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00:00
Musical ensemblePILOT <Programmiersprache>Twitter
01:35
Process (computing)Computer animationLecture/ConferenceMeeting/Interview
02:46
ACT <Programm>SoftwareMeeting/InterviewLecture/Conference
03:48
Internet ExplorerMusical ensembleLecture/ConferenceMeeting/Interview
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BUTTERFLY <Programmiersprache>Quantum stateTwitterComputer animation
06:35
CurveMeeting/Interview
07:33
WordWind waveMusical ensemblePhysical quantity
08:52
TwitterFlickrZahlOrganic computingLaptopLecture/Conference
09:38
Wind waveKonnektorStress (mechanics)Lecture/Conference
11:21
WhiteboardMeeting/Interview
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Blu-ray DiscExpert systemInternet
12:58
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13:52
AlgebraMeeting/Interview
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Meeting/Interview
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Eigenvalues and eigenvectorsVersion <Informatik>Stress (mechanics)Meeting/Interview
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MetreComputer animation
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Meeting/InterviewComputer animation
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HöheINVESTOR <Programm>Computer animationXMLLecture/ConferenceMeeting/Interview
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World Wide WebStructural loadRogue waveProfessional network serviceComputer animation
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Blu-ray DiscStructural load
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Content (media)ICONMeeting/InterviewLecture/Conference
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Social classLeakLeadContent (media)Meeting/InterviewLecture/Conference
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Hausdorff spaceLecture/ConferenceMeeting/Interview
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Spring (hydrology)Musical ensembleDisplayMetreMeeting/Interview
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SiebzigStatement (computer science)Series (mathematics)Meeting/InterviewLecture/Conference
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TwitterZahlMusical ensembleLecture/ConferenceMeeting/Interview
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Bubble memoryLecture/ConferenceMeeting/Interview
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Block (periodic table)Meeting/InterviewLecture/Conference
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PICA <Bibliotheksinformationssystem>WINDOWS <Programm>LinieLattice (order)ADELE <Programm>iPodLecture/Conference
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Gebiet <Mathematik>LinieInstanz <Informatik>Series (mathematics)RoundingLecture/ConferenceMeeting/Interview
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Hidden Markov modelHospital information systemWordVersion <Informatik>Lecture/ConferenceMeeting/Interview
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Computer fileTOUR <Programm>Meeting/Interview
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AthlonLecture/ConferenceMeeting/Interview
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WordBindung <Stochastik>Meeting/Interview
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FacebookWeb browserLecture/ConferenceMeeting/Interview
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Lecture/ConferenceMeeting/Interview
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Expert systemMeeting/InterviewLecture/Conference
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WordMeeting/InterviewLecture/Conference
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Physical quantityAttribute grammarMeeting/Interview
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Point (geometry)InternetSocial classMeeting/InterviewLecture/Conference
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FacebookGoogle+James <Programm>Meeting/Interview
47:20
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48:13
Lecture/ConferenceMeeting/Interview
48:58
Order of magnitudeAndroid (robot)Meeting/InterviewLecture/Conference
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Meeting/Interview
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Moment (mathematics)Lecture/ConferenceMeeting/Interview
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TwitterLecture/ConferenceMeeting/Interview
Transcript: German(auto-generated)
00:46
My name is Paolo Nespoli, an astronaut of the European Space Agency. I'm currently orbiting the Earth at a speed of 28,000 km per hour on board the International Space Station. There I am, now, here, working inside the European laboratory Columbus,
01:08
pretty well connected and wishing all the best to the participants of RISPublica 2011 in Berlin. Looking forward to seeing you on Twitter at astro underscore paolo. Ciao!
01:46
And welcome! You just saw Paolo who is sitting next to me and he was greeting RISPublica 2011 participants from space
02:16
and now we have him back here with us on Earth.
02:21
And he's also with us for this panel which is called tweeting from space for the digital public. And a warm welcome to you and thanks for coming, thanks for joining us. I'd like to do the introduction now, I'll get back to Paolo in a minute. I do not want to break the rule of introducing our women first.
02:42
And to the far left, that's Samantha Cristoforetti. She's a pilot, she's an aerospace engineer and she's a European astronaut of Italian nationality. She joined the European Space Agency ESA with the astronaut class of 2009. And believe it or not, she was selected as one of six new astronauts among 8,413 applicants.
03:06
And Samantha is here not just because she's an astronaut, but also because, to my opinion, she's the most active tweeting and blogging astronaut. Her colleagues do so as well. But the intensity with which Samantha does it, we will talk about that in a minute.
03:26
Next is my dear colleague Jocelyne Londo-Constantin. She's a dear colleague of mine and she works for the ESA Corporate Communications Office at ESOC in Darmstadt. She's responsible for ESA Corporate Communication in German-speaking countries in the Czech Republic and for Scandinavia.
03:44
And many of the Web2Zero and social media projects have been initially developed at ESOC, where she works, and under her responsibility. And today, as you know, the ones of you following these social media channels, they play an important role for us in space communication.
04:02
Jocelyne is interested in interaction and in open communication. Her motto is, social media can open minds and help explore worlds of information. My dear colleague up next is Bob Jacobs. He works for NASA as the Deputy Assistant Administrator for the Office of Communications. Have I got that right, Bob?
04:21
Close enough. And as I said, he's not just a dear colleague, he's also, to me, the biggest space enthusiast I know. And he's responsible for NASA Social, so that incorporates NASA Twitter, NASA blogs, and everything NASA does on social media. He's also responsible for NASA.gov, one of the worlds, if not the world's leading space science portals.
04:49
And he's also responsible for NASA TV, should you have seen that, perhaps, when you were in the U.S. Bob is also the man who brought the Angry Spurts game to space. And he's also the one that, with the NASA Twitter account, at NASA at his fingertips, he reaches two million followers with just one mouse click.
05:10
So next up, Paolo, we were talking about you already and have seen you in space. It's great you're with us. Paolo is, as Samantha, a pilot. He's also an aerospace engineer.
05:20
He's also a European astronaut of Italian nationality, but he already joined ESA in 1991. Paolo was two times in space. One time we just saw that was December 2010 to May 2011 with the ISS Expedition 2627 as a flight engineer. And before he was in space in 2007 as a space shuttle mission specialist.
05:43
And the mission we just saw him in space is called Magistra. My name is Marco Trovatello. I work for DLR. DLR is the German Space Agency, and it's also the aeronautics and space research center of Germany. And I'm responsible for social media and online communication at DLR.
06:01
So before we get into detail with tweeting and blogging from space and not only from there, I wanted to encourage you to ask questions whenever you should feel you have one. First thing we would like to talk about now is Paolo's social media activities.
06:22
And Paolo did not just share beautiful photos via Twitter. He also kept the digital public informed on what was going on on the space station, about the science he was doing, about the flight engineering he was doing. And now I would like to pass over to you, Paolo, to tell us a bit about that. Yes, good afternoon, everybody.
06:42
It's nice to be here in Berlin. It was nice in space, but, you know, six months is enough. I did start tweeting just before, a few weeks before my launch. This was an activity that was proposed to me by the people at ESA, the European Space Agency.
07:04
They thought it would be nice if I would, you know, share my experiences with the public. And so I started there from Baikonur in Russia, actually in Kazakhstan, where we take off. And I kept going. At the beginning I did really answer people on my tweets.
07:25
But then I actually was in space and I was taking this picture here. I hate to be seated here. I was taking these pictures here. Now I'm throwing a curve ball on the camera, guys. So I'm just trying to be on the camera.
07:41
So, and I thought it would be nice to really share these pictures here. It's kind of difficult in space to really tweet, because the connection, it was a year ago, it was very slow, it depends on the availability of the satellite. You have to have time. So if you want to send a tweet a year ago, you better have at least 20 minutes,
08:04
otherwise you're not going to be able to, you know, set up the connection, talk to the control center, do all of these things. Once it's set up, you can send several, but it takes quite some time to get it going. So I would pile up all the pictures and then in the evening when I had a little bit of time
08:23
after when I was supposed to be already in bed, I would sit down there and tweet these images. I did see the tweets coming back, but seldom, rarely I replied to any of them directly because it was too cumbersome, at least for me. And the way I would reply to tweets is when somebody would say,
08:42
hey, what about a picture of Turkey or, I don't know, somebody from Bangladesh ask a picture of Karachi. So one day I'm flying over Karachi, oh, there he goes, and I send a picture of Karachi and this guy's like, wow. So this was the way I started it. And it was very interesting.
09:00
I felt it really allowed me to share the beautiful view from Earth that we get from up there. And it was really interesting to really read the replies of the people, the comments on Twitter or on Flickr. It was really, really nice and really helped me giving even more meaning
09:22
to the mission up there. So how do you actually do that? Is there a special terminal? Sometimes it's a dedicated laptop on the station where every astronaut tweets from? Well, the security people are kind of, I would say paranoid,
09:42
but rightly so. They are afraid that somebody will come on station and actually hijack the station and drive it to Mars, you know, something like that. I don't know where they can go. There's not that many places you can go. But they are right. I mean, they don't want anything to happen like this. So the way we tweet is that inside the data path
10:04
that comes from the mission control center, they open a small tunnel of data that are securely contained. And through that tunnel we can remote control a computer that is sitting in Houston. So if somebody would send a virus or something,
10:22
we'll just crash a computer at the control center in Houston. That's the way we do it. And that's why it takes a little bit of time to set up the connection from up there. And you need to have a satellite available and all these kind of things. Okay, so when you don't manage to reply to all these ad mentions you get on Twitter,
10:40
there's obviously somebody helping you with that? Well, the help that I had was from the ground in terms of handling the pictures. Because it's very difficult and cumbersome to connect all the pictures, put them on Flickr and everything. So there were a couple of people on the ground at our ESA center in Frascati in Italy
11:03
that would actually physically put the picture there. But I would tell them exactly what to put and they would just help me. Because from the station it would have been possible, but really, really, really cumbersome. This was a year ago. When we came back, less than a year ago, we really asked NASA, the mission control,
11:21
to really help us in being a little bit more capable from up there and giving us a little bit more tools and relax a little bit this strong security. I think they are working in that direction. So it will be better, I'm pretty sure, by when Samantha will be up there in space.
11:40
I see, okay. And does it already have improved, Bob, in the meantime? I mean, Paolo was from December 2010 to May 2011. Has the broadband connection or is there broadband connection in the meantime? Has it got any faster? I think the answer is it's continuing to get faster. They're continuing to make improvements.
12:00
If any of you have followed Ron Garan, who most recently has been posting, who posted a lot of images from the International Space Station. And now Don Pettit, who's on board. He's sending a lot of still photographs, a lot of video imagery as well. So the pipeline continues to get larger
12:20
and will continue to expand that. I think one of the problems on station is actually time. It's the medium here. If you want to send a tweet, you get your phone and you can send a tweet in 15 seconds or 30 seconds. On station it actually takes a little bit more time and we are kind of busy. But still what I find so fascinating
12:41
is that actually you do live tweet from space. What we just said is you have some assistance and nobody would have believed that you would get, that you would manage all your replies as an astro with a strong science and engineering program on station. But the most fascinating is that you really do it and that you select the images that you reply to people
13:02
on earth actually requesting images from certain geographic regions. That's fascinating. Yeah, except for the Scottish one. I got a lot of requests from Scotland. But one of the problems you go over UK and most of the time it's cloudy. Oh yeah. So there it goes UK again.
13:21
I don't know where it is. Somewhere there. And we don't go so high as an altitude. So it's much easier to get pictures like this one. This is Sudan. Cartoon is right in the middle there. So these are pictures from Central Africa you can get very easily. No clouds and very nice.
13:41
So what I like really much, what I still like really much is the geographic quizzes from space. Did you do that as well? I mean did you post that picture, that twit pic here? Well, you know it was interesting because I thought I should engage a little bit people. So I would once in a while take pictures
14:01
of strange objects on the station thinks that I would look at them and I don't know what they were unless there's an instruction manual there. And then ask people what you think this is. So that caught quite nice attention. And then I would post pictures. I mean cities. Of course I had to guess myself where we were.
14:22
So I made a couple of mistakes myself. I tweeted Paris for London or things like this. But this is what happened. Okay, Paulo. Just one more question before we go on. Because you look at these pictures, these are pretty interesting. I thought they were fascinating.
14:41
Well, you're looking here at the desert, I think in Somalia or something like this. But the distance is here. This is like 80 kilometers. So it's not a microscopic thing. It's a huge thing. It's very interesting. And that's what I thought was very fascinating. All these pictures are coming from the Magistra Flicker album,
15:01
which is still available there online. And we recommend you follow that Flicker stream. Paulo, one more thing before we move on. In my opinion, among the most beautiful photos ever shot from space, I mean these are already really beautiful, is the unique, how can I say,
15:21
is the status, the International Space Station was in with the shuttle docked, with the ATV docked. When you undocked with the Soyuz capsule and returned to Earth, you had a special task. Time is flying, but can you tell us in some sentences what happened and how did you do these beautiful photos?
15:41
Yes, we should have one of them up there. I was just smiling because I just remember one day I was trying to talk to the two people there at ESRI and they were helping me and I made a mistake at space DM. I made a mistake in the spelling and this tweet went all over the world. It was funny because
16:02
then I started getting replies and I'm sitting there and the whole thing goes berserk with replies and it was really really interesting how this happened. So, there's a problem with the photos? This is a desert in Saudi Arabia by the way, that little thing in the middle. It was a desert in Saudi Arabia.
16:20
Oh, I see, I'm looking at something. That's a road right there. Ja, genau, machen wir. Wir scrollen einmal durch. He apparently took a lot of photos. So, there they are. I think you can say these photos are really unique, right? Because the configuration, the ISS was in. Is that correct?
16:41
No, this was the only opportunity that we had to get the fully completed space station and the last chance before the retirement of the space shuttle of having the space shuttle docked to the ISS and capturing that imagery. Exactly, and that was your special job to do. Well, I got lucky. Let's put it this way, because it's not that they put the station like that
17:01
because it was me going away, but it turned out that we were leaving exactly when the shuttle was docked to the station. We were parked somewhere right here, so fairly close to the tail and there was a lot of discussions if they would have let us actually dock with the shuttle
17:21
parked there, because there are a lot of restrictions, you know, you don't want to have a fender-bender up there on the station while you go away, so we were attached here. We went away 200 meters away from the station, all manually flown by the commander
17:42
and then he stopped the station. It was not us that did this, by the way. So we stopped 200 meters. We had already closed all the hatches, all the suits and everything, because before leaving the station, you actually make sure that, you know, the window is closed
18:02
and there is no air escaping. So you do all of that, do all the checks, then when you're sure everything is okay, you actually un-dock from the station and go down to earth. Well, we detached from the station and then we opened up all the hatches again, which is one of the reasons why they didn't want us to do this, because this was never done. Once you close, it's closed.
18:21
So we opened up all the hatches, I had to remove part of my suit and then I had to climb past Dimitri, who was flying the spacecraft. There was not really that much space and there were a lot of people betting that I would hit him and the controls and we would fly around the sky. But I was able to pass, go
18:41
up there, there's a small window about this size and then I started looking at the station and taking pictures. It was interesting because I had to place myself at the beginning, so I started looking at the station through this little window and it was just magnificent. I mean, it was just a view out of this world.
19:02
I mean, with the shuttle there, I lived there for six months and I never had a way to look it from the outside. At best there is a cupola, which is here. It's a window from where we take a lot of pictures down the earth, but we don't see the opposite. I was just there looking at it and I thought it was beautiful and everything until
19:21
suddenly I said, wait a second, I'm supposed to take pictures here. It's not that you have an infinite amount of time because you're rotating around the earth at 28,000 kilometers per hour. It means that if you don't do your stuff sooner or later, actually soon, the sun is going to come down, so the station is
19:41
going to go away. Actually, the station will be there, but you will not be able to see it anymore. So suddenly, after a minute of looking at it and kind of enjoying it, I had to, hey, snap out of it, grab the camera and started taking pictures, which were it was interesting. What they did was stop at 200 meters,
20:01
stay like this, and the station then turned. So if you see another picture there, you will see that the station turned and put the shuttle on the side as it is now. So I was just there taking pictures every two or three seconds, trying not to
20:21
overwhelm the camera, once in a while taking a little bit of video clip, and it was actually very nice. Wonderful. So I got word that it was not the original requirement was not just to take beautiful photos, but also there were some technical requirements. Is that right, Bob? So NASA wanted
20:42
these photos also for technical reasons. Sure, to see the elements and how they were docked because you had a Soyuz, a shuttle, and I believe a Progress was still docked to it as well. Yeah, exactly. ATV was docked to it, so you had a lot of partner spacecraft and a lot of spacecraft on all the docking ports. This is usually when the shuttle
21:02
undocks, the shuttle goes away also by 200 meters and then it goes around 360 degrees on the station. And on board the shuttle I've done that in my previous mission. You are actually clicking away because you want to take an external survey and figure out if there is a broken part, like this one, which you cannot see from inside.
21:21
So you look at it, you see the status of all the pieces. There is a lot of fragments, a lot of junk or micro matter that hits the station. So they actually would actually do a survey like this. Okay, thank you very much, Paolo. That were some exciting stories.
21:44
Are there any questions so far? If not, we would... There is one. Hello. Are there any microphones here? Just a quick question.
22:06
What camera do you use in space? Yes, we do... What camera do we use in space? That was the question. We do use on station Nikon or Nikon D2X-S.
22:22
This is a relatively old camera qualified like four years ago. But it is a professional camera and allows us to take good pictures. We do have lately... They qualified a D3S for the Space Shuttle
22:41
and they left a few of them up there. The D3 is relatively similar to the D2 but allows for pushing a little bit the sensitivity so you can take better night pictures. Because it is very difficult when you are flying at seven kilometers per second and you try to take night pictures. If you have more sensitivity, then
23:01
it is better like this one. This is Beijing, if I am not wrong. Actually I am pretty sure it is Beijing. In order to take these pictures here you need to use the D3S otherwise it will come out all blurry, something like that. It is not the latest and greatest. There are newer cameras up there but when you go in space
23:21
you need to qualify a piece of equipment and then they need... This already takes a year or a year and a half. They buy like 50 of these and they start breaking them, burning them, radiating them to see if they are subjected to radiation. You know the cameras, when you bring a camera on a station in space, it lasts
23:41
anywhere between seven or eight months and then the sensor dies. It doesn't die but it gets hit by radiation and it starts showing too many dead pixels and the picture is not good. So after a year in space the camera needs to be thrown away. So to conclude, do I need to talk more?
24:01
No, I think we are done for the moment. To conclude, when we took those pictures from the station we could not recover the camera. So those pictures when we undocked saw the Russian volunteer and Icon D3 that was on board and the Canon video camera.
24:20
We used them and we took out the memory cards from there and unfortunately they got destroyed coming back from Earth when we re-entered. Hang on. Is there any kind of monitoring concerning your tweets, your photos, whatever you post? I think from what you said
24:42
you are completely free to tweet yourself but is there any kind of official monitoring about what you tweet? The straight answer is no. So if there is any monitoring or sensor or something the answer is no. In fact the account is yours. Mine is Astro Paolo,
25:02
Astro Samantha. It's your account. It's not NASA, it's not ESA. Of course I'm pretty sure if I tweet something stupid or something bad they would probably give me some troubles there but it never happened and you are actually really free to pick the pictures you want and to tweet whatever you want.
25:22
Okay, so I would like to go on with Samantha. Actually Paolo is one generation before you and Samantha you are an astronaut class I'm sorry. True, true. I'm sorry. Strangely enough we were born in the same place.
25:40
In the same hospital in Milan. That was some secret handshake. Samantha, astronaut class of 2009. Before I would like to get more into deep with my questions I would like to ask what is the hashtag shenanigans09 about?
26:02
Could you tell me please and the audience? Well, shenanigans is the name that we chose for our class for the 2009 class and I looked up, sorry to interrupt you I looked it up on Wikipedia and there was no I mean it was several disambiguation entries but none which fits to your class.
26:21
Nobody has picked it up on Wikipedia yet obviously but it just goes back to our common history especially our first half year and a half of history together when we went through basic training. A lot of the things that we remember when we hang out together now is shenanigans that
26:41
would lead on each other and so we ended up deciding to call ourselves the shenanigans and so initially we used the hashtag shenanigans and then we realized that it was just way too noisy and lots of unrelated stuff showing up in the stream and so we went for shenanigans09. I think you used it the last time yesterday.
27:01
Possibly I must have probably retweeted a colleague who wrote a wonderful blog about it. Does it have to do with some event you had together? Was there some training event? I'm not going to go into the details because some things are just confidential I guess but again we had a lot of fun together for a year and a half
27:20
and it involved some practical jokes being played on each other and playing shenanigans on each other and that's how we ended up picking this name for ourselves. What happens during astronaut training remains in astronaut training. I guess so. Samantha you and your colleagues you make an intense use
27:41
of social media. I watched you replying to almost every mention on Twitter you get and how do you do, why do you do and I mean you have to spare quite a lot of time for that right so that means it must be important to you. Yeah it is. It grew important. I mean for me it started
28:02
as something that I wanted to try and this whole idea of being involved in social media grew slowly on me. I've been an astronaut for about 3 years now and before that I was in the military and the military is a completely different world. You know you're supposed to be very discreet with the information you have. A lot of it is confidential so you know military people don't go around and tweet about what they do
28:22
typically. But then you know changing my profession going into the world of astronauts one of the first things that I thought about when I made that transition from being a fan a space fan to being somebody who is in that profession was wait a minute I mean I was
28:42
a fan I was passionate about space until yesterday and what I was craving for was information was inside the knowledge was to know what's really going on behind the scenes so somehow I have to find a way of getting that across and I wasn't very much into social media back then so you know maybe things that were going through my mind were like oh I don't know one day I'll write a book or something like that or
29:02
you know I I'll try to do interviews and then talk to people that way as much as I can but part of it was getting a little bit frustrated at times with interviews because the media do what they do which is to mediate and I wasn't a lot of times I wasn't too happy about the way they mediate
29:21
I didn't think they were asking the interesting questions I didn't think that what I wanted to get across was really coming across so I thought well you know guess what we are in the web 2.0 age we can talk to people directly so I don't have to rely to journalists interviewing me and then saying what they think
29:42
I said I can actually talk to people directly and give them this behind the scenes view and involve them and so I kind of started doing it I was also a lot inspired by Paulo of course and also Ron that you mentioned before was a great inspiration because I kind of observed him really building a community of people following and being
30:02
interested in the space program through him and so I thought I would give it a try the reason I try to interact is because I think it is about interaction it is about going back and forth it's not only about broadcasting out in my opinion but also in hearing what other people say what they ask what their curiosities are
30:21
and also there's a little bit of laziness involved I think there's a lot to be said about crowd sourcing there's a lot of people out there who are incredibly knowledgeable about space and especially when it comes to facts trivia something that I might be interested in or somebody might ask me well I don't know I mean I don't know everything nobody knows everything but
30:41
if you just tweet it out you'll get the answer you will get the answer because there's somebody out there will pick it up and will know it so sometimes I just use it to get knowledge for myself or to get pictures the other day I was looking for specific pictures about you know I wanted an astronaut during a space walk making a specific use of a tool and I just
31:01
couldn't find it I mean I spent about 15 minutes looking for it and I'm like guess what I mean I'll just ask on Twitter for one and sure enough somebody sent me one so so you got the reply I did yeah I got it within about a couple of hours somebody found it people are incredible and I do post quizzes as well and I'm amazed that
31:21
you know the other day I tried to do a hard one because I had posted several quizzes and I got several good answers within minutes so I'm like okay guys you know you're obviously under challenged I'm going to give you a really difficult one so I post this picture of myself holding in my hand a piece of hardware from the space station which doesn't tell you anything just by looking at it it could be anything
31:41
and the only tip that I gave is like there's a bunch of those on the interior of the space station you can see them on pictures but it's like a small detail I mean I saw that and I I haven't had a clue at all well you know sure enough there is a person who went and scavenged all the pictures have been teetered on the space station until he found it and back
32:01
within a couple of hours I had the answer incredible it's amazing yeah and you're as powder you're a very good photographer as well so you just showed me I think you sent some tweets right here from Republic already and some photos you took in Berlin is that a bit of a preparation for the job I mean you're
32:21
how can I call it the moonlight job that you have to do on the space station actually what you guys do is you do all that in your spare time right because because you're some of it is tasked but a lot of it is just yeah just whatever you want to do on the station I mean of course but on the station
32:41
you end up doing I ended up doing what I was supposed to sleep so yeah exactly so and speaking about sleeping I mean is it is it hard to go to sleep when you have always that beautiful view or the possibility to go to the cupola well if you tweet long enough you're so tired and eventually you go to sleep very quick but
33:01
I would say that we are pretty pretty tired and it's kind of strange to sleep in zero G because you're kind of floating or your head down like a vampire something like that but you get used after a couple of days and it's okay it's actually it's one of the best sleep I had you know nothing hurts when you wake up because you cannot you know sometimes
33:21
you wake up and your arm is kind of not doesn't happen there because you cannot squeeze it so that sounds good and we would love to read about that when you're in space Samantha Justine I mean I just said what was probably not that that's correct astronauts do it in their space time it's obvious that we communication people we love them
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to tweet because they share their experience in space with the digital public so could you tell me a bit about the communication strategy behind why do we love those astronauts and not just astronauts to tweet I mean obviously we are speaking a lot about tweeting astronauts but there's much more to blog we didn't speak about your blog already
34:01
Samantha you write beautiful and very funny articles I think and I warmly recommend the astronauts but Justine I mean why do we love them to do it? Because they're very good at it I must say it's a pleasure to have them you know twittering and using social media in general when you are in an organization like ESA or NASA
34:21
you know there are things that you can do without authorization very little but you also have things that you can do a bit more freely and I say I think it's part I mean social media using social media is very important for the astronauts who started but also for a lot of scientists and a lot of engineers if you are working
34:41
in space for space it's not something like you know delivering milk or going to post office every day it's something very special and I think among all those people working you know for space or in space you have hardly anybody who is completely neutral you go there
35:01
you spend some nights I mean not only you know at your desk because you have to write a report which is pretty boring it happens to anybody even working for banks you know for instance but you also spend your nights you know because there is a launch and I'm working at the control center of ESA in Darmstadt and gradually and you have these incredible
35:21
scenes of people you know at their desk they've been working for three years rehearsing training as well just as the astronauts do you know for six months and they know every bit every single thing you know of the satellite and at one point you know you get the signal and I think it's a feeling
35:41
you have a bit of adrenaline going through your blood just as the astronauts have it you know when they are floating all of a sudden you know it's something very very special and it's probably one of the motivation that we all have when we initiate social media activities it is that we want
36:02
other people to share now if you are in charge of communication you know basically you think how am I going to meet you know my target my public and you want to be extremely rational but I would say you know social media is something where you learn by doing
36:20
I think all companies if you read things you know articles written by Daniel Benson they say we tried it and this is what we did you know some years ago actually I remember one of the first things that we did was with Thomas Reiter and when Thomas was flying we started a blog
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actually together with DLR a long long time corporations and it was working and then we got to missions like the mission Rosetta to where we are going to land on a comet I mean you have a satellite which is flying around a comet it's on its way
37:01
it just travels something like 3 billion kilometers I mean an incredible amount of kilometers so you've had all these people you know and they have been waiting not 6 months not 2 years they have been waiting 14 years altogether between 11 years and 14 years depending on where you take the mission and they want to share it
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so now you can share it by sending one picture and some media will take it and this is also very very important this aspect it is important to have a long article with explanation but it's also very important to share immediately with a completely
37:41
different public and I think going social media is the most direct link that you can establish with the public in general a younger public than we've had up to now it's also very important as a public agency to establish a link with your taxpayers
38:02
yeah yeah of course it's my viewpoint as well and you mentioned we started in Europe in around about some of 2006 when Thomas Reiter started on his mission that was our very first blog we did and we had
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no idea of Twitter I'm not sure if they have been founded by that already that was 2007 I guess and Bob it's great to have you here and obviously much many social media channels if not all probably I mean the first ones they started in the United States and I think
38:41
NASA has been a very early adopter so could you tell us when you started with at NASA with the first followers the agency itself started full time in November 2008 which was still fairly new in the Twitterverse for if you allow me to use that word and it really started a little bit before
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that with Mars Phoenix a mission by the Jet Propulsion Lab NASA's Jet Propulsion Lab in Pasadena and I believe that was in the spring of 2008 March April that time frame and and Veronica McGregor one of the persons in charge of communications at the time did something unique
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in that the spacecraft was tweeting in the first person you know I was doing this I made that I saw that and it got a lot of attention on what was then just considered a new microblogging site called Twitter and everyone was excited when it reached 40,000 followers well into the mission and
39:41
at the same time we were seeing that and as other people have pointed out that the traditional media wasn't covering space as much anymore and you had all these emerging technologies that allowed us the capability to interact directly with you in ways that we hadn't before and engage you in a conversation in ways
40:01
that traditional media don't allow us to do so we dove headlong into it not really knowing how to do it but knowing that this was the place to be and I remember not too long ago one of the senior managers said well I don't understand why we're on Facebook and I was like and I think
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I checked at the numbers at the time if Facebook was a nation it'd be the world's third largest why wouldn't we want to be in that community and these are just communities that I think that as communicators we want to be in not only to have a presence but to also engage in conversations with you to get an idea of
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what you like and what you don't like and what we can do better you know someone a lot of times people in communications get accused of being sales people or somehow we're flax and that sort of thing and I really look at our job you know my job isn't to sell you anything my job I see it is to clean the windows
41:01
to give you a better view of the space programs that you're investing in they're yours they're not ours so anything that we can employ that allows you to be a part of that mission we're interested in and social media is another tool along those lines yeah and I mean you're
41:21
tweeting a lot yourself as BN Jacobs we would see all the Twitter accounts of my colleagues here on the very last slide when did you yourself start tweeting shortly before we started at NASA I tend to jump into it personally to take it out for a test drive
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to see how it works what we can do with it what we can't do with it so people who follow me on Facebook for example I'm Robert Jacobs on Facebook most of what I post is work related it's NASA material because I was trying to get an idea of you know how the agency would be able to use it plus I don't think many
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of you care when I walk my dog or something so you know some of the things that people post on social media and you're I mean I once heard from Stephanie Scheerholz one of your former colleagues that there's quite a team behind at NASA yes there is now and it's not any one individual we encourage
42:21
all of the communicators all the people who speak publicly to get involved in it with last check a little over 2 million followers it's impossible for one person to respond to all the questions in fact it's difficult for as many people who do post to at NASA
42:40
to respond but we try to get to as many as we can yes so what I find interesting is that it has it nevertheless it doesn't lack editorial consistency it always seems also with that ESA with that DLRDE there's some managing social media experts behind even if it's teams of dozens of people
43:01
tweeting you see that somebody sort of keeps the tweets in line so and what's even more important that they are relevant to me so when I want US American space news I go to at NASA when I want European space news I go to at ESA or German oriented one to add DLRDE so that's really important
43:21
I think and one more question we see a photo of the first European space tweet up here and you just mentioned Veronica McGregor who by the way that was something I wanted to add we in Europe for us it's difficult to do first person mission tweeting which I find
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fantastic but I mean we should I mean there is a colleague of ours at DLR and Cologne and actually he's the person behind at Filet 2014 which is the European consortium built and DLR led Filet Lander for the Rosetta mission and he tweets in first person so it's not
44:00
that we do not do it but I find this is quite an encouraging idea for us here in Europe and I think even it was honored with the Shorty Awards is that right or was it Mars, Phoenix or another mission of NASA? Yes I believe I won a Shorty Award and Doug Wheelock got one as well not too long ago and at NASA this past year not that I'm doing any shameless stuff
44:21
You could do us a favor and bring these Shorty and Webby and all these awards over to Europe and I mean we can take part actually not in the Webby I think but anyway we need something like that You brought up one important point and that was Veronica and the team at JPL did a really good job of finding a voice for Mars, Phoenix and it's not
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something that we try to push a lot of people have tried to replicate the first person mission tweeting some more successful than others and for all of you out there I mean some of the people who are thought leaders in the various social media they weren't somehow anointed to that position they found their voice they connected
45:02
with an audience in a way that attracted attention and I think that's the challenge for anyone who's doing it is to find the voice find what comes natural personally I don't pull off the first person thing well in talking about the missions I play it very straight what I encourage our people to do when they're engaged
45:22
in social media is you know be themselves be humor show that you have a personality you know try to answer questions make them relevant and try to give people more information let them dig deeper into NASA content share an image share a link on a website it's very rare
45:42
on our social media postings that you'll get just a factoid or a statement you know we want to provide people ways to dig in deeper into the experience and as I said before it's so important to engage and that's where the the tweet ups and now what we call NASA socials
46:00
come into play because it was a way to expand the experience of a mission event beyond what traditionally had been covered by the media and and engage all of you as storytellers as a way to help get the information out so what's for us also very important is the international cooperation and that's what connects us this is why we are sitting
46:22
here and the space tweet up as a new format for for social media for mix of social media and event communications actually something which was invented by NASA or NASA GPL as well you're intensely doing that I if I count correctly you do a tweet up basically
46:40
every month or so like 10 a year yeah we've done 34 35 at present and have at least two more scheduled we like I said we recently changed the name from tweet up to social because we kind of felt that it was medium specific and people on Google plus and Facebook
47:02
felt left out so we wanted to make sure that we included all the social sites and it's just a way to have more people experience the missions and the activities and for them to share their feelings and just like what each of you are doing now is you're observing you're making comments
47:22
you're posting and sharing information with your friends who then if they find it interesting will share it and and that's the whole purpose is to again find ways to get you involved in space exploration okay so I would have questions
47:42
questions to take questions that was what I wanted to say are there any more questions by you or the audience don't be shy okay I don't see any and I think we more or less have reached the end of our panel
48:00
correct so are there's five minutes left wonderful so what I would like to ask is or what I would like to tell is that I would like to connect once again to the tweet ups
48:20
you mentioned there have been 35 by NASA and we are quite proud to have arrived at number five or six Justine how well is that going for us is that more or less the same success story NASA has with like we see here the NASA tweet up yeah that's ours
48:40
can we go back one slide again please NASA usually credits like 100 followers or sometimes even more depending on the site we've arrived with quite a number of space troops accredited so are there any upcoming events Justine as I know there might be some well there
49:00
will be more definitely I mean it was a big success last year you know in September when we did the first one with DLR and with the support of NASA it was really very very good then we did another one for something completely different it was not an open public event it was for the docking of ATV 3 and it was quite a challenge because this time
49:22
since we are living in Europe you know we had to do it in two languages we had to do it in French and English this time but it was again very successful very different you know because we realized that gradually we build also a community of interested people want to share and then what is very very interesting
49:40
is that we see a very close relationship between the number of people participating in tweeters then they go and watch you know the websites of DLR of NASA of ESA there is a very close connection which means that either you can do Twitter you can do social media you know just
50:02
to open a door as you said or clean the window I think it was a very nice picture and there are so many people who are so shy they don't want to show I don't know anything about that so you clean the window you see something nice which is one of the picture taken by Paolo or something else and then you go further and going
50:22
further is exactly what we need we need curious people we don't need people you know who are everywhere in the world who do not know anything and do not share ask do not dare asking we need citizens you know who are participating you know in science who are participating in social life
50:41
so we will do more definitely I think we will do more maybe this year for swarm there is a new mission in earth observation climate for instance is something that interests everybody you know are we going to have rain tomorrow are we going to have to change our
51:01
living habit and I think this is very important to have people participating and telling us also their opinion I mean it's not it's a bidirectional tool and this is probably the best bidirectional tool that we can have for the moment if the tool changes tomorrow we will adapt
51:20
to a tool but we are entering into what you call conversation and we are open to conversation that's that's for sure yeah that's again absolutely my point of view thanks to all of you very much for being here was a pleasure I would like to ask Andreas to put on
51:40
the very last slide so you can see the Twitter account of all the panelists here that was Astro Samantha to the far left next next to her is Ed BN Jacobs then there is JL Const Lando Constantin it's me
52:00
and it's our dear assistant Andreas Schepers thank you very much for being the slide jockey that was the panel tweeting from space for the digital public thank you