New Kids on the Blockchain


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New Kids on the Blockchain
Music Pool Berlin Community Evening x BMC Backstage
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Blanning, Lisa
Holly, Steffen
Eitel, Eric
Goetzke, Andrea
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This Music Pool Berlin community evening @ rpTEN is about the potential of the blockchain technology for the music business. In general, the Music Pool Berlin community evenings provide a platform for musicians to find out more about current music business topics, and get to know each other and other players in the music scenes. This evening at rpTEN is organized in cooperation with the Berlin Music Commission and its networking format BMC backstage.
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home thank young and all of this is what
have just the come citizen demands on uh music toward it the Berlin
music Commission and talked in data-mined them he organ easier Tom and the deed in Indian music put billions can thus a simple yet tenacious and cost was about invites a bit on 1 social and front stage and he if it was a government was again unbeaten when it at some medicine voids as a continuum is shown mine agreeing you fauna matter again question on say the game often and use that as the storm event darkened years are again I entirely the young them yes I domain and my numbers stand on
which an event if you didn't a commission on down financiers standardize item to uh that God mining is a pavilion in years to decision affine shadow model and an organ is you town dividend is a commission sign that
spectrum was equal chapter and turning given its and had large on-demand Dellinger fishing the quick to kinda start did not so not Belfast's get gets as enough doesn't talk to you did job get flushed embedded in the island the minds and some I'm and find having vector will begin in networking area does a stance of down inside to the support because the lender syndecan ever eyelets Zambian in you know once adopted to stand off and bonds to society thinkin when that net C 1 C is you insist on position was so high if you think that I have it on good now and and then let me introduce uh the speakers have for tonight a staff money and use of planning and to the top
taking uh will be a block chain and music and the potential that's block the blocked and technology can play for the music business and I'm really curious as to what what's you're gonna talk about because I actually don't know so much on the topic so
long that come from the have or thanks everybody for coming meaningfully the
planning using the standard your stuff colleagues who is actually representing the founder of the Institute I'm not I'm sure that you all a are aware of at the Institute most notably in regards to
music as this as that's where the tax for the MP3 cannot so that tastes that you know is are suspiciously on the day when such as
she have not model is being claimed has Australian entrepreneur Craig rights although obviously that's yet to be completely confirmed and we're going talk about black change so I think with that you know this this technologies there aren't heard a few years now we have to start with a basic explanation of the block chain so maybe maybe if you leaders
suffer that that so if 1st of all hello on that knowledge what i'm from Fraunhofer Institute to see you all here interested in the blockchain technology I'm also not the deep diving going to this technology but I understand what a little
bit of that and of course some as an institute just like from over we all doing research on that as well so the block change is I think quite simple the concept of some view of it it's collecting drawings actions in the water and then together with the timestamp um you
express this to global network of globalized of global computer network and so you create on more blocks on the change you all have the same information that that's quite a simple principle additional this every Proc you create has a so called hash which is a kind of digital fingerprint which relates directly to the previous block so you can imagine if the
chain of computer is growing and all have to same information it so there really transparent I to the organization of data you can have so it's sort of uh of course well known used in the in Bitcoin because of you can use this for not only for transaction of money but also of transactions of made data and that's maybe you are on the point where the entertainment industry is may be interested in that technology as well that is the reason why you everybody's trying to get some information about that by assuming that 1 that 1 of
the the main points about blockchain entities big point which is really the only with the only application that we know it in you so far is it that's completely anonymous but every transaction as essays transparent and in all the transactions are verified that they can be they can be entered into the blockchain them until they're they're agreed upon by the network and so there is a consensus but and it's you although you can identify the address of the user is no 1 knows whom I actually hold that address and and the other thing is that the information is an wanted in the watching you can alter it supposedly so it's that's the another another reason why the blockchain technology would be incredibly useful as the as a
completely public transparent now now 1 of the 1 at the big selling point to the blockchain currently is that it's that it's touted as being decentralized so in the current music industry climates not really I know that that seems like it would it would it would only work because knew it's of music intellectual intellectual property is still proprietary so how do you how do you reckon and maybe maybe that that is the easiest question to start with is what's the 1st most obvious application for it who would who
would be implementing the watching specifically for music would it be for instance label or with the artists offering the problem is not that good so in general column of colliding with the propriety aspect because if you're looking to the financial industry they have a lot because
money is propriety of money belongs to me is an acid and they put millions and millions of law and in research of the blockchain technology so it's not the question is not that it's in general it's a propriety of right what's what may be affected by the problem is more that is in general transparency so it demands transparency and that's the problem I think which has the entertainment industry to learn about because if you're looking to market participants they are not working together just like the 1 of participants in the financial industry they have for instance build a centralized or a clearing house
where billions and billions of actually every day or going through with you thinking about credit card so they already have established such of the they have agreed that there is something in between which has clearer transactions and this principle is not known in the media especially in the music industry so you have a lot of people for sharing information and not sharing information and they're sitting on their own silo of data I think that's that's the that has to be a change the paradigm in general as long as you're not going to share your data to somebody else you don't have to think about what technology so you can do whatever you want as long um so if you if you're not going to change this paradigm you can leave it as it is right and that leads me to think that this sort of transparency is something that instance major-label would never really wants to participate because they actually an employer a lot
uh schemes that may not be obvious to the public to up the sales at any particular released by for instance when a distributor will sell units to record shops they will share Ex 19 for free so that direct chat pain 1st at 98 that it look it up to the number of units shipped if if you understand me so but I think the problem is not that from various saying you can name a bad guy because of my you can say that the major labels for the bad guys so in this system in this ecosystem of services lawyer years distributions copyright authorities labels aurochs distributed news and some such distributors this whole ecosystem somebody's talking to somebody else and they're just let share this data and and disguises OK we can share displayed on the other guys is no and then they just go I want to share the data argues in another situation
and the to another guy all I don't want to hear is the dog and do the other guy was here so you can name the bad guys so this is always changing the and that's a very very difficult and um I think that the that the people and I had no the time is not right that there really covered that the data has to flow in between so that's not the question that they have to open up all the silo for all beta but they can agree of a set of data which has the the common between everybody and that's not happen at the moment and as long as that is not happened you don't have to think about what to and music industries OK well and if we want to pursue the idea watching
anything history when and then obviously the internet is that the kind of for activity and this is this is this is how it's really changed our or our world and ending with is against the already the area alone not not into thinking that light chain that and has has enabled any any artist to have a direct direct link to
their fancy to the audience and then effectively cutting out the middleman especially web sites like it can SoundCloud etc. so I'm now peer-to-peer is what at again another another touted benefit of that watching this so maybe maybe the maybe the rout would be as actually an alternative an alternative
financial music in history outside of the existing structures that's that's I think exactly what will happen so if you looking to the people who were acting in 0 blockchain technology there are not want to solve all
the problems of the whole industry which is called the made updated it can be solved automatically by introducing a technologies like blockchain to did this disaster it's it won't happen but just like artists like Radiohead all image he they are trying to do a little steps with the vote just just with 1 release and trying out if
something is working in disputed Q technology for them so creative artists outside of the traditional existing distribution silos recreate maybe a little environment and they find out what will work and this maybe will grow but then they have also to agree that there has to be a shared set of data of course but the change will come from outside the change will not come from inside the industry right this is right it'll be
it'll it'll it'll I mean this is we see this replicated in office of images of the music industry but at wall 1 of maybe maybe 1 of the 1 of the ways that this can happen on the on this this personal level it is distance to start out with obviously let's look completely factor out
physical music CDs members and let's talk only about digital music because that's the easiest way to to think about and the easiest way to think about transactions being authenticated via watching is is is that to the are the the the digital transactions now 1 of the things that you have mentioned earlier it is the idea of a sort of that that is not what it kind share of music I'm sure yet where
you laid only for surgery time and I um and not not for time share with it so you can and I think it's the idea of somebody who is creating a kind of collaborative it's the sphere of where people can on found something where
they can of financing artists together and mental level then they own the music something like that but some of the 1 of 1 of the things which you which we also have to keep in mind is that the block chains only basic technologies so there's already at the next iteration of that technology you are ready to use it so I brought shame on steroids it's and it's the fury it so it was so some done by a russian
guy so Battalion butchering of from his company is I already is of a single 1 billion and he put in the application layer on registering technology where you can combine the registration with the smart contract so a contract which is readable by machine so you can but just like a record contract can digitize the contract are into the numbers crunching is bounded that the machine can read this contract so you could already combined a registering
and until to the payment so it's already this is something which is working already so could work OK a
that's something else that I had red as being another possible application of the upon chain is is that it would have a record not just a piece of just transactions that the natural larger data such as contracts and stuff like that although some dates on honor on person to person not if you're speaking not about artists and labels that more between now maybe artisan
people but not aII it I'm not sure how that would be necessary against let's and that's but that's that's only were about we you're talking about like a sort
of that you mention it not being so timeshare bit at a crowdsourcing perhaps
or in terms of helping an artist to make something yes but not not a that's not there I I don't have I don't have something really specific anointed that that you really could use
from from stock so I I I I more looking into the Oval blockchain technology so for instance there are a lot of I met some people would itself is a western Austin and which which telling you that all we have sold the to me to be a problem of the music industry because we can't build everything on what train and you think about 0 you maybe you don't know you know only
1 tiny problem they may have to cancel hatchery problem and then you going back and and have a look at that technology and they are doing something like of only solving a tiny problem so a lot of people jumping around saying we can solve the problem but the problem we won't save save you won't be saved by a simple technology alone so you have to think about if you really of changing or exchanging your data of somebody else who would benefit while you exchanging data out of what will change in gender roles this is something you have to think before your trying to use this technology so the technology won't say something that if you don't think about the application what's behind so that's that's also a very important what what the things that's that's interesting about the blocking is is that it's it's it's a permanent record it set something and but it's 1 of the thing that's interesting interesting about the internet especially in terms of a recent recent release and kindly west at the like Pablo is that he seems to be constantly changing this release sees it
this release is constantly updating its he's so if I if on 1
hand in is like on a less is is changing what and what my actually constitute an album maybe that it goes against what chain is useful for if if 1 of the benefits of the digital music is is that you can constantly have I a release that that's changing slightly as time goes on verses and something that that is that instead but the new
registering of a song for instance in the blockchain chain then you registering maybe the rights as well and if you altering the song and you can also link the same block changes yielded song if you have the same rights included if you not have the same rights included you opening up a new block chain so it's that's I think it's
not not difficult to handle that so and also rich so most people don't know that you can also have a private Proc change so for the financial industry would create a block chain which is not open to everybody so it's also possible in general if the just thinking theoretical even if the music industry would invest itself
in blockchain technology it would be able to invest in a closed societal for them which works only for maybe the major players or something like that so it's also possible but it's you don't have to open up this to everybody but you have to open up to
everybody who is watching wanted system so then it will be transparent to the little artist whose registering to song 1st and then it goes to publishers then it goes through little small labeled whose license and the major label major labels slicing this to do so distribution and so on and all these territories it's possible to do this the inside this you don't have to open up this to the general
public you can keep it in your universe that's also what people don't understand the at the at and so of course there could be a public park in the and it it could be a hobby adaptation of and not only that the that the whole idea being that the blocking could keep records of all of the changes that are made to use to anything actually but because
ultimately the chain is out in terms of music it sounds like a kid reading it's really just the ledger in terms of money it's that it is the money that it you know it is it is the big it big point guard watching but I into but in terms of music music exists outside watching doesn't give so system it actually makes a
different thing but also news it is for the most part once used once you once you take away physical objects music is endlessly replicate bold so why does it matter about keeping records of life lights and death will will that affects piracy how would how would it affect the words
like for instance I can understand wanting to keep the very distinct specific larger in terms of who owns of a one-off artworks physical are work for instance but in in terms of M P 3 you know what it is yeah maybe is isn't that matters so much an and but it and but really the question is the question is what how does this relate to piracy as we know it in terms of people trading and reasoning gender and race and nationality which of watching so it wouldn't really and I death and wondering what the point is that this of course will as so you blockchain technology is not solving you made a assesses the music industry it's also not solving the piracy problem but if you would register your rights inside the block chain and you all working with this technology you inside the music yeah industry just as if you read then you can also invite your distributers you online services to check these rights so automatically so you invite them and you they can immediately see what kind of rights they could use in that territory so you you don't have to some work with the army of
lawyers so that's the biggest problem in the music industry when you starting in an online so this so I didn't of
some years ago and it's really a work which I Neville will do in my life again use it's so frustrating to talking all these people about music riots and uh if it would be you automatically available that you just registering as a trusted so those in the water and you can get all made of data and to you have clearly made a they don't do have rights which you can really use from scratch or you see what you cannot use then it would be really of very easy to store
over the music servers with a certain kind of content which is registered in the blockchain that's in inferior very very good but before that everybody has to agree to put it into this right and I all all all the music that that people are going to want access to you had
anything that's not completely Nietzsche would probably need to sign up to you to you at a chair watching him to you at the edge to the network which is the 1st son know tests music letter head start that
really it's probably something that is more at Copyright Agency would be responsible for the sound of it there so there is a there is only know 1 company in the music business who was was not operating the blockchain but they have they
have his mind set to open up their data to alters and to all right so those which are included into a musical work is a school of music so if you're working with them you really get a lot of data on nearly in real time so this is something you don't get with any other on our company in the music business so they are trying to so they don't use structuring but they have already the mind-set of opening up their data and sharing it with their customers because their customers are not only of the guys was selling the music their customers also the rights holders so they're working to both sides quite transparent and that's so that's huge it's only 1 company on so maybe you know some more companies from that of while while I think in the head that there is actually the
ad there is a there is a company it's called open letter and they've had they've they've they've joined up with the Danish exchanges CCD K and are joining forces with communities to make music tailored blockchain so now this says that this is so this is pretty much exactly what
we're talking about this is watching technology working specifically for the the industry they define was and what the what is special finger for the music table blockchain well I cannot get that but I was not able to farm that what was mutation look for the well have you know I I read this article which was published in 4 but in January of this year
so I'm not I don't know whether this article was was published before wanted this company or after lunch this company let's and suffice to say that there's not enough data yet to really know and how how it's doing but it it reads as though it said fancy subscription slash online store it is let in the same much in the same way as Apple music or other otherwise I assume it's just a simple marketing
for making themselves interesting from the new ones you really don't get it would be build talking about music theory will block trade is music to trees they are 1 of the things that they're selling Celeste for musicians want when things that they're that they're using as a as as the advertising is that the
artists would actually receive a high percentage of sales income as in more than 90 per cent of the sea of get directly to artist which is pretty much the banking model but the although banking actually are working more in the realm of 15 and 10 per cent so I'm assuming this means that they're working directly with artists then there's this was this was to try the odds sign up with them now the problem I time with this article is is that pure tracks it is basically you have to use their cryptocurrency in order to use this service and I I see that as being a bit of a stumbling block because and it's 1 thing to be fascinated by cryptocurrency and it's quite another to actually invests the currency out there cryptocurrency would be tied to the US dollar so but in a and they're saying that you're paid in their their currency then you would be able to use their currency with it with anyone anywhere they accept that card so I it's it's it's still a bit murky though and we're still in early days here I II I feel as though the the blockchain is is something is technology that could potentially change the face of money it already in the process of changing face 9 but I'm having at it's it's still it's still glory how it could change the face of music has at effectively efforts as it stands for many there's only I think 1 thing very important is that so that we all on that we all blew and make your a or
some get in our and that's that's really in in a data-driven world it's music movement of music and money has to be frictionless so that's that's very very important but it isn't but as soon as you combining music with cryptocurrency then you moving away from from the mainstream and making new music available because most the people don't own the cryptocurrency wallet so that so I'm that's not changing that much and we'll still and in in in in the early days and if you want try out something it's that may be to use something of last friday ID and has announced that they are going to release the data where she of a black box chain as a service so whenever you have some people in your company trying to think about on trying out something the blockchain then you go in to IBM and trying out what their achy all you're doing with your registering you made of data did you get this feeling of that and and not going with the companies of approaching you we want solve your problem also and and you used to get a little cryptocurrencies so 1st try to understand what type of problem could be solved of with this technology and and it's good if the company just like the Big Blue IBM is offering this as a service for trying out this is something you can work just with 1 2 developers and you're getting just
so you're quite quickly and if you have to right idea developed a step by step then you may vary from a business model which is not see until now and also which is very important to use following of technology what I was talking about the fury of which puts the application layer on the blockchain technology but it's also not get secured so that they are not secure just like the true that the beyond the underlying blockchain technology it's it's a worsen which came out and it's it's not bulletproof so they have to prove to security against hackers and all that kind of stuff so it's it's really really only and that's why I I should you want solve something in the music industry
then you should concentrate on music for 1st but so also quite nice so that's so that's moving people at the moment and and and for the next years but if you want to try out something if you
if you really want to know what's what's behind then and then try to figure out just a little problem and see you what this technology could do for you it's not going to move on the big gone on to the little birds all 3 of our we on Germany's they've Macondo enough but some cheese and that's not necessarily the case yeah I mean it it seems like in allowing that had
that he had in obviously music not problems means that it's really need the music industry problem so and there's also the big you you don't have to combine the problem of the music of the problem with the music industry so you move the music industry won't avoided as it is today the musical survived that's for sure agree yet it musical survive and an 8 definitely the others there so artists will be able to get will be able to find an audience the via the Internet and no matter what and even now like frictionless is the word that comes up a lot when talking about we're talking about watching and and and I please I want to say that something like the in camp has made the music industry much more frictionless if not completely frictionless because instead of there being multiple myeloma now there's just 1 middle man you as it as an artist you can put your music on banking and sell there they they take a cut 10 or 15 % depending on how much cell and then of you you know the back it there's just that where is the fact that the traditional model you have a big labeled he had distributor you have a record store and then you have the the person so or in this case you have a record label or in the digital case you have a record label you have the digital distributor you had you know and then maybe person and as so so I use so the music industry's heading that way already is what I'm saying and there they're doing that way they're doing it without necessarily using what but the the other thing that's important about the block chain is that it's a distributed network and I'm also having it is so so so what that means is is that that's partly why it said that partly why it's a solid is that it can be alters as it's a distributed network everybody's got the information on the axis the same information
Introduction are actually verified by the network but when you're talking about music again and then even if someone were to come up with a budget idea it would probably be held in 1 of company's database 1 institutions database maybe I'm I'm basically I'm wondering how it would be power to become a distributed network and and therefore actually be of you know a blocked that the arbiter of course that
that's that's also part of the paradigm this have to change if if on your rich node creator I'd have
to be the person who is creating the souls or that the 1st brought into change yeah that's my song and I am registering this is my song for you register of all the participants are registered and then the next step is on altering this because I'm selling this right to accompany I'm selling you publishing maybe 2 companies so so find your original keeper of the of 1st rock as I see and then from that from that point but maybe there's something out just like a a major record label which then it's attracting you in asking you for licensing but they then on top of this originally created of block
chain of to create they can stop that and try to just take the now doing this stopping everything which is the existing and then they started their own book trade that won't happen so that's that's so something of that there must be a which no 0 no even if there are several rights holders need but some bodies of which somebody has to start with the original block and that should be the creator and that's why it's so uh it's possible to
do do this from scratch so everybody could try to do it is with with the network of 5 years the people and that's that's the fascinating story about now isn't that is an idea actually because that obviously that would mean that a different laughter agents irony at any given album right like that all it really take is 1 mass is band slash record to kick out perhaps and yet for instance in this unit and that Radiohead had spread their entire air presents yesterday a Los sites of like this said Radiohead where Tn announced that they are going to be selling their record explained that everything would be offered the
chain at algae interesting it would be interesting but it's also just just a tiny demonstration of something which could be
possible later on but also when I'm talking about the which the idea of an original and people of something which was created it's not news so I think the record companies started with this idea long long ago and we because with the so-called bias or C code this was mentioned to giving it was and that was the idea giving attract you knew was all idea which could be used everywhere but it never or happened because the company licensed this to another company and they give the same song and another bias or C and then they produce a compilation and the song to became another ideas or C and so there at the end the messed up and that's the problem the idea was there already is so that you that this only
working to have been made of data with 1 idea which will never change and from this you can always follow the way this music is going for the world and this is that the idea is not new but now it's possible to do this on a with a with a guarantee against manipulation and all that kind of
stuff so that's that's new that it's really tackling the possible that you can go to the complete chain with other Brock of about blocking so that's blind and that is at least 1 1 add 1 take away from this is that and start Darius yet get much actually we're going to open it up you question the but if you that I had an super interesting so far I was wondering and
other and the interesting on business models or ideas using block chain in the creative industries besides that the music industry so are there may be some blueprints for ideas to implement in the music context at something that people want to try out
this with photos because there's also something of photos quite simple because 1 on the guy who's making this photo editing maybe and then I can put this together with my rights of a photo to the block chain that is something which is maybe easier and and and music and there are people working the block block chain with on this really talk works which if such unique path which is on a unique on a piece of software and and and so combining this with of the the number of some existing on and and and copies and so they had a something I Pfeiffer but it's it's not that really is successful so as I said we are really of a the
future state of something only if it's not that long already so it's just it's it's just nite so if somebody is saying to you that they have it's already knew and don't believe them that's just part outside of their height there's a Berlin-based article called a and that's for artists as can kind of like an all online notary and timestamp where you can upload your artwork on the year digital art work any kind of artwork pictures of um some of the videos out but you can also upload their pictures of your analog art work so what happens is that it's an online timestamp and then you can they don't do it they don't have an exchange they really do this no true function for now but they work together with other companies would that have a platform that where you can sell your artwork and you pass on the digital rights whether you
sell it or you rented out by transferring your hatched he and they're here in Berlin inference so that if you are interested I can tell you were a a little bit more about that so would you music with the movie in the late trying a prototype to have this you right it's a it's very much a prototype and while you're very right where in the very early stages of this technology that I think that this is like really use case in this working and they're also working together with the mark in Vienna and um and so these are traditional museums already want to upload digitally all the artwork and registered on the block chain so it's happening already but it's because that's the right to the media art world seems like a very obvious place to start with blocking any any any energy where you actually need a
certificate of authenticity and and the ship it makes perfect sense that there is also a very good player people trying to do digital lotteries because that's the
buttons perfect for just random and add on the bed but I just want to say that it's kind not true that were in the early stages of the the but is there after 7 years now and that's this is the way this is a point made in in in an article in the lobby the London review books I'm about watching any is is a long time and intact cell and it depends on so just and as an example I was at the at the conference of 2 months ago and they will telling me that the self driving call was not and when in the US so we had in 1988 a self-driving car going from Munich to Q of with 100 80 kilometres prolog vote was a this years and it was done by German engineers and it was 19 88 so at the end we are now more than 20 years later and also I know the history of all these antifreeze kind of things sometimes it's really a long way that people from getting how long does it take the from do really invention and this was not this was a paper which missile and Okamoto sure of was I releasing and that was not the technology so all that that that that the paper came out in 2008 it said that's 8 years that it is that that they claim started in teeth in 2009 at
the beginning to have an idea of self as a or only want to mention if it but I move today we we have ups and that's maybe the of the of the life cycle of an office maybe 2 months but really groundbreaking technologies um is
not but sometimes it really takes longer than we expect so that's right 1 will will look yes toward its entirely has in fact is has been the only
really act you know useful application of logic that we've seen so far and obviously decline has existed in this on this realm of the Kwai the legality satellite that's probably why it's
it's taken a lot but you know this this other use the example of on Twitter Facebook and other social networks and these had become practically household you usage with you know well well the force and the seller and you know as opposed to you know physical technologies such as that I'm a car maybe a better example but OK so let's take some more questions than I Inference as I'm sure there's I'm sure there's probably a lot of questions in your
head because where we were really talking theoretically a lot here sailor I yeah what we can turn the mike over there end of the you repeat the common future was being about from south southwest said that that all that the company's right the metadata panel can away here pressure that was you mean that the reason why I'm so frustrated and so negative about
the and no we're also talking about that so that was that was not my intention to go to Austin the get negative feedback of some body who has a problem but it turns out that it's really that and I was and I'm I'm working on the metadata business for a very very long time I'm always interested if somebody is talking about the made of it a problem they may have entered the war I think for all 5 panels itself by Southwest and I think nearly all the 4 from all kinds of companies who are involved in the music industry they were in the panel it was 70 children it was spent or it was next exam together with and alright it was your watch it was right totals organizational assess and in I'm from from France was an escape from America that was a guy from Berkeley music college so a lot of people and the strange thing about that they all what talking about we have lost this estimator datasets and we'd have no idea how we can solve this and there was thinking always yes of but watch what you do 0 and then always the same question came from somebody from the audience and and all areas somebody said how you gonna solved this maybe you have to check the exchange of data and every company set the same thing we never will share my data discomfort so that they will not looking into
their eyes and 1st thinking about like that no it was just know never and that was something of OK if you won't change exchange of data then the problem of state of smoke about so that's what they call itself made a data disaster but they no interested in 2 armed
solving this and then you can of course think about maybe that's part of the system because if the system is so complicated
it's an entrance the real force for other people or is this just a few image and he was saying there's always somebody from the garden who was interviewing him saying if you don't see that some body of that that something's going wrong you can sue him so if that's consistent as that complicate me you find nothing where you can complain so I just just arguing that this was really frustrating that everybody was signal yeah I suspect it is actually that of a philosophical stance as well a idealogical stance rather you know that they're just so used to not wanting to share thing because in all honesty the metadata if we're talking about something you In on a basic level a time about the
tags that come on your MP3 which this artist title year Mideast something stupid like John maybe the UPC code that can think why would you share that information that's the difference is that there is so I think the best music archives in all of its
existing after public broadcast stations so they they have discovered that this is an acid for all the stations of Germany on data that they have a centralized catalog of musical data and they but I think they have at the moment 7 to the people who were normalizing manually the made data they are getting from the music industry how that works for Ferdie all 40 years they are doing this and everybody wants to have this data and they say no it's RSS we have to accept that that this is an acid and we don't get anything from you that's why we don't share his with views of game on all the metadata companies for asking them every month every week and they say no because it's arrested right yeah it's
that this this service is called centolla shut up and capital still so you can mention of you can imagine that this was really founded in 1972 long before digitisation broadcasts of well that's a message so the next question is 2 things um 1 of on the 1st thing is that I think because the block was sleeping for such a long time this them that there was no need and no problem to implement that like there was always that easy solution for everything like Spotify are at the music provides a novel Streaming service all the artist but it's easier to go to streaming service and losing a lot of money instead of like keeping their rights in them giving it further by themselves and the other thing is that I think it's a lack of education so most of the artist's most of the industry people most of everyone out there was working music industry doesn't know shit about block so that should be more education maybe starting universities and probably the the generation that is about to come is already growing in the music industry probably knows already kind of more things about that the older guys and use this to you know so it's the 2 things there was no need to
implement it then the other thing is there was no but it is no education because we all talking about something that is still in the dark yeah so the and we still have yet to truly see how it works out side of the coin yeah but also
I'm I'm I'm not saying that we all that we should educate every musician of
blockchain technology so it's also not necessary to educate every musician with power the bass player of a very famous ventured use Facebook it's it's not necessary as long as they're creating fantastic music that has to be someone it's murder and in the band or is a friend of the Vandal management he should know this that's that's I think the most important problem a lot of musicians have enough and I know a lot of musicians they 1st think now that they have to be active on on Facebook and of course doing something of social networks than that it's it's it's better to do this then then maybe go to 2 rows of room but this status the most important thing creating music and and make this music as perfect as possible and then somebody else maybe it has to do this so as long as the more I agree you that that they may be should get an idea about that or find the right people but I DID thing you can do everything that's in the conversation that is happening and that's and it is so so
I'm trying to do something in animated it occurs as I'm doing a public-opinion Mannheim but it's it's very difficult because it's not it's not um they they
don't have to um beyond that person's just the mom private this it's from the it's an option for them and their own they're just just some people were given to them on their own looking just like border it's made of the book the way this if blockchain became less as some kind of standard then obviously they would bother
to learn more about it but and that like it that it is a conversation that's happening amongst younger musicians who work in the digital realm yeah might so the box from Domus the German artists
organizations for featured artists so if I take you right you say that gathering metadata is not a technical issue at all that's it's an issue of will that the participants are not willing to keep up with it yeah so just just give you an example so we assess and instituted made data normalization for
Mexico are which is a video service and they found out that they have a problem when netflix was coming to Netflix announce
all we will go sort in in Germany and and until this makes them was number 1 and they will get nervous called fixes is coming to have a perfect recommendation engine we have to do recommendation as well and then discovered discover that we can't do recommendation because we have not normalized made of the how could be solved this problem because they have the same problem they have everything is coming in
movies from from from their own from Proceedings of ions from from from companies paramount you was sold and they all have different made of of description just like in the music industry and everybody
everything is coming in that India and nobody cares and the only thing we did was we wrote them the made of 8 Bible which took 4 months or something like that that's enough to ontologies you have to ride you have to observe model what kind of data is coming in you have to find out what made available fit and then you have to do some machine learning with that if it's possible to show the people who were doing manually editing that you can edit only some stuff and everything else is going out medically it's possible but you have to invest in
the kind of data which is coming in and the understanding of that as long as you don't do that and it's really time-consuming and it's really cost
it costs a lot of money But when was it now if you give you have it it's working there funded and have announced recommendation technology of finger 6 of weeks ago and are quite happy with that but the basic is they don't know your data it's clean data and then you can do something as long as you don't have to be made of data you can't do nothing becomes national question this was necessary reassured that as you correctly and say if we
use our meeting imagination and you think about we all have metadata and we use a lot music industry what would be the improvements in your image imagination so think 10 years from now we have all that what's the improvement what's better in
10 years that we get as as I said if if 1 1 Music Awards work has so the same made of data around the world and have registered services which get dismayed of data and also providing data vector you will learn about the usage and you will learn about a customer and you make in some frictionless in the when you're handling music rights so with so this is this is very important event the services or more happy because they don't have to and horror of army of
lawyers they can easily pretty good of sent back the money as fast as possible and if it doesn't matter what who is using your piece of work in the world all have the same made
out of and every dado from usage is coming back a centralized points
along a lot that's that's I think it's it's so that would be a huge step forward could I sum this up that you say list
gatekeepers throughout the year more direct contact you know that sort of the anaphor was frictionless is things like but less middleman less low special especially in terms of rights management it would be helpful and less lawyers lesser more faster faster transactions ultimately more money for the artist presumably that we we get the that whenever 1 more question is 1 of
good it's so so monomers some stores from a journalist um and then it's so some user consumers Christian say if I if I want 2 0 1 to find work of an artist on say Spotify and 100 I'm looking for a song I find this on the and that's on an island from city based also published in 2012 and I know that this song is called but I can't find out how all this when it was published and this
is different on different services and it's a pain in the ass um and maybe some energy
problem but again it's it's and it's hot news or come really come really following onto St like that and was question my question is said if we don't we all agree it's there OK and but
what if it if if you say you started from from scratch with this some record of from from a
from music from from 4 track would it be possible total track all of those publications and on what recalled it was published in when it 1st originated in every service they include could but if I use that could happen music use the that would be I think of course the the goal of such a system and also we are not thinking about of that that you know that the about the new music you if you really work as a consequence of no no really on all this catalog you have to you take the old album your which no 1 from our some coke and you use this data to which no recording data as a starting point for this block of this album and then it will never be manipulated of course you can that there was a we we use 20 years later and something like that but I doubt that this this work was done manually induced mentioned archive of the public
broadcast so they have this data so they have the original recording data included in the database and they have be lined up all the different releases what distract was appearing in German capital of and CDs or something like that they have to state up and that's exactly the problem so I'm I'm also looking a lot of an innovative if you get this Spotify list which was made especially for you on every Monday and you're going to the checklists and a new hearing attract which you didn't you for a long time and and that's not from distressed after that must be a novelty wears the which a lot of and then you're going to search on the internet and you don't get this information that you will lost some of it's not a problem of course of music
lovers but music lovers spend much more money than any other person it was consuming music for you radio or new tuple somebody else so that's the music lovers all but the the the the people will drive in the music business that's the content of fated to that even discards . com that's the best reference at the moment for the kind of information you have about OK sometimes have have a high sound apparently suggesting that apparently classic music has a problem like that as well but that's all of my stroke then they you have 2 different of of conductors and performance and the and that's that's much harder because the copyright
is expired on so many of his compositions so anybody can can recording release that music yeah but we thank I think the threat of in other you wanna say
that has a lot of equations what comes to body of you have a question was very impressed and there were a lot of people really trying to was introduced a little
bit and thank you very much for coming Thank you so that you think I think that
few for those of you who are really interested in this topic and Peter has uh something happening in the next weeks you the if any of you have 1 of these fires sitting in your chair this is for the music tech pests happening at the end of the month what's there is the blockchain word on it what's happening there is the 23rd a
27 during a five-day creative laboratories if anyone's interested in exploring this further if you had some any cut background attacker the industry come see
me and we can talk thanks to
problem limiting can


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