My today talk is about digital great Soviet science. As we know, science claims to create a matrix of the 20th century human consciousness. Recently, sociologists recorded the increased sympathy for the Soviet project among Russians.

USSR was mainly constituted by the cult of science. The Soviet regime considered one of the priority tasks to develop people's scientific worldview. The Soviet scientific project turned out to be extremely successful, among other things, due to the comprehensive and deep science mediatization.

Indeed, in the late Soviet period of the 1970s and 1980s, the level of scientific thinking among the population was extremely high.

So, against this background in the modern media landscape, various digital publications about Soviet science appeared, including successful Soviet experience in combating pandemics.

My goal is to reveal Soviet science' modern digital media representation. The primary task is to compare the main Soviet popular science genre and thematic areas with

their manifestation of the most popular modern scientific and educational network platforms, due to grey literature materials. The grey literature materials genre composition includes digital articles, podcasts, lectures, essays.

Different science communicators have been involved into such popular science projects, partly on some platforms, mostly scientists themselves. Let me define several pretty obvious levels of science representation in the USSR, which provided absolute science authority into Soviet society.

The first level organization of science. In the USSR, an effective science policy has been formed.

Thanks to this strategy, subcultural niches appeared, represented state between the state, alternative to the dominant ideology. The academy could contradict the authorities. The unique environment of research institutes and science cities was created.

The modern actionist and scandalous art project DAO, named after the Russian physicist Leo Landau, successfully held in Europe, also reconstructed this unique matrix with its own methods.

The Soviet science structure and organization has been deployed in sufficient details on the modern network platforms. Basically, this is about the academy of sciences, nuclear and space projects,

mainly in the aspects of relationship between the scientific environment and the government. The second level propaganda of science importance in the Soviet society. Soviet science was called to replace the repressed religion in the public consciousness.

During the Soviet era, scientist himself was a cult person, and the space cosmos was something like new religion. Science popularization was interpreted as a scientist's social duty. At the same time, certain standards of popularization were formed, and

the status of scientific knowledge was cultivated as elite and closeness close to the other, initiated at the same time.

The Soviet media propaganda, entire system, newspapers, radio, TV, constantly broadcasted thesis about priority position of science into the Soviet society. The role of science in the modern Russia, unfortunately, can't be even compared

with the Soviet era, although efforts have been made to fix the situation. Thus, the current year officially declared as the year of science and technology in Russia. The first human flight into the space still interpreted as one of the main factors in uniting the nation.

anniversary of the flight we celebrated this April, and Yuri Gagarin becomes media celebrity, a lot of different digital materials appeared at this time.

The popularization of knowledge was carried out through the press. There was a sense, a sense, heeding in almost in each edition, newspapers, magazines.

In the 1960s, the first half of the 1980s, the iconic brand of Soviet popular science journalism, the magazine with millions of circulations, science and life has been extremely popular among the Soviet intelligentsia.

The surviving Soviet popular science magazines have lost their influence and their history mostly had to be represented by the digital popular science, but dissertations, PhD thesis about them have been written from time to time.

The third level, the symbolic status of science was ensured by cinema, movies, and fiction. Initially, in the early 1930s, the Soviet Communist Party leadership formed an order for the science coverage by fiction, by literature.

The scientific agenda began organic very quickly to the Soviet literature and art. Even God art corresponded to the Even God science, searching immortality for the

political elite, regeneration, experiments of the abolition of the sexes and so on. This direction associated with the popular culture, the most in demand machine modern digital popular science.

And the fourth level, scientific agenda has accumulated social issues. And this was almost the only single legal channel for avoiding state ideology.

It's really not worthy that Khrushchev's thought began with the popular science literature. Science fiction provided social engineering. There was a real cult of Ivan Yefrebov novel named Andromed Niebula.

The exploration of the galaxy has been closely connected with the planetary communism society idea. At this time, against the background of destiny, Stalinization, a return was made to the ideas

of the theoretics of the socialist state, such Lenin, Trotsky, who called for the world communism. The construction of world communism was transferred to the open space or the ocean depth. The unity with movies and literature fiction is especially important in the science mediaization process.

Famous Andrei Tarkovsky movie Stalker has based on brothers Strogatzky novel, as Salari is based on the

novel of this on the same name by the Polish science fiction writer and futurist Stanislaw Lem. Scientific publicism role was extremely high during Gorbachev's perestroika, a reconstruction. Leading social and humanitarian scientists, academicians spoke publicly about ideological and economical renewal of the country.

The ideas of social responsibility of the science and scientists in the situation of networked civilization and artificial intelligence establishment are becoming the most popular.

The Strogatzky brothers novels are equally frequent mentioned in the great literature materials as Yuri Gagarin himself or Andrei Sakharov.

Going to conclusions. The level of the Soviet science mediaization can be described as really deep. Success of the Soviet science mediaization efforts was contributed by comprehensive state

support for the scientific knowledge promotion, which determined the comprehensive communication channels. Focusing not on scientific public relations or monetization, but on the audience scientific development.

Symbolic potential of science was based on its unity with literature and art. Correlation with the public agenda and moral searches of the Soviet intelligence was very important to Soviet experience

in the science mediaization demonstrates a constructive meaning that supplemented and in some ways, not duplicated the Western system. In today's pandemic context and close societies, this experience becomes relevant again.

Pandemic has revealed significant problems in communication between science and society, and this problematic is

connected, among other things, with the superficial, not deep nature of science mediaization general process. What is clear on the example of the Soviet science digital ray?

Political and ideological agenda replaces meaningful conversation about science and such. Thank you very much.