“Circular fashion” is based on the principles of a circular economy and involves the entire life-cycle of it’s products, from design and sourcing, to production, transportation and storage, marketing and sales, the user phase: including reuse, repair and redesign, and finally to material recycling or disposal. Circular fashion is an innovative vision that rethinks every part of the fashion industry and it's production chain. But will it really mean the end of the hyper-consumerist fast-fashion model, or will it be merely a green product improvement by the industry to keep up with the changing demands of their consumers?