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Let's snap it

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 Broich, Franziska

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Title
Let's snap it
Subtitle
How organisations can use Snapchat
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46
Number of Parts
188
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CC Attribution - ShareAlike 3.0 Germany:
You are free to use, adapt and copy, distribute and transmit the work or content in adapted or unchanged form for any legal purpose as long as the work is attributed to the author in the manner specified by the author or licensor and the work or content is shared also in adapted form only under the conditions of this
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Abstract
It gets more and more difficult to inform young people about politics via traditional media. Snapchat is the fastest growing social platform among millennials. In particular in Europe Snapchat is acquiring more users. Germany is among the top 10 countries with the highest share of Snapchat users worldwide. How can political organisations use Snapchat? What content should they post? How can new accounts be promoted? A short presentations about organisations that already use Snapchat successfully to inform young people about politics.