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Start Ups in MusicTech

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Ch the next hour you get to know them on start ups in music tech and they provide physicians with new tools all they changed the way we can listen to music and and and that will be for lightning talks so the speakers will come up and and have a talk for 10 minutes and afterwards that will be a little discussion as so and they can place a questions and the 1st talk and is uh from buying as as time was from sweden so please give a warm welcome
thank you are high everyone very nice to be here that in Berlin is lovely theory and at the public at this is that such an Austin conference and my name is Barney on and I am a musician and songwriter and also the
head of communication at soundtrack and soundtrack is an online collaborative recording studio so it's completely cloud-based and it's in your browser and a place where you can be creative and recording music it works on all devices so it works on your smartphone your tablet your laptop I'm and it works Chrome sorry chrome and right windows Apple IOS and so this makes it very easy for you to be creative wherever you are and you can open up your music if you ever recorded something on your smartphone you can actually open it out on your laptop at home and it doesn't matter what kind of laptop at this and you will find all you music there without sending files back and forth so this is what it could look like when you open up a dog if you're a beginner it might be hard to know if you're supposed to run an airplane or recorded when you see this at so this is a problem that we want to solve we wanted to make it easy for everyone to make music and we wanted to reduce the complexity so how we made this very easy to use some simple interface so that you can start the recording you're software instruments and audio and play around with our loops we have about 3 thousand built-in loops immediately when you are entering the studio yeah we also have a collaborative function inside the studio which I will come back to very simple yes as a music major you might come up with ideas on uninspected under inspected places like on the bus or when you're out for a walk or at a party with friends so we wanted to make it easy for you to just capture your IDS and we caught them instantly when you're on the go and to be creative wherever you are I'm 1 thing with making music on your computer is that you can actually make everything by yourself as which is also some but sometimes you don't want to do it by yourself you might wanna do it together with others so that's why we created the soundtrack community now we have about half a million users so it's a very good place to find people to play with all around the world yeah you can just browse around here and listen to other people's music or if you have a specific request you could create a shouts just like Lee added here so she says hi me and my friend I once and a TA on our new pop song whose in and Axel sees this shout and he answers and gets invited to the project so he I and II and Axel actually shares of projects he reports and the Utah yeah and I am at a different place listening to him while he records his get hot and as I can see him inside the studio I can see what he we caught it we can actually video chats and text chat with each other inside the studio so everything is in the same window you could say that it's a combined garage standard sky messenger GoogleDocs in the same window and my friend Leon M. friend and colleague Leon did a video on a a collaboration she did in so let me show you show you that video and
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and the right yes yes yes yes that's some traps and so all of us working at the office for about 10 people now and and we have a office in Stockholm were all musicians and were all
nerds so even though it's an easy-to-use studio we get a bunch of late years with an since synthesizers as well of course so there are pretty much to explore even further the advanced users I'm just a couple of days ago we launched art and better version of the app so before that we were only available inside the browser but if you go to store you can download some trapped am this untapped app for free and try it out so if you want to so thank you for your attention thing it Chill
thank you Vanya I'm and annex some states as you again for goods and he will explain the idea behind song Brenner you again so please the lichen thalli the by so like at
my talk I saw the question because we have a plan afterward we talk more what's special so how do music text of actually used up the music business I think hello another question because of their so much we can actually do that and I've studied music technology I and there's so many interesting
disciplines attack where you can actually have disruptive innovation also I believe that the market the music market is actually quite conservative where are the customers she always looking for the new thing actually due to discover so the music track you have these different disciplines from and I give you that relates to the sort of idea for every 1 of them so you get an idea of how much potential there is that I 1st of all in the digital signal processing of think you you think about the next after transformed your voice which are not scalable is but this is like the mouth of the whole thing so all you need in every other this than of psychoacoustics think about well on a system that recommends music based on the mood to feel or to change your mood or even in and have that actually so another actually use your head that aren't expected to to the proper this limited experience i'm because it's based on your personal you perception for example for competition modeling that's that's where you bring an instrument to the digital world with all its physical details and think about at Utah customization tool online where you can build your on the top and it will sound in browse exactly how this trouble someone is produced or on Music Information dual that's the guys who make the most money music that because they they build on algorithms for Amazon to recommend musical for any of and or and all those things on or a friend of mine he actually build a system where you sing and there's a little band that's displays among in nominees than our in this new musical instrument designed this is actually my view of expertise so this is where we're reinvents the way how we make music devices with controllers and that's also would revise most of the time I start up companies somebody where we actually don't have a musical instrument present but a musical excessive itself so you 1st what is that you about to give my design is as it always was what was is this the part so you have the control of the of what is the input side the sound synthesis words this is the altered side and the mapping these altogether so all these people of separate and exchangeable and makes it so diverse and so versatile you can actually make any sound with with any device you can change them so arm working in the field I don't some key skills for that the real producing in some manner and that the whole company at the of our musicians we all of the role of these tech and we do exactly that so we would build tectonics weather sensors actuators we built so what i was there why you you have to know about human the human computer interaction and music gestures motion capture of filtering used the all those things are important so what we actually do in this the sampling post some
oppose is a smart bearable metal so it's losing accessory a tool for musicians for performance and practice it keeps you on the beach and it's fall by vibration means that so you don't need the owing to track and in 1 you here but that it is still like this it would vibrate skin and let you still feel rhythm and also you can connected to a
smartphone you can predict multiple those devices to use smartphones and I don't think so this idea we went activity far we're we since since January launch relaunched and readership 5 thousand devices will worldwide 17 4 countries we have about 20 thousand users right now growing and the last you had a big drop funding success of to build 50 thousand photos in pre-orders we just signed distribution deals for Europe USA and China and our rely customs that effect and I'm we have a distributed team of 5 of 9 people in Berlin in Hong Kong were introduced and in the USA and was was so
now I just want to show you a video of the actual devices the main unit and I inside the there's a because of here and vibration what that's very very uh strong so it's like the 70 strong unit of vibration and it's so and at 2 of smart of 1 is about 1 to 2 g so it's very strongly that fall for the for the instrument is controlled by haptic drivers would supersized who is it's also very
important ontology have to compose again the
smart phone the as you see you can actually some
discovered by double tapping on the altar just happen in the rhythm like this the and that's also we'll
advise you can just control the companion up
directly with the device so don't need to have up hand you can then if you're happy with the rhythm that
has told a custom-made can customizable you can actually distorted rhythm and in a set list you
can set accidents between set different subdivisions so acknowledge can also 16 knowledge or triplets even and you
can customize the color of the device and the vibrations also all of all together if you for example states a so our words would give you some and
impressions of all journey so far so we provide the device we we just with many many musicians then we went on to electrical of engineering and the and the 2 moles and in China
then we actually meant mastman effect in China and brother device to the customer so this is from left to right to the customer so and then we get our
happy customers will send us pictures and of role of a community online so that they actually you exchange from if the holder user than what they do with it and that that is something per cent you want to build up on some would be what circle about other verses that you can actually actually on always update to sulfur because it's up and the up and can update to the hardware and so what we will
be expand on this this whole online community thing so not in the in the future you can share set lists the whole band can can organize their home the tracks in the and we also want to build in some of our algorithm to to listen what you're playing as you playing at and our analyzes and compare 2 dimensional so we can actually fell while you were this week you write your 80 % on the bead next week you're 90 % of the and that makes it some more like a fitness tracker for music and a little proved that that actually from small you units of can disrupt the market is that we want to bring them show which is the biggest ratio for music equipment this year and we won the prize for the best in show and got lots of research interest and now we grow quickly so that's my little
presentation of our of ideology to and
it thank you you we yam time for our customers
later now states and there is down here but no for no phase and he will talk about the best slips past let's face it appeared to have fun my working so I am Daniel uh um
thanks Republic of ravenous here and I am the CEO and founder of flow felt and create something called the basement but before I dive into the
basement and tell you all about why it's important to feel the base rather than just hear I thought just give you a quick introduction to actualize more I come from what my background is in music tech is that that will give you a number but that idea of why we came up with this idea so my background is that and technically actually and a professionally
trained bass player so I started playing music when Austin started playing piano did a lot of work and synthesizer 7 Torre to make electronic music and a a few years later when I was about 13 so I actually band and the whole computer music making and so playing upright bass and 1 of the driving factors there was that I was reeling missing this physical sensation of
instruments you know if you have a tiny and a nucleus string you can feel that instrument if you do that on upright days it's a very visual sensation of of making music and I always felt that some additional instruments many keyboards in computers they didn't really have that you you just present uh a key on a MIDI keyboard and there's nothing coming back to you as a performer and I just felt like that's a really kind of boring way of making music is that the interaction with the instrument is not that interesting so anywhere pursued my career as uh professional upright bass player play Jespersen music went to couple different countries and statement in Liverpool in New York for a while and came back to Germany and start working for a company called the magic of the notes that some people make music for a long time and you might remember them they they were acquired by Apple at on this is
no F-logic and so this is actually developed in number in the nineties and then later after that when I came to Berlin Mies started working for a company called Ableton it with a spacing now 1 of the nodes here 1 of the industry leaders in the secretion it's and stuff a company that started making a suffer for my performance so it's really streamline for very quick workflows really stable environment you can go on stage and perform using alive but then later on a real life also moved more more into the studio because people making using the studio also realize that that life workflow of being really needed really fast also benefits them in and making use in the studio and
what of work with Ableton was Product Manager for them and instruments effects and something called for life uh so when I was working for a with less than a lot of time in in music studios that were worked with producers and and
uh musicians and just watching them like looking over the shoulders how they make music and try to learn how we can improve their their music-making and sort of seeing where the boundaries are of of attitude instruments and as part of that there was 1 thing that was really really parents if you watch someone making using in front of a computer they literally just sit there with a track and the click in beats and and just construct uh basically music with the tractor and I found this to be a very very non intuitive way of
making music especially for me coming from more than the classical background of of music-making and 1 of the things that struck me as again even you know 15 years later after I switched from my Atari to an upright bass that could see people making music on a laptop and it's a completely dead interface to music-making you press the button and there's nothing coming back there's no string vibrating there's just nothing no feeling to you as a performer um on on what you music does and the energy level of music and from that an idea emerged which was
basically I wanna make music perceivable through the body and not only through the years uh because for me as a base pair that's 1 of the most essential things of making music and you know anyone here who goes to a club or life comes you must know that feeling you stand in front of that that BPA and you feel the music throughout the entire body and I find the suspicion nowadays when you look at electronic music it's such an important part of of of listen to music and so we came up with something called the base the
bases basically of a miniature subwoofer that you were in your arm and it gives you this energy of a life concert um anywhere you want you can basically look up to your smartphone um in any anything issue that plays music and them it takes the music and and it will basically recreate the no space reconsider music directly to your skin so when I say it's like a several for it's basically silent that does make any sound it just gives you that visual a feeling of music directly into your body is something that promotes the view which is kind of think of you know it's a weird idea like how could you actually do that how could you give people such as you know full immersive experience in a tiny tiny device that just sits in your arm and um I think 1 of so I can I can right now we demitted everyone in the room but I just wanna show you a quick video of someone who tried this for the very 1st time this is an old it's about 1 and a half years of just when we started off part of accelerated in Berlin at the terminals in a demo of a 1st prototype to some people and this is just
1 of the many reactions result so close to the right and the good and I have a high and a half I I could put the the the the the the the the caller ID and a long tube and the and the end of the world in the in word in the in the so now he
basically the labeling of a graph
that I think that you have this kind of and
for this something really compelling interesting about the bases that we see over and over again it's basically you don't know that you needed until you try to get something that basically people you know what you put it on the 1st moment maybe 11 we people find it interesting and you know like this guy is that smiling actually enjoys there right in his youth a lot more fun more personal more intense and the interesting moment is when you take it away it's a little bit like and batch and there was no steering music was only model and then you would give someone a stereo headphone for the
very 1st time in their life they collect also Masashi wider this somehow more space more depth to the music but then you take away again and give them just among the signal there's just no way of going back to that old listen to music and this is something that we actually see quite often when when people try the basis for the 1st time on the and then the so the base that's there at the moment looks like that is facing a wearable that you you were on arm it's wireless and some of the classes like how does exactly what how can achieve a conductor devices that that have just have fun output in the beginning when we developed a basic reaction when for an absolution so we have an AP on the phone that would communicate directly with the basement and we tried this and use as major found out that a lot of people that you hear about the Republic 1 year ago we still have an app that we show to people and the feedback was basically while this is amazing but also 1 of the conductor my playstation on a hook it up to my age survive Oculus Rift to my keyboard to my home studio set up and to realize really like the just being on a smartphone being compatible with a smartphone is really limiting is vision of space where you know people might be using any sort of device to to listen to the music so we said the only way we can work around this is to to not have to suffer solution but of a plane or a solution so if pretty this that we call the sender plots between your device and your headphones and it just takes this the signal that you listen to the order that you listen to takes the base frequencies since wirelessly over to the basement and also develop something that has extremely low latency so you can actually feel the delay that usually have wireless transmission between between what you hear what you feel and this means
it's out of the box compatible with anything you don't have to switch it off to learn a new app you don't have to switch your player happen but you can also look it up to any device which also means you can use it for gaming or for watching a movie or anything actually that has a sound the
the so another thing that's quite unique about us aware start up here in Berlin we started about 2 years ago we our from the C. funded and we have a team of about 12 13 people depending on how you count it and the team is quite unique because it mostly comes in and out of music tech industry and consumer electronics industry so were busy team of senior professionals with background so anymore why Nokia Texas Instruments native instruments enable pneumatic apple so that a lot of different people that have been
working in ministries of altogether Prodi release way over 70 products if you count all of them together
and and in the beginning when we started out working on the base of there was a pretty big challenge for us which was how do you put a subwoofer into something that size and anyone who knows about take about speakers knows that subgroup has a you should the big boxes in the club on the floor that take a lot of power they have huge membranes they have to move a lot of math to
get the slow base frequency going and we when we started working on the basis that you realize there's nothing on the market that can do that this no-vibration technology that connection we
create these really low subspace frequencies in such a small size and efficiently so that you can if you run of a battery for many many hours and after a lot of searching and and traveling around the world and and looking at universities who basically research in that area we
managed to hook up with them a young gentleman who I would say as fully 1 of the top 10 the mechanical engineers in haptics in robotics and were able to recruit him out of the university into our team and together with them we basically develop the Biber tactile technologies by means it's a technology that is
just for haptic feedback directed to the skin so something that technically works like a speaker but it creates vibration that is transmitted directed to the skin and were basically able to develop something that now as we see today is the cutting edge technology is the most accurate the smallest and most efficient take on the market in that space of haptic technologies and something there really proud of just as a side note for us this also interesting because we've
developed this primarily from using but we think it can actually be applied to a lot of these cases of sort of music like in autumn or whether the of steering wheels with haptic feedback if you have a playstation with a game controller that that gives you the haptic feedback from the game and a lot of use cases for this kind of text and we
think we're basically 1 of 1 of the leaders in in providing a have technology the base that is now has been in development for about 2 years and and so this is basically our last internal prototype it's a 3 3 different upon the body with the straps all homemade basically and were now to doing the whole traveling to China on looking for country manufactures sourcing and we will launch this summer on Kickstarter so if you're interested if you wanna get them the early-bird discount and stay up that are where we are they just go to a website or 2 and it follows because we'll be announcing their since the logic so of thank you very much and then if anyone want to try this so this is that you work in protective anyone want to try it just find other after the panel talk and what we're thinking thank you Daniel and now we're looking forward to the and to the last of the form to make a Pinto and he would talk about the idea behind when we uh music began the stages curious have fun the pH it to remotely hi everyone and my name is Miguel Pinto and the CEO
of 1 we are music can despite my to relax and we actually base year and early and I started
working in the music industry back in 2010 and it slowly did not take you long to understand that there was a huge imbalance that big mismatch actually a mismatch between in 1 in the music creation and the music consumption actually and in the ovary and the music industry of the music uh business as as we call weights and the Getty always speaking most of the time and we I think we can all agree that consumers in creating is have been 1st adopters of the new technologies and mean and we we we understood this we might gears just before I mean they are leading the way forward in respect with uh all Music is evolving and any the ABA and you've got these intervals uh corporations from the music industry that are somehow stock in old extremely old-fashioned in traditional processes and using that frame words of uh of rages and there is 1 thing that is somehow centralizing in representing very well vs Ag gap in between the 2 dates at what we call the recall deals and I won't go into the details in respect we've had the mean the intuition here is that we recall deals themselves but for those who are not familiar with the recall deals is
basically this sets of rules of terms and conditions by troll doll she between an artist and he's order are label and I think we we all been hearing and recently more and more Alytus claiming that recourse deals are somehow cracked act that
they lacked fairness back that transparency and that they are and balance and at the end of the day I mean Ellis your big shots you're pretty much a situation as an artist to either take it or leave it when it's on the table the twice I
mean let's try to put ourselves into the shoes of these bad guys and I know it's gonna be easier for some of us than for others but let's try to understand the reason behind the majors and the labels in general being so greedy and and and tightening uh that has on the on the fruits of of the artist while 1st of all it's fair to
say and everybody in the music industry understands these fats and launching a new artists promoting a new artist is actually extremely expensive the figure everybody's some all aligned on is that uh breaking in yours is says it is called in the industry costs around 1 . 5 million dollars and it's not a figure that is meant to decrease because you can't Chile at save on the
costs even for you scaling launch more and more losses so this is a big uh issue for him and mostly is due to the fact that again as I was saying they rely on extremely old at fashions frameworks and on top of that the return on investment eighties actually extremly dodgy I mean it's a very very risky business and it's a business and and we see as a at the end of it in the eyes and consumers because in order to divest the risk in order to reduce the risk of these investments we have less and less
diversity in respect we've what we are the lords to here on a daily basis so why why all these independent music artists still creating for a recall deal these deals on a good anymore to why are they all willing to sign there to to join the free follows an active fuse which odd-looking off worldwide to have a signed agreement with a label well because of the money of course I mean and its and its sad normal to to N and for to say that of course signing a record you provide you with some safety and we have the means to achieve your on objectives and as an artist but there are also some additional benefits to signing a deal which are very often not regarded to their rights and and uh standards and it's it's actually the capacity recall deal gives you to enter into the community signing a recall deal is kind of getting a stamp it's and it's a door opener and it is going to provide you with the credibility that too often you would doors and 2 uh and and and when I say the visibility it's not at all which the fans but towards the entire ecosystem and and neutral you basically to achieve your projects so always into without the report you well it's a very very difficult scenario and here I won't throw any facts on figures but the reality is that the chances the hearts making it happen being successful in here by being successful I me I just mean earning a decent life being an independent music artists are very close to 0 and the reason behind this is that as an independent music artist your only a part of a gigantic fossil and music project is actually
uh comprises a lot of different uh skills and
expertise and if you're on your own it's very difficult to make that thankfully a lot of
tools appeared of the past years in and we discovered some of today and some of them have been in around for quite some some some time that a little the independent music artist not only to create but to form their own projects to distributes uh their own project to over to the markets but this does not improve the hearts of few making it up and as independent music artists and what we
believe is the reason behind this is that all these uh all these tools all these great tools on get neurons they all ran as silos they all ran as an independent set of tools that we have no connection between so closing the dots actually also was bridging all these gaps and as an artist advising me on which tool to use at the best time for me in my career
that's the reason why we came up with 1 at 1 is willing to streamline the artistic development process and to act as the embryo and that'll basically that pulls the synapses we've been uh talking about 1 is a is a social network for a business uh for the whole for and independent music artists that will basically provide the artists we've all the right contacts at the right time uh provide them with assistance you respect with what's the best at what's the best and uh type of content I still read or hear about 1 of the best connection I can make but technologies on the outside of the of the answer at the end of the day what we intend to achieve in terms of providing an alternative to a traditional carry path for the independent music artists can only be achieved through proper operation because we believe that's being autonomous in working as an independent music artist does not necessarily mean working on your own so we believe that the path to success and their capacity for
independent music artist to uh breach both success walls actually driving the on career forwards is actually in relying on into the the
poor of the crowd working thank you much and thank you negated stands data put on some chairs and now all and you will be on hand them money I hope she's still yeah there she is a hooker and Daniel coming on stage
to so yeah and on the OK and How can you
can just sit down the such as a don't buy the very friendly and blue there have could the and the idea was that and now we are opening for questions and but there also the wish to have a discussion about the shifting of hierarchies we heard something
in the last talk and and I have a question right now to Vanya because a I was really interested in all of the tools but this 1 is very interesting and think there there would be very if they would they would a lot of bands 10 years ago and so love
to have this tool so and the harder you think how would how will how well how can this tool it changed the higher please I mean how can you change the music industry because there is not there's no studio necessary anymore right and well an idea is the we the thing that I I personally think is that the coolest ones this is that you can create a virtual band MBE like have your band members all over the world and you can have 2 completely different experiences in music and like just made up online and do something together and then of course it's it's a tool for for publishing your music as well as but still has the problem that we have heard about here is how how do you have find the listener so so
that connection is still and I guess that's the big and like the big thing to to solve right now to to find the listener and find like you're alternative spots in the music business I'd say so on and yeah I think you're actually what I what I like about your of your ideas the whole connectivity selected you connect people but you also connect so I took like technology of apps inside your your system you have all this everything's connected and I think
that's 1 key 1 key thing you have to do if you want to stop the music business because of frankly and when I was at the and I'm sure I didn't see that much innovation and the most innovative things and what what was the 1 that most of our customers actually asked us to is can I connected to labeled life characters do can I connected to my of on my maybe pedal can I know that occur at multiple devices to 1 phone cannot connect multiple phones and all this is is very important because music is about collaboration and now it's you know what you just said right and so yeah so we would this is 1 of our of the our most important of roadmap developments is that which is results Mac applicants get up to whatever I would say actually and the engines of the democratization of music and music listening
versus music creation and it's interesting that technology is really made a big push toward democratization like in companies like a book that I mentioned earlier on their mom try this they want democratize the the recording studio so 15 20 years ago you as a band if you want to record an album you're go to student you would might maybe pay 10 50 thousand euros and just to rent the studio just to have access to a computer or tape machines and microphones and I think the model laptop basically has removed all of that as a so that as a young band if you don't have the budget you just need someone in your band that has a laptop and you can run some suffer can you recorded a quality that is equivalent to something that you would get 15 years ago a studio however and so that's the music creation part right then when it gets into monetization so if you have as an artist if you actually have access to distribution
channels it's interesting that there I find is still the but it because but bottleneck in even if the streaming services like of Spotify work technically you should have access as a young artist or band to distributed music and it's it's still heavily controlled by record labels that really push their own agenda their own artists and so I find the whole music creation like idea to creation to production is basically completed democratize you can you can create any production 1 at any level was really really little budget and you don't have to depend on record labels to give you pick up from payment but when it comes to distribution that's basically where I think that the much democratization is not quite there well I mean just just to jump on what Jesus is we are actually like great services out fear and that provides the window for the independent requirement for any or just in general to Willie's uh these creations into cell these creations uh we've we stands and we all just general at the
price of the actual name so we don't want to sell their tracker 1000 EUR that cat and I want to how was advertise on on all these solutions with your some tools all fear that a low you to do so but but that's not sold at the CBTs you obviously that whole to stand out in the middle of the files and thousands of of qualities that can use these tools just add 1 more thing we what's interesting also with music creation or or the music industry is actually quite a quite a big equivalent to force of loss as a technology start-up was a harvest where for example we have much more access not to technologies like like 3 D printing for example work you would say 15 or 20 years ago we could measure developed this it would be way too expensive to do something like that and so it's you know it's like the music industry is the only place where creation has to democratize and then you technologies that spatially
enable anyone to jump in and create something on on the base level that is really really professional but then and also for us as a harvest out up then getting into distribution and competing against in all the marketing power of someone like beats by dre 0 so that's basically yet another level that that that you have to mass and I think proteases the same we can create something really really good but then if you have market it and build up an audience that's basically were another really hard workers come
and I I think it's really interesting about that's endemic relaxation of of music and we talk about that a lot of some kind as well and ends I mean if you compare music to other art forms like this photo for example that that has gotten so much as a
further than then music it's like everyone is on Instagram and everyone uses the phone to take photos and I guess sometimes that might be a slow process because it's not 100 % just good for the professionals to actually invite the whole world to do the things that you have an done for your whole life and
really been practicing hard to to get good acts and then suddenly it's so easy to do it as an but then it's good for the world so so I hope that this will happen for music as well I mean we're on our way but but do you really think it's about because I think there's a big difference between them democratizing the technology you're the facilities you need to record music and making music music is from was it from my experience I would say music will never be you see if you wanna make really good music no matter what tools you have I mean if there was something like Instagram for music and art some tools out there like you know the 1 water we don't up you press a button and then something really magic himself within 5 10 15 or 100 people use it at that point it becomes completely ridiculous and you know it's of no interest to this many more of but it
might be as with a big words for that that make it the music makers lose their
I mean that's the big difference I think an even though it's still like it you know to be a like a professional violinist or something you will still need to practice and I guess what we're talking about here is also that the technical difficulties like to make to make it easy to we caught for example and then you might be a very very professional musicians and of course and anyway but even tho you're not and you just wanna play around with loops for example it will it will sound like that I mean and hence better anybody added loops and you might enjoy yourself as a like just an as music me that's basically what it's saying is basically um removing so that the music will always be requiring a certain level of expertise or or and
inspiration would say um but we're we're trying to do is this you reduce the level of complexity of the technical level so for example if you make music on a laptop with you know something like a rash alive for lot you whatever you use having these technical areas like you have to look like and you have to navigate browsers you have to basically deal with all the complexity of them you know pushing the right buttons at the right time and this is Stacy what seperates you from being creative because you know this is this is something that we see that enabled the lot of people have creative ideas in they wanted just they just wanna recall them right away and then use of the computer and maybe the computer tells you I wanna update something in many actually to wait for another minute to the computer that something that we start the suffer to make music and then that suffer tells you what update something awesome plugin crashes something else went wrong so there's a lot of technical complexity and technical layers in um between basically between you and your music and I think this is this is where it's our obligation as technology companies that create that that build something for people to make music to try to reduce those layers as much as we can so that you know as a performer like as a base pair for example if have an idea just pick up the base in a play I don't have to reboot anything at enough to update anything and I think that's for me that's 1 of the of 1 of the few areas where laptops are really struggling to keep up with you have that immediacy of of a harbor of an acoustic
instruments any more questions from the audience I anything well um I welcome
Nordea engineering and book but not on the music market but on audio production movies and stuff and I do work there sometimes will open sound libraries and in a way which is why it's an idea a little bit like your idea with creating music but I always have 2 problems there 1 problem is that it's really hard to find the right sound you're looking for and the 2nd problem is that if you find the right sample you have issues with quality because many people are
recording the songs with I forms and stuff and it just sounds not like recorded with professionals have you have issues with noise and stuff so how old how do you know prevents getting too much of this low quality within your app so that the good stuff will get lost in between some of so 1st of all we don't have an open library inside the studio and we don't
have like I mean we might have in the future but right now it's not like possible to add your own loops source or anything like that so it's very and mites we we have art professionals doing the loops and but maybe you meant for like in the community yes OK and so we have moderators who up stuff that they think are good and adds them on our like featured the latest and then of course as on any other like SoundCloud and uh sites and it's up to the the listeners to like see how
many places it gets but still I mean you're you're always free to our publisher so that it will be a
higher level in in that export the that yet yeah yeah the I have a question concerning land because they didn't understand how the umbrella words could you elaborate on that that's
ture deftly uh well I mean not
entering too much into the technical aspects of the of of our solution our ambition usually to get to know our users have by assisting in analyzing and quantifying the behaviors and and and in order to basically for to us as what we call internally and their music from the artistic maturity so we basically uh led reached on hold the inputs all the status that we have available from the different social networks and that our users connect to the platform and we also assessed the use of the users in our platform so that we to better understand who we can put them in touch with all which type of content will be relevant for them at this moment in time because for example it's Sam adjusting the and looking for just beaches although for a different type of jazz iterates depending of all along that into a market depending of music draws
out of a type of jazz so we gonna compare if we have 2 profiles to recommend you for example as a potential business partners uh as and intial business matching for for for you reconnect can we do that we can use the data that we get from both your Facebook account for example and zeros chump abilities that if you both have been to the same concerts 4 years ago that you like the same bands and that's how you it somehow the same type of search he's
using hashtags or whatever data we we did we have a little about Overview we and using these data and qualifying is that I will be able to and as rank these profiles according to the 1 that could be the best potential match for you i is the same for the type of opportunities we could have presented you with is study the same for a type of educational content going to push to you any other questions
the anything you like to say on the enemy I mean just
just have all the thing I have what what I think we all have in common is that we want to shape Europe's carefully and the and the music business we want to bring more diversity and we want to bring more people to the state means that everything we have in common is when we talk about simplifying and technology when we talk about crawl and it's all ALD giving opportunities and giving more people the capacity to go out there and make it happen the so it seems to be a good point and with this analysis
what good thank you very much and for the talk with the and then if he won a trial against the fat things and it can just come here can have this peasant please he
i by Mary
Arithmetisches Mittel
Hypermedia
Gewicht <Mathematik>
Gruppe <Mathematik>
Besprechung/Interview
Vorlesung/Konferenz
Ultraviolett-Photoelektronenspektroskopie
Ultraviolett-Photoelektronenspektroskopie
Computeranimation
Sichtbarkeitsverfahren
Telekommunikation
Gemeinsamer Speicher
Browser
Besprechung/Interview
Oval
Computer
Komplex <Algebra>
Videokonferenz
Metropolitan area network
Loop
Datensatz
Eindringerkennung
Software
Gruppe <Mathematik>
Notebook-Computer
Bildschirmfenster
Gammafunktion
Schreib-Lese-Kopf
Lineares Funktional
Elektronische Publikation
Ausgleichsrechnung
Kollaboration <Informatik>
Rechter Winkel
Chatten <Kommunikation>
Tablet PC
Bus <Informatik>
Projektive Ebene
Benutzerführung
Smartphone
Standardabweichung
Besprechung/Interview
Vorlesung/Konferenz
Metropolitan area network
Metropolitan area network
Message-Passing
Besprechung/Interview
Vorlesung/Konferenz
Visuelles System
Computeranimation
Besprechung/Interview
Vorlesung/Konferenz
Computeranimation
Office-Paket
App <Programm>
Logiksynthese
Güte der Anpassung
Besprechung/Interview
Versionsverwaltung
Vorlesung/Konferenz
Aggregatzustand
Vektorpotenzial
Datensichtgerät
Physikalismus
Automatische Handlungsplanung
Interaktives Fernsehen
Computer
Information
Kombinatorische Gruppentheorie
Computeranimation
Data Mining
Weg <Topologie>
Informationsmodellierung
Digitalsignal
Algorithmus
Gamecontroller
Gruppe <Mathematik>
Information Retrieval
Inverser Limes
Vorlesung/Konferenz
Schreib-Lese-Kopf
Digitale Signalverarbeitung
Sichtenkonzept
Gruppe <Mathematik>
Gebäude <Mathematik>
Physikalisches System
Ein-Ausgabe
Quick-Sort
Motion Capturing
Mapping <Computergraphik>
Datenfeld
Mereologie
Logiksynthese
Gamecontroller
Dualitätstheorie
Wort <Informatik>
Information
Soundverarbeitung
Distributionstheorie
Chipkarte
Distributionstheorie
Puls <Technik>
Erschütterung
Computeranimation
Chipkarte
Sinusfunktion
Digitale Photographie
Tropfen
Smartphone
Erschütterung
Druckertreiber
Einheit <Mathematik>
Ontologie <Wissensverarbeitung>
Besprechung/Interview
Vorlesung/Konferenz
Erschütterung
Smartphone
Erschütterung
Computeranimation
Videokonferenz
Menge
Besprechung/Interview
Vorlesung/Konferenz
Wort <Informatik>
Mailing-Liste
Kantenfärbung
Erschütterung
Aggregatzustand
Soundverarbeitung
Hardware
Kreisfläche
Besprechung/Interview
Familie <Mathematik>
Onlinecommunity
Mailing-Liste
Weg <Topologie>
Einheit <Mathematik>
Algorithmus
Gruppe <Mathematik>
Vorlesung/Konferenz
Cloud Computing
Fitnessfunktion
OISC
Besprechung/Interview
Vorlesung/Konferenz
Kombinatorische Gruppentheorie
Datenfluss
Phasenumwandlung
Computeranimation
Schnelltaste
Addition
Befehl <Informatik>
Subtraktion
Wellenpaket
Zahlenbereich
Interaktives Fernsehen
Computermusik
Computerunterstütztes Verfahren
Kern <Mathematik>
Teilbarkeit
Computeranimation
MIDI <Musikelektronik>
Gruppe <Mathematik>
Vorlesung/Konferenz
Schlüsselverwaltung
Zeichenkette
Soundverarbeitung
Videospiel
Knotenmenge
Datenmanagement
Gruppe <Mathematik>
Besprechung/Interview
Zahlenbereich
Vorlesung/Konferenz
Biprodukt
Programmierumgebung
Besprechung/Interview
Klassische Physik
Euler-Winkel
Computer
Quick-Sort
Computeranimation
Übergang
Randwert
Weg <Topologie>
Schwebung
Gruppe <Mathematik>
Notebook-Computer
Mereologie
Vererbungshierarchie
Vorlesung/Konferenz
Zeichenkette
Schnittstelle
Videospiel
Telekommunikation
Demo <Programm>
Sichtenkonzept
Raum-Zeit
Computeranimation
Videokonferenz
Metropolitan area network
Energiedichte
Gruppe <Mathematik>
Mereologie
Radikal <Mathematik>
Stützpunkt <Mathematik>
Vorlesung/Konferenz
Smartphone
Prototyping
Graph
Rechter Winkel
Besprechung/Interview
Wort <Informatik>
Computeranimation
Ebene
Videospiel
App <Programm>
Rückkopplung
Schnelltaste
Bit
Momentenproblem
Klasse <Mathematik>
Plot <Graphische Darstellung>
Frequenz
Quick-Sort
Raum-Zeit
Quader
Informationsmodellierung
Betrag <Mathematik>
Gruppe <Mathematik>
Hook <Programmierung>
Basisvektor
Stützpunkt <Mathematik>
Ordnung <Mathematik>
Drahtloses lokales Netz
Stapelverarbeitung
Maschinelles Sehen
Smartphone
Avatar <Informatik>
Funktion <Mathematik>
App <Programm>
Subtraktion
Quader
Gruppe <Mathematik>
Besprechung/Interview
Vorlesung/Konferenz
Computeranimation
Einfach zusammenhängender Raum
Quader
Folientastatur
Mathematisierung
Besprechung/Interview
Biprodukt
Frequenz
Computeranimation
Untergruppe
Unterraum
Flächeninhalt
Basisvektor
Vorlesung/Konferenz
Grundraum
Leistung <Physik>
Arithmetisches Mittel
Rückkopplung
Hook <Programmierung>
Vorlesung/Konferenz
Grundraum
Raum-Zeit
Erschütterung
Computeranimation
Roboter
Rückkopplung
Web Site
Bildschirmmaske
Spieltheorie
Gruppe <Mathematik>
Besprechung/Interview
Gamecontroller
Vorlesung/Konferenz
Mathematische Logik
Quick-Sort
Prototyping
Arithmetisches Mittel
Summengleichung
Gewicht <Mathematik>
Prozess <Physik>
Rahmenproblem
Gruppe <Mathematik>
Vorlesung/Konferenz
Wort <Informatik>
Computeranimation
Elektronische Publikation
Menge
Konditionszahl
Besprechung/Interview
Vorlesung/Konferenz
Schlussregel
Ordnung <Mathematik>
Term
Computeranimation
Tabelle <Informatik>
Einfügungsdämpfung
Gruppe <Mathematik>
Vorlesung/Konferenz
Ordnung <Mathematik>
Figurierte Zahl
Framework <Informatik>
Videospiel
Stochastische Abhängigkeit
Besprechung/Interview
Kanalkapazität
Computeranimation
Arithmetisches Mittel
Datensatz
Offene Menge
Gruppe <Mathematik>
Mereologie
Basisvektor
Vorlesung/Konferenz
Projektive Ebene
Figurierte Zahl
Stochastische Abhängigkeit
Verkehrsinformation
Standardabweichung
Einfach zusammenhängender Raum
Skalarprodukt
Stochastische Abhängigkeit
Gruppe <Mathematik>
Fächer <Mathematik>
Besprechung/Interview
Vorlesung/Konferenz
Projektive Ebene
Unabhängige Menge
Stochastische Abhängigkeit
Computeranimation
Einfach zusammenhängender Raum
Nichtlinearer Operator
Prozess <Physik>
Stochastische Abhängigkeit
Gruppe <Mathematik>
Datentyp
Äußere Algebra eines Moduls
Notepad-Computer
Inhalt <Mathematik>
Softwareentwickler
Term
Besprechung/Interview
Vorlesung/Konferenz
Subtraktion
Virtualisierung
Gruppe <Mathematik>
Besprechung/Interview
Hierarchische Struktur
Vorlesung/Konferenz
Eins
Resultante
Einfach zusammenhängender Raum
Videospiel
App <Programm>
Kollaboration <Informatik>
Multiplikation
Rechter Winkel
Gruppe <Mathematik>
Besprechung/Interview
Äußere Algebra eines Moduls
Kartesische Koordinaten
Physikalisches System
Softwareentwickler
Ext-Funktor
Distributionstheorie
Besprechung/Interview
t-Test
Zellularer Automat
Computer
Biprodukt
Übergang
Informationsmodellierung
Datensatz
Dienst <Informatik>
Notebook-Computer
Gruppe <Mathematik>
Mereologie
Bildschirmfenster
Vorlesung/Konferenz
Hill-Differentialgleichung
Distributionstheorie
Filetransferprotokoll
Einfügungsdämpfung
Schwebung
Gruppe <Mathematik>
Hochdruck
Besprechung/Interview
Ruhmasse
Vorlesung/Konferenz
Computerunterstützte Übersetzung
Elektronische Publikation
Übergang
Leistung <Physik>
Subtraktion
Bildschirmmaske
Punkt
Prozess <Physik>
Digitale Photographie
Wasserdampftafel
Gruppe <Mathematik>
Besprechung/Interview
Vorlesung/Konferenz
Managementinformationssystem
Metropolitan area network
Loop
Subtraktion
Gruppe <Mathematik>
Besprechung/Interview
Vorlesung/Konferenz
Wort <Informatik>
Übergang
Flächeninhalt
Gruppe <Mathematik>
Browser
Notebook-Computer
Gebäude <Mathematik>
Besprechung/Interview
Ablöseblase
Systemzusammenbruch
Plug in
Computer
Komplex <Algebra>
Übergang
OISC
Bildschirmmaske
Bit
Gruppe <Mathematik>
Stichprobenumfang
Besprechung/Interview
Programmbibliothek
Geräusch
Vorlesung/Konferenz
Loop
Web Site
Webforum
Besprechung/Interview
Quellcode
Maschinenschreiben
Subtraktion
Momentenproblem
Besprechung/Interview
Ein-Ausgabe
Systemplattform
Turing-Test
Gruppe <Mathematik>
Datentyp
CMM <Software Engineering>
Vorlesung/Konferenz
Wort <Informatik>
Inhalt <Mathematik>
Ordnung <Mathematik>
Beobachtungsstudie
Facebook
Vektorpotenzial
Rangstatistik
Matching <Graphentheorie>
Gruppe <Mathematik>
Datentyp
Besprechung/Interview
Profil <Aerodynamik>
Vorlesung/Konferenz
Inhalt <Mathematik>
OISC
Spider <Programm>
Gruppe <Mathematik>
Besprechung/Interview
Kanalkapazität
Vorlesung/Konferenz
Analysis
Aggregatzustand
OISC
Vorlesung/Konferenz
Computeranimation

Metadaten

Formale Metadaten

Titel Start Ups in MusicTech
Serientitel re:publica 2016
Teil 178
Anzahl der Teile 188
Autor Vogels, Julian
Steinholtz, Vanja
Büttner, Daniel
Pinto, Mickael
Lizenz CC-Namensnennung - Weitergabe unter gleichen Bedingungen 3.0 Deutschland:
Sie dürfen das Werk bzw. den Inhalt zu jedem legalen Zweck nutzen, verändern und in unveränderter oder veränderter Form vervielfältigen, verbreiten und öffentlich zugänglich machen, sofern Sie den Namen des Autors/Rechteinhabers in der von ihm festgelegten Weise nennen und das Werk bzw. diesen Inhalt auch in veränderter Form nur unter den Bedingungen dieser Lizenz weitergeben.
DOI 10.5446/20700
Herausgeber re:publica
Erscheinungsjahr 2016
Sprache Englisch

Inhaltliche Metadaten

Fachgebiet Informatik
Abstract Start Ups are stirring up the field of music production and creation, they make new tools and instruments or develop apps for musicians networking and colaborative composing.

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