they they could they are willing to spend and how do we monetize how do we build a product from scratch that solves this problem may be the money can start let's say this was something you design thinking team has the past and how would you guys and I think the 1st thing we want to do is is that the right question but then you think so because to start this all the slides for the innovation process started with an idea in and that was the idea of doing one-size-fits-all when we will conference on and it's I think it's interesting because most most people I guess I think of innovation that starts with an idea I think it starts with a problem that you somehow understand the problem get an idea so I can't answer you right now but I want I want to talk we ask that some questions 1st so you would invite the people in the 1st start start understanding of a problem with this I have never been and such large companies that need all those sophisticated tools and stuff I can't understand what it really needs to to do all this monitoring and things like that and how to use the term soul yeah I what was that with the asked what what do you really want a new 1 that somehow can measure that someone can measure but by who may be yourself can measure something somebody can control something and I want ask these questions can you control the things like which which is very well with what you said is features which are which would you have said it but there is something like that you don't really innovation just means working people to do what was that was state is the bigger that the growth and I can't remember which 1 because it was just as soon as the fact is that but was like innovations to supply byproduct of people have been found to get an understanding so I'm trying to and in the design thinking like that official design thinking processes so this is officially defined roles and 1 of those steps that the at the at least that's what that's how it was called red rule where 1 1 of and that the 1st step is really this research and really getting this this a feel for what was OK so let's say we have defined we know all we have gathered the requirements if you were to use to be the the technical lead of a project like what how would you go up well I guess from again from the context of the problem he talked about multiple agencies want to benefit from a single the scope of a single product but I'm assuming that you're trying to suggest that they should be pulling the requisite together into building it so that was not not so much that that from that could be 1 of the features that cooperating agency can use the same tool that there was a lot of features that have people hoping that it will be open it was more than this that that a even isolatedly all these agencies have the same pain point that they don't have once operated we solve what they need sure of what was often perspective there was a lot of stuff that can be reused in lots of components already out there that would be a good starting point to the theories of how much of problem is that solve already universally adopted problem obviously but it's all 16 % that's still interesting and they look at what you need to do those gaps and how do you and how would you try to understand these these so it will how would you go out to to get into this mold that you get the feel back well in terms of what was suppose you primary form of the vectors the 1st thing but it was a lot of companies have designed so the 1st thing to do is part of it is Department's tried a few people who then branched out to the rest of the season out but actually gonna feed back again only it's a case of empowering people you may be better able to edit some of this stuff make enabled to configure some of this stuff that use the right kind of tools that using a mashups and with these things we have here but you can drag and drop and move things result into web-based interface and then you get the the what they want as opposed to what you think people and not the expert finally Thomas you're actually you have a problem let's say that someone decided on all of the cells 3 thousand get a job this summer and actually I do not have so much of the problem other because there will be talking about it but I don't think there like say that in this specific case meant taken it like really that there is no easy solution to it because like things people change all the time and your habits to use these kinds of organizing tools that change all the time sometimes fast someone for or some time for the management is 1 point and it's that this idea is that the contribution to what is said in the beginning solve 1 problem but only 1 but this 1 good and make this idea to have 1 tools for that 1 so that the uh fits all and does all the organization job from Canada to document the tasks and and and and more it is maybe not such that you will want to hear that uh and actually there Edward J. of both of money and media were actually bought with with yeah was from reference figures of the company and a j was we had 1 competitor that can annoying have a lot of us because they have very successful with very little work has got its there will not by the and where it's called spring source and what they did is they took all these existing technology and they made a very thin wrapper and made it work out of box and people only had to be acquainted with their nice to the front end and they really focused on the value and and on making existing tools work together and so and especially in in a flexible environment where some people who care more about past management others more about calendar and this layer that orchestrates services is very often very good solution to 2 get around having either a huge heavyweight thing that there is too small to operate on the heart are fragmented solutions based that has to offer to work in the over OK thank you for the a high-speed their answers and I think now it's difficult moment I think we still have a 7 minutes in which I was invited these are 5 very good innovative from very different fields so we have 7 minutes for questions is a 2nd times have be taken in I would say it again it it's just the language I would like to ask a question that you have to know what was talking about processes an innovative innovative processes and ii so speech and you had the roles in the metrics and do you have 1 process for coming up with something new but some of guideline that you always follow if you have the time that it has to do something in innovative not really so we don't have
a cookie-cutter solution that we applied and were actually probably because probably are designers leave and you know in blocks if there was 1 if they were to sort of you know that soldiers executing 1 process that set up during the ideation phase we have a lot of methodology we developed which is called proper think and friends from Part I think fraud and and that's basically you know very sort of methodological and you know ideation process space very sophisticated results-oriented Princeton but it's 1 these but overall I yeah there's some element of course some themes that are that are similar but there's not like this 1 and we don't well the practices by the way we don't have healthcare practice or no financial partners media because we want to really encourage the flow and you know that the cross-pollination basic so that it's a tricky question how much you formalized knowledge you want to keep you know ambiguous and vague for the sake of informality and the only way we can we can get the question to the audience if somebody wants to tell us about that some kind of innovation processes in their respective companies which has you work very well and is therefore interesting to share or has not worked it also we would also be interesting to require like like like most of the time the big companies have this kind of problems because like small companies or even like advertising companies will always work new things I we don't have products company you don't have a product that I think if you work on products of time and you need to do the same thing then it's really important to have this kind of innovation processes and routines for other companies to do the project work it's like built in the innovation process because you're doing use of anyway all the time you it's a marketing campaign or it's like some new design for its new software it's always use so the innovation process anybody you want to share something about integration passes yeah I have to do so I notice I think process quite good and also these processes and the companies and works quite well where I see a problem is when like design thinking in open and open source comes together this means a network of people that developed for example a product a marketing campaign for or something like that at the end you have a point that you share the profits of the world and that's always the big thing because the biggest problem I see always is that in the whole process there are people say that's my idea that's the reason why this thing is a success if we were to close environment that it's like OK well what's the success of the company like or if you were a major seats of processes but if you get to get a lot together and work for 1 project 1 for the individual off again so how you shared use of the success and maybe you guys from the open source community you can tell could you tell us how you better share success how you divide these were apparent in the process like you said ideation for example what and rapid prototyping and different people involved with a different some amount of time also put into how to share you know at the end will from this from from a strictly software perspective the the way it has worked in the past is people who come
together to try to build something that can be useful
to have so I do end up falling companies around it so that it can monetize is guided by we 7 support around data various other things and I have decide who will tell of the company of course that it's up to the association between individuals and bold of the other approach that has worked in the past for a smaller companies it is which is another consultancy rolled around
the so in which cases you will define itself is being built of whatever design and marketing has gone into it has gone to their after all the money that you made after that is used by 5 consultancy so whoever puts the time effort in around that get so almost unlike a loose leptons group of freelancers but again like I said that is very specific to the software part of the of how that how that answers the question of marketing effort decided that that was a on non-technical level absolutely we really sort of looks so I think no 1 has really figured out to the honest to my knowledge I think there's a lot of attentions and Thomas mentioned by you work where there's a mechanism for ideation right for receiving input that when it when it comes to sort of collaborative product development there have been attempts think one's called cluster nodes of collaborative projects have not know know what happened to that but I think it is there's an IPD you know dimension to it and ownership issues and legal issues it gets really really tricky and you either
you know you don't build huge amount of trust into the system which works very well with Wikipedia because everyone benefits from the shared you from sharing basically because public and Jeff Jarvis give a great talk about the properties of areas of but in in terms of commercial product development and it's for private companies extremely difficult and no 1 really figured out so we haven't figured out yet either so when you're at the stage at the moment is more call it a little bit like network integration within the social part of and saying building up distrust between 2 people so that can get these costs for and then we have to see whether how how we can solve the problem interestingly some think you mentioned that you wanted to
reward the early contributors more and the ownership of the chest boxing and that reminds me of the of the model that a software company in Germany has and they have very the the orders of mathematician they're very complicated system about how they use used the profits among the people were a few more 10 years to get more money and that independence and hugely complicated process but it actually makes them wholly identify with the company and its various consuls of so so these apparently makes sense in this in this field to to think a lot I come up with a very complicated solution that that does this reward that thing while we we're not only talking about the monetary benefit I think very much they in the open source where it's about being we wanted by being equal and the remember jumping up and down in my room in the 1st contribution to over so project and the guy who who talks to everyone to everyone respects hand was a great thing that we can really use that I was so happy even though I mean that none of these people let ever had before but it was sort of warning and I would have killed for that for that for that or at least give up a lot of money for them and so on and so that is that is really 1 of the and that's probably can probably confirm that that really this is pat on the back was someone was considered important in that in that all these social things like who is who is who has a say in something has the word is all applies even if you don't have a need yes to a certain degree essentially goes back to the provocative question that you asked me the statement or whatever which was a common ground I was quite long and but that was deleted to the effects of of a lot of people think of lot people like an open source software to socialism socialist government and and the like commercial software traditionally developed software to capitalism to capitalist now in my opinion that belong to the old source really is is is where socialism and capitalism kind of intersect and those the ground so you're experiencing a very bad very true people do like to participate for the could also of of being recognized all of that but they also do it for money that also is a driver and important 1 I don't think of a successful open source projects exist where there purely based on people in finance people doing because enjoyed and at the same time there end no successful open-source project Mr. Tompkins among the various OK I think we already have to thank the organisers for giving it a little over time and then great panel you know tonight I think you the audience so that was it you can see everything on but fighting the end of the in of the use on the because that they have the right to see how they do that and I and if B
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Metadaten

Formale Metadaten

Titel Innovators by the fire
Untertitel Was macht eure Ideen erfolgreich?
Serientitel re:publica 2010
Teil 11
Anzahl der Teile 60
Autor Surtani, Manik
Drieschner, Tex (Moderator)
Leberecht, Tim
Praus, Thomas
Blake, Simon
Rubingh, Iepe
Lizenz CC-Namensnennung - Weitergabe unter gleichen Bedingungen 3.0 Deutschland:
Sie dürfen das Werk bzw. den Inhalt zu jedem legalen Zweck nutzen, verändern und in unveränderter oder veränderter Form vervielfältigen, verbreiten und öffentlich zugänglich machen, sofern Sie den Namen des Autors/Rechteinhabers in der von ihm festgelegten Weise nennen und das Werk bzw. diesen Inhalt auch in veränderter Form nur unter den Bedingungen dieser Lizenz weitergeben.
DOI 10.5446/20902
Herausgeber re:publica
Erscheinungsjahr 2010
Sprache Englisch

Inhaltliche Metadaten

Fachgebiet Informatik
Abstract Diskussionsrunde "Innovators by the fire - Was macht eure Ideen erfolgreich"

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