Innovation and Journalism

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Google’s efforts to partner with news publishers in Europe to support high quality journalism through technology and innovation.
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thank you thank you on good afternoon thank you very much for being here I'm gonna be talking about our Google's digital news initiative and and luckily for you I will be speaking for the whole hour we thought of a much more interesting if actually you listen to some people getting involved in what we're doing so what I thought I would do is I would just very briefly give you an introduction to other digital news initiative and then ask and colleagues who are working on it from different organizations to come up and speak about different parts to it
that's about as it goes is that if you people coming up and all up on stage giving up on that coming up coming down it may be a look a little bit of a rough around the edges but just bear with us hope for the conversation will be enough so I'm also going to start a little timer on my watch to make sure that I don't talk too long on the good Indian boy we just like to talk a lot so I will try and the uh uh as quick as I can so the the the good
Digital news initiative or DNI i Google we like are acronyms so we use TLA is lot three-letter acronyms all be same DNI of throughout this idea and I is effectively our framework for engagement with the European news ecosystem but I come from a news background before Google I was at the BBC news and before that I was at associated press and to be honest with you 1 of the issues that I had with Google when I was at the BBC in particular is a found Google pretty hard to understand it was a very big company they did a lot of very different things that when it came to news they did lots of different products here and there are often what they would do is they would always do experiments and things like that with the with American publishers and despite my funny accent on actually indian have lived are the last 20 years and in the UK and so it always use to study irritate
me that when they were doing interesting things with news organizations they would start with The New York Times and The Washington Post on and we were hearing recently from a series of publishers in Europe that they felt that they didn't understand us well enough and that we should focus on a number of different areas when it came to the the news ecosystem in in Europe and that in simply put is how did I came about publishers said to us we will have a proper framework for engagement with you google and we'd like you working kind of 3
areas and so it today were gonna talk about those 3 areas in in specific with with are involved in them but I want to just outlined where they came from and what they are at the high level so the 3 areas of the united the first one is our product development so what the publisher said to us was quite simply is that sometimes Google was difficult to talk to right and now I I have to say kind of working Google someone I can understand that sometimes we are difficult doctor know what they said is that actually were all part although news ecosystem together and if we can have a dialog and collaborate then perhaps we can co-create things that are good for everybody good for users
good for the news ecosystem good for technology and I I hopefully good for all of us the and this actually to be quite frank would use a little bit of a different way than Google was used to working quite often Google can be a little bit of a black box led the brilliant engineers in Mountain View do some amazing things and then all of a sudden they ship it over and then it gets develop that way so on the DNI we're trying to create a very different framework for dialog and so we are I hate having an ongoing conversation with the the European use ecosystem about the challenges all of that ecosystem and a couple people talk about that more specifically but very much I want you to take away that we are trying to listen and collaborate on the product level and that's the heart of what we're doing and the product development dialog this is the 2nd thing that Bob publishers asked us about is a really around kind of training and user research on i started in use over 20 years ago and very very bad very basic level it was much simpler back on and now it's much more complicated the more access to information more ways to news gather more ways to tell stories and it's very very complicated the the publisher said to us you know there are a lot of really interesting thing is that Google doesn't Google tools that are useful our for working journalists but they're all over the
place can you can you actually explain these to us better and therefore what we did is we created a team called news lab and they're actually x journalists and they have compiled a lot of the tools the Google has there you really useful for journalists and they go out into newsrooms and other events and you training for journalists and will again we'll talk a little bit more about what that means in in reality it not to touch a little bit on the user research on what we do in the DNI we are our funding the Reuters Institute for the Study of Journalism the digital news report that they do every year they come out with our analysis about user behavior think this year they're going up to about 30 countries on and how a different countries people consuming news in different ways are the next report is out in the middle of June on it'll be announced at the global editors network in Vienna our thing as June 15th of 16 so please keep an eye out for them
by I wish that make up a plug for the for the visual news report because I think in news organizations Lisa my experience often we operate from the gut and got an instinct and then you know kind editorial sense is really useful but I also having worked at a technology company understanding you users is very useful so I think got plus information is probably better than either of the 2
and and finally that the final 3rd pillar of of DNI is innovation but we heard very much the people talk about innovation but actually innovation is very difficult it's difficult to define it's difficult incentivize is difficult to measure and publishers were saying to us you know we have a day-to-day job the just is actually intense and I is a grind so they wanted on a
little help to try and stimulate innovation so we created a bit the DNI innovation fund we set aside 150 million euros over 3 years to give out as awards are for project so these are very much awards not equity not investment nothing to do with Google but really just about stimulating them arm and we're going to have our 1 of 1 of the awardees come on and talk about their experience
so that's DNI overall that you can lumber only 1 thing from what I said just remember that DLI has 3 pillars products training in research and and innovation and I now would like to do is to ask of a natural from the 1st people to come up and talk a little bit about 1 of the things that we're doing around product thank you thank
fit you the some axis from Spiegel let images himself a 2nd but there the uh the
part that we want to talk about the project we want to talk about is about AMP and accelerated mobile pages so much would you like to introduce yourself and what you need a mike the hi yes I'm doing editorial as CEO at which the 2 online and on is we want to 1st partners with an great for the audience would you like to describe what and
is M. all basically an In our HM HTML pages which are not way easier way
faster on there and to usual mobile page great and on
the way that he and came about was the publishers like speaker were saying to us that this concept of distributed content where you got phase begins articles here snapshot discovered here Apple news here even Google Play kiosk over here it's quite complicated and and this was a way of trying to simplify the so do think it's going OK yeah 1st our
experiences of very good now we have a small sample size because som not every search query has EMS activated and on we just have 2 months of flower of experience but offers experiences of the rather good on because of a users seem to are acknowledged uh to hire the speed will forevermore web pages and 1 of these of heard
as people can be worried about producing this new type of the HTML files that it could be quite difficult or you know all like a of stuff have you found the honest objeto be nice is because not actually it's not it's not too complicated uh our developers did a
good job and as open-source anything everybody can can do and so it's not too complicated you have to have some experience of course but so it's mole rocket science so that's a that's a very good point and possession
open-source project it's not a Google projects were working out in the public with lots all parts of the news ecosystem how was your experience of this is an open source project then have you been on get hold of you developers been contributing in well we haven't we haven't been on right there from the start of the Johnson often hands I think 0 experience there's
good arm and the source aspect I think it's growing and it's not too big right now but it's growing and will be even bigger when the ends are activated all over the place I think it's a definition of dataset has
been over 3 thousand publishers on get hub so if you want bigger than that let's get going so please encourage against all get involved on would you
seen so far you said it's a small sample size I think it's only been at Google it's are only on 1 small canvases as we call it there and what has been your experience both both good and bad I actually know bad experiences at
all um to this point but uh when we have breaking news for instance when Prince died that we saw a lot of traffic coming through and way more traffic through the and stand through stationary and the other mobile site together it switched after animal 30 minutes but the 1st traffic
came through OEMs that's very interesting and I using other platforms using at them and I know that in as part of the project both Twitter linked in Pinterest others are using an using any
traffic from other platforms I am not I can only see there's just 2 traffic week uh creates ramp on I see you love different platforms news portals using it but I can't say anything about that traffic and final question really about the and the analytic side of
it so I how how is it the analytics working your you know you work in editorial STOC wanna know what's happening you getting enough information back from a you know from the pretty easy it's just the the
same with all stationary side I used Google and exposed and that's no problem at all the implementation so if you final words about and to the crowd what would you say to them I think it's a great thing for for the
Internet and for all users because on the mobile pages we know that they can be like a slow and that's not ruled properly and with and you don't have any of these problems so it's a great thing for the Internet and not just only for us as a new site but for everybody heard that you're emotions
thank you thank you I wouldn't take questions afterwards as well so will be appear to have to answer any questions but the the 2nd kind of uh the idea that came up by by denying the product was 1 of the challenges of people the publishers saying to us is that cyber attacks that had been a increasingly growing and this is a difficult thing for them to to deal with
and we have our part of google called google ideas which is now called jigsaw and they'd worked on our some things to help news organizations about them so to explain a little bit more about this at like us George cut off from jigsaw to come up and not to tell us a little bit about our
project shield so put a shield for those of you who don't know is the project a google that has the coolest name to I'm but to tell you a little bit more about what it actually is George please In adopted headline-making mobile greater than that the in so project shielded really started the does that as we've done a couple of things both looking at the dual attacks globally on the internet in a particular type of attack at all talk about a minute and talking to news publishers and journalists about the problems that they're having in making sure that the readers get access to the articles that are being done we all
depend on the news and on journalists to tell us what's happening in the world around us to help us understand that a lot of cases to do investigative journalism to really uncover the truth of what's underlying a a particular topic or events and in the past silencing the news really required acts of physical violence to you have to go and break into a publisher's office you have to smash a printing press to stop the news from getting out today though with digital attacks it's much much easier to silence the news and is a particular type of
attack called D. DOS attack that were distributed denial of service that we see as a growing threat to really the entire Internet particularly to news organizations for those who don't know or haven't seen before DOS attack distributed a distributed denial of service where users say the last another good acronym to tuple and and is when an attacker sends so much traffic toward a website that no 1 else can get to and there's a lot of technical detail underneath that but 1 of the easier ways to think about it is imagine you're having a birthday party for 1 of your friends and you invited 10 close friends come to someone who doesn't like you were doesn't like that friend you're having a party for finds out about it and they invite 10 thousand other people to come to and all of a sudden all the streets around the venue where the parties can be held a jammed up with traffic no 1 can actually get to it you know the people were invited because all the streets are jammed the the venue just
simply can't handle the load and that's the basic idea of what a Daedalus attackers and as I've talked to people whether it's in in in in you an investigative journalist in Angola were large news organizations in Europe and you around the world that they are seeing more and more attacks happening up to to the point where you might have an
attack happening every day big attacks happening every couple of months and we've seen in countries like Sweden multiple papers go down on the same data coordinated attacks and it's something that part of the reason is becoming a growing problem is because it's becoming easier and easier to launch these kinds of attempts to any of you could go out on the Internet today and if you know the right places to look hire someone for under 100 euros to launch an attack against someone to see an article published you don't like you see a comment in a common thread that you don't like it you can watch attack against them so project shielding is really
our attempt to try to help protect news organizations from these kinds of text in the inside the we had is that we at Google have built a lot of very good defenses against these sorts of text and we have a lot of capacity to absorb a lot of traffic so project shield really acts exactly what it sounds like as a shield between the attackers and the news publishers the way that it works it's something called a reverse proxy and what that means is that when a user enters a URL into their browser and before going to the server that is hosting the content of the 1st comes through project shield were able to analyze it determine whether or not it's an attacker not an attack we block it in of the legitimate user request will pass it through to the original server to get the content and pass that back to the end user in that way protect particularly servers that may not have the capacity
to absorb these kind attacks from going down and keep them up so that the news is available to the readers when they need it most we often see when the physical events or events are happening in the physical world where the political or conflict or something like that attacks on the news go up and that's exactly when the readers need to be able to get access to it's goal is to help make sure that all the world's news organizations are protected and we announced a couple of months ago in in Paris the Google is making project field project shield available for free to all the world's news organizations so anyone who wants access to a kinetic interview with the news organizations of journalists in the room you're interested in having you know someone else who might need project shield you can go to G . co r g . co
slash shield and there's a lot more information as well as the application form there for people who don't sign I see so just a few questions for my side you describe the reverse proxy does that that sounds like a slow process right you got a summer also it does is slow down is it actually doesn't and it's you know give you the the simple
answer which is essentially no I'm and more complicated answer which is it depends a lot on the publishers current infrastructure so for example we see a lot of publishers who come on and they have you know the small or medium-size publishers have a relatively small server or limited bandwidth connection but coming on a project you'll often the site will increase in speed up because the traffic is running across Google's internal network in because as part of our DOS mitigation and the defense is that we have in place we also content captured so a lot of cases that request from the end user can come to us we can serve it out of cash much more quickly than if it had all the way to the origin server and the other question not
got out about this is you know you said you detected it to say who is the bad guy and is the religion the traffic up confident are you that you can make that distinction in you're not denying legitimate users access to the site is so there there are other you again simple uncomplicated answers to
this only the technical ones if if people talk about them come with an ask about afterwards but we have not yet had in that we've been doing project shield in some capacity another for about 3 years now come into my knowledge we've not had a single false report a report false positive of somebody getting black blocked when they shouldn't and in fact the different types of attacks that happened particular ones that are happening at the network layer which is the really really big attacks were somebody sending hundreds a were in usually in the hundreds of giga bps of just pure network traffic at someone those are very easy to detect those don't look like false positives there are some types of attacks that look more like legitimate user traffic but we've been able to start putting some interesting fingerprinting in different things and places they also identify those and make sure that all that legitimate traffic is going through
bring thank you very much shorter and good
thank so to talk about the the 2nd pillar Dannye around training i'm gonna ask us less diner girl of and I'm gonna pronounces really
terribly vs. Booker to come up I apologize for my pronunciation thank you and and so on the the training that you've done by away with Google and use lab
team can just give us a sense of what you've been doing and how useful it's been just also about sure so I'm I'm really have time I can the digital scout edge of evil and the vision of the level and we actually have invited sees as unfair the director of the news that to come into our newsroom and basically we had a come over
twice because there was so much to learn winter come in and work with all of our editors of the whole newsroom and and she introduces to all the various tools so we had a look at Google Trends and how to use that to add topic discovery in the mornings we looked at Google Public Data Explorer and had a look at how to use those datasets to visualize them to use them for stories to have input for news stories and to get some some explanatory background we have a look at Google Maps and how to integrate those into our stories in articles and how to sort of individualize them for our design our look and
and we had a look at Google Earth which is actually I think he I can say that the most helpful so far especially because a lot of newsrooms don't have the video footage of say no other flight over certain city where something happened where and Ward or detailed the street you and looks at certain buildings that might occur in in a story so for example we use Google Earth after the Brussels attacks and basically you by the end of the day had as a as a magazine who obviously didn't have you know instant Representation Brussels we were able to use Google Earth to have a a flight over the city we looked at all the various applications of the attack added some visuals maybe another day a fantastic explanatory video so that is very helpful for great and I worked in
newsrooms for newsrooms have some interesting culture sure we sort of how'd your journalist been in terms of receiving the training so I remember when I was a journalist I hated training right well
so I will say that I think there there's still some hesitation especially with the large companies such as Google to just sort of use those tools for journalistic purposes so a few editors were hesitant but I think actually the you know the the the life meeting with people from Google and that the works of themselves they actually really helps to overcome some of that and some the skepticism some of that hesitation we have a little and the Innovation Unit at the local the people land and so they actually were
the ones afterwards driving the you know the the impetus to actually use those tools so they are now you're trying to help other editors who might still the older editors might still feel a little bit am left behind so I think that might actually be a a good idea for the D I also to have certain people in each newsroom who they could specifically
trained and to then sort of further you know those workshops and to keep the training going because sometimes even you know all the wonderful tutorials all the YouTube videos because there are lots actually on the on the Google news that website there are all these tutorials but sometimes there's still I think and just fear that even after taking our looking at all those videos to still can do it yourself and you can't do it fast enough when news are moving quickly so I think having may be certified trainers in newsrooms would be great the to you below thank you and you
you talk a little bit about and Google Trends just to give some people some background on Google Trends this is if you if you don't know it and that's where you can go and see a cross country at different levels how people at doing searches actually 1 of the things that the news lab team took his feedback was Google Trends is really interesting but the problem with Google Trends little while ago was that the information was 24 hours old so for his perspective it was I think the technical term is useless on and so they actually work for the protein to try to make it real time and now it is real time and you can you can cut it lots of different levels of the view from people using the new newsroom he in fact is we have use Google
Trends Alderson although I will say also here 1 idea would be you there's a fantastic at Google Trends example I think was the garden they basically work with you guys together it's and to have a look at how people in Great Britain were asking on Google about the referendum that they have they have British referendum and they had this list of 10 questions that were you know cast a lot and they were able to answer those in the articles it but as far as I understand that's not possible isn't it yet for newsrooms to do themselves to have a look at how people are googling about these things so you can have a look at you know the rates the frequency of Google repressed in general but not really you know in detail think that would be great for us to understand what people are still lacking in their understanding of various topics of Arabic great but yes we are using Google Trends so just you know fascinating a little tidbits
of uh into the Google is a universe such as the fact that in December there's a spike in people googling the word gods and then January people a
googling how to lose weight that no diets go up in January but stuff like that sometimes it gives you the idea is for for stories and for that of data comparisons there just as a quick point about the god among
which I found interesting on 1 of the things around the election in the UK was they found the people wore a on are googling what it does austerity means there was very interested in that because
everybody in the news media was using this for all the time but action was happening is that there was a vast audience that know what they meant and so sometimes I think it's a good way you can use trends defined out actually or people understanding things that you already assumed that they were also googling how all the candidates were but I don't know what that's about under the garden enacted use that to her own and if there's any feedback to given
us is the pieces of the balcony of the feedback you want to give us sure was so I think you
can work a little bit more on transparency in terms of explaining to people how this scene I really is may be separate from the you know the the large school complex where why and where where this you this yeah this desire to help journalists come from so that people are actually open to to working with these tools and then maybe some of freedom to individualize all the tools of for example in in maps you know and to be able to make our own map background so that it doesn't all look similar to the Google Maps and design and feel I'm a Google Earth the same thing here help us help us basically visualize the Google Earth videos Morrison that we cannot each have our you know our designs in there so that we can get that that we don't feel like will all end up looking at the same basic was I think a little bit more freedom in these tools and a little more transparency would be great and the trainers within newsrooms I think it would be fantastic
great yeah when we're thinking about innovation in the news lab and collaborating with them where actually and collaborating with the news lab in June to have a I'm Hackathorn so this will be a high command by
the chapter on and 100 splats so if anyone interest is it's happening in does it off on June 9th until the 11th and we're still looking we only have a few spaces left I was looking for some designers and developers journalists and anyone interested to and they'll be a lot of the virtual reality that there's a there's a virtually any prize there are a chat Bot said groups etc. with anyone's interested go to the 4 . these last hackathons evil like the that of Abductee hackathons you would love to see
their and that's with Google news that as well but you're much thank you thank just before right I introduce the the the next participant I you actually wanna just pick up a point on transparency because I probably it's about on a in my in my intro but why questions were get us a lot is you know why
is Google during and I think there is this public 2 levels to that question so the 1st level I think is is is quite simple in that Google and the news industry in my opinion share lot the same value as well as access to information the fact that an informed citizen makes for a better society that acted as a lot of things that we can collaborate on together because we actually share a lot of values and I think to be also the sometimes you know we get a bit embarrassed talking about values because it can be in the sun a little cheesy but I think it's important understand that the Google is a company that has those values that are very common with the news industry I think the the 2nd point really about the higher order point is that actually we understand that were now all part of a news ecosystem arm and I use the word ecosystem in particular because it means that each part is dependent on each of the other parts and think what's happening in the in the news industry is a worth going through an amazing era of opportunity and disruption arm and that it can be incredibly challenging and actually what we're saying is that you have greater collaboration between organisations is how we develop you know my my my standard little joke is that this this has never been a more competitive time for news you have you know newspapers competing with broadcasters with radio would digital only everybody's competing for your attention and all isn't into Candy Crush and the reality is
that you know it is a much more complicated world that we live in and it is in news ecosystem and the 2 2 to all be relevant to all users out there that do we need to collaborate together is a D N I 1 of the reasons that we're doing denies that we will have a better framework to to collaborate together and to be completely honest with you we don't know where did and I will go right we're not really focused on the outcomes for try to do is put a process in place of framework together so that we can have a dialog and work together on on different things that hopefully will be innovative good for users good for publishers and good for the ecosystem overall and also potentially good for Google as well but we think that they were an ecosystem that works together so there we go a little bit about and I'm happy to take questions during the Q & a session about that as well but I like to shift gears and talk about the that the 3rd part of the anime and innovation and to do that I'm going to ask Max like I try match your last name all even worse than the the the news organization that that layer works for are much
worse for spectrum and is part of the um are 1 of the awardees from the DNI Innovation Fund so if you would introduce yourself and just saying a little bit about your experience that because thank you and
my acts I'm 1 of the founders of the spectrum and a year ago right after Republika our we came up with the idea that it's probably a really good idea to to distribute content to the APS which the people most using and where the people spend most of the time on and that are instant messenger apps like what's up silence on so we started
to distribute content from publishers there was start with what's that we were doing telegram we're doing slack and that's
how we get into the next me accelerated and what we find out is that people are very interested in that very engaged but was getting content directly into the instant messenger like what's up with the Facebook Messenger for example but they also want to really interact with the publisher it's not only about receiving content is only on also about engaging really with the with the publisher asking questions and so on so that's how we came up with the idea and the need of building a chat Bot really smart chat-bot because in that instant messaging is a one-to-one
communication so if you have more than 100 thousand users their Angie you would try to reach out to them it's impossible for a publisher to talk to all of these other users so is OK we need a very very smart chapel at an AI driven chat blog was that OK that's very hard to do that's where we need support with special people very experienced in AI and natural language processing that's why we applied for uh the DNI funding and yet we get uh the nominee of the award somehow and that's why are we doing this right know why we are able to do this and we're running out from the the whole development and I think in the world that we were just launched partner of at the at the conference so I want a total of about the process of the DNI fondest explanatory but it but I'd like to talk a little bit about spectrum itself so in terms of you know of the of here a lot about chapels idea know and I think CNN was building 1 and courts had 1 so what you think about the other chat bots throughout the I think all the
chat from big publishers would just announced as at the face Developer Conference of 3 weeks ago I was showing how the waste going 0 what's wall how we will receive on messages or content in the future because it's much more personal i can and interact with the pose I think it's very exciting to do and but that is just the beginning because right now check bullets are not smart they just get is very basic and computer science you put in something you ask for a certain word and you get the answer for that area of coal weight functions in there that's very easy but to put in their artificial intelligence is very very difficult that's why we apply for because uh if you doing this you need stimulation from other people there and that's why we did this I think is just the start of CNN also shows that that is just the start and that your
your own collaborations with news organizations how they've been people open to these ideas what do you what you read you know you got maybe but publishers and the audience what do you what would you like
to watch a like from them of I think on their 2 things which so a so every publisher is really excited about this because it's obvious people's many more times than instant messengers then on social media apps uh duty is a method that have more users in general and social media has so it's very interesting to use also in emerging markets it's very interesting to use because they don't have so much so much data so from can open up the wall for there will only what's at data packages for example in in the Middle East for example if I can so they're able to connect with family and friends there if I'm able to connect with these people overlook instant messenger and opening up the will of of news for them right after they open up what's up so this thing is a great chance to do all it will change completely how we will receive news all we don't need any apps anymore and we didn't missing out on the Facebook timeline uh the articles I'm interests and right so so little bit but that that the D I find it for for those of
you that we don't know we open the window for the 1st round of funding I'm at the end of October I spectrum or 1 of 128 our projects that we awarded I'm unhappy say today that the 2nd round of the 2nd window will open the 1st week of june so any projects you have please start thinking about that on the list is talk a little bit about the the process so you know as some people might be worried about how difficult the process was would you wanna talk about how how was for you for your site be completely honest and we're looking for feedback to yes so the process was
almost Leon quite easy if you have a very clear idea in mind of what you wanna do and why this this idea you want to you want to give that to you and send in is spectacular it's innovative and so on if you have these clear idea it's very easy to do this application because it's really not rocket science it's not much you have to write down on the only downside was it was it will form so I had to put in everything on 1 and 1 on 1 time and could not really save the application between but I think that's a the problem you could fix very fast and just
to give people a sense of of this this is you know the the application form it is of 3 page form on how long it take you fill out even though you enable to saving go back to it you know with this this take you weeks did it take you your days hours how difficult was it to to kind of
fill up and do I think it was the we in I think we need to 2 weeks to need 2 weeks of the 1st week was just about the concept to be very sure very precise about what we want from you and how we will make this feasible measurable and so on and so on so that was the 1st by but after we had these I think it was 2 days of
writing down all the notes you need to to get they very the idea of our idea that was a 1st step and then the numbers was a milestone there what is all I know how we will make if we want to how we will make money if we want and so on so that's but also 2 days so 5 days we were done after we had a very precise idea for what 1 and then of the
you send your application and then what happened just explained so the processor people understand what what happens after the then we were waiting for a for a few
weeks and then we get you know they reach out to as had a call with us to get a very a better sense of our that a few questions as a but it was just the normal hangouts call for 30 minutes or something then we was fine and then we get the on yeah you know again you 1 of the you part of the BII first-round and we will very many happy about this yes sorry about the waiting I think just to be completely honest we were overwhelmed with the entries we got
1236 I think from which was probably twice as many as we have the resources to handle so that's why there was a bit of a waiting period we also want to make sure that you know every project was looked up but by somebody in Google an outside a Google we have very strict diligence process about how this is completely independent and 1 other point I like to kind of reinforces that you know all the projects the intellectual property IP
stays with you the confidentiality where you wanna be public or not states the project owner on and you know I think that that that process that we're going through to become boilers videos that you of that pleasure runs the fun he feels like we are prototyping defined as we go as you know as we go along so on what tips would you give to anybody in the audience for the 2nd round which is going to open up at the beginning a gene and so the 1st one definitely apply for that
because you can't lose our has very easy you know won't lose equity as you said before it's on its support it on its connecting with with a very smart in right people and it's it's of probably a lot of money so I think he should definitely appli for that and yeah I think more design and have just write down a very precisely the of what you have and why it has a huge impact on the news ecosystem we have here in Europe and I think then you have good chances to be part of this from a few more tips for me if I may which is I think I
was a as much as saying being very very specific is very useful having the KPI eyes were you know what you're doing the milestones is very good as well and to think about it from an innovation perspective not just modernization you know there's an amazing amount of creativity out there like a said we had 1 thousand 236 in the 1st round I
suspect will get a little bit more than that in the 2nd round of men so therefore the color competition is very high but we encourage all of you to apply because we think this is overall good for the the news ecosystem and so thank Yuri much what I'll ask if that's right is ask everybody else was appear to come on stage it will take some questions if we have them and
it is the now I insist that somebody asked a question cause we got them all up on stage and so if we have silences can be very embarrassing so please someone help us out and as the 1st question thank you very much yes thank you for the interesting insights and then store representative business measure for a print media website at Columbia and I wonder time-consuming and what's the
difference the compared to Facebook and synaptic and there are there any adaptations we as publishers need to make sure 10 plates and especially to the EC spokeswoman distribute so I can talk about
it from a concept in the max maybe when talk about in detail the story I think the the 1 big difference that I would say is the non-technical person is that on Facebook as articles is a hosted inside their platform site where it and is just a form of HTML that's open and different in terms of the specifics I don't know enough about its articles to be able to speak Max could you help I think that's about it on the open source aspect
of a and was to define the difference between those 2 I'm also not the technical person had uh at all company for a seal so I can go too much into detail but 1 path so that was very important for us was that our own X Indians and there was no problem so from I think that's probably what you want to know this to users here as think again because it's an open-source
initially from the from the outside please
go to the and have web page and website and projects allocate Harvard you'll see all the specs for the ads and that again because it's open source if you don't like what you see get involved help the thing develop this is the very beginning of an and it you know 1 of the 1 of the people and so this is about the leadership of many so if you see something that you don't like on an don't complain about and get involved we have a
question of the the that and so my name is thomas I'm also have a question about an hour the question basically is why do we need it can't just make a simple HTML pages and instead of like a big bloated estimate pages you know what I have today is isn't this more like what if you remember that
the I think it's a great question i think from from our perspective would yes
I you know everybody could have made this simple pages but it wasn't happening and because it wasn't happening what we're hearing from publishers is that all the things were developing I mean in terms of distribute content to come to solve the problem that could be solved before but the reason that I think that it needed to come together in this open source nature is there's so many different dependencies from a content management system to the publisher to the analytics to paywalls all that to the adtech companies so that in individual parts everyone is doing the right thing but when you aggregated put all together became those heavily polluted pages so by bringing us all together serve under the umbrella of an open source initiative like and hopefully we can all created together and again because it's open source you could do it in a way that you want so it would be lovely that it was a problem that we have to solve or that it was a problem to start with but I think we've we work together then we can help make it better and hopefully better than the the but and this 1 just down here
and the I have a question for you actually so why you as do doing all this out of the goodness of your heart that's and and also as I said I think
that we felt to become oils with you that we have been misunderstood and we've always felt like were positive part of the news ecosystem of by the way that we had operated before which I think was a very technology-based approach of different products in different areas not talking to each other but it was not as
effective as it could have been and like I said were all part of this news ecosystem and
therefore we felt that if we come together and DNI which is that this framework for acting together and collaborating that'll that'll be better for everybody so you have been completely direct you know and I think 1 of the things about it is that it is open right and and that's a good thing Google's Google's business model operates on the things being opens up everything when close world it would be good but the reality is it also is really good for publishers and users of things on the open as well so we're trying to do this in a way that benefits everybody crossed the peas and
now the goodness of our hearts to I think there was a question so that my highest uh mean you talked a lot about the benefits of contributed more precise in terms of the metrics on what got back in terms of numbers but you me about them idea so
if I remember the the metrics around and some the things that I saw on somebody in the front row probably correct me I think we saw few something like it was either a 10 times increase in speed and of 4 times decrease in our in in the inbound with or maybe the other way around but I think that what we've been hearing from from publishers is that you know even know it's a very small sample size right now that the traffic is gonna neutral to positive and that actually interestingly the monetization and the click-through rates are higher
than the previous known and mobile of pages traffic and each of the current numbers that were seen at the last out that I saw was that there were like a hundred million and documents out there from 500 thousand domains so again this is just the beginning stages of this but is building up quite
a quite well and think it's increasingly as we seek different platforms of adopting it Twitter for example has in Twitter moments there this a the think about the expanding that out Pinterest houses Lovington is using it on our if you use the social news aggregator soldiers precooled on like novel big but can also but they use it as well so I think where the beginning stages of this and but again like from the user perspective just tried out look at a speed I think you'll see you'll see the benefit there we have
1 and so my question is basically also more general Google getting into news and obviously when you thinking about Google we've got an you connect you with light lots of data about people it becomes apparent when you talk about things like Google Trends I size my question is basically that the future again be more personal life is our goal that Google these phi and following of trying to so I think I'll talk a little bit about rely on talk about the some the things that I I personally observe I think
from from Google's perspective I think what we try to do is take auto emissions I about making the world a world information universally accessible and useful and I think that ends up being around what is useful to to that person in that moment in time and again being very respectful and around privacy and all that you have total control over all I think 1 of the things that are observed level of other people on of the panel to talk about this but 1 of the things that came out in the Innovation Fund was there were a lot of projects that were looking at personalization and I think all what I see is that were in a world where the user has all the power right I'm and I think you can see increasingly personalization or if you guys wanna talk about personalization in in some of your organization's or not maybe not if you
so we actually are also part of the the DNA of fund we have a project called you will pull and section goes sort of along those lines but it's more about them expert
knowledge being curated for you by an automated crawler so if you're interested you know it it'll it'll come out soon but I think with information it's of the dangerous to think of it only has and work to think of personalized information is only positive because we do end up having sort of silo of information whereas if that you know and many other as with the Internet I think think can be found in a positive way can be sort of sorted for you and it makes it a little more usable actually if if things are individualized when it comes to information though
I think we're missing out on a whole lot of you know as b serendipitous information and and inspiring thought-provoking controversial stuff if we only look down 1 path which I think personalized information kind of leads us to do so becomes the news and have a fan of that making sure that standard but he doesn't get lost the mix and so I'll pick up on that just giving unsolicited platform for another 1 of our project called unfiltered news and enhances exactly what it sounds like you I go check it out unfiltered . news media with unfiltered news is as you said a lot of times we'll get into a bubble or a silo only seeing what's around us so we're trying to do with unfiltered news is show what are the top news topics in every country around the world and let people go on explore that so that you don't really see what's in the news in Germany from in New York or something like that but see people in Turkey you're
talking about this particular topic or something else to pretty cool visualization go around play with that certain data through an experiment to see how we can help people escape those bubbles now I think that 7 I would I recommend all unfiltered news I think the final point I would make on that is that
but I think it's really important exactly well less of their which is that you don't go 100 % personalized you know I think if I if I personalized news out to be rather % for me would all be about Liverpool Football Club right you know and perhaps the other things in the world may be less important but I I think there's a point about the balances right how do you how do you balance is so you do get something that's completely relevant to you but that also keeps the serendipity and I would probably say just operas love also the expertise right that you have from from from news organizations thank you for the
question the I think now 1 question on the project she's and what's the economic rationale for you behind and because I
love the notion of values especially in the personal realm but in the business context they tend to wonder what the business model behind so how do you benefit from it and to publishers paid for the service of what's there it's too prejudicial is a free service and I
think that to get the question which come with which I think is a good 1 totalled about jigsaw which is the the technology incubator that I work for the set of Google it is useful the jigsaw which started as do ideas was really set up and was started by Eric Schmidt uh who broaden our Farrugia going to really think about how can we help protect vulnerable populations around the world as the entering the online era of and even without mentioning part of Google's core mission is to make the world's information useful and accessible and so for us are business thrives when there's a healthy Internet and going out and figuring out how can we get did us out of the game particularly people try to access information like the
news is part of contributing to the health of the internet but jigsaws core mission really
is you know not to have an economic interest but to really gotten identify very specific problems for very vulnerable users who nobody else is going to tackle in we have I think that the the benefit and the freedom to be able to go out and do that and you know and not go where our interconnectors background to revenue model or something like that so it is something that is freely available to news organizations human rights websites elections monitoring sites but that's that's really at so there's no kind of commercial intent going beyond that mad at it 1 because of this thought
if if you check all the traffic that's going to a site and and and uh bypass that sought to say you would have the opportunity to get amount of data should 2 months of data the and and that the usual thing you do you think about to duplicate and as the data again and then there comes the money so that right right I mean the so so you're right you're right the way that I mean the way the reverse proxy works as the traffic comes through you know the the fleet virtual machines that we have running that you defenses and we would privacy policy in
place around shield where that log data and is not shared anywhere else inside of Google's with essentially walled off by a very very strict way inside the company and so were not using it for other purposes really just for the purpose of mitigating the types of attacks that are happening that he and
that and other like women right of how much of project you already developed when you applied and the other way around and I imagine you
get application that cells spend from great missions to countries that are really Randolph almost ready to go and how this would influence the decision criterion such approaches and and you look at it and potential impacts all these feasibility but allows the that that 1st
that's right yes so we look at both the and actually we look at we at feasibility we look impacts and we also look at and call uh you know relativity so you know what might be innovative for of a market economy small country but a small country may not be innovative in the United Kingdom on Germany but actually that you know and so that
that's important to us as well I think that you know from a you know a almost the structural perspective this is not really about paying for stuff you've already done this is really about trying different you go for self that that you're going to build and and build it out but maybe you want talk specifically about yeah for our example is like if you want to build is very smart
but you need to things that 1 thing is you need the distribution software which is on pushing out the right content to the right person that's the 1st in the 2nd part is the pull factor that push and pull in a tuple if you get a request what you doing that and I we were to sit of where the distributions over is completely set up and where the pull factor is somehow hard coded but if you want but artificial intelligence on top on that so that's what we do with the with the Google 1 actually so we had to those the basement was was set there but to get it really really interesting and very useful product with a force of millions of users for example are you need the AI and that's what we're going together with Google so maybe you have right now clue where our status was yeah it might like the point is don't let anything you've heard
here not make you apply right I think that you know just the application process and there was a great medium article actually that someone awardees wrote about how the application
process action just help them right in terms of affirming the thinking getting things out there so you know we encourage everybody to apply and if I had mentioned the 1st week of June is when the window opens I that we've got a few moment we had there's a
question over there which may be the last question unless there's a burning burning question if you have a burning burning question I but maybe you're for low pressure loss question here and I have a question to a colleague from the test of sensory it and the and media media and also a journalist and how selected to read and that's the Huns Latin
cations and I'm wondering and I mean Europe a news outlet and also supposed to report on businesses obviously economic and and you very much involved with the companies like Google and you also said that you receive funds from them for a certain project and do you think you can still um gas supply your readers with independent reporting about this company and you make that transparent edges so involved with this company because when it's you listen and you're sitting on a panel and advertising their services and don't know if you can still yeah I reports on this company for example so it is 2 different
and aspects of the number 1 of the founders the same fund that we're talking about here right so that's the that's uh I think a lot of German No organizations news organizations did apply an hour using you know this a funny money which by the way is not connected to any kinds of rights being them over over to google it is of full sort of grand there's nothing afterwards that Google is participating and with us on so that someone on the on the fun there's no connection to Google after after the the funding for this project but on the on the tools and the number 1 the out in the open anyway right so even without the Google news that having come into our and newsroom my attitude to teach us how to use them they were out on the Internet before I'm sure I hope some journalists were using them before I mean you know not an understanding what people are googling which is just a site that we're all on every day an understanding that more in-depth seems a little ignorant if you're you know completely and missing out on all of these tools Google Maps everybody uses this Google Earth I'm sure we've all been on-street you wanted twice these are all things that were that I think the average Internet user is using anyway and I think having a workshop on it's using it and then I think also been very open about what you know is still not working or have what Google is to be more transparent on and what I don't see how that's um can't see you anymore but I don't see a that's there you necessarily clouding our judgment so in most of the people
especially those of you know I'm someone scouting for these kinds of innovations and tools I'm not reporting on any of these this is so basically trying to bring in people to inspire some of our journalists and our editors to then use them I'm not concurrently you not simultaneously reporting on and Google actually so I'm I'm trying to find the best tools and offering them to our journalism and they can decide which ones using there's so many open tools out there I feel like it would be ignorant to completely miss out on a range that this company to is offering but I I can be that the item repeal of the criticisms that of I do think that needs to be more transparency about where the separation lines between and Google search Google AdSense all of these you know the the revenue them driven parts of Google and I did I do think there can be a lot more freedom that can be given to the newsroom so as to not make it look so um uniformly Google unions of but they backed of available tools for
a question of if you are just like you please you the
thank you my job my