Empire and Communications

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Empire and Communications
Power and empowerment on the internet
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These are dark days for the web. Monopolies, walled gardens, surveillance and fear have spread across the internet. On the flip side, there is a new wave of open emerging: a grassroots movement for online freedom, creativity and opportunity for all.
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moving long term Lunar New England dozens and
of everybody and welcome to the end of Republic almost and thank you for being here Thank you to Republican have for having year as max said I want to talk about this age of empire that were in and the moment that I hope was the thing I am a part of Brazil a part of you are part of really to create a balance and bring back the dead that um the as a really was meant to be as a decentralized system owned by all of us and so when the the clicker works and when sender and
until the as new talk that was in the middle of re reading a book called implant communication by uh a canadian scholar Harold Innis who was active in inspiration for Marshall McLuhan and his idea really was the technology we use to communicate is central in the empires that emerge and so that is kind of got me into to this
scene and kick me off on to how to think about that the empires we have today and how we make the Internet hours again
the as I talk about that in in 3 parts 1 is I'm gonna talk about the digital empire that have emerged in the last 20 years the
I also talk about the role that social movements play in providing a counterbalance to the consolidation of power and really look at the environmental movement as an example of that think we can learn from and then I wanna talk about are movement certainly again the movement I feel part of the rather free software but really is about
the digital world being something in our control and the control of everybody who lives with inside of it which increasingly is everyone and in particular I wanna make 1 argument throughout this piece and this is where I'm spending all of my time and significant amount of Mozilla's resources right now is the
1 argue that we wanna to make the health of the Internet a mainstream social issues that everybody understand is something we need to focus on and in doing that not only that we need to
think about it from a government in a policy perspective but as was let's say
once talked about it we look at them from the perspective of laws and social norms and markets and code that reflect the values of decentralization of openness that the
Internet was built on so hopefully I will convince you all all that this is a stupidly ambitious talk so if I get lost so you confuse try clapping wake me up and encourage made it to keep kind of move on as a sort of a journey to make an argument that will be new for us and for
me but essential acted to where Mozilla want to go in and hopes that you will come alongside side of us so here we go at
1st this idea of empire and what I'm going to do at the beginning of the section you're gonna and Canadian you're going to get a black-and-white picture of a famous canadian were a not so famous canadian so this is Harold Innis out in a canoe I don't know and probably the thirties and he was a political economy professor at the University of Toronto and as I said he he made this connection between and you
have communications work and how empires forms and consolidated power and that the quote here is that the sword pen In the case of the Roman Empire work together that the power is increased by consolidating a few hands in the writing in particular was central to that and so we take a look at the map of the Roman Empire
if a 1 level it's probably something you signed in history class and looks fairly familiar but what that actually was was many villages and towns and cities and kingdoms that over that the cost of of decades and centuries were consolidated in this a single thing with 1 central source of power and that the greeks
never expanded the power that far or any other empire the Egyptians before the Romans at in part because that he didn't have the advanced communication systems that were developed both with paper of course the Egyptians had paper but also with literacy not just amongst scholars amongst the military and so you're able to actually take all of these independent forces or or kind of cultures cities villages towns kingdom that they say and roll them into 1
and obviously you know that there might be good if you're Caesar was abrogated here's somebody who's village or town or
kingdom has been rolled into the empire although their benefits those roads test of freedom the cost of the map of the
Internet the so what I have in my head with very different than that map of room this is a map of Internet Service Providers All the internet service providers that on the Internet in 1999 and looks very much you know like that a
fractal sort of expression where every bit of it really is equal to every other bit of it and that to me is that you know the thing about the that I love and I think is potentially empowering has been dramatically empowering but that is not
necessarily inherently there but without caretaking is this map of the Internet as a decentralized system and you know in
that system this is actually quite embarrassingly my 1st web page uh I thought that cows acidic cats would become the currency of the Internet and I was wrong and but this was my 1st web site and then you know it's kind it was like my little village and that was what in the mid nineties the internet
was as all carving out our own space homesteading and everybody really who had an idea could figure out how to put up a web page really being able that it can set up their own their own little
village at a cost I still is probably everybody else here but have a presence
in the Internet have many presence of on the internet but the the 1 that's most common values a lot looks a lot like this and despite my incredibly bad design skills I think this is actually and so this is my Facebook page but somehow Facebook things I'm interested in world naked gardening day um and that I'm gonna vote for the anterior Liberal party but it's a it's a it's a big shift in the map of the Internet where we move from our own and sitting around villages to really effectively being inside for most people self expression a set of all gardens and you know you could easily argue well you know so what more people can express themselves there's more
creativity and in some ways that's true and maybe I'm just being romantic about my 1st web page but I feel there's something lost in them but there may be more important is how the maps change in terms of power from the 1st Internet maps add to that the moment we are
now in terms of empire as 1 place
to to look at it is to look at what happened was smartphones and the app economy but how many people here have smartphones this is useful people right and a beaver had
smartphones 10 years ago right so with in the whole and I might have also was kind of just around the and you know the whole way we access the internet has
shifted from the browser for mobile I made that 1st webpage probably in Netscape Composer to the smartphone which again is a huge source of creativity but the power limits on the internet has shifted dramatically in the age of the smartphone and you know 1 way to look at it is in the
US and Canadian but all use the US example and right is about 50 per
cent of the market and it's significant um but it's it's not a monopoly in that case of all I think I don't know where the European percentages are
European countries at a mostly with you probably know even and those sorts of
levels the EU is looking into is Google practicing antique the competitive behavior and how bundles things inside of and but really if you actually
look at other places where we see more growth in smartphones faster numbers of growth in emerging
markets to see a very different picture because the iPhone is a relevant
in a place like India and effectively Google is the only player in the market and so in India Andrews 91 % market share very close to the 98 per cent mortgages the Internet Explorer had in the kind of windows in its its heyday and actually often think of and Android as the Windows 95 of the emerging economies of the developing world is the only thing the now here
maybe that's not bad although when we we just had windows the a lot governments Europe said and that Microsoft unbundle things help give us choice I certainly think that was the right thing for those governments to do um but you know the difference with Android
in this situation is a really owns the whole stack it owns everything from the operating system mostly doesn't own the hardware so from the hardware up to the identity system to e-mail to distribution of all content through the place store the cake itself easily on that device that actually going through Google to have a vertically integrated monopoly emerging
especially in places where they're really try build additional economies for the 1st time so that's a a kind of an interesting challenge to me hints that this kind of growing imperial power another way to
look at week Co-funded a report called winners and losers with a group caribou digital and they look that basically trade flows in in the app economies to have money flowing in and even just usage flowing uh in smartphone apps to these other cities in the world where you see the most revenue
generated from the app economy and I'm not that showing a by scale really Silicon Valley and China are the 2 places were really the money is me it is most of you know right other than sky them a huge global um acts from a European context Somoza money is slow imag Silicon
Valley in China and but then where where is most of the use emerging and growing the major the
fastest growing smartphone markets are these ones there in 1 of the places the apps come from so if you wanna see the trade flow just go
back and forth between these 2 slides on there we go you know it's kind of he sees something familiar there and it looks to me a lot like this which is a map of the British Empire idea put any other
european empire of the 18th the 19th century there but the pattern the areas that resources are extracted from 4 countries in this case the resources be the people's attention people's use of the Internet they're taken back to rich countries the process the value added and then the ship and sold back to those 4 countries to me that AP Economy Trade flow really
is a colonial trade flow and we when you look even further and into that research Durkheim error caribou it is virtually impossible I mean we just up maybe some possible we do not see cases of people in the fastest growing smartphone market breaking out with absent in business is barely even in their own economies much less on a global scale incredibly hard to enter the market so those are some of the factors that I started to think of as being this age of empire which is
really about consolidation of control is not that Google in particular on Android
is evil or that Facebook is evil is that they really have gone too much power on a medium that was designed to be decentralized which in its humanizing in democratic potential is decentralized so we have a problem of consolidation of power for something actually wanna keep power distributed so 1 other
interesting angle just a kind of finish of his empire pieces where the citizens of the Internet fit in and how much do they know what was going on and have agency because it is not an Empire
by pure force of well we all use Facebook and Google and Apple tools because we like them some of us know how to opt out of many people down
extreme version of that is uh ourselves as well as some a couple of other folks um in this case ports started doing research on new smartphone users about 18
months ago and when things that you know we found in our field research you go up to somebody as they do you use the Internet on that smartphone the so what's the Internet there's a well know what a user 40 users for telephone calls and text messages on I for Facebook and in you case of the case in both ends of a set of
African countries and uh in India and Bangladesh found that you were extensively using Facebook and do not see that there is an Internet beyond the again maybe you think there's no crime in that but to me the beauty of the Internet is all of the infinite things you can find it and to think that you have and as you can see the on 1 website to me is not the internet I wanna build in the future as Facebook roles of Freebase 6 which is basically a free access to Facebook and 5 or 10 or 20 other websites for poor people we get to a place where the Internet is very different for the poor to the rich in those countries and that empire of imagination relate to only see a
very narrow field of view is something that actually get baked in to society so you may be sitting here thinking you know who cares mark whatever empires and I certainly think there is a shift in power on the internet that is dramatically we need to pay attention to what was interesting and people
saw the cover of the economist as a cover on it 2 weeks ago in the year of very tiny
number people so for those of you who did it this is what it was and yeah and so the economist also thinks that Doug has imperial ambitions as the headline goes out but we are in this age of
empire and an economist case really they talk about the empire's battling it out Google and Apple and Amazon and Facebook for me I'm actually interested
in how do we as citizens have a voice in all this goes so it's not just about those empires dividing up the spoils so that's why I won't talk about
next so let's accept this October wants to be on a chair and
Native Son even bad uh orders of badly motivated but to me that's too much power and is not the 1 so if we want to stand up to 2 that a shift that you might believe as I said at the beginning is we really need to make the health of the Internet by the health of the Internet I particularly mean the internet as a de-centralized so force that
anyone can do anything on without permission being asked from others is free of censorship and is there for all of us to share and that was the internet we started with maybe it was a blip in time I don't believe it is what has to be but I do believe that the health of the internet as a decentralized and open system has to be a mainstream issue that everyone society cares
about stand for the product take for granted as almost all right but
certainly as a resource we all share and to protect if we want that Internet uh to exist in the future that's a kind of daunting task there these gazillion dollar corporations were effectively like gum governments you know colonizing the
world and I'm saying many of us you're saying we have to wanna like limit their power and read decentralized the internet so how do you can take on the daunting task if you're not competing with them purely as a company although we do at Mozilla we also compete in that way and and what I what I started to think about that the challenge of making the health of the planet a mainstream issue which is had some success over the last hundred years and what can we learn from that at and before I I go into that maybe just 1 quiz how many people would sort of consider themselves environmentalists effects support the environmental movement it is in the audience is is a kind of low number for Germany maybe people's arms
or even hands up this for 2nd at and how you would think that eurasia parents would have said the same thing just keep your hands up as a much smaller never having your grandparents yeah
so in three-generation
the environment whatever side of climate change your on whatever side of environmental issues on has moved
from being something that we all agree is a mainstream social issue of social import worthy of discussion worthy of debate at the mean were always winning where we have 1 but it is something that is legitimately like the economy like education something that we can debate and try to balance power make decisions on as a society so now how did that happen how did the health of the planet
become a mainstream issue here I have
another black white hijra canadian this is so for Berman and I was a fan of since I 1st saw her introduce Ralph Nader 30 years ago to very important uh global climate-change campaigner for Greenpeace and now she's duties are more
strategy writing staff the and that the most elegant quote but it it gets to what I think is really important about the modern success of the environmental movement and user
in and for it is you're going protest you also have to talk to all the players workers solutions and really means you can just
protest you also have to do with markets you also have to do a norms and not so much of the target of a cone so you know that's important think
about through this history because we started 150 years ago as invest dustrial revolution is you note taking
off like wildfire where you we could have had a far worse plan we have and we have a racially planet but you know it was not going in a good direction and that's in there was going to be a need to mitigate and really early on and I I tell is a little bit from the North American perspective of of environmental movement history cause that's what I know from early on you have
people like the 0 in this case sitting in a cabin in the woods at talking about the value of nature that other people who are you talking about growing industrialization final limited in Europe so from really that the late 19th century you have the seeds of an environmental movement saying we actually have to think consciously about this relationship between humans and the planet industry in nature and that
conversation actually starts in a way that we probably go for most of us think of as the environmental movement but that is really the seeds of
it if you deal with environmental historians no course what's going on is that the rows in his cabin is not particularly pretty the cities are are building factories and you know work so it's a clear cut North America and you you a nice paper mills in the background I grew up in 1 of those towns that it still looks like that in the eighties
and and and so you know what's happening even as we were thinking about the environment to really starting to kind of pillage especially North America for natural resources in a way that would be hard to come back from and what's interesting is how pixel is a very precluded am was using you actually start to get your 1st
environmental activists in the in the late 18 hundreds uh in North America uh this is John you're on the right is the founder of the Sierra Club uh with they Roosevelt and Sierra Club is basically a club of campers I like the maker movement by people like to get together and do stuff related thing they care about um but also 1 of the great successes is from very early on to the turn of
the century basically um with the a Roosevelt founded Yosemite National Park and really build the foundations of the American National Park System so it's kind of interesting that quite early in
environmental activism in America meaningful connection between citizen action says in use of the land and government doing something that's meaningful that that I believe is an important and meaningful
environmental legacy in and rows into the consummate conservation movement more broadly not just in 2 national parks so from early on you know you have a movement that has an impact is is very clear and concrete that doesn't
stop the fact were still wrecking the planet they were
still building chemical plants so were building nuclear plants that were paving the
suburbs of North America uh you know that around the world really not treating the planet well 10 was interesting you know in in this kind of inflection point so after the wars in in North America is not only were we pillaging years but we're
advertising how Wasserman was so this is a
real ad I think from the fifties uh about the the benefits of DDT and other adequate could have chosen was about how great DDT was for your children but it wasn't the right resolution so tour in a moment where we're just not paying attention to this stuff and and there is an
environmental movement paying attention to this piece of me about the Sierra Club may have conservationists we don't have the modern environmental environmental movement yet and so there is there's some in conservation but still a huge challenge and losses and that the general
treatment plant groups um and so a real turning point is in the i guess 62 early sixties Rachel Carson come there was a book called Silent
Spring specifically talking about DDT and other toxins in a way that the industry is just not wanting to have the public know
where and here the becomes an inflection point where really companies become untrusted by the public in relationship to environment so the modern environmental movement where companies are actually the focus of a lot of the activism as much as the government and the government would be actually a policy intervening really citizens against companies and is really sparked with a person assigns rings you see and next wave emerging you see Greenpeace and dozens of other organizations starting
out at a new kind of activism a contract is a that's global as well as creative in in in many cases effective you see ministers of environment and other things uh you know start to emerge before the sixties and they're gone back and
totally checked but I'm pretty sure there is no government on the planet who had a minister of the Environment we didn't have the global summits on the environment that we have had since and we can question how successful those things are but really from the sixties this became a legitimate part of our discourse about power and resources and control in our society that was not the case for our grandparents we just saw that that was not the case before Rachel Carson so there is a meaningful shift that happens from the sixties in the eighties and into the 90's and
really you know Western consumerism in both Europe and North America the environment becomes a core part of the discourse almost where things like recycling uh are your duty as a citizen very boring but a
huge shift in public consciousness and norms huge shift in public consciousness and norms and even to the point where you know of course companies and you can be cynical about this as well really create products and only
market as environmental but but in many ways over the long term are and what's interesting about this to the old adage you can read it is that the year Sierra Club is 1 of the people who is given to it award for the Prius again easy to be cynical but a real shift in discourse relations in discourse in victory but it is essential to act should pursue the
aims you have and without possible with the environment you know 2 decades 3 decades before this ad was published and we're now at a spot where the planet is under threat it's getting hotter but we
actually are in a spot where we can pursue solutions and I think certainly without that public discourse without the environmental movement would be accelerated a much faster
pace so the small victories but I think actually huge to imagine that norms and markets and laws have changed so dramatically really especially uh in the postwar period the let us think about protecting the health of the planet so so much work to
do but now the planet is a mainstream issue almost everywhere so you know what if we wanna do that for the Internet I believe we have to and that that is urgent and that is political so you know what is that look like what is our movement as I would define it and
invite you to think about it what's the state of it and where do we need to go so let me just go through that piece briefly at last canadian of T because he moved to Canada is William Gibson
uh who famously said the future is here it's just not evenly distributed and certainly I see part of our job is to keep a distributed with in a decentralized way and from perspective of equity and power that 1 might if you're looking for are Walden Pond and it's not a perfect example because it's from a Republican grateful dead lyricist um you know look back to the Declaration of Independence of Cyberspace it John Perry Barlow road in 93 or 94 and it you know it is as poetic well maybe not as poetic through as naive and is disconnected from what's going on around him as the road is where he says governments of the industrial war
world you weary giants of flesh and steel we come from cyberspace above above above leave us alone
and you know that was a great sentiment at the time I certainly would have been online for a few years by then love that felt great like you can't fight with us and but of course as that's happening you know the empires are already emerging standards emerging enough that governments of paying attention and if you can tell this is below the bill gates in 98 and his Antitrust
Trial for bundling the browser uh with um with the operating system um which ultimately combined with missile having some impact and some other
things really takes them from being an empire to just a the company which is fine with me so you know is this is going on as the Microsoft empire is in its full swing a movement is
forming the movement I see myself as a part of and and Mozilla actually sort of formed in that milieu and you may not know was a
lesser 2 hats were nonprofit and where a player in the market a company and we
really were formed with a super idealistic vision this is from our corporation papers which I've had read over and over and over again as I've dealt with iris tax on its and it says Mozilla exist to guard the open nature of the yeah so that's why we started
the course other people at that time you know
also felt the same thing we need to counterbalance the empire the Internet software computers should be forces of freedom and democracy and the people and we don't actually is needed you know we don't 7 process to make that happen or use antitrust trials of the those
are helpful in creating openings and we need a makeshift and that's where open source of free software had a real advantage and a really special fervor because it is a movement of people who had a cause that she could build a part of the world they wanted at least for that time um and so you know what happens in the through the late nineties in into so the early 2000 is that moment starts to actually build the world uh that it brings so this is early Wikipedia yes
2001 you know this is wikipedia so the 10th or 11th biggest website uh on the planet and is effectively a C. free software project it would certainly see themselves that way it has a global black grassroots communities so that's a pretty astounding thing early on maybe it's like the Sierra Club that getting you seminar and it's a big thing it lasts for a long time let's see later in the story that's enough um and then the same thing
happens with Firefox this is the famous Firefox New York Times add that in 2004 with Firefox 1 comes out
completely problem that the 1st crowdfunded ad and really kind early crowdfunding project were separate from Mozilla yeah thousands and thousands of people donated by a two-page sending
your time that to announce Firefox the world and say to microsoft you know you're you're on you're in for a fight at cost
like Wikipedia that goes well that the blue part being you know where the pure open-source Mozilla Suite barely really gained any users and then as Firefox comes it is skyrockets which gives us that as not dismissal I mean the free software movement I mean people who stand for an open Internet a tremendous tool to take back power from Microsoft was running its own direction web standards in the web and re democratize it introduce Ajax introduce real web
applications in all those things become possible because we fragment the power of the empire in a in a genuine and tremendously effective way because they did as they had 98 per cent market share than explorer have full control on were taking the
internet in a bad direction in their direction in 1 the 1 of standards and we and others change that so that was awesome but that doesn't with Marx Zuckerberg on the cover of the economist feel like where we are now and
I love this xk city cartoon up of stop and let you read it or even yourself which is remember when we prosecuted Microsoft a bundling a browser with an OS a mad in in the future we live in and if would be willing to let 1 tech company amass that much
power and then the woman says thank God we
need that in the US we're back in that spot were not just back in that spot but with the browser although we are and it's no surprise to anyone that both Firefox's his 2013 so it's actually worse now Firefox and Internet
Explorer has run down in the market share and from is going up on 1 level that's fine finest competition all the rules brutal use of advertising certainly is tough for us to compete with um but you know it moves into a place where the vertically integrated browser that if you logged in
completely tracks to entice you back to everything else is becoming the mainstream way on the desktop of uh of browsing web and the privacy-oriented browser that doesn't make you log in and even if you do use private account system doesn't so give your data back to Google or Facebook or whoever else but it is that you're interacting with the that's declining it's about the shift in power towards the the monopolies in the empires and also a decline in independent choice and I was still argue is the only promotional plug that will make that using Firefox is still a political act and is still worth doing for that reason to get browser but actually it is important to sustain independence on it so you know cost we're figuring out what we do is Firefox declines the last thing I can say about that a separate talk but here we're talking
about the movement and you know the other big when we had the other big natural National Park
is Wikipedia was many people also have questions about and in many ways it's it's the same set of forces me how many people and Cesar wikipaedia results in that Google sidebar right now to get good a summary and review of scenes but is gonna be most people like
and then if you're like me you may not click you may get enough in that paragraph you get
me you know know enough from them that is dramatically eroding Wikipedia's native traffic where by taking that open-source asset and rolling in into the new experience which is great for us as users as an open-source commons that becomes less and less relevant to you have the 2 victories of the earliest phase the movement Firefox in Wikipedia both a little shaky missile still strong but you know shaky and then
you know you have the growth of these empires consolidating what is mainstream user experience every day so you know what we do in that situation how many people here see the Life of Brian excellent so you remember this scene but for those of you
won't what is the movement do as well as questions so when you do you keep trot along with movement
and if you remember this scene they do exactly what we shouldn't do is they they they walk into the Coliseum and Brian if you recall has a crush on this girl
In she's sitting up there with another set of people and their little whose
back and on the set off the People's Front of Judea is a list of was the talk to you now
IRL were the Judean People's Front and you know it then they start calling them
names and so on that's something that often happens as we stand a fight for the freedom of the Internet is it's easy to say my burden many fell you'd better than your reason from my browser my
Source senior my free software verses Europen thing my crypto overseas your crypto uh no versus code it's easy for us to sit and it they and fight with each other and fight over names and we do and we look stupid and are getting our asses kicked as we do the thing we did know In this situation is actually consolidate and looking at each other as people in solidarity and as people who can build a future of a decentralized Internet the has people in charge so if you agree you wanna do that 1 of things is actually to know ourselves we after all think the same thing but we actually do you need to
have the same opponents in the same objectives and we're shooting that were not ambitious enough about it and we we don't spend enough time on so like if I'm looking around who I see as being a part of the movement you certainly is people who are protesting and setting up against bad laws like in this case is an act of protest to a victorious and that's or something and sometimes you need to stand up and and find that way but it's also a movement of building and so you know people who are out there
teaching others a code I see is a part of of people who are out there trying and then the next phase of IT and hacking as I see is
a part of the movement of people in the maker movement to me even though they may be sort of a little bit seem political to you and that seem like the tinkering with
staff are very political are very much a part of the movement that journalists are part the movement as well as new whistleblowers are also helpful um and even politicians are part of the movement and hopefully increasingly so the and
so you know we think about that group think that extensively and think about more think the librarians thing about you know people who are just afraid of the shit getting ripped off online is potentially part of the
movement so if we think expansively we can actually get to the point where we're the health of the Internet is a mainstream issue and where we do have a chance
to stand up to what has become a consolidation of power maxi quite optimistic about it but I'm only optimistic about it if you can take
it on all these fronts take the piece we're personally patch about and run with it but know that we have a broader goal and start nitpicking each other and frankly be more ambitious believe that like we have in the past we can have an influence
over where the integral so if you wanna do
that know what are some of the things to do some of the things that you're still contribute to the open source projects that are the foundation of this movement whether that Firefox Wikipedia or Linux I'm really still critical I'm not competing with the noise
and but you know I another piece of it is get involved politically fight bad laws or fight for good regulations as here in the case of India where neutrality law was were kind of an intervention was made to stop freebasing work get involved in inventing the future of the Internet of
things in a way that is about talk you know hardware being open data being private this is a picture as well as this prototype from a open yeah things connected home workshop Mozilla
hosted your Berlin last week as the issues and critical part of what we need to build and think through this movement and then like really importantly play in the market as we also do with our values we need to be on all those fronts we need to look at
standing up and organizing a citizens for lots we need to look at so to work through 1 more thing that we need to build products and we need to kind of get out there in all of the pieces of this the 1 thing that really to me is that the most important and least done by this movement environmental movement has been greater this is shift norms and understanding and that's why I when things we've been doing over the last couple months is a mainstream public education campaign much like the kind of public education campaigns the TV commercials eustasy around fitness on
encryption is we want the public everyone understand encryption is a part of everyday life and as governments come the threat that it's actually something we value and should stand up for so that a piece on the norm and I think if we can do that we can build out or we can protect you can continue to grow and you know that these decentralized and this to me is a nice image of that although we want fill in a lot of the blank spaces of all the people all the geolocated edits to Wikipedia something that is made by all of us I still believe you know we want you know that we can have can be made by all of us but only if we fragment and decentralized
power and put imbalance including check emerging empire so just to conclude that 3
things to remember an invitation to engaging and come talk to me and work with mozilla work with each other we really are in this moment of too much power into the hands of an understanding that talking about it and try to decentralize its are critical right now because the people in in question know their beloved consumer brands as you know where the people who made DDT and I'm not saying the that people say about too much power and we need to counterbalance so thinking about that reflecting on and see how you thinking about and talking with people critical good organizing as a movement whether last week as a maker and building things as somebody who's standing up against laws and stopping them as in the case of this so a photo absolutely getting engaged in the of Internet treating it as an issue inviting other people to be involved is critical it and then that the piece is so we really have a conversation about the multi-pronged nature of an of an Internet
movement that it is not just a protest movement that is not just the maker movement that is not a simple movement is not just a set of ethical businesses is not just an attempt to educate the public and new norms is and must be all of
those things and I believe we can do that we
can take our issues and make the mainstream it may sound very boring means is a very boring words but this is the moment we're doing that and when I talk about a moment I mean next year for the next 10 years the next 30 years this is the moment we're doing that is very political very urgent very essential or we're going to end up with a shopping mall for the internet and the Internet will organize and structure the power of old human life through want Alderman life to be democratic 1 actually something we control this is something that we need to
do and I hope you'll do it together certainly what I'm putting all my time into right now and a tremendous amount
of Mozilla's resources is to help build this movement so hopefully that's something that we can work on together thank
thank you for the question we get new questions for you so so I if there any questions just so via reasons it yeah the thing mark will go on stage again it is let me know who you are I think I going
and I would like to go to look on on this issue from a customer perspective so just looking at the Google Maps and it should you and my flights leaving today in this this
big user experience so they had the data but what I would do is shared with you also the same data what's new good entries with no so I need an entity between me and the internet somehow which is what democratic because you need this data and then it's not an asset which school that has a because just working on the privacy is not the only solution we need the solution which uses the the that in the interests of the customer they also financed by by the customer and the someone it's so so I think what you're saying and not have the regular kind of breaking up is if you want actually rate
yourself or or have privacy from Google and Facebook at but you get value from the being aggregate data as a predictive and all that really awesome stuff how can we do that is that sort of what you're asking is I mean certainly I think it's a it's a good question is the right challenge we've tried in a number of ways to take a shot at that some of our early experiments in advertising was about actually leaving your data on your machine with your browser which is actually a good to aggregated data because its local and you control it and then comparing seminar on imize versions of that with other people's data we can break through with that to provide the user value we wanted but other people are trying to do similar things so I think looking at the
right balance of local data storage of your rich history combined with the normalized clouds uh
information is an area that people are working and yeah that's the kind of breakthrough that are needed to get to them it is where the movement in the market these come together as we need companies that
are activist about these topics and care about users who want privacy to be in the market commercially for that stuff to be real it's important and that is part of what we're working on
so any more questions props FIL think that's it's so I think you're about to thank you very much have a great and of other than that
hard it yeah mn the names