A lecture given by Carlos-Garcia Meteo, at the Adventures in the Physical Metallurgy of Steels (APMS) conference held in Cambridge University. Here he talks about the industrial production of two components from the world's first bulk nanostructured material, the so-called superbainite. It is not the first time that a consortium of steel makers, end users and scientists ends up with unique approaches and developments in the physical metallurgy of steels. This paper will tell the joint adventure story of a group of visionaries that share a common intrigue and interest for a unique microstructure, nanostructured bainite. Also known as low temperature bainite, as its unique properties rely solely on the scale of the microstructure obtained by heat treatment at low temperature (150-350ºC). Careful design based on phase transformation theory, some well known metallurgy facts and the necessary industrial experience were the ingredients for a further step towards the industrialisation of these microstructures.